I want to be emperor

Chapter 1066. Buy a car and get an engine for free

In the 1940s of Chengshun, the Great Chu Empire had undergone earth-shaking changes compared to the past. This change shocked not only the old people who came from the pre-Ming Dynasty, but also the younger generation who were born in the era of the empire's development and prosperity. Shocked.

People born in the 10s or even the 20s may be accustomed to steam engines and industrialization. After all, factories, trains, and ships powered by steam engines have become a part of their lives.

But after entering the 1940s, with the full rollout of the wired telegraph network and various electrical equipment such as electric lights and motors being put into industrial and commercial applications, people began to realize that a new era had begun.

And when internal combustion engine technology made a huge breakthrough and cars began to appear, even the younger generation born in the 1920s had the illusion that they were not keeping up with the times!

How long has it been... In the past few years, we were still bragging about three-expansion and four-cylinder steam engines, and some newspapers were still discussing more advanced steam engines and the possibility of erecting various steam engine power equipment... What about steam engine vehicles, steam engine airships? Category.

Well, don't mention it, there are companies that have actually researched steam engines, airships and even airplanes... The result is naturally a mess and nothing has been accomplished.

But after the mid-1940s, when gasoline engine technology made a huge breakthrough, overnight no one was discussing the various weird applications of steam engines. Instead, they began to discuss the various applications of gasoline engines. .

And the rapid advancement of the industry has not disappointed people!

In just a few years, various agricultural equipment and engineering equipment powered by gasoline engines have been rapidly mass-produced and applied.

In the past two years, various cars have gradually entered people's attention!

Of course... before the 49th year of Chengshun, it was still difficult for people to see traces of cars... They usually learned about them through newspapers.

As for actual life, it is still relatively difficult to see.

Ordinary people, that is, they have heard about it, and a few may see it, but if you want to say that they know more about it, it actually doesn’t exist.

There are only a sporadic handful of passenger cars, which are mainly carried out by some manufacturers for preliminary trial operations, and have not yet reached the stage of large-scale commercial use.

This means that the production and sales of their Model 3 vehicles are expected to exceed 10,000 units.

Because the main application platforms of previous gasoline engines were agricultural equipment and engineering equipment, these things are generally not accessible to ordinary people. Only practitioners in some agricultural companies, medium and large farms, and construction companies have access to them.

And on this basis, they have simplified the configuration of the Type 3 cars to a certain extent and launched a relatively cheap basic model that only costs more than 500 yuan, making the price range of this car cover the 550 yuan price range. Yuan to a thousand Chu Yuan.

This is actually a disguised price reduction... Of course, the basic model with more than 500 yuan has a very small output. If customers really want to buy this basic model, the answer they get is often that it is out of stock. How about you take a look at our standard model? , it’s not expensive either, as long as you add more than 100 Chu Yuan, you can buy a standard model for about 680 Chu Yuan.

Proportionally speaking, not many people have seen the so-called car with their own eyes.

Cars in the conventional sense, that is, ordinary civilian trucks, cars, and buses, are actually very few.

Among the three cars launched by Tangshan Machinery Company on the market, the most expensive Model 3 car has achieved greater success...and in order to further seize the market, they carried out modifications and upgrades in the second half of the year, replacing them with better four-cylinder models. The engine is also equipped with more and better other configurations.

Type 3 cars have also achieved considerable success in the market, especially the standard model, which only costs 600 to 700 yuan, and the sales volume is quite good. Adding up the various models, the cumulative sales of Type 3 cars in the first three quarters are about 7,000 yuan. units, and it is estimated that another 3,000 units will be sold in the fourth quarter.

There are slightly more cars, but they only have a production and sales volume of a few thousand, and quite a few of them are bought by wealthy people as toys, and they stay in the garage all year round and never get out.

Well, in fact, this standard model is the real main model promoted by Tangshan Machinery Company... As for the basic model that was discharged at 550, it is just a fictitious one and only exists in publicity!

For a civilian car, this can be said to be a huge success.

For a long time in the future, Tangshan Machinery Company will mainly promote Type 3 vehicles in the field of small cars... They also plan to use the technology and territory of Type 3 vehicles to launch a small truck model.

But forty-nine years after entering Chengshun, with the fierce competition among the four major automobile companies, automobile technology has further matured and been promoted, and manufacturing costs have also gradually declined, which has allowed more types of automobiles to be produced. out and then sold to the market.

The other two types of cars, namely Type 1 and Type 2, are not very powerful, and the configuration is too crude, and the price is not cheap. They are not well accepted in the market, so Tangshan Machinery Company has stopped them. production line, but they still supply single-cylinder and twin-cylinder engines to third-party partners to produce various mid- to low-end cars.

Tangshan Machinery Company is successful here, and the other three automobile companies are not idle either.

Chengshun forty-nine years ago...the production and sales of ordinary civilian trucks were very low, and they could only be seen in some special fields.

In particular, ordinary civilian cars, which are relatively accessible to the public, have also experienced a major explosion in the 49 years of Chengshun.

The first was Hebei Machinery Company, which also obtained an independent spark plug ignition engine. Their large-scale integrated factory with huge investment was finally completed and production started in a rush of construction.

A small number are purchased by various research institutions and teaching institutions... The number of cars actually running on the streets is estimated to be only one or two thousand... This number of cars is distributed to the 700 million population of the Great Chu Empire, and the world Within the scope, that is a drop in the ocean.

While waiting for the factory to be put into production, they also used this period of time to integrate technology, successively launched a variety of their own agricultural equipment and civilian vehicles to the market, and carried out small-scale production in the original factory.

After the large factory is put into operation, large-scale production will be quickly carried out for external supply.

The Liaohe brand A-type car they introduced to the market also uses a four-cylinder engine, a power combination system of two forward and one reverse gearbox, and also adopts an open-top cabin design. The price is actually about the same, and they have also learned Tangshan Machinery Company's virtual head model... claims that the basic model only costs 400 yuan... so cheap that it will make you doubt your life!

However, although you can see this thing in the showroom of a car sales store...but you can't place an order...don't ask, it will be out of stock!

What they mainly recommend is the so-called upgraded model with about 600 Chu Yuan!

This thing is completely the benchmark for Tangshan Machinery Company's currently best-selling model three cars... and they are highly similar in pricing... This is not a tacit understanding between the two manufacturers, but based on the current cost and In terms of market acceptance, this kind of car has the best market acceptance, and the price is also moderate... If the price goes up, people will not pay, and if the price goes down, the manufacturer will make less money.

As for those basic models costing 400 yuan... just listen. If this thing is really going to be sold on a large scale, you will definitely have to pay for each one you sell in the early stage...

Because the Type A car promoted by Liaodong Machinery Company is highly similar to the Type III car in terms of positioning, it can even be said to be a forced collision...

This makes the Tangshan Machinery Company quite annoyed... There are so many different kinds of cars on the market, but you don't want to build one. You insist on building a car that is similar to our Type 3 car. There's something wrong!

Not to mention that Liaodong Machinery Company introduced the Type A car to the market, even Hekou Machinery Company, which uses a heat pipe ignition engine, has not forgotten the civilian car market... and the main product is also a four-cylinder engine with two forward and one reverse gears. gearbox of Bohai Automobile. Although the heat pipe ignition engine of Hekou Machinery Company is not very good, it is a gasoline engine anyway, and their gasoline engine technology is mature, the compression ratio is low, and the performance is poor, but this also means low processing costs and low selling prices. ah.

Hekou Machinery Company used their improved and upgraded heat pipe ignition engine, equipped with its own very good gearbox, and launched this car on the market, and it was well received by the market!

On the one hand, this is because their overall selling price is much lower... Their basic models are said to only cost 280 Chu Yuan, and the main standard model is only about 400 Chu Yuan.

On the other hand... although their engine is indeed not that good, their gearbox is very well done... it is the most popular and most expensive gearbox in the third-party market.

This thing is not simple... because this is the easiest-to-use gearbox currently on the market!

The gearboxes these days are not easy to use. If you want to put the gearboxes of other manufacturers into gears, you need to go through a long period of professional training and have rich skills and experience to successfully put them into gears. , just like this, it is also easy to have various lags and not being able to enter the gear.

But the self-developed gearbox of Hekou Machinery Company is different. It is simpler and smoother to shift gears. Even ordinary people can skillfully operate this gearbox to shift gears after a period of simple training.

And this gearbox is also the core competitiveness of Bohai Automobile, which they mainly promote... So much so that there is a saying on the market: Type 3 cars buy an engine and get a gearbox... For Bohai Automobile, you buy a gearbox and get an engine...

As for Liaodong Machinery Company, they buy the chassis and send the engine and gearbox...

The chassis of Liaodong Machinery Company is relatively good, but the engine and gearbox have no outstanding advantages and no obvious shortcomings... they just happen to be stuck in the middle and there is nothing to say.

And sometimes, being neither up nor down, leaving people with nothing to talk about is actually not a good thing!

Therefore, the sales volume of Liaodong Machinery Company's Type A cars is actually not as good as that of Hekou Machinery Company's Bohai cars.

You know...the latter uses a hot-pipe gasoline engine that a group of professionals say is not suitable for use as a vehicle power source.

In the contemporary automobile industry, many professionals comment on this thing: Whoever buys it will be stupid.

If you have a lot of money, you can just exchange it for gold coins to float around, which is better than buying this thing!

However, the sales volume of Hekou Machinery Company's Bohai Automobile is really good. It is expected that in the fourth quarter of Chengshun 49, the sales volume will reach about 1,000 units... And the Liaodong Machinery Company's Type A car, in the fourth quarter, It is estimated that there are only 700 or 800 sales.

This made a group of industry insiders' eyes pop out when they saw it... This broken heat pipe ignition engine can still be sold, and it sells so well. Are these consumers blind?

In fact, consumers are not blind, but their eyesight is too good!

I just saw some things that Hekou Machinery Company put up for you to see... and then I felt that they were high-end!

As for the engine... that thing is hidden in the car and ordinary consumers can't see it!

After all, car buyers wouldn’t pry open someone else’s engine to see what it looks like if they don’t have anything to do... Salesmen wouldn’t tell you the differences between gasoline engines.

As for the things you can see, Hekou Machinery Company will give you everything... There are a lot of worthless things, such as leather seats and sofas, leather-wrapped steering wheels, solid wood driving stations, and a tachometer with a night light, luxury. There is a sense of technology in it, and the so-called sincerity!

The outer shell of the car is made of high-quality black paint, and is paired with a pair of protruding headlights that allow people to see the electric headlights at a glance... This sense of luxury is immediately apparent.

Looking at it this way, it is definitely a high-end car!

Then when you open the car door and sit in, you will experience it and the ride is comfortable... The salesperson said that the customers who buy our vehicles are all decent upper-class people who do not drive on a daily basis but sit in the back row to travel... So We specially optimized the design of the rear seats to make them spacious and comfortable.

At the same time, the car starts very comfortably and there is no sense of frustration at all.

In fact, the engine is too poor. With that little power, if you ask it to start quickly, it won't get up...

But it is undeniable that this slow start, coupled with softer chassis adjustment, does make the ride more comfortable.

Then when you actually drive, the professional driver you hired will also give you feedback that the car handles very well...even the boss can drive in gear after simple training!

At this time, the salesperson came out and said that our car is equipped with the top gearbox in the country... It is the same series as the gearbox used in the royal car... It is definitely the top gearbox of the contemporary era, a typical example of super black technology Symbol... If you buy this car, you will be able to enjoy the luxury ride experience with noble royal members.

Top-notch interior view, top-grade gearbox, coupled with a high-tech exterior as well as electric headlights, interior lights, etc... It’s not expensive to sell you more than 400 yuan for these alone!

What... you said the engine is too bad and not worth the price... Don't get me wrong, we don't sell engines, that thing is given away for free...

Moreover, a high-end luxury four-cylinder car costs 400 yuan. I don’t think you are poor, but you still think I have a bad engine?

Besides, if my engine is awesome, can I still sell this car to you for 400 yuan? What are you daydreaming about?

I'll double the price in a minute. Wouldn't it be nice to just put the price at 700 to 800 yuan?

With good product positioning and the fact that Hekou Machinery Company is willing to give profits to dealers, those car dealers are willing to say anything in order to make money.

Therefore, after the Bohai car was launched on the market, it actually sold well. It is expected that the sales volume in the fourth quarter will reach about 1,000 units.

Don’t underestimate these thousand cars!

This is a large-scale industrial consumer product worth more than 400 Yuan per car. If the total sales are calculated, it is more than 400,000 Yuan.

In this era, Chu Yuan is still very valuable. Many medium-sized companies' annual revenue is less than 400,000 Chu Yuan.

And this is only the revenue of a single model of Hekou Machinery Company for one quarter!

It is estimated that by next year, this model will contribute more than one million yuan in revenue to Hekou Machinery Company, and the gross profit will be at least three to four hundred thousand yuan.

It can be seen from this that the contemporary automobile market is so huge and the money is so powerful that more people want to participate, not to mention those traditional manpower engaged in mechanical equipment and the like, even those who buy jeans. Erniu couldn't help but want to invest money in buying cars.

Make money, who doesn’t want to!

With this mentality, Song Erniu personally took a luxury liner back to his homeland. First, he went to Songjiang City to inspect the sales and application of cars, and then went to the four major automobile companies to discuss engines and other core parts. procurement and related technology licensing matters.

He has to take advantage of the fact that there are no automobile manufacturers in the Americas yet, and first establish the name of the first automobile manufacturer in the Americas...

(End of this chapter)