Counterattack 1988

Chapter 526 Death Threat
Wanjia Supermarket first took root in Lingnan.

The place where they mainly cultivate deeply is also in South China.

Wang Lin asked: "Miss Lin, your Wanjia Supermarket doesn't stock our products now?"

Because the business points in South China have been established long ago, for the salesmen of each business point, retail companies like Wanjia Supermarket should be the first fortress to conquer!

Why has Wanjia Supermarket not listed the products of Aishiu Group after several months?
Wang Lin is the boss, and usually manages too many things. For each large district, he only looks at the performance report. As for the distribution of specific businesses, he can't control so much.

It is also impossible for him to know all the supermarkets and retail stores across the country, let alone know which stores and supermarkets are occupied by his own brand and which ones are not.

Since the end of the 80s, my country's retail industry has developed rapidly, and various convenience stores, grocery stores, department stores, and supermarkets have gradually spread all over the streets and alleys, which is also an important symbol of my country's economic development.

Sanitary napkins and diapers go through retail channels, and supermarkets like Wanjia are also the most suitable partners for Axiu Group.

The South China region has been established for half a year, why hasn't it won the Wanjia supermarket yet?

Lin smiled and said: "You don't know that the products that can enter our store are selected and negotiated by ourselves. If your salesman does not come to sell, we will let your products enter the market. Our supermarkets are the same You need to build your reputation and credibility.”

Wang Lindao: "That's my fault. I ignored the existence of your Wanjia Supermarket too much. Excuse me, what are the conditions for our products to enter the market?"

Lin smiled and said: "Your products have reached the export standard, so of course you are qualified to enter our mall for sale."

Wang Lin asked, "What about the fee?"

Lin smiled and said, "This can be discussed."

Wang Lindao: "Please sit down, let's discuss cooperation carefully."

Lin smiled and said, "I'm not used to you being so polite to me all of a sudden! It's better to be casual between us."

Wang Lin laughed, and asked her to sit down and discuss the cooperation details.

With such a good resource, Wang Lin certainly does not want to waste it. He not only wants to sell his products in Wanjia Supermarket, but also has an in-depth cooperation with Wanjia Supermarket, so that his products can occupy the best shelves in Wanjia Supermarket. , displayed in the most conspicuous position.

Whether it is public or private, Lin Xiaoxiao will certainly not refuse Wang Lin's request.

There are many business models of supermarkets, including self-operated and joint operation, and can also be divided into purchase and sale, consignment and joint operation.

Self-operated means supplying goods from suppliers, and there are also two settlement methods, one is distribution and the other is consignment sales.

The distribution is settled according to the supply amount, and the consignment is settled according to the sales amount.

Joint operation means that supermarkets only deduct points based on sales regardless of inventory.The point deduction means that if your sales are 15, and the point deduction rate of the supermarket is 1500%, then they will charge [-] yuan, and the rest will be the checkout amount.

Buying and selling is the easiest!

The Maile Supermarket of the Panasonic family, in cooperation with Wang Lin, uses the method of buying and selling.

That is to say, Maile Supermarket used money to buy goods from Wang Lin and sell them by itself.

Purchases and sales involve cash settlement and billing cycles, as well as returns and exchanges.

Those who can buy and sell are generally mature large-scale supermarkets.

Shopping malls and supermarkets are the battlegrounds for manufacturers, but the cost of entry makes many manufacturers daunting, especially some hypermarkets are full of domineering, such as entry fee, promotion fee, stacking fee, etc. Excessive taxes and miscellaneous taxes, just look for anything Reasons, you can find a reason at any time, such as festivals, store celebrations, etc. require manufacturer sponsorship, manufacturers have to give, if you don’t give it, you will leave, there is a feeling that the emperor’s daughter is not worried about marrying, which makes some manufacturers look at the door and sigh.

However, stores such as shopping malls and supermarkets are a scarce resource. If you don't occupy them, others will.

If supermarkets are not a buying and selling system, then manufacturers can develop chain supermarkets as their own distributors, and manufacturers and supermarkets become people on the same boat, and manufacturers do not need to pay entry fees and other terminal fees.Because manufacturers can allow supermarkets to enjoy various preferential policies, such as preferential prices, promotional support, and so on.

After the supermarket becomes the distributor of the manufacturer, it will carefully manage the manufacturer's products and quickly radiate the products to various branches, thus achieving a win-win situation.

The cooperation between Wang Lin and Wanjia Supermarket is to adopt a distribution system.

Aixiu Group provides stacking fees, DM fees, promotion fees, and point-of-sale advertising fees.

In cooperation with supermarkets, manufacturers must figure out which expenses can directly bring about sales growth and which expenses cannot bring about sales growth.

There are many expenses that can directly bring about sales growth, such as stacking fees, DM fees, promotion fees, and point-of-sale advertising fees.

Such as entrance fees, festival fees, store celebration fees, opening sponsorship fees, property damage fees, barcode fees, etc., do not directly bring about sales growth, and these expenses have little effect on manufacturers.

However, stacked displays, point-of-sale advertising spaces, promotional shopping guides, and price promotions can bring significant sales growth to manufacturers.

Therefore, in the process of negotiating with Lin Xiaoxiao, Wang Lin tried to minimize the expenses that could not bring him sales growth, and tried to pay the expenses that could bring him sales growth.

Deng Dabao and others surrounded him, listening to the negotiation between Wang Lin and Lin Xiaoxiao.

Wang Lin's skills in the negotiation not only amazed Deng Dabao and others, but also impressed Lin Xiaoxiao.

For a young man to be able to make the company so big in such a short period of time is not something that can be summed up in the word lucky.

Not only did Wang Lin know a lot, but he was also very good at talking and coaxing people.

No matter who they are, they all like to listen to flattery.

By following the other party's preferences and talking, you can get the other party's interest, so as to successfully negotiate the business.

In business negotiations, Wang Lin likes to use the least expenditure to achieve the maximum benefit.

After Lin Xiaoxiao and Wang Lin finished talking about the cooperation, they said they still had things to do, got up and left.

Wang Lin said to Deng Dabao: "Do you know who she is?"

Deng Dabao smiled and said, "I know, the boss of Wanjia Supermarket."

Wang Lin asked: "Why didn't our salesmen in South China win Wanjia Supermarket?"

Deng Dabao said: "Wanjia Supermarket is a foreign-funded enterprise. They have their own way of selecting suppliers. We have tried many door-to-door sales, but none of them succeeded."

Wang Lin thought that Lin Xiaoxiao cooperated because of my face?

Or is it that Aixiu Group's advertisements have started and the business has grown, and Wan Jia thinks Aixiu Group has the capital to cooperate with them now?

Anyway, the deal is finally done!

This can be regarded as a surprise at the Canton Fair!
More foreign businessmen came to visit the exhibition hall, thanks to Deng Dabao's trick.

However, in the diaper exhibition area, there are still many people asking and watching, but the first order has not arrived yet.

The best sellers are raw materials, far beyond the category of clothing and sanitary napkins.

For a whole day, Wang Lin, Jiang Yao, Deng Dabao and others were receiving foreign businessmen.

When he got off work at six o'clock in the afternoon, Wang Lin stood and talked for a whole day, and felt that his throat was about to smoke!

Back at the hotel, Wang Lin asked Li Jiaxin to come down and have dinner with him.

After eating, Wang Lin felt that there was something wrong with his throat, and even swallowing water was painful.

Li Wenjuan asked with concern: "Brother-in-law, are you sick?"

Wang Lin coughed continuously, touched his throat with his hands, and said in a hoarse voice, "It hurts here."

Zhou Congee said, "Is it an inflammation? Go buy some medicine!"

Last night, Wang Lin had sex with Lu Biao and the others, and drank a lot of beer. After talking all day today, he was tired, angry, stimulated by alcohol, and other factors, which made his throat sick.

Li Wenjuan said: "Brother-in-law, I will accompany you to the hospital."

"No need!" Wang Lin said, "I'll go to the pharmacy and buy some medicine."

"I'll go with you."

"Okay! Zhou Congee, Miss Li, you go upstairs to rest first!"

Li Jiaxin said: "I will accompany you too."

Wang Lin waved his hand, not letting her follow.

Li Jiaxin had no choice but to go upstairs with Zhou Porridge first.

When Wang Lin and Li Wenjuan came out, they didn't take a taxi. They walked to the street outside and found a small clinic to buy medicine.

Inside the clinic was a male doctor in his forties. He asked Wang Lin to open his mouth, took a cotton swab, pressed the base of his tongue, looked at his throat, and said, "Your throat is inflamed. You can't drink alcohol recently. , you can’t eat stimulating food, I’ll prescribe some anti-inflammatory medicine for you.”

"Thank you doctor."

"Drink more warm water and talk less."

"it is good."

After Wang Lin bought the good medicine, he said to Li Wenjuan, "Come on, I'm going to enjoy a happy life! Starting tomorrow, I won't even be able to talk about business."

Li Wenjuan said: "Brother-in-law, don't worry too much about money. Your body is important. It's okay to do less business, anyway, you have money now. But you only have one body and health!"

Back at the hotel, Wang Lin didn't go anywhere, just lying on the bed to rest.

Li Wenjuan waited for him to take the medicine before passing.

It took two days for Wang Lin's illness to improve.

Li Jiaxin stayed with him in Huacheng for three days before returning to Xiangjiang.

After a few days, the four major categories of Aishiu Group have opened orders for others, but there are still many people asking for diapers, but no one has placed an order.

This situation is exactly the same as Wang Lin selling sanitary napkins in the first half of the year!
Wang Lin has long been used to it, so it's no surprise.

The trial of Liu Changfu's case has made new progress. With the support of many evidences, the electrical appliance trade between Liu Changfu and Jingyun Company is defined as fraud.

Now it is just during the period of the Canton Fair, the government is very strict on commercial fraud, and the punishment is very heavy.

Liu Changfu was given the highest punishment and will also be sentenced to three years in prison.

Regarding this result, Liu Changfu certainly pleaded not guilty. He hired the best lawyer and initiated an appeal.

What happens next, Wang Lin will no longer pay attention.

As long as Liu Changfu can be punished!

Sachiko Matsushita was very happy when she heard the news, and thanked Wang Lin for his help. At the same time, she also gained a new understanding of Wang Lin's ability.

That night, Xingzi invited Wang Lin to dinner, and Matsushitaro was also by his side.

In addition to participating in the Canton Fair during this time, Xingzi also accompanied her brother to tour around the Flower City.

Wang Lin knew that their family had a lot of main businesses, including supermarkets, so he said, "Miss Xingzi, I heard you said that you want to invest in supermarkets in our country. In fact, you can invest in Huacheng or Shencheng first. .This is the forefront of reform and opening up, and the policy is relatively loose. There is a Wanjia supermarket here. I don’t know if you know it? It is also opened by foreign capital.”

Xing Zi said: "I know Wanjia Supermarket. When we first entered your country, we had a relatively comprehensive understanding of the existing supermarkets and retail companies in your country. We also know that the investment environment here is more relaxed and free."

Wang Lindao: "Since this is the case, why don't you develop in Shencheng or Huacheng?"

Xing Zi said: "Because we came late, the market here has already been taken first."

Wang Lindao: "In such a big market, there is not only one supermarket. Everyone can compete."

Xingzi smiled slightly: "Wang Linjun, any place has limited resources. Whether it is government support or consumers in the same area, when they have already accepted Wanjia Supermarket, even if we invest in it again, we can only invest in it. It can be regarded as a latecomer.”

Wang Lin nodded slowly.

Xing Zi said: "Wang Linjun, if you fall in love alone, is this the first woman you will never forget?"

Wang Lin smiled and said, "Of course."

Xing Zi said: "You have a wife now, and other women want to compete to become your new wife, who do you think has a better chance of winning? And you and your wife are still in love."

Wang Lin smiled and said, "Your analogy is too fresh."

Xing Zi said: "It's not that the mistress wins the position, and there are some successes, but very few. Especially for couples who are in the period of passionate love and honeymoon, it is very difficult for the mistress to get the position. No matter how good the mistress is, it is difficult for her Defeat the original partner. If she is smart, she will definitely find another equally good man to marry! Although my analogy is a bit vulgar, it is not difficult to understand. Isn't it?"

Wang Lin smiled without saying a word.

Xingzi said: "Our supermarket is very good. We also have the capital and strength to compete with Wanjia. However, we don't need to compete with them for the market. So I would rather choose to invest in Shanghai. It doesn't matter if I have to wait. But we, Jingyun Company, must become the first foreign-funded supermarket in Shencheng! What we care about is not only the title of No. [-], but also the support of Shencheng and the acceptance of us by the people of Shencheng. .”

Of course Wang Lin understood the opponent's intentions.

Shencheng No. [-]!

This name alone is enough for Jingyun Company to take too much initiative!

Policy support, public attention, media reports!
Jingyun Company doesn't need to spend a penny on publicity, and everyone in China will know about their supermarket!

Moreover, from a policy point of view, the first supermarket to be introduced will definitely receive more care and support.

Because this is a face and a banner to attract foreign investment, and it cannot be thrown away casually!

If Maile Supermarket opened to Huacheng or Shencheng first, let alone the second, even the third would not be able to get it, at most it would be just icing on the cake.

Wang Lin had to admire the business acumen of the Matsushita family.

They not only know how to do business, but also understand the social world.

As far as Wang Lin knew, someone in Shencheng City had already submitted a proposal to the state regarding the development of Pudong, and it might not take long for the state to hear back.

Sachiko Matsushita will eventually wait for good news.

Wang Lin and the others chatted while eating.

At the entrance of the restaurant, two young men in floral shirts walked in. The eyes of these two men were cold and indifferent. After scanning the restaurant, they walked straight towards Wang Lin and his table.

Almost subconsciously, Wang Lin felt a threat of death!

(End of this chapter)