Top of the Great Era

In the era of mobile Internet, more is the industrial Internet.

The so-called Industrial Internet is the combination of the Internet and a certain industry, that is, "Internet +".

This model can be very popular in China, because many domestic products are either relatively blank, or appear for a short time and are not mature enough, or are in a monopoly or semi-monopoly form, resulting in a poor service system.

The emergence of "Internet +" has effectively solved this problem.

The United States is not so good. Many industries have been developed for tens or hundreds of years. The industries are mature and stubborn, and they have become somewhat rigid.

It will be more difficult to rely on the Internet to promote reform.

There is another important reason.

That is, the Internet in the United States is not as radical as it is in China.

In the 90s, the Internet boom broke out in the United States. At that time, there were many radical Internet tactics and various subsidies. In that era when the Internet was not popular enough, most of the website users spent money on it. of.

Then, there was the dot-com crisis.

caused a severe economic crisis.

The vast majority of Internet startups are dead.

Silicon Valley has learned a lot from a pitfall, and its development strategy tends to be conservative. It dare not play too aggressively, and dare not spend large sums of money to subsidize users.

Fandango is a typical example.

The company was founded in 2000. It was still in the stage of the Internet bubble boom. It raised money in the early stage, and it was promoted by the subsidy model.

Just like in the country.

Buying tickets on Fandango is cheaper than buying tickets offline.

Later, when the bubble crisis broke out, most of the similar websites died due to the lack of cash flow. Fandango survived by luck and quickly changed its operating strategy.

Subsidies are definitely gone.

Not only can't subsidize, but also want to make money in different ways. Acting as a middleman to collect commissions has become a profitable business model.Relying on this model, Fandango has generated profits many years ago and can live on its own.

The disadvantages are also obvious.

This can only be a small business.

There is no bargaining power in the market at all, and any movie theater can give Fandango a face.Anyway, there are so few tickets sold on Fandango, it doesn't matter if you don't cooperate with them.

Domestic movie ticket websites are different.

Subsidies are high and ticket prices are low, so everyone buys tickets online.After a long time, the ticketing website has a certain right to speak in the market, which movie theater dares to be disobedient... Then I'm sorry, when selling tickets, it may reduce the weight of this movie theater's ticket sales.

Paul Yanova explained this in more detail, "Currently, in the North American cinema system, the online ticketing market is only about 13%, and there is still a lot of room for growth."

Zhou Buqi glanced at him, "Then what obstacles do you think hinder the online ticketing market?"

Paul smiled and said, "There are probably three points. The first point is that online ticket prices are higher because of ticket commissions."

"Well, this should be the most important point."

Zhou Buqi nodded.

He had long wanted to cancel the commission for ticket purchases, but was later advised not to be in a hurry, and to wait and see for a while.

How much is the commission worth?

In the entire North American market, the total annual box office is 100 billion U.S. dollars, 13% of which is online ticket purchases, which is 13 billion U.S. dollars. Of the $13 billion, 45% belongs to Fandango, or $6 million.

Of the US$6 million turnover, Fandango’s commission is 3%-5%, and the annual commission income is less than US$3000 million.

This amount of money is not worth mentioning to a technology giant like Ziweixing International.

Why don't you take the initiative to give up this commission, increase your share, and earn more traffic!
Ziwei Star International is not a film company, and there is no need to make money from films.

The purpose of engaging in "Internet + Movies" should be to find a broader space for commercial realization around the traffic created by the entertainment leader of movies.

Paul went on to say: "The second point is that traditional cinema chains are afraid of online business. They worry that if the ticket window is handed over to the Internet platform, they may lose the right to speak."

This is indeed a very powerful reason. Zhou Buqi said with a smile: "This kind of cognitive bias does take a long time to get rid of. Taking a step back, even if you don't have the right to speak, what can you do? Movie theaters, in the final analysis, are still To sell tickets, you still have to make money. The business model of traditional theater chains has great disadvantages. If Wanda hadn’t taken action, AMC theater chain might have gone bankrupt.”

This reason is a bit forced, but Paul Yanoval thinks it makes sense, "It is true. In the past two years, the movie market in the United States has been sluggish, and movie fans are not motivated enough to buy tickets to watch movies." The Cinéfondation intends to promote an incentive program.”

"Oh?" Zhou Buqi was very curious, "What incentive project?"

Paul said: "I just want to subsidize movie theaters across the country with money from the Film Foundation, and reduce the ticket price to about 4 dollars. The normal ticket price is usually 8 dollars, which is equivalent to a 5% discount. Use lower tickets Price, to attract fans back to the cinema."

Zhou Buqi's eyes lit up, "Good thing!"

Paul shook his head, "But this plan has been discussed many times, but still failed."

"why?"

"Because most movie theaters are not transparent enough. Once this subsidy mechanism is introduced, it will give birth to a large number of fake tickets and fraud."

"Uh……"

Zhou Buqi was a little speechless.

Yes, many movie theaters are self-employed, and there is no real-name authentication ticket purchase system in the United States, so it is easy to fake.

There is often a similar phenomenon when new Hollywood films buy box office.

Movie fans generally have a herd mentality. If a Hollywood blockbuster does not do well at the box office in the first weekend, it can basically be marked as a "bad movie" and the interest of movie fans to buy tickets will be greatly reduced.

In order to prevent this phenomenon, the producers will have emergency measures.

Once the box office performance in the first weekend is not good, it is necessary to start quickly and buy a large amount of box office, so as to push up the box office of the first weekend and come up with a beautiful report card.

In the past few years, Tom Cruise's movies have not been as popular as in previous years. In order to keep his position as an S-class superstar, Tom Cruise did not buy less at the box office.

If fans don't buy it, he will buy it himself.

If the box office is enough, he is still an S-class Hollywood superstar.

Many of the chaos in the domestic film industry are mostly learned from Hollywood.

Paul said with a smile: "However, if the Cinéfondation can cooperate with Fandango, it will be different. Fandango is an online platform, the data is open and transparent, and there is a third-party data platform to supervise, so it is difficult to fake. If the film If the foundation is willing to put subsidies on Fandango, it can achieve its goal.”

Zhou Buqi was very happy, "Openness, fairness, and justice are the advantages of the Internet!"

Paul said: "But there is a major premise, Fandango has to give up its own commission. The Cinéfondation subsidizes the film market, and it is impossible to subsidize our commission."

Zhou Buqi said: "The commission mechanism should indeed be abolished. The Internet is supposed to be peer-to-peer, and commissions are drawn. Isn't this a new form of intermediary?"

"really?"

Paul Janowold is not exactly a filmmaker.

Although he was poached from Disney, he worked in Disney's online business.Both his undergraduate and graduate studies were majors in computer science, and he started a business in Silicon Valley in his early years.

Later entered the media industry, and then joined Disney to enter the film industry.

As a science student with Internet genes, he has long been displeased with Fandango's commission model, which is too un-Internet, making it look like a Japanese Internet company.

Zhou Buqi said: "It's best to go to the Film Foundation to cooperate now, and urgently launch a film industry revitalization plan. The Film Foundation and Fandango will cooperate. The Film Foundation will contribute a sum of money, and Fandango will also contribute a sum of money. Rise up and subsidize the industry!"