I want to be emperor

Chapter 893

The Ministry of Etiquette and Education, which is in charge of the Chaobao Department, attaches great importance to the preparation of Songjiang Business Daily, a topographical and time-sensitive newspaper, and maintains a high degree of vigilance against it.

Otherwise, there is no need for a special discussion in the council meeting. The top ministers of the empire debated for a long time before finalizing it. They can try it out and keep the tone.

The officials of the Ministry of Rites and Education who are responsible for this matter are also very cautious, and they are very cautious in handling specific matters, trying to firmly set the tone of local time-sensitive newspapers such as Songjiang Commercial Daily.

And the high-ranking officials of the empire, especially the emperor Luo Zhixue, were quite satisfied with the prudent actions of the Ministry of Rites and Education. Normally, even if the minister of the Ministry of Rites and Education fails to serve as the Minister of Counseling, he basically holds the position of co-organizer all the year round.

The Ministry of Etiquette still did not disappoint Luo Zhixue!

The so-called Ministry of Rites and Education in the Great Chu Empire is actually quite different from many institutions in later generations. In terms of specific powers, it seems to be an institution responsible for etiquette and education, but in fact it is far more than that.

The Ministry of Rites and Education of the Great Chu Empire was originally born out of the Ministry of Rites of the traditional dynasty.

What is "ritual" does not refer to etiquette, although various ceremonial occasions are also within the scope of work of the Ministry of Rites.

But in fact, the meaning of "ritual" in traditional culture is broader and deeper.

There is a word to be understood here, that is, there is such a saying in traditional Chinese culture: 'The major events of the country lie in sacrifices and soldiers'.

Sacrifice is sacrifice, which belongs to the category of "ritual" in the traditional sense.

At the same time, the "Zhou Li" mentioned by many people also belongs to the category of this ritual. What this ritual refers to is a "system", and it can even be said to be a law.

The etiquette in Chinese culture, to some extent, refers to the system...not just etiquette.

The sacrificial sacrifices and various systems that are specifically manifested are actually through the sacrifices and various systems to reflect the authority of the imperial power.

What is imperial power?

The emperor can wear the dragon crown with twelve chapters, but the courtiers and common people cannot, this is the imperial power!
The emperor drives six, others cannot... This is imperial power.

There are many other restrictions...

Many so-called etiquette and systems do not mean how civilized and polite they are, but the difference between superiors and inferiors!

It reflects the difference between each other: the emperor is the emperor, the minister is the minister, and the people are the people...

For example, the emperor can only wear dragon robes, but no one else can!

This is the "ritual" in traditional Chinese culture.

In the specific implementation and subsequent evolution, the specific embodiment of ritual "sacrifice" evolved into an important procedure to clarify the legitimacy of the emperor and even the regime.

So you will see that the emperors in many feudal dynasties in ancient times would often do seemingly meaningless things like offering sacrifices to Mount Tai, and they did it in such a grand way that it was a waste of people and money.

The purpose of this is actually to publicize their orthodox legitimacy to the whole world.

Luo Zhixue in the Great Chu Empire actually went to Mount Tai to offer sacrifices. The purpose was similar to that of the emperors in many previous dynasties who went to Mount Tai to offer sacrifices.

In addition, there is a crucial spring festival in the Great Chu Empire, including a series of ceremonies including the emperor's plowing.

The Great Chu Empire attaches great importance to these ceremonies, and the political meaning is very strong. On these sacrificial occasions, Luo Zhixue, the emperor, has to wear the most traditional and highest-standard twelve-chapter dragon-patterned crown... and he is the only one In order to wear this twelve-chapter dragon pattern crown.

The hats worn in this set are quite special. Many people should know that they are clothes with front and rear bead curtains on the hats.

Such a set of costumes, that is, the twelve-chapter dragon pattern crown, is the highest-standard emperor's dress in traditional Chinese culture, and is generally only used for sacrifices to heaven and earth, ancestral temples and other important occasions.

You only wear it a few times a year, and you don't usually see the emperor wearing it.

This shows the importance of sacrifices, and why the Ministry of Rites in charge of sacrifices can become one of the six departments in the traditional feudal dynasty, and the Minister of Rites is the important minister in the court.

When it came to the Great Chu Empire, the Ministry of Rites was reformed into the Ministry of Rites and Education, and its powers were clarified, and at the same time, its powers were further expanded!

In addition to offering sacrifices, which is an important function that reflects the legitimacy of the empire and the emperor, it is also clear that education affairs and imperial examination affairs are under the jurisdiction of the Ministry of Rites and Education.

The former educates talents for the country, and the latter selects talents for the country, both of which are extremely important functions and powers.

In addition to these, the Chaobao Department was established later, adding the power of propaganda in the perception of later generations.

The functions and powers of the three departments of education, imperial examination, and court newspaper can be collectively referred to as "education". This is the biggest difference between the Ministry of Rites and Education in the Great Chu Empire and the Ministry of Rites in traditional dynasties.

The traditional Ministry of Rituals, to a certain extent, has more retreats, so in the traditional sense it is a noble position... and the other side of being noble means that there is nothing to do on weekdays... no real power.

But the Ministry of Rites and Education of the Great Chu Empire is different. This institution belongs to the first echelon of authority in the Great Chu Empire, and as the empire continues to expand externally, its educational powers are constantly deepening.

Because the enlightenment policy in the Great Chu Empire is not just the so-called propaganda that stays in the mouth, but has practical actions... For details, you can refer to the fact that after the capture of the Koryo Peninsula, the Ministry of Rites and Education dispatched several The working group carried out a series of indoctrination policies with the cooperation of the local garrison and patrol police.

I won't talk about the specific process. Anyway, countless people in the local area were turned into dust of history in this "enlightenment".

The result was the establishment of a comprehensive Mandarin education in the local area, confiscated and burned almost all local books that could be collected, and completely changed the clothing and hairstyle habits of the local people.

At the same time, high-intensity forced migration and intermarriage were carried out.

Today, 37 years after Chengshun, in the Great Chu Empire, especially the younger generation, there is no longer any pure so-called Korean.

The Koreans on the peninsula, as a nation, have been completely disappeared in the long river of history.

Not even a single word of their culture was left... because the Great Chu Empire burned all the books and materials that could be collected, and didn't even leave a backup.

Today's Koryo Peninsula has already become the territory of the Great Chu Empire. The people living on it are all Chu people, even if they are some descendants of intermarriage and mixed blood. If you want to say that they are Korean people, not Chu people , they have to turn against you...

Who are the barbarians?Looking for a fight, right?
The cultural invasions of many modern countries in the later generations can't be put on the table in front of the enlightenment policy of the Great Chu Empire... If the officials of the Ministry of Ethics and Education see the propaganda methods of those great powers in the later generations, they must be extremely contemptuous: The efficiency is too low, the effect is too small, and it is useless...

Let's educate this thing, it has to be played like this!
Come, I will teach you, listen to my password: load, aim, fire...

Simple and direct, so many twists and turns.

The education work of the Ministry of Rites and Education, especially in the newly expanded areas, the education work in overseas regions has always been very efficient and has achieved great results.

Of course, such a set of simple and crude things is only suitable for targeting overseas, but in the local area, it is naturally impossible to do this when targeting the Chu people themselves.

After all, people are like water, they can carry a boat or capsize it.

Of course, you can't mess with your own family... A tax department is enough to be annoying, and the Ministry of Ethics and Education, which takes tough measures, will collapse the empire in minutes.

Therefore, the enlightenment work within the Great Chu Empire still focused on relatively moderate education and propaganda.

This is also the reason why the Great Chu Empire established the Chaobao Department, and at the same time maintained a vigilant attitude towards the newspapers. It was always cautious to run a local time-sensitive newspaper, and even sent people from Gyeonggi to the local area to personally supervise it.

Songjiang Business Daily was established against the backdrop of such an era.

This Songjiang Business Daily, on the one hand, is to solve the public's demand for business information and novelty-seeking psychology. By actively providing this information, it can avoid being suppressed too hard. There are criminals who see the market demand and profits in it, and take risks. Running a newspaper in private has caused extremely bad negative effects.

Therefore, the upper echelon of the empire is more inclined to actively provide channels for communication, rather than blindly suppressing it. After all, the mouth of the people is better than that of Fangchuan. This is an old saying for many years. A large number of ministers in the empire are well-read Of course, it is impossible not to know the truth.

On the other hand, the business newspaper is indeed helpful to the development of the industrial and commercial economy on the ground.

Timely and unobstructed business information enables companies to adjust their operating strategies according to the market... For example, a certain commodity cannot be sold in other places, and the supply exceeds demand. The limited time leads to a relatively late time to learn. During this period, continuous vigorous production will eventually lead to a larger-scale oversupply, resulting in losses for the enterprise. At the same time, once the enterprise goes bankrupt, it will also lead to unemployment.

At the same time, many businesses also have a huge demand for product promotion, and it is a proven fact that it is advertised in newspapers.

However, before the newspapers in the Great Chu Empire, there was only one solitary Great Chu Dynasty Newspaper. Even if the morning newspapers run by each province are counted, in a specific place, you can only see a national version and a provincial version. The Morning Post, and the two are printed and issued at the same time...the interval between publications is relatively long, currently every five days.

The Dachu Chaobao is limited by the backwardness of information and communication, and the information security of the newspaper is required. It is not easy to achieve the model of a weekly newspaper.

At the same time, whether it is the national edition or the provincial edition, the Dachu Chaobao is a very serious official newspaper... Most of the news published on it are the news that the government wants to release to let the public know, and most of them are some policies class news.

The second is some popular science content and literature content.

There are very few commercial advertisements. After all, the publication of the morning newspaper is an administrative act, and there is sufficient funds every year. At the same time, the fee for the morning newspaper is cheap, but the order quantity is large enough... just the order from the official organization, and Officials' self-subscriptions, as well as subscriptions by gentry and businessmen groups, these fixed subscriptions are very large... At the same time, middle and upper class people generally also subscribe to morning newspapers.

How should I put it, for these groups, you may not be interested in many of the above contents, and even feel that watching this stuff is an insult to your IQ... But you must know through this channel that the Great Chu Empire went to the Senate , Gyeonggi ministries, and then to the various policies of the provinces and even the government, information on job changes and other information.

This information can sometimes be a matter of wealth and life!
Due to the large number of orders, although the cost of editing, editing and distribution of Chaobao is very high, some costs can be recovered through distribution fees to some extent!
At the same time, the Chaobao Department will also publish many books, mainly policy books, as well as some educational books and pure literature books... The income here is very huge.

Chengshun 36 published a collection of essays by many famous writers, with an annual sales volume of over one million copies... These collections of essays are articles submitted by various literary masters to the newspaper.

This is just one of the books issued by the Chaobao Department... and the circulation is more of various teaching supplementary books. Publishing and distributing various teaching supplementary books is also a major function of the Ministry of Rites and Education or a channel for making money!
Teachers and students in so many schools across the country, no matter who you are, have to have a lot of teaching aids published by the Ministry of Ethics and Education.

The publication and distribution of many teaching supplementary books of the Ministry of Rites and Education is the responsibility of the Chaobao Department.

So... the publishing business of the Chaobao Department is very profitable... The money earned from these publishing businesses can be used to subsidize the loss of the Dachu Chaobao.

Well, this is also the reason why the Ministry of Ethics and Education handed over the publishing business of almost all supplementary books to the "Da Chu Chaobao" under the Chaobao Department... just to subsidize the publication losses of the Chaopao.

Therefore, although the Chaobao Division seems to be losing money in running the newspaper, it is actually not short of money... The Chaobao Division is not just a publicity agency, but a comprehensive cultural group that publishes newspapers and books.

The unique operating mechanism of business and administration in parallel is adopted. The Chaobao Department is a purely administrative organization, but the printing and specific distribution of newspapers, as well as the publication and distribution of various books, are actually handed over to the "Da Chu Dynasty" under the Chaobao Department. Reported to the issuing company' to carry out.

That is to say, the operating body of Dachu Chaobao is not, strictly speaking, the Chaobao Division, but the Dachu Chaobao Publishing Company, but there is a Chaobao Division above the Dachu Chaobao Publishing Company.

At the same time, the main officials in the Chaobao Department also hold the main positions of the Chaobao Publishing Company, and the officials in the two are highly overlapping.

The Governor's Office of the Morning News Publishing Company is actually concurrently held by the executive deputy director of the Morning News Department, and the editor-in-chief of the Morning News Publishing Company is also a deputy director of the Morning News Department.

This is a very unique parallel system of administration and commerce, which is rare in the Great Chu Empire.

This unique operating mechanism has led to the operation of the Dachu Chaobao. Although it suffers serious losses every year, the publishing company itself is not short of money... It can make a lot of money through the book publishing business, and some Sometimes even because of making too much money, the court newspaper can't lose money, and the court newspaper department doesn't know what to do with the remaining profits, which makes several officials embarrassed and anxious...

After all, you are not a commercial company that needs to make a profit, but a non-profit organization with both administration and business. The task is not to make money, but to promote... Why do you make so much money?Out of money?
In the end, after thinking about it, they directly lowered the issue price of Chaobao to expand the circulation and achieve better education results. At the same time, they can lose money, a win-win situation!

Under such circumstances, the Dachu Chaobao maintains an attitude that commercial advertisements are dispensable, and most of the time they would rather not have them.

Even if advertisements are published, they generally only publish advertisements of large government-run enterprises, and the content of advertisements needs to be reviewed in detail before they can be published.

As for ordinary enterprises... Don't expect to place advertisements on it. Ordinary enterprises don't even know where the newspaper company's door is opened, and who to find the person in charge... There is no newspaper department, or even the newspaper company. Set up an advertising department.

However, private enterprises, even a large number of small and medium-sized government-run enterprises, especially some government-run enterprises sponsored by local financial investment with insufficient connections, also have a strong demand for commercial advertisements in newspapers...

Even if it is a small and medium-sized government-run enterprise, it is impossible for them to find an advertisement in the Chaobao... The political status of the two is too different, and the Chaobao will ignore you at all.

The Great Chu Dynasty Newspaper these days, including the provincial edition, is aloof to most Chu people...

You can see it, but you can't touch it!

Not to mention ordinary people, even mid-level local government officials like magistrates can't find the Chaobao...

The publishing company of the Dachu Chaobao is not short of money, and because it is too strong a government-run attribute, and it is extremely high-ranking in the local area, those officials of the Chaobao do not want to see those local officials at all... This makes the majority of businesses want to find It is basically impossible to advertise in the newspaper.

However, there is a strong demand for them to advertise and promote products and services... In recent years, there have been many commercial promotions in the form of handing out leaflets, which has made the newspaper department very vigilant and has continued to crack down on them for many years.

As for leaflets, you can post commercials today, and tomorrow you can use the same method to post some non-mainstream propaganda.

For any channel that is not under its control, the Chaobao Department must resolutely crack down.

So in the Great Chu Empire, it’s okay to post small stickers or distribute leaflets in the fixed posting column, and it’s okay to distribute some commercial leaflets on a small scale.

If it is printed and distributed on a large scale, it is a crime with a very high risk. If it is light, it will be sentenced to mining and exile, and if it is serious, it will be shot.

But the people in the newspaper department also knew that blocking is worse than sparse, so they simply set up a local time-sensitive newspaper to alleviate the actual demand in the market and continue to control the channel in their own hands.

In this way, the Songjiang Business Daily that Sun Xu is seeing now has a total of eight double-page content. The front page is naturally a variety of big policy propaganda that has not changed for thousands of years, and then there are regular business news reports, such as the news of large companies. Changes, market changes, etc., and then the old traditional literature and art and popular science content of Chaobao, and then various subdivided recruitment and commercial cooperation advertisements.

Between these pages, except for the front page, some commercial advertisements are interspersed, many of which are large-scale commercial advertisements with illustrations.

Sun Xu was not interested in those advertisements. What he mainly read was the main content of Songjiang Business Daily, that is, various business trends.

(End of this chapter)