Top of the Great Era

Chapter 3082 E-commerce Advertising

Early the next morning.

Zhou Buqi got up early and went to New York.

Alibaba is about to go public, and it is only right and reasonable for us to go and take a look and give Boss Ma a hand.

In addition to Senior Sister Zhen Yu, and two secretaries Ning Lu and Gu Zanli who had confirmed to accompany him, Wang Langli also got up early.

Zhou Buqi was still eating breakfast. He was quite surprised to see her and waved at her. "Why don't you sleep a little longer? Do you want to go to New York, too?"

"No..." Wang Langli was a little embarrassed, "We have an appointment to go to Yellowstone Park."

Zhou Buqi noticed something and asked, "What's the matter?"

Wang Langli was a little embarrassed. There were several other sisters at the table, so she was too embarrassed to say it out loud. She turned and ran away in a hurry. After a while, she ran back with a small note in her hand. On it was a very delicate word: "When the flowers are in bloom, you must pick them."

Zhou Buqi understood and winked at her, "Got it! I'll arrange it!"

"Yeah. Well...then I'll go back to my room and get some sleep."

Wang Langli's face turned red and she ran away.

  The sisters here are all experienced people, how could they not understand?

Zhen Yu ate her breakfast calmly, as if she saw nothing.

Ning Lu was also very calm, only Gu Zanli covered her mouth and laughed, whispering: "Are you thinking about love?"

Zhou Buqi glared at her, "Weren't you like this at first?"

Gu Zanli puffed out her chest and snorted, "I am much braver than her. Men pursue nothing more than power, wealth and beauty. What's so hard to understand? Why do you need to think about it for so long?"

Zhou Buqi frowned and said, "What's the point of talking about beauty? Have you ignored your boss's spirit of helping others?"

Gu Zanli smiled and said, "Yeah, I like helping others. Help her to clear the blockage."

……

When I arrived in New York, I met Boss Ma.

  This guy is really full of energy!

It feels like the wind is blowing even when I walk.

He was so energetic that it felt like he was stepping on two somersault clouds. Despite his short, thin and ugly appearance, he became the center of all the capitalists on Wall Street, and all the powerful people revolved around him.

Seeing Zhou Buqi, Boss Ma could not hide his high profile and said excitedly: "The response is very good! Maybe with this round of listing, Alibaba will surpass Ziweixing and become the company with the highest market value in China!"

Zhou Buqi laughed and said, "The current market value of Ziweixing is 2400 billion US dollars."

Boss Ma is full of confidence, having seen his own business empire take off. "No problem! Even if we can't surpass them in the short term, e-commerce will still be the best in the long run. Search and social networking businesses may seem very impressive, but their money-making models actually have serious problems."

Although Mr. Ma is a celebrity on Wall Street recently, there is a long line of people waiting to meet him or invite him to dinner.

But Boss Zhou is different.

As soon as he arrived, Boss Ma naturally put other things aside and didn't even talk about any serious business. He just sat down with him to have a meal and chat.

"Socializing is not working?" Zhou Buqi suddenly remembered something. "Your 'Lai Wang' didn't work out, so you say socializing is not working?"

The two had afternoon tea at a Michelin-starred high-end restaurant in Midtown Manhattan.

This price is really expensive.

One costs more than $400. Boss Ma said: "I didn't say social networking is bad, but the current profit model of social networking products has great hidden dangers. From the perspective of the overall development pattern, the profit model of e-commerce is healthier."

"What is the conclusion?"

Zhou Buqi actually had the same feeling.

Whether it is search or social business, they mainly make money by selling advertisements. However, compared with e-commerce, search and social are too floating, and are far less stable than the advertising model of e-commerce, which can be cultivated in depth for a long time.

"You didn't see it?" Boss Ma was surprised that he didn't have such feelings. "No way, with your vision, you should have noticed it a long time ago!"

Zhou Buqi smiled and said, "Then tell me about it?"

Boss Ma said, "Take Taobao for example. Compare it with your other products like Weidian, Pengyou.com, WeChat, Weibo, etc. The main profit model of these products is advertising, and they make money by selling advertising space. Taobao's advertising is done by merchants within Taobao. Taobao stores need to advertise in order to expand sales and have higher sales. This advertising model is very stable and has a long-term basis."

Zhou Buqi nodded, "Well, Taobao stores sell consumer goods, most of which are consumables. Users need to buy again after they have used them up, so there will be a strong repurchase rate."

Boss Ma said: "Yes, as long as consumption exists and as long as e-commerce exists, this advertising model will exist. This is a model that can be used repeatedly. The more popular the e-commerce trend is, the higher the conversion rate of e-commerce advertising will be. E-commerce advertising is related to consumption, but what about social advertising? This is different!"

Zhou Buqi said "hmm".

He had discovered it a long time ago.

This is actually the long-term and deep reason why he chose Kurian as the CEO of Ziweixing International.

Even without considering it from a geopolitical perspective, Kurian is a more suitable candidate from a business perspective.

Because Tang Binchen's business, both domestically and abroad, was all related to social networking. He made great contributions to the establishment of the social networking industry, but the inherent attributes of the social networking industry made him feel that the business model of this business was risky and was far less reliable than cloud computing-related businesses, and even less reliable than e-commerce.

Boss Ma can now be said to be the meaning of spring breeze.

He was still very humble a few years ago.

I was also very restrained when speaking in public. I used to say everywhere “I am the worst”, “We can’t compare with Baidu or Ziweixing”, “Ali has experienced countless difficulties”, but now my state is different.

Boss Ma has transformed into Teacher Ma and is going to give Boss Zhou a lesson.

"Social advertising is not a good idea. It's too risky. I've paid attention to what kind of social advertising is currently available. It's app promotion!" Boss Ma asked himself and answered, "These app promotion ads are not safe at all. First, the repurchase rate is not good! If users have already downloaded and installed the app, you can't get a conversion rate if you run such a promotional ad. These are all one-time conversions, which is different from e-commerce. Good e-commerce ads have no conversion rate restrictions."

Zhou Buqi smiled and said, "Yes."

Once a user downloads an app, the related app ads are no longer effective for him. This type of app promotion ad, if it converts, is just one conversion. E-commerce ads are different, as they are all consumer products and are tied to the public's spending power.

For example, in the tissue paper advertisement, users can keep buying tissue paper repeatedly, and can convert and repurchase dozens of times a year.

For e-commerce platforms, it means dozens of times of advertising fees.

This is where the difference comes into play.

E-commerce advertising is undoubtedly more long-term, more stable and more profitable.

This is an advertising model that can break traffic restrictions.

In the past, Alibaba had the least traffic among the BAT companies, but in fact, Alibaba earned more advertising fees each year than the other two companies combined. Before ByteDance's e-commerce business took off, Alibaba was the largest advertising giant in China.

Boss Ma went on to say: “The second point is the ups and downs of the industry. The impact of industry changes on social media revenue is too great.”