Top of the Great Era

Chapter 470 Internet Advertising 3.0 Model
It's the graduation season, and Zhou Buqi also received a notice from the school.

Said that he wanted to invite him to speak to the graduates.

He politely refused.

Are you kidding me?
Let him, a sophomore, be a life mentor for the seniors?
If it was a group of adults in their thirties, Zhou Buqi might be on stage as a mentor and give them lectures.Because people of this age have basically been in society, and their edges and corners have been smoothed.The reality is result-only theory, whoever succeeds is the teacher.

But most of the college students still have infinite reverie about the future, and they are arrogant.

They certainly can't accept it.

Zhou Buqi is also not interested in making a high-profile appearance, which is thankless.

Zhao Xinyan was assigned to be Shi Jinglin's secretary, so Zhou Buqi temporarily transferred a girl named Su Wei from the marketing department to be the secretary.

Young and beautiful, 27 years old this year.

Moreover, this is a secretary post, not an assistant post. Apart from serving tea and cleaning up, the job is just some simple document sending and receiving and official document writing. As long as you have a good personality and can speak well, it is generally not a big problem.

Su Wei used to be in business and sales, so there was nothing to say.

"Boss, there will be a meeting of the marketing department in 5 minutes; at 9:10, you will participate in the product meeting of Weidian Technology; at 9:45, call Mr. Lei from Jinshan to negotiate the incompatibility between Kingsoft Antivirus and Weidian Security Guard ;At 10 o'clock, meet Mr. Wang of Huayi in the office; at 10:40, interview the secretary."

This is the main work of the morning.

Zhou Buqi usually doesn't go to meetings. First, it's a waste of time. Second, he doesn't want to intervene too much in business execution, which is not his forte.

But for some important meetings, he will still attend.

"Notify me one minute in advance."

Zhou Buqi flipped through a document on his desk, and it was He Yang's suggestion to promote Pei Yao, marketing director, from M2 to M3, and take full charge of Ziweixing's external advertising business.

He picked up a pen, wrote the word "agree" on the document, and handed it to the secretary standing obediently beside him.The secretary took the seal and stamped it, and the document became effective.

Next, three more documents.

One is for money. The 4000 million funds previously allocated by the R&D center have bottomed out, and they are required to continue to allocate funds and sign the word "agree"; the other is for new project planning. Shi Jinglin asked to promote the Weizhiwang project. The word "oppose" was signed; the last one was also a personnel adjustment. Ji Zian wanted to promote Sheng Kang, the product manager of Weidian antivirus, to be the vice president of Weidian. Zhou Buqi's reply was "pass it to He Yang for discretion".

It's almost time, Zhou Buqi got up and was about to go to the meeting.

Su Wei followed behind, hesitated for a long time, and finally couldn't help but said: "Boss, I...I have a question."

"Say."

"Did I not do well?"

"Huh?" Zhou Buqi was a little surprised, and turned to look at her, "It's pretty good."

Su Wei plucked up her courage and said, "Then why do you want to recruit a new secretary? I think I can do this job."

"Aren't you from the marketing department?"

"But I want to be your secretary more. I can learn more by your side. And I think... I'm doing pretty well. Why don't you use me?"

Zhou Buqi had a headache, "Have you read all the materials in the secretary's file for the interview?"

"Well, I've seen it."

"How do you feel?"

"They're all old women."

Su Wei murmured and puffed up her mouth, not very happy.She couldn't even compete with a few old women in their thirties and forties, which made her very discouraged.

Zhou Buqi was helpless and lowered his voice, "You haven't seen other bosses, isn't that how they all arrange it?"

"Ok?"

Su Wei's big eyes blinked, obviously not understanding the link.

Secretary, don't you always choose young and beautiful ones?
Do these bosses of Ziwei Star have any special hobbies?
Zhou Buqi had no choice but to tell the truth, "You are so beautiful, you are by my side, I am afraid that it will affect my mind, um...you know what I mean?"

Su Wei's face turned red in a "shua", her face was full of embarrassment.

Zhou Buqi pointed to the words "self-control" on the wall, and said helplessly, "I am very young. On the one hand, I have to restrain myself through self-control, and on the other hand, I have to restrict evil thoughts through the external environment." .I don't want to make mistakes. Men are lower body animals, you must have heard of it?"

"Boss, you are not, you are a good person."

Su Wei lowered her head, blushed, and said shyly.

Zhou Buqi waved his hand, "Okay, don't send out good person cards indiscriminately. You like to be a secretary, so go back to the marketing department to be Pei Yao's secretary. She has been promoted. Follow her, and your career future is very bright. .”

"Oh." Su Wei nodded, was silent for a while, and then bowed, "Thank you boss."

Pei Yao's working ability is really strong.

Next month, Friends.com will be advertising.

Pei Yao led the marketing department and contacted 226 advertisers successively, among which 55 successfully signed contracts with Youyou.com and reached an advertising agreement of 0.4 yuan per click.

These 55 partners are all Internet companies, including websites such as Dangdang, Autohome, Zhaopin, Qidian, etc., as well as software such as Baofengyingyin, Fantasy Westward Journey, YY Voice, and Qianqianjingting...

He Yang, Wang Haoyang, and Zhang Yiming also attended the meeting.

For Ziweixing, this is a major event.

After Xiaonei.com, the second important profitable business is finally about to appear.

In fact, Micropoint Technology also has revenue, and Micropoint Security Guard's software bidding rankings and downloads have to be paid.Moreover, the number of members of Weidian Note has exceeded 42, and the monthly membership fee is 10 yuan.

But it's all small bucks.

Advertisements on Friends.com are the real big business.

Zhang Yiming made a simple estimate——

Friends.com currently has 820 million daily active users, 1700 million monthly active users, and a total of 13.6 billion monthly PVs.

According to the general market conditions, the conversion rate of PV volume and ad clicks is 5%.

In other words, every 20 PVs can create one ad click, calculated... 6800 million ad clicks can be harvested every month.

Converted into advertising costs, it is 2720 million yuan!

As soon as these words came out, Wang Haoyang immediately beamed with joy.

It really is a heavy weapon!
If it can really achieve a monthly advertising revenue of 2720 million yuan, it will be almost twice that of Xiaonei.com.

Zhou Buqi was not very satisfied.

Advertising costs are too low these days and conversion rates are low.

Ten years later, if you borrow the official account of the WeChat platform, you can earn 30 yuan a day in advertising fees with 3 PV per day.Equivalent to 10 PV is 1 yuan, what conversion ratio is this?

The reason why this can be done is due to technology.

Friends.com can't do anything now, as long as the cooperation project with Facebook has been launched, technology will be converted into money, and it will be just around the corner.

The so-called advertising distribution project is to customize and launch different advertisements according to different information of different users.

This will violate user privacy, but there is no need to worry about it in China.

For example, the advertising system finds that a user is a white-collar worker who likes to read books, shop, and often listen to music... This is easy to handle, and can often recommend to him book reviews from Dangdang, Taobao, Douban, and music from Qianqianjing. , the click conversion rate will be greatly improved.

Advertising costs will increase several times.

With the technological strength of Silicon Valley, a mature advertising distribution system can be built in basically three months.

Facebook is more efficient. Before the end of this year, the advertising distribution system will be able to be loaded into Moments.

Zhou Buqi made a concluding speech: "The advertising model of Youyou.com is the 3.0 model of Internet advertising after the page advertising of the portal network and the search advertising of the search engine. No matter what the short-term benefits are, we must continue to do it firmly. , this is the future of the Internet.”

After the meeting, Zhang Yiming came to Zhou Buqi's side alone, and said in a low voice, "There is one thing that needs to be clarified."

"what's up?"

"The number of clicks on website advertisements is generally passed through a third-party statistical system. Currently, the unified statistical system developed by former Baidu employee Cao Zheng is commonly used in the market."

"how?"

Zhou Buqi didn't quite understand what he meant.

Zhang Yiming said: "Baidu Alliance's advertisements can be clicked. According to incomplete statistics, at least 30%-40% are clicked."

That's almost halfway there!

Zhou Buqi took a breath of shock, "Isn't this bad? Isn't this a pit for the merchants who advertise? Baidu is shameless, we have to ask for it."

Zhang Yiming shook his head, "It's not Baidu's fault."

"What do you mean?"

"At the beginning of this year, click fraud broke out on Google. After an in-depth investigation by a professional organization, it was found that about 14%-20% of the clicks in the Google advertising network were fraudulent clicks and invalid clicks."

"Is that so..."

Zhou Buqi narrowed his eyes, thoughtful.Even Google, which is not evil, is like this, so he has no pressure.

Zhang Yiming said again in a low voice: "Google's advertising revenue was US$100 billion that year, even if 15% of clicks were fraudulent clicks, it would be US$15 billion..."

"hiss!"

Zhou Buqi's complexion changed suddenly.

Depend on!
It's too easy to make money, right?It feels so unfair.

"What did Google do with it?"

"They promised to add anti-click fraud functions to the online advertising system."

"What about Baidu?"

"No response."

Zhou Buqi nodded, knowing it well.

Even in the contract societies of developed countries, there are nearly 20% of click frauds, and it is even more impossible to ban them in China.

Ah!
right!that's it!
Zhou Buqi found a reason to convince himself, and sighed, "Baidu's technology is so good, Ziwei Star is incomparable. Even Baidu can't do it, what can we do? Baidu is the leading Internet company in China, I hope they When you do it, please share with us the relevant anti-click fraud technology. We have limited technology and are powerless.”

Zhang Yiming understood what the big boss meant and took the order to leave.

Zhou Buqi remained calm and went to the next meeting.

I feel a lot of emotion in my heart.

This is the great harm of monopoly, which is harmful in all aspects.

Google has monopolized the search engine, and merchants can't cooperate if they want to. What can they do if they suffer a loss?Can only endure.It is better in foreign countries, where independent investigations are possible, and antitrust complaints can even be initiated.

The domestic monopoly platform is basically covering the sky with one hand.

Everyone is in this big quagmire, and it is impossible for Friends.com to be alone.

It is better to make money than die.

(End of this chapter)