Counterattack 1988

Chapter 1830 Aixiu Mobile Phone
the following afternoon.

Miss Meng came to Huacheng.

The Canton Fair is being held here in Huacheng, and within a radius of ten miles of the venue, almost all the hotels and hostels are full.

Wang Lin arranged for her to live with Zhou Porridge.

Zhou porridge doesn't matter, anyway, Miss Meng only stays for a day or two.

In the evening, after Wang Lin and the others got off work, they invited Ms. Meng to dinner.

"Wang Dong, look, this is our mobile phone." Ms. Meng opened her bag, took out a brand new mobile phone, and handed it to Wang Lin.

Li Wenjuan saw it, and wowed, before Wang Lin reached out, she had already taken the mobile phone in her hand.

"What a beautiful phone! Is it light yellow?" Li Wenjuan couldn't put it down, watching it over and over again.

Ms. Meng smiled and said, "Yes, the hands we release are all the same. There are five colors: black, sapphire blue, light yellow, beige gray, and dark green."

She took out two more mobile phones and handed them to Wang Lin and Zhou Porridge.

Wang Lin took a beautiful black mobile phone.

The size of this phone is 127mm long, 47.5mm wide, 25mm thick, and weighs 168 grams.

Compared with previous big phones, this mobile phone is truly a mobile phone, and it can be grasped with one hand.

Zhou Porridge looked at the sapphire blue phone in his hand and asked, "Is this all self-developed technology?"

Ms. Meng said: "Most of the technologies are independently developed by us, and some parts still need to be imported. The chips are produced by Aixiu Technology."

Zhou Congee asked, "Did you name it? What is the brand of the phone?"

Ms. Meng laughed and said, "Actually, I think the name Aixiu is very nice. Aixiu mobile phone, what a friendly name! However, Director Wang said that the mobile phone factory cannot use the brand Aixiu."

Zhou Congee said, "So, the phone hasn't been named yet?"

Miss Meng said: "I'm here to ask Director Wang for instructions."

Wang Lin smiled without saying a word.

Zhou Porridge smiled and said, "Why don't we name it after my Xiaomi?"

Wang Lin was stunned when he heard this, and then laughed.

Zhou Porridge gave him a blank look: "Is it funny? Xiaomi, isn't it good?"

Wang Lin waved his hand: "Don't get me wrong, I think Xiaomi sounds good. However, I still want to use another name."

Everyone looked at him: "What name?"

Wang Lindao: "Actually, I have already registered several mobile phone brands, one is Jade Bird, the other is Aisin, and of course, I also registered Aixiu."

Li Wenjuan asked: "Blue Bird? Brother-in-law, what is the name? Why did you choose such a name?"

Wang Lindao: "The blue bird is a divine bird that feeds and conveys messages to the Queen Mother of the West in myths and legends. It symbolizes happiness and the pursuit of dreams and hopes. The blue bird is the messenger of happiness and also represents happiness."

Zhou Congee said: "The mobile phone is like a divine bird. It can send messages and make calls. Hey, the name is quite expressive! Then why not print the logo and logo on this mobile phone?"

Wang Lindao: "This is just a prototype. We will print our own LOGO when it is actually mass-produced. The LOGO is also designed by myself. It is a cyan outline of a bird."

Zhou Porridge said: "Mobile phones are sold to global users. Bluebird's English is Bluebird. I think it's better to use Aixiu. The English logo of ISURE is very beautiful and easy to remember."

Wang Lindao: "Because I promised my customers that we will not produce end products ourselves."

Zhou Congee said: "We don't produce, but we can authorize our brand to Ms. Meng's company for production, right? This is not against the rules."

Wang Lin was a little pondering.

Ms. Meng said: "I also think that the brand Aixiu is good. Aixiu itself is a well-known brand. We launched the Aixiu mobile phone, and we have already won at the starting line. There is no need for much publicity, and the famous brand has already been deeply rooted in the hearts of the people."

Li Wenjuan said: "Yes, brother-in-law, if such a good brand is left unused, should we build a new brand from scratch? Jade Bird and Aixin are also very good, but compared with Aixiu, they are still a little bit less interesting. .”

Wang Lin smiled and said, "What? You all think Aixiu's phone sounds nice?"

Zhang Xiaowan said: "Brother, I also think Aixiu's phone sounds nice."

Ms. Meng said: "Director Wang, Mr. Zhou is right. Aishiu Group can authorize the brand to my company."

Wang Lindao: "Is the blue bird bad? I think the meaning is very suitable for mobile phones."

Ms. Meng said: "Blue Bird is good. It's almost used as a sub-brand. Our main brand should be Aixiu, right?"

Zhou Congee said: "I think it's feasible. Besides, the OEM you do is mostly computer products, right? Like AMD, they also mainly produce computer products. If you make mobile phones, it doesn't conflict with their business."

Wang Lin said: "Let me think about it again. Let's eat first!"

He asked Ms. Meng again: "Shang Liwen and Lin Xiaoxiao, have they contacted you?"

Ms. Meng said: "I have contacted, but there is no agreement. They said that the two of them will invest 6 million yuan together, at least 45% of the shares. I know you will not agree, so I directly refused."

Wang Lin said: "Then forget it!"

After eating, everyone came to Wang Lin's room and continued to chat.

Ms. Meng is most concerned about the brand name of the mobile phone.

After some careful consideration, Wang Lin said, "Since you all like the name Aixiu, then use Aixiu! Our mobile phone is called Aixiu mobile phone!"

Both Zhou Porridge and Li Wenjuan laughed.

In Wang Lin's plan, the mobile phone brand and factory are operated and managed separately.

The mobile phone factory managed by Ms. Meng is only a processing plant for the production of mobile phones.

The brand that manages and operates mobile phones is operated by another company.

This company is controlled by Xiangjiang Yonghua Company, and Ms. Meng also holds some shares and also participates in the management.

Now, Shencheng Aishiu Group officially authorizes Xiangjiang Yonghua Company to use the trademark "Aishiu".

Wang Lin played down his presence in the operation and production of mobile phones through a complex holding model.

But everyone in the know knows that Aixiu mobile phone is actually Wang Lin's property.

Wang Lin tried the sample machine and pointed out some shortcomings.

"The sound is too low." Wang Lin said, "The sound from the earpiece is a bit low, and the sound from the speaker is also low. This aspect must be improved."

Miss Meng said: "This voice is not small!"

Wang Lindao: "The customer groups we face are diverse, and the mobile phone application environment is also complex and changeable. We use it in this house, and of course we think it is good. What if it is placed on a noisy commercial street? If Does the customer have a slight hearing impairment? We can increase the upper limit, and customers can adjust it according to their needs and usage scenarios. One of the most important functions of a mobile phone is calling, so the volume must be loud!"

Ms. Meng said: "Well, we can easily improve this point."

Wang Lindao: "Another point is that the most important function of a mobile phone is text messages, so the font size of text messages must be adjustable, so that various customers can see the content of text messages clearly."

Miss Meng said: "This is also easy to do."

Wang Lindao: "Current mobile phones have limited functions. If we want to stand out, we must make a fuss about these basic functions, so that consumers will leave an indelible impression on them once they try it, so that they will fall in love with our mobile phones. .”

Zhou Congee said, "Quality is the last word, right?"

Wang Lindao: "Of course, a mobile phone is also a commodity. For any commodity, quality is the most important thing. I only have one requirement for Axiu's mobile phone, and that is—"

He said to Zhang Xiaowan: "I see you have walnuts over there, right? Go and get some."

Zhang Xiaowan pursed her lips and said with a smile: "The walnuts we bought at the Canton Fair! Brother, do you want to eat them? I peeled a lot, and I'll bring them over for you to eat."

Wang Lindao: "Don't take the peeled ones. I want the ones that are still hard and haven't been peeled."

Zhang Xiaowan didn't know what he was going to do, but she listened to Wang Lin very much, so she immediately went to get a bag.

Wang Lin took out a hard-skinned walnut, put it on the table, picked up the prototype, and slammed it down on the walnut.

Miss Meng, Zhou Porridge and the others exclaimed at the same time: "Oh my God!"

There was a bang.

The walnuts are broken.

Wang Lin looked at the prototype in his hand, it was intact.

"That's right!" Wang Lin nodded in satisfaction, "That's my request, our mobile phone can crack open walnuts!"

Zhou Porridge and Miss Meng looked at each other!

Ms. Meng caressed her heart and said, "Wang Dong, my heart jumped in my throat just now! Although this is a prototype, the cost is not cheap! It would be a pity if it was just scrapped like this?"

Zhou Congee said: "That's right! You can smash walnuts with your mobile phone. How could you think of that! No matter how cheap a mobile phone is, it costs thousands of dollars! How much is a walnut? You really can't tell the difference between high and low." ?"

Wang Lin laughed and said, "I have a sense of proportion! This is also our publicity point. When you sell mobile phones in the future, you will do this! I believe that many people will buy our mobile phones after seeing it!"

Zhang Xiaowan clapped her hands: "Great! How much does such a good mobile phone cost?"

Wang Lindao: "The price of mobile phones on the market ranges from two to three thousand yuan, five to six thousand yuan, and even tens of thousands. Nokia's luxury brand Vertu starts at 10 yuan, and the maximum price is 90 yuan for a mobile phone! We The mobile phone, because it is made in China, so the price cannot be too high. I want to make it affordable for domestic consumption!"

In 1998, mobile phones were not as popular as later generations, and smartphones had not yet appeared. People who could afford mobile phones were still a small number of people who got rich first, as well as company executives and businessmen.

Nokia 8850 is a mobile phone launched in 1998, and its price is as high as 5000 yuan.It was heavy to hold in the hand. At that time, just transitioned to digital phones, the network access fee was 2500 yuan, the monthly rent of the mobile phone card was 50 yuan, the caller ID was 10 yuan, local calls were 1 cents per minute, and long-distance calls were 6 yuan per minute.

This kind of consumption is really not affordable for ordinary people.

Taking Huacheng as an example, the per capita income of employees is more than 1 yuan per year. If an employee saves money for a year, it is estimated that he will buy such a mobile phone.

Wang Lin said, if we want people in the country to afford it, how will the price of Aixiu mobile phone be?

(End of this chapter)