Top of the Great Era

Chapter 3072 Stability

Zhang Chaoyang knows that this path is not going to work, but he is still very confident. "The video business still has great potential. The industry is actively promoting it now. After the two sessions next year, it is estimated that the strongest copyright management in history will be introduced. At that time, the copyright of movies, TV and music will be taken seriously. At that time, the paid model can be implemented."

“It’s not that simple!”

Zhou Buqi is not optimistic.

Zhang Chaoyang asked: "You lack optimism."

Zhou Buqi said: "Look at Netflix. The copyright restrictions and payment model are only one aspect of Netflix's success. What is the more important factor? It is the self-produced dramas! Netflix can make its own movies and TV series, and then broadcast them exclusively on its own platform. This is the idea I gave to Netflix, and this is the core key to Netflix's success."

"I've given you so much power!"

Zhang Chaoyang got so angry when he heard him bragging.

Zhou Buqi smiled and said, "I'm not bragging, this is product logic. Netflix has invested more than 50 billion US dollars in its own dramas this year, and they have to borrow money every year to make movies. Can China do this? Even if you can borrow money, can you get the approval? Can you make a TV series of the same scale as Netflix?"

Zhang Chaoyang waved his hand and sighed, "This is really a hassle."

In recent years, the domestic theater market has undergone great changes. TV dramas are no longer popular. Even the national-level TV series "The Legend of Zhen Huan" had a rating of less than 2.0 when it was broadcast. What is really popular in the theater is various reality shows, which often have a rating of 3.0 or even 4.0.

In the past few years, TV series were the most popular form of viewing, and the better ones often exceeded 2.

It’s not the case now. A TV series with a viewership rating of over 1 is already considered an excellent TV series.

Even many TV dramas are made by buying ratings through illegal means.

The country was forced to issue an entertainment restriction order to limit the broadcast of reality shows. The number of shows must be limited to two per channel per week, and reality shows are not allowed to be broadcast during prime time, so as to make way for TV dramas.

But it is really difficult to save the market by relying on policies.

Apart from killing the popularity of reality shows, it has not brought any salvation to the TV drama industry. Without fundamental changes, domestic TV dramas have reached a dead end, always repeating the same old three things, and the audience has long been tired of them.

Zhang Chaoyang said: "Korean, Japanese, British and American dramas have become popular in China in recent years. In addition to the creativity and quality of the TV series themselves, a very important point is the scale of the TV series. As the economy develops and people's living standards improve, their spiritual needs will naturally increase. Sohu Video's current strategy is to focus on high-quality products, and it has purchased the copyrights of many American, British, Korean and Japanese dramas."

Zhou Buqi really didn't want to discuss this topic with him, so he went back to the topic and said with a smile: "So, the industry must have division of labor. In the film and television industry, those who are capable go to make movies, and those who are not capable enough go to make TV series. The technology industry must be like this too. I will say that Google's approach is not good. To put it mildly, Google's product operation capabilities are insufficient; to put it more broadly, Google is selfish in the industry."

Zhang Chaoyang thought this guy was too arrogant, so he criticized Google, "How can the industry be considered selfish?"

Zhou Buqi said: "It's simply a talent poison pill plan. The number of top talents is limited. If they are all snatched away by Google, doesn't it mean that other technology companies will have fewer top talents? Ziweixing's appeal to talents in China is stronger than Google. But Ziweixing must divide its human resource management into two models: headquarters and subsidiaries. If I really recruit the best people in the country to Ziweixing, and then let many people do those low-value, low-tech repetitive jobs, wouldn't that be a waste of talent? It's not good for the overall development of the industry!" Zhang Chaoyang laughed and said, "You are the only one with a high taste!"

Zhou Buqi said: "The outsourcing model in China is still necessary, but discrimination in many industries makes people uncomfortable. There are even many arguments about 'code farmers' and 'IT migrant workers'. Ziweixing needs to set a benchmark in China and make some positive changes."

"It's my duty. If you don't do it, who will?" Zhang Chaoyang thought it was natural. "This is what you should do. If you don't do it, then no one will. Do what you are capable of."

Zhou Buqi said "hmm".

Zhang Chaoyang smiled and said, "We'll compare them later to see whether Google's approach is better or yours is better."

Zhou Buqi said without hesitation: "Of course it's me. If Google doesn't change, I will definitely benefit in the end. When Google Docs was first launched, how good was it? It became a star product in the IT industry and was considered to be able to replace Microsoft Office. After all these years, can you still hear the voice of Google Docs? It has been replaced by Weishu, right? Hehe, actually when I developed Weishu, I referred to the idea of ​​Google Docs."

张朝洋好笑道：“那不是好事嘛，按照你的理论，谷歌擅长从0到1，不擅长从1到100。那你只需要把谷歌开发出来的那些从0到1的产品模仿过来，然后从1到100的给运营起来。”

Zhou Buqi said: "Many companies do this. Except for super-large projects like Google Chrome and Android system, small companies really can't do it even if they want to. Other products and businesses are basically initiated by Google and developed by other companies. Look at the current cloud storage business. Google Cloud Storage is not even in the top ten."

This is also true on a larger scale.

At the beginning, the domestic Internet market was dominated by Silicon Valley giants. Giants such as eBay, Google, Yahoo, and Microsoft were all doing well in China, and they recruited some of the best Internet talents in the country.

The rest are some second- and third-tier players, left to domestic Internet companies.

Domestic Internet companies, relying on copying the products of large Silicon Valley companies and then making efforts at the operational level, have demonstrated their strong competitiveness. Relying on a group of second- and third-rate players, they defeated a group of top players led by foreigners.

This is not an isolated phenomenon, but a common phenomenon.

Innovation is important.

  Stable operation of the product is equally important!

The outsourcing model will cause some harm to stable operations. These outsourced employees have no sense of belonging and may cause sabotage internally. There may even be incidents like what happened to Baidu, where malicious code was secretly added to the product by collusion between internal and external parties.

Zhou Buqi pushed Ziweixing to adopt a new subsidiary's human resources management model.

Costs will certainly increase.

  But it can be more stable!

Stability means that we can do better at the operational level.