I want to be emperor

Chapter 1069 North American Motors Corporation

After finalizing the cooperation intention with West Lake Rubber Company, Song Erniu traveled around the world to discuss cooperation with other parts manufacturers.

One of the important trips was to find Hekou Machinery Company to discuss the purchase of gearboxes.

There are not many reasons why Hekou Machinery Company purchases gearboxes. It’s just that the gearboxes supplied by Hekou Machinery Company are better. Even if they are only second-class gearboxes, they are better in terms of overall quality and price. Better than the other two.

At the same time, Hekou Machinery Company also attaches great importance to the sales business of gearboxes... Because Hekou Machinery Company has not been able to solve the technical problems of electronic engines until now, and relies largely on their gearbox business in the automotive business.

The complete vehicles they sell to the outside world claim to buy the gearbox and get the engine...

At the same time, they also supply a large number of second-class gearboxes to the outside world. There are many third-party automobile manufacturers using their gearboxes. The high-end ones include Jinling Carriage Company, the national defense automobile manufacturers affiliated to the five major weapons companies, and the mid-to-low-end ones include Liuzhou Automobile Company. Hanyang Automobile Company, Changan Carriage Manufacturing Company, etc.

The North American Automobile Company founded by Song Erniu is also positioned as a medium-sized third-party automobile manufacturer. Therefore, when negotiating to purchase gearboxes, Hekou Machinery Company also attached great importance to it and gave certain discounts on the price. At the same time, it also promised to dispatch Engineers coordinate with North American Motors to tune the transmission.

In addition, Song Erniu also reached a purchase cooperation with Hekou Machinery Company on the purchase of heat pipe ignition engines.

If North American Automobile Company wants to build cars in the future, it will naturally not be possible to build only one or two cars, but will build a variety of cars with different power configurations. With the high-performance engines of Tangshan Machinery Company, it will naturally also need low-end cars. The Bayou Machinery Company supplied the engine.

After all, heat pipe ignition engines these days are really cheap. The price is only one-third of that of electronic ignition engines with the same specifications.

The safety test is actually quite simple...basically just a show, as long as it can run normally, the wheels don't fall off, and the brakes can stop!

What, you mean crash test, exhaust emission test and the like... I’m overthinking it. It’s impossible to do these things for you, because even the royal car built by Jinling Carriage Company for the royal family cannot pass this crash test. Test... With today's technical level, it would be good if the car can run, but you can't expect too much.

And people with this kind of money are basically not working in the automobile industry, or even in the machinery industry. To enter the automobile industry rashly means to be super cross-industry... If you don't do it well, you will lose everything.

These three provinces are all home to authentic automobile companies, and they are all so ruthless.

Finally... and the most important thing is that vehicle R&D and manufacturing is a capital-intensive industry. You can't do it without money... It can easily cost hundreds of thousands or even millions of investments. Looking at the entire Dachu Empire, there is no How many people can play it.

Then there must be certain supply chain facilities nearby, such as steel plants and other small spare parts supporting companies.

At this time, after finalizing cooperation with major cooperative manufacturers, an automotive R&D center in Songjiang was established and more than a hundred engineers were recruited for R&D.

Why are so many officials in the empire, especially local officials, so active in the automobile industry and even giving a lot of support? It is because the automobile industry has such a huge economic driving role.

What do people want?

The picture is your employment and taxes!

Both are industrial mass-produced consumer goods... At the same time, the market demand is very large, and both are consumables. They can significantly drive the upstream and downstream industrial chains, provide a large number of jobs, and contribute a large amount of tax revenue.

Not to mention its powerful role in driving the upstream and downstream industrial chains.

But even so...the vehicle manufacturing industry cannot be established anywhere.

Vehicle electrical equipment, such as generators, batteries, lights, etc., found Xuzhou Electric Company for cooperation.

The same goes for Liaodong, which provides very strong support to Liaodong Machinery Company and Hekou Machinery Company.

Once a large-scale comprehensive automobile factory is successfully put into operation, it can create employment for at least several thousand people and contribute hundreds of thousands in tax revenue every year.

The contemporary engine is also the most expensive component in the car, accounting for almost 30 to 40% of the vehicle's manufacturing cost.

Of course, the above-mentioned suppliers are only main suppliers. In order to avoid risks, Song Erniu also found other similar manufacturers to contact and used ordinary procurement methods to ensure alternative plans.

For example, wheel bolts may look like just a screw and a nut, but when it comes down to it, they are actually very high-tech items that require very high materials and processing techniques.

The local government was so proactive that they even gave away land for free, helped build roads and recruit workers, provided low-interest loans, and helped contact some large local government-owned enterprises in the Americas to help provide supporting facilities.

Other provinces without leading automobile companies are considering building automobile production bases and supporting third-party automobile manufacturers.

He went home and returned to America.

First of all, in terms of local transportation, there must be at least one railway.

It's just that the automobile industry can't be developed in ordinary places...

Song Erniu thought so, and the local officials in Bota Mansion also thought so...

Overall, there are no restrictions on policies... On the contrary, local governments often provide very strong policy support. Tax exemptions and half taxes are basic operations. Cheap or even free land for building factories is a must, and then low interest loan support, etc.

When we arrived in the Americas... after the local government learned that Song Erniu, the richest man in the Americas, wanted to invest in the automobile industry, they also tried every means, including preferential policies, support and many other means, just to support a local automobile company in the Americas. Come.

By this time, Song Erniu had basically finalized the main parts suppliers for the car. The engine was supplied by Tangshan Machinery Company and Hekou Machinery Company respectively, and the gearbox used Hekou Machinery Company's products.

Not every super-rich person would be like Song Erniu, who would dare to use hundreds of thousands or even millions to block a new industry.

Hantianfu has reached a strategic cooperation agreement with Hekou Machinery Company to establish an automobile industrial park.

Similarly, many other local governments have successively supported their own automobile industries, mostly for the same reason.

For example, Songjiang directly introduced the second comprehensive production base of Tangshan Machinery Company, and then introduced the production base of Liaodong Machinery Company.

This thing is a natural leading industry, and its role in the economic system is very similar to that of the textile industry.

At least some machinery factories in the Americas cannot produce this thing, so they can only find qualified suppliers in East Asia... But there are many bolt manufacturers in East Asia that can make this specification, Song Erniu can do whatever he wants After searching, I found several alternative suppliers.

If you want to start the automobile industry these days, there are no policy problems. You can do whatever you want... You don't even need a license plate. You just need to be able to create it and then pass the safety test of the transportation department before it can be put on the market.

Regarding tires, West Lake Rubber Company has been finalized as a strategic partner.

Except for these big parts, the rest are just bits and pieces, and the threshold for technological monopoly is not that high. Even the technical content of some of the parts is actually quite high, but domestic manufacturers can do it But there are quite a few.

Although this is just a third-party car manufacturer, as long as it gets involved first, and then slowly accumulates technical experience, when many core patents of the car expire, it will naturally be possible to build its own car.

In addition, in order to support Li's Power Company in Guangdong, various preferential policies have been directly implemented, and even all taxes in recent years have been exempted... Not only are local taxes exempted, but also part of the taxes originally paid to the national treasury , Guangdong also directly reimburses it in the form of subsidies... This is equivalent to Guangdong's local government directly using fiscal funds to repay the money!

In order to develop the automobile industry in Hekou, the support policy for Tangshan Machinery Company is huge. The money used by Tangshan Machinery Company to build large factories is basically loans provided by local banks, and the local government even subsidizes the interest.

The assembly factory in the Americas has begun construction. This is a production base with an investment of hundreds of thousands of dollars. It also involves a lot of government relations. He must go back and take charge of it in person to handle the issues with the local government and many strategic partners. matter.

The local government, especially the Berta government, attaches great importance to this car assembly factory!

In order to attract Song Erniu to place the factory in Berta City, the local government directly provided land for free, and helped build an asphalt road connecting the city to the factory for free. They also worked with the North American Railway Company to directly build a railway to connect the factory with Berta Freight. Railway station, arrange railway transportation directly to their factory gate.

Therefore, the price of the engine used directly determines the future selling price of the car.

Therefore, many local governments are unable to start the automobile industry if they want to. Basically, the cities that can establish third-party automobile manufacturers are relatively large industrial cities.

Even Berta City...despite its small population and small scale, it is already the largest heavy industrial city in the Americas.

Of course, this is all about some of the four major automobile companies or medium and large third-party automobile manufacturers that have invested hundreds of thousands or more!

It does not include those small third-party car manufacturers with a small workshop model... There are many of these small workshops. In Songjiang City alone, there are at least twenty such small-scale car manufacturers, with an annual output of only a few dozen units. , there are no more than a few hundred units, and they are all produced by hand, and there is no industrial mass production.

Anyway, almost all parts of a car are now available on the market, from engines, gearboxes to tires, etc., you can buy almost all of them, and then assemble them yourself... even a small workshop can do it.

Of course, the cost of the cars produced is generally high, and the quality is both good and bad.

The good ones are very well made, and the quality is even comparable to the high-end cars of the Jinling Carriage Company... These are usually high-end customized vehicles that are hand-built by core engineers who start their own businesses. The quality is incredible, but the price is also very expensive. .

A luxury car produced by Songjiang Longquan Automobile Company is priced at more than 4,000 yuan... more expensive than the luxury car produced by Jinling Carriage Company... But this person is a former core engineer of Tangshan Machinery Company who resigned and started his own business, and is known as the world's first luxury car. Don't think that 4,000 Yuan is too expensive for a handmade, custom-produced car, because you can't even buy one if you want to. They only produce 20 to 30 cars a year, and orders have already been lined up for two or three years. But there are also inferior products produced by small workshops that will fall apart after a short period of driving... They also use a heat pipe ignition engine, and there is no gearbox. You can save on other things, and the main thing is that it is cheap.

In short, there is everything in the current automobile industry, and there are many chaotic vehicles on the market.

This is an era when the automobile industry is growing wildly. The official attitude is not to mention other things, but to develop the automobile industry first, and then slowly implement various rules to promote healthy development.

As for now...the production and sales of all automobile manufacturers in the country, including those messy third-party assembly manufacturers, add up to only tens of thousands of pure passenger cars a year...and none of them have the production and sales of gasoline-powered agricultural equipment. big.

If so many restrictive conditions are imposed now, it will greatly affect the early development of the industry.

After Song Erniu returned to America, he traveled around again, meeting with various potential partners and finalizing the supply of spare parts with Berta Steel Company, North American Machinery Corporation, New York First Machinery Works and many other manufacturers.

These local spare parts suppliers can probably supply more than ten percent of the procurement share. There are also some cooperative suppliers found in East Asia. For example, West Lake Rubber Company will also set up factories in the Americas for production. In addition, Song Erniu The factory that we are planning to build will also produce some spare parts that are not technically difficult, such as car casings...

With this final calculation, we finally reached the local procurement ratio required by the three North American provinces.

This made Song Erniu breathe a sigh of relief... After the local procurement ratio was reached, the support policies of the three North American provinces were also obtained, and the first start-up order was also obtained: the three North American provinces will order the first batch of 500 vehicles. The car is used as a government official vehicle.

In addition, the Berta Government, as the local government, also provides strong support and is expected to purchase at least 100 vehicles for use as police vehicles.

And at this time... Actually, North American Automobile Company's car research and development has not yet been completed.

Things haven't been produced yet, and even the price hasn't been determined yet. The local government has already given an intention order for a total of 600 vehicles.

From this we can also see the huge support from local governments in North America!

This made Song Erniu feel a little relieved... In the past few months, he had spent money like water.

You must know that investing in the automobile industry is not based on the company under his name, Song Clothing Company... He would like to, but other shareholders do not agree.

The Song Clothing Company is engaged in ready-made garments, but at a larger scale it is only engaged in textiles... Suddenly it crosses over into an unfamiliar automobile industry, and it is also the most difficult and investment-intensive vehicle manufacturing industry. Isn't there something wrong with this? !

Even if it is a cross-industry, the cross-industry is too big, and those shareholders cannot understand...

In this case, Song Erniu simply invested privately.

Anyway, Song Erniu is now worth tens of millions. Although most of his worth is reflected in Song's clothing company's stocks, there are also many other assets that can be used.

It's not a big problem to invest hundreds of thousands of dollars in cash in the automobile industry... To put it in perspective, even if all the investment of hundreds of thousands is lost, it will not affect the safety of his assets.

But it was still hundreds of thousands, and the money was not the company's money, but his personal assets, so Song Erniu was also quite anxious.

In the past few months... he spent money like water, but his heart ached...

The R&D center alone cost him more than 200,000 yuan... Damn, the liquidated damages just for poaching people were more than 100,000 yuan.

If you want to recruit automotive engineers these days, just giving them a high salary is not enough... you also have to help them pay the liquidated damages of the previous company, otherwise no one will jump to work for you.

Then you have to pay settling-in allowance, salary, etc.

The cost of raising more than a hundred engineers alone is not a small amount.

Then we have to build a factory. Although it is just a third-party assembly factory and does not need to produce high-tech core parts such as engines, gearboxes, tires, etc., we have to make the car shell ourselves, and then we also have to make some other parts ourselves. Bar.

Then the assembly process is also a troublesome task and requires the assistance of various equipment.

In the end, the cost of building this factory was more than 400,000 yuan... The bulk of it was still the cost of various equipment, especially the electric machine tools purchased from Hantian Machinery Company and the Zhenjiang Heavy Machinery Company. All hydraulic presses are extremely expensive.

Fortunately, with policy support, after purchasing these equipment, you can use the equipment as collateral to apply for low-interest loans, and then use the loans to build manufacturers, purchase raw materials, spare parts, etc.

Otherwise, the hundreds of thousands of dollars he invested would have been spent long ago... But even so, more and more money was spent as the stall spread.

There are more than a hundred people in the R&D center to support every day. The key point is that it costs too much to conduct research... Those engineers conduct various tests every day, and the test funds are flowing out... The flow was so intense that Song Erniu couldn't help but gasp.

Now he finally understands why the four major car manufacturers invest millions at every turn... Damn, this thing is really a gold-eating beast.

His North American Automobile Company is just an assembly car manufacturer. It mainly develops chassis, matching and tuning of parts, and also produces some technically simple spare parts. However, even so, it costs hundreds of thousands and hundreds of thousands.

As for the four major car manufacturers, they are engaged in a complete set of automotive technology solutions. I heard that Li's Power Company has already spent more than 3 million in R&D funds just to develop electronic engines... More than 800 engineers are doing shit every day. If I don't do it, I'll just figure out how to get this crap thing out... without infringing on other people's patents.

In fact, the technical threshold for electronic ignition engines was not that high at the beginning. Tangshan Machinery Company only spent hundreds of thousands of yuan on research and development to develop this thing.

Liaodong Machinery Company only spent millions... But after Tangshan Machinery Company, Liaodong Machinery Company, and Hekou Machinery Company set up a lot of patent barriers at the front, latecomers like Li's Power Company wanted to enter again. Among them, the money spent may be ten times or twenty times...

Only the wealthy Lee Iron & Steel would dare to spend money like this.

As long as there is another enterprise, even those very large enterprises directly under the Ministry of Industry do not dare to do this now... It is not that they cannot come up with millions of funds, but that no one is sure that they will be able to do it in a short time. If the results are not achieved, then someone needs to be held responsible.

They are all officials, and no one would easily put their necks into the sling and then expect those R&D personnel to come up with an idea and come up with their own engine, bypassing other people's patents.

This thing is too uncertain, and few officials from the Ministry of Industry are willing to take this kind of risk.

Song Erniu had heard before that Li's Power Company spent millions on research and development, and the other three major automobile companies also invested millions on building production bases... He thought it was extremely exaggerated before.

It seems that millions of Chu Yuan are the same as hundreds of Chu Yuan... It's really mistaking money!

But when he started working on cars himself, he realized that this crap thing really cost money... The half-million investment he prepared in the early stage probably wouldn't even be able to sustain the mass production of the first model!

Continue to throw money into it?

Song Erniu would not do this!

As a mature businessman, it is absolutely impossible for him to do anything with his personal assets.

The reason Qianqiangqian spent his own money to do it was because no one believed he could do it at the beginning.

Now, this North American automobile company has been established, the Berta factory is already under construction, the Songjiang R&D center is already undergoing intense research and development, and various partners have been found. Some partners have even begun to build factories nearby in Berta. Supplied.

Under such circumstances, the North American Automobile Company has already established the framework, and only further decoration is left.

What should I do if I am short of money at this time?

What else can we do? Find investment!

Although he, Song Erniu, is rich, he has always adhered to the concept of not spending his own money as long as he can... use other people's money to make his own money, and by the way, make others rich by drinking soup. is his business philosophy.

This is also the reason why Song's clothing company can develop so fast... because he introduced strategic investors early, and later introduced strategic investors before going public.

As of now, although he is still the major shareholder in Song's Clothing Company, his shares actually only remain at more than 40%... But this 40% of the shares is worth nearly 10 million.

Multiple rounds of strategic investments were introduced to promote the listing of Song's Clothing Company. After the listing, the listed financing funds were used for rapid expansion and development, and the layout of the local East Asian market increased the size of Song's Clothing Company more than ten times.

This also allowed Song Erniu's personal assets to expand from more than one million to tens of millions.

This time when it comes to cars, Song Erniu is also planning to take the same path!

After all, Song Erniu is not satisfied with being a car assembler. He also wants to develop his own core components such as engines and gearboxes in the future and create a real car company.

And the money required for this is not something that can be done with hundreds of thousands, or even a few million is probably enough... Considering the huge R&D expenditures in the future, it is very necessary to continue to introduce strategic investors.

So in the next stage, Song Erniu’s main job is to find strategic investors...

(End of this chapter)