Top of the Great Era

Chapter 3105 Boomerang

Zhou Shaoning was under a lot of pressure, but there was nothing he could do. "The market response to iPhone 6 was so good. It can even be said to be the most successful product released by Apple in decades. It put too much pressure on us."

Zhou Buqi nodded, "The power of compromise is enormous."

Regarding iPhone 6, he was actually mentally prepared.

This can be said to be a legendary iPhone in the iPhone series, with the highest sales, the best quality, and the most market-recognized model. So much so that many years later, the iPhone 6 is still the iPhone with the largest market share.

It was also from the iPhone 6 that the domestic mobile phone market truly began to "degenerate" and became Apple's world.

It can be said that Cook has placed a huge bet on this product.

It changed Jobs' design concept for the iPhone and fired Jonathan, Apple's meritorious service, Jobs's "minister of state", and the god-level designer. It can be said that this was a move that was a must-win.

Cook succeeded.

iPhone 6 reversed the slowing growth and business difficulties of iPhone 5 and iPhone 5s, and led Apple to a higher level and a new peak.

The flagship phone Aster6 that Aster is promoting this year is actually very good and has a good reputation in the market.

But compared with iPhone 6, there is a big gap.

Zhou Shaoning sighed, "This is too much pressure on us. The sales of Aster6 have dropped almost precipitously. Compared with the same period last year, the sales of Aster5 have dropped by 27%; compared with last month when iPhone6 ​​was not released, our sales have dropped by 69%."

Zhou Buqi had expected this, so he was very calm. "What about Samsung? How are they?"

Zhou Shaoning said: "Samsung is not as good as us!"

"Tell me more specifically?"

“三星的Galaxy5是今年2月份发布的，Aster6是6月份发布的，iPhone6是9月份发布的。GALAXY5的全球销量现在应该超过了2500万台，Aster6的全球销量有2600万台。”

"pretty good!"

Zhou Buqi was very happy.

This high-end phone has sold more than 3 million units in more than three months since its launch, and its sales are even higher than Samsung's flagship phone, which is already a very good result.

Zhou Shaoning said with a bitter face, "Our sales forecast is to exceed 4000 million units this year. But with the strong performance of iPhone 6, it is impossible for us to produce such a result."

“How many iPhone 6 sales are there?”

“I’m not sure. It’s only been on sale for three weeks, so I don’t have statistics. But the whole world is rushing to buy the new phone. Conservatively speaking, sales should exceed 2000 million.”

"Oh my god!" Zhou Buqi was stunned. "Such a big gap? Isn't this going to catch up with Aster6's sales soon?"

Zhou Shaoning said: "Yes, for sure! If we only count the sales of this month, iPhone 6 will definitely surpass our Aster 6."

Zhou Buqi said: "This is the power of plagiarism! The big screen really gave the iPhone new vitality."

Zhou Shaoning sighed, "Yes, in the two years since Jobs passed away, I thought Apple was going to fail. The sales growth of iPhone has obviously slowed down, and the market share has been eroded by our Aster series and Samsung's Galaxy series. I didn't expect that this new model would change the situation and leave Aster and Samsung behind."

Zhou Buqi said: "So we still need to innovate and have newer strategies in product design and product marketing. Have you done the joint venture with luxury cars?"

Zhou Shaoning said: "Many car companies are unwilling to cooperate. Some of them originally agreed, but later regretted it. It is not easy to carry out this project."

“How many have been reached?”

"There are only four brands of luxury cars: Porsche, Lamborghini, Ferrari and Lexus."

"What?" Zhou Buqi was slightly startled. "Lexus? Isn't this a Toyota?"

Zhou Shaoning said: "Yes, the Aster series can sell about 600 million units in Japan every year, with sales exceeding 3 million US dollars. It is the second largest mobile phone brand after the iPhone. If we do a joint brand, maybe we can make a Lexus for the Japanese market..."

"No need!" Zhou Buqi looked down on Lexus, even though the car was more popular than Lamborghini in Europe and the United States. "If we can't come to an agreement, then we can just settle on Porsche, Lamborghini and Ferrari. Many luxury car brands are old zombies with rigid ideas. We have to launch a batch of co-branded models first, and then talk to them after they have market effects. Lexus doesn't want it. Starting next year, we will start co-branding luxury cars! If we can't come up with anything new in design, then we can dazzle with marketing..." "We can talk about this later." Zhou Shaoning is not concerned about the next generation of flagship phones, but this year's flagship phones. "The key is what should we do now? How can we fight against iPhone 6?"

"Disaster!"

Zhou Buqi shook his head.

He is not a god either.

  The products have been launched on the market and are on display at the booths, allowing consumers to freely choose. The market clearly prefers iPhone 6, so what can be done about it? The current situation is that even if Galaxy 5 and Aster 6 are added together, they cannot compete with iPhone 6!

Boss Zhou had no other options.

Zhou Shaoning asked tentatively: "How about using the Internet?"

"Ah?" Zhou Buqi glanced at him, "What do you mean?"

Zhou Shaoning said meaningfully: "In the past year, Samsung mobile phones have been under a lot of pressure from public opinion in China."

"Battery?"

As soon as Zhou Buqi finished speaking, he shook his head. It seemed that it was not yet the time for Samsung's batteries to "explode".

Zhou Shaoning laughed and said, "For example, Samsung's mobile phones have design defects, high repair costs, and consumers have no way to protect their rights. There is also the difference in treatment between domestic and foreign consumers. If they find something wrong, they will hype it up on Internet platforms such as Weibo and Toutiao. Even many TV stations have come out to criticize Samsung phones."

“Same routine, same taste.”

Zhou Buqi has been doing business for ten years in this life. He has seen too many similar tricks. Many foreign products have suffered huge losses from such attacks.

Of course, the action of force is mutual. If you hit others, you may also hurt yourself.

Those foreign companies are very powerful. They can basically hold on when faced with similar things and are very resistant to pressure. Their international brands are there, so it is not easy to discredit them.

But many domestic brands are doomed if they are subjected to similar tactics. Many companies are on the verge of bankruptcy after being subjected to such tactics. Lotus MSG was completely eliminated after being subjected to such tactics two years ago. Coca-Cola was slandered, but it is still the unbreakable number one beverage. Nutri-Express was slandered, and it was half dead.

This strategy is too dangerous.

It looks like domestic protection, but in fact it has serious side effects.

Zhou Buqi has always disliked such strategies. "Be careful not to hurt others or yourself. It's better not to do such things."

Zhou Shaoning smiled and said, "We don't need it. We are the largest mobile phone giant in China. We are mainly dealing with friendly companies. When competing... we are not only ruthless to foreign companies, but also to our own people. However, if we encounter some special situations, it is not impossible to use this kind of strategy."

"Hmm?" Zhou Buqi frowned slightly, "To Apple?"

Zhou Shaoning said: "We have Weibo, Toutiao, WeChat, and Pengyou.com, and we also have partners like Sohu and NetEase. This is our advantage! Let's not talk about overseas markets, but at least we have to hold on to the domestic market! iPhone 6 is sweeping the domestic high-end market, and we are not even given a sip of the soup. Everything else is easy to talk about, but Aster 6 must at least ensure a foothold in China, right? South Korea is Samsung's base camp, and Galaxy 5 sales in South Korea are close to 1000 million!"

At this point, he felt very unbalanced. "How big is the Korean market? The total population is only 5000 million! However, the sales volume of Aster6 in China is only 500 million, which is almost the same as that in Japan. How can this be possible? If nothing else, we must at least occupy the domestic market! This is our base!"

“What’s wrong with Apple?”

"Of course there are plenty of them. Once you find one, just go for it!"

"I will think about it."

Zhou Buqi was very cautious about such a strategy.

There is no perfect company.

When any company is operating, it will inevitably have problems of one kind or another. It is normal to make mistakes. Samsung makes mistakes, Apple makes mistakes, and Estar makes mistakes. If you keep attacking others' mistakes, it may backfire and seriously injure you.

For example, critics say it is difficult to protect the rights of Samsung mobile phones in the country.

This is a typical boomerang.

Damn it, it’s even harder to protect the rights of domestic mobile phones!