Top of the Great Era

Chapter 2290 The Entrepreneurial Team Expedites Overseas

The recent data of Ziweixing is very impressive.

Just like WeChat.

At present, the number of domestic users has reached an astonishing 1.5 million, making it the veritable number one mobile app in the domestic market.In the past six months, the number of users has increased by 7000 million.

That's not enough!
With the arrival of summer, the peak season of mobile phone consumption will come.In particular, smartphones are now mainly aimed at young people, and they are all on summer vacation, which can promote consumption even more.

Many domestic mobile phone manufacturers, including Astar, have successively launched new annual versions this month, and even Xiaomi has officially launched Mi 1.

The domestic smartphone market will usher in a big explosion.

This has brought about a rapid increase in the number of Internet users on mobile phones. Statistics have shown that the number of Internet users surfing the Internet on PCs in China is already equal to the number of Internet users on mobile phones.

In another month, the number of mobile Internet users will properly exceed that of PC Internet users!

Users determine the market, and the market determines the product.

In this general situation, mobile Internet access has become the wheel of the times and an irresistible general trend.However, the profitability of mobile apps has been greatly questioned.

At present, only 14.3% of domestic mobile apps generate profits.

Among all mobile apps in China, the proportion of game apps is 15.2%.

These two data are highly overlapping!
This is no coincidence. At present, the profitable apps in China are basically mobile games.Mobile games have a relatively mature business model, in-app purchase fees are enough, and it is easier to make money.

For most other apps, it will fall into the pain of making money.

This is related to the market environment.

Domestic users like to eat "free lunch" and are unwilling to pay.From the data released by Apple, it can be seen that in the iOS market, the number of app downloads in the mainland is the second in the world, second only to the United States!
However, the app revenue in the mainland is only the eighth in the world.

The average consumption created by each download of American users is 0.28 US dollars, while that of domestic users is only 0.03 US dollars, which is only one-tenth of that of American users.

Because the country cannot make money, many apps are forced to go to overseas markets to make money.

The best of these is of course UC.

In addition, ES, which is engaged in efficiency business, is also very good. Its product ES file browser is also very popular in foreign markets. It has entered more than 100 countries on five continents and has more than 20 language versions.

These are legitimate companies that operate normally.

Other companies are not.

How difficult is it to go overseas to make money, where you are not familiar with, and there are both cultural and language restrictions?Which is something that any small company can do.

But I had to do it again.

If you don't go overseas to make money, these companies will die.

How to do?
Fortunately, the current mobile app market is still in the early wild stage, and there are not enough mobile phone systems, app stores, app reviews, mobile phone users' vigilance, etc.

This leaves a loophole to exploit.

In fact, it is what Fu Sheng did in the United States.

How does the app make money?

There are mainly two types.

One is to brush advertising traffic, the higher the traffic, the higher the advertising fee.In this way, you only need to continuously use technical means to let the App open and close continuously, continuously increase the number of exposures of advertisements, and create traffic self-sufficiently, and you can reap higher false advertising fees;

There is another way to brush data.

For example, for the development of some apps, and for the financing of some start-up companies, they need to come up with a lot of beautiful data, such as frequency of use, user activity, installed capacity, etc.

Helping these apps to "create" beautiful data can help them raise funds in the market and get huge profits.

Another is to cooperate with operators to steal the traffic of mobile phone users.

Because mobile Internet access fees in many countries are relatively high, which is an important source of income for many operators, so as long as users use mobile phones with higher traffic, operators can make more money.There are some illegal apps that can run secretly in the background to drain the user's traffic.

Which app "uses" more traffic, and which app gets more commission from the operator.

It is very similar to the sp service in the early years.

All parties colluded and tried every means to make consumers spend more and consume more.

However, this model does not apply to developed countries in Europe and the United States.

The main thing is to scan advertisements and scan data, which is what Fu Sheng’s Panda Mobile is doing in the United States. It is really shady, but it is an effective way to make a lot of money in the mobile app market.

However, this time Zhou Buqi went south to Shanghai and listened to a report from a business director named Ji Xiaqing from the International Department. She is taking the lead in making an e-commerce product.

It is not an e-commerce product in the true sense, but a "supply chain" of an e-commerce website.

This product is more controversial.

Just when Boss Zhou came, Liu Qing handed over the problem to him.

Zhou Buqi sat in the office of Liu Qing, the president of the branch, with a leisurely expression, crossing his legs, "The supply chain of the e-commerce website? How do you understand it?"

Ji Xiaqing said: "Simply put, it is the template of the e-commerce website. There are many teams engaged in cross-border e-commerce, but they do not have strong technical strength. We can solve this problem in terms of demand. The first is to use Ziwei Cloud, It solves the burden of offline operations; but Ziweiyun is not enough, and it is also a big project to build a mature and stable e-commerce website."

Zhou Buqi immediately understood what it meant, "It is to build a rough house, and the customer can take the rough house and do simple decorations, and then it can become their own e-commerce network."

Ji Xiaqing smiled, feeling that Boss Zhou's eyes were warm, but he was quite funny, "Well, that's what it means."

Director Ji is a female in her early thirties, with outstanding color, full of charm, mature and charming, with a graceful figure, protruding and backward, and her bust is at least a C without a D.

It feels quite a bit like Aunt Xue and Ning Yaxian back then.

There was a feminine aura flowing all over her body.

Now it's summer again, she is wearing extremely cool, short-sleeved short skirt... Sitting opposite the big boss, her legs are intertwined, not to mention whether she can enjoy some scenery under the skirt, just a pair of beautiful white legs is enough Eye-catching.

Fortunately, Zhou Buqi is well-informed now, and his eyes are relatively restrained. He is not as curious and impulsive as when Ning Yaxian first came to work as a secretary next to Boss Zhou, and he always tried every means to explore the scenery under the skirt.

But occasional glimpses from the corner of the eye are inevitable.

It will be captured by careful women.

Zhou Buqi continued to ask: "This is a good thing. It can become a powerful supplement to cloud services. Where is the controversy? Is the investment too large? If there is too much investment, this project is not necessary. Large e-commerce websites They don’t know how to apply templates, and even small e-commerce websites can apply templates and can’t pay too much.”

Ji Xiaqing said softly: "But cross-border e-commerce is different. Many teams have already explored a... business model to make money through cross-border e-commerce."

Zhou Buqi suddenly understood what she meant, took a deep breath, "Cheat!"

(End of this chapter)