I want to be emperor

After Song Erniu and his newlywed wife Song Chen arrived in Songjiang City, they continued to stay at the Suzhou River Hotel. If nothing else happened, they would stay here for about half a month.

Song Erniu needs to use this period of time to complete the final work of investing locally.

Prior to this, his three capable business secretarial assistants had established a Songjiang branch of Song's Clothing Company in Songjiang City, and urgently recruited more than ten staff members, and reached cooperation agreements with several business information companies. In order to allow these business information companies to provide a series of business investigation reports.

Song Erniu's planned investment in the local area is expected to reach more than 40 Chu Yuan. This is the direct investment amount. This is the largest single investment of Song Clothing Company in many years since its establishment.

The main purpose of the investment is to set up one or two or three ready-made garment factories, establish a preliminary sales network mainly for the Yangtze River Delta region, and establish raw material supply channels.

Basically, it is equivalent to opening a new Song Clothing Company in the local area.

However, unlike previous difficult entrepreneurial ventures, Song Erniu's local investment this time has sufficient financial support.

Song's Clothing Company has introduced a number of strategic investors last year to raise enough funds to continue to consolidate the American market, develop new products, and open up the local market.

Therefore, for local investment, Song's Clothing Company has enough of its own funds, and then uses part of the bank loans to solve the problem of early investment funds.

Song Erniu, who is not short of money, only needs to consider how to set up a factory and launch the most suitable and successful products to the local area.

As for these large-scale strategic matters, even though the secretarial office has done a complete job, several cooperating business information companies have also submitted a series of business investigation reports.

But the final decision still needs to be made by Song Erniu.

The day after arriving in Songjiang City, Song Erniu went to the branch in the morning. Well, in order to open up the situation and show its strength, the Songjiang Branch of Song Clothing Company chose to locate in the core business center of Songjiang City, which is Linjiang North. Lu rented an office for work.

The office building where this office is located belongs to the Linjiang North Road Real Estate Management Company... As you can tell from the name of the company, the company owns a large amount of real estate on Linjiang North Road... And who owns the most real estate on Linjiang North Road?There is no doubt that Mrs. Wang...and only a super landlord like her who owns a large amount of real estate needs a professional asset management team to manage a large amount of real estate, including building construction, maintenance, rent collection, property management, etc.

In other words, the office rented by Song Erniu's company belongs to Mrs. Wang's property...

After Song Erniu went to the branch office, he met many people and checked a lot of information. In the afternoon, he went out to inspect an acquisition target selected by a secretarial office.

Song's clothing company is preparing to enter the local market. It is preparing for two-handed preparations in terms of factories. On the one hand, it will directly acquire a garment factory and then transform it.But at the same time, they are also preparing to rent a factory building, purchase their own equipment, hire workers, and build a new factory.

There are many uncertainties in the former. Sometimes there are a lot of advantages, but there may also be a lot of disadvantages... The advantage may be that the cost is low, and the ready-made factory can quickly form production capacity, but the disadvantage may be that the factory equipment is old and the workforce is unusable. Subsequent management will be very troublesome.

If you directly build a new factory, it will take more time and the cost will be fixed and higher.

Song Erniu could accept both options. The main reason was to see if he could find a suitable garment factory to purchase directly. If he could find a suitable garment factory, he would buy it. If he couldn't find a suitable one, he would simply build one himself.

In short, it is impossible to just take over other people's mess.

The garment factory inspected in the afternoon seemed to Song Erniu to be a typical mess... This was a garment factory that was poorly managed and was on the verge of bankruptcy. Most of its production lines had been shut down. Its previous core product was bedding.

However, due to poor management, many technical backbones and even skilled workers have run away, and most of the equipment is old and unusable.

It would be too troublesome to take over this kind of factory. Most of the equipment would have to be replaced, and the cost would be very high!
At the same time, because most of the technical talents have fled, this means that a large number of technical backbones still need to be recruited...

However, if new equipment needs to be purchased, new manpower needs to be recruited... Why did Song Erniu buy this bankrupt company? Is it because he wants to use their factory... Their factory is not their own, but rented.

To acquire this so-called bedding factory, it is better to set up a factory next door, purchase equipment, and put up a sign to recruit people... The effect will be better, management will be more convenient, there will be no burden, and the cost will be lower...

So there is absolutely no need to acquire this kind of shabby factory... Even if it seems to be just a bargain price, the reason why this thing is a bargain price is because the factory is really worthless.

This company's acquisition target is not good, so Song Erniu will continue to look at others, and there are several other potential candidates.

But after looking at them all, Song Erniu rejected them all... For the same reason, these garment factories that were willing to change hands all had big problems.

Moreover, there are problems such as old equipment and serious loss of technical personnel. At the same time, these factories are basically pure processing plants with no core technologies of their own.

Song's Clothing Company is not an ordinary garment processing factory. Song's Clothing Company also has some unique technologies of its own, the most core of which is canvas.

Canvas is actually a large category of textiles, but it doesn't mean that you can just take any kind of canvas and make it into clothes.

After years of exploration and research, Song's Clothing Company has developed several canvas varieties with exclusive patented technology. These canvases are softer and more comfortable while retaining wear-resistant properties.

This unique soft canvas is also the core competitiveness of Song Clothing Company.

There are many companies that have used canvas to make garments in recent years, but none of them have been as successful as Song's Clothing Company. This is because after Song Erniu's rise, he spent a lot of money on the research and development of canvas and produced several types of canvas. Very nice canvas fabric.

In this way, Denim brand canvas clothes are more comfortable to wear, more wear-resistant, and have better color performance than canvas clothes from other manufacturers.

In particular, several unique dyeing processes allow the canvas clothes made by Song's Clothing Company to perform very well in indigo.

This kind of cloth is called denim in Song's Apparel Company's internal name and external publicity.

Moreover, the finished product of this thing and a series of production processes... Song's Apparel Company also has an exclusive patent, and other textile companies or garment companies have no way to imitate it...

Although Song's Clothing Company itself does not produce canvas on a large scale, they will purchase canvas from canvas suppliers that meets their own technical standards, that is, canvas with a tight texture and thick texture!
But these are basic canvases. Later, Song's Clothing Company's own factory will carry out in-depth processing of these purchased canvases, mainly softening and printing and dyeing.As for why you don’t directly produce basic canvas yourself... because it involves the weaving industry, and the competition in the weaving industry is too fierce. Under fierce competition, external procurement is very cheap, and because this thing is not high-tech. Things are everywhere on the street, and there is no need to be afraid of being targeted at the purchase channel...

To put it bluntly, as long as Song's clothing provides technical standards, there are not even [-] but [-] weaving factories in the country that can weave the corresponding basic canvas according to the technical requirements.

Therefore, the basic canvas is not the focus. The focus is the softening and dyeing process performed by Song Clothing Company. This is the core technology and is also a link that directly increases the added value of denim.

After softening and dyeing, the denim will enter the sewing branch, where it will be cut according to different styles and sizes. Finally, it will be sewn using machinery and turned into finished clothes, that is, jeans, denim tops, and jackets. These finished products will be exported to the outside world. sell.

Then it is purchased by the vast number of farmers and workers in the Americas, mainly as work clothes when working, and it is still in the low-end market.

As for daily life at home or out shopping, or even in other formal occasions, even workers and peasants at the bottom will usually wear professional attire or Hanfu... This is also the so-called mid-to-high-end market in the apparel industry, but it has not formed mass production for a long time. The model is mainly dominated by a large number of small workshops. Regardless of whether it is a small tailor shop on the street or a high-end clothing store owned by a well-known fashion designer, there is actually no difference in essence. They are all small workshops...

Countless ready-to-wear merchants want to enter the mid-to-high-end market, but they have basically failed to succeed. Song's Clothing Company is also working on this mid-to-high-end market, but let alone the high-end, it cannot even enter the mid-range market...

Even if the quality of mass-produced garments is so-called good, if you want to sell them at a high price, no one in the market will accept them, and you can't compete with those small tailor shops. It has to be said that this is an embarrassing fact.

The embarrassment of Song's Clothing Company is actually the embarrassment of the entire garment industry in the Chu Empire...it can only hang out in the low-end, but cannot enter the mid-to-high-end market.

It may be better in the Americas. After all, immigrants from the lower class are the main body. These immigrants at the beginning wore jeans. After they get a little rich, some people will continue to choose denim clothes for daily wear, but the overall number is still relatively small. Has little effect.

Why, the power of tradition is powerful. In the past few decades, the society of the Chu Empire has formed two relatively stereotyped dressing habits in men's clothing, and many businesses cannot change them even if they want to change them.

That is, lower-level workers and farmers generally wear professional attire when they go out daily to participate in some not-too-formal occasions, or when clerical personnel work...and they are all the same, with similar styles...the color is mainly black, and then Supplemented by a few shades of gray, brown, and dark blue.

Not to mention men's Hanfu, which hasn't changed much for decades... Unlike women's Hanfu, there are many changes, and there are all kinds of them.

Some of the changed women's Hanfu are almost the same as the modern women's skirts of later generations, and there is no shadow of the so-called traditional men at all!
But...even the so-called Hanfu after these improvements and changes are greatly different from traditional women's Hanfu, but they are still classified as Hanfu.

What is Hanfu?The clothing worn by the Han people in the same line is not a fixed style of Hanfu in a certain dynasty.

It is not just the clothes worn by Han people, but also the clothes of Han people of the same origin... rather than the clothes imported from outside.

For example, in modern China, no one would regard the modern clothes that Han people wear daily as Hanfu... because they are basically products of foreign clothing culture and have nothing to do with traditional Hanfu, let alone the same origin.

In history, the costumes of many dynasties such as Qin, Tang, Song and Ming actually changed a lot, especially the changes in women's Hanfu, but even so, these costumes are still the same Hanfu...

On the other hand, the mandarin jackets during the Qing Dynasty and the suits introduced after the late Qing Dynasty, as well as the cheongsam, Tang suit, Mao suit, etc. that emerged in the Republic of China, are all typical foreign clothing culture and have nothing to do with Hanfu.

The Hanfu in the Chu Empire has actually changed a lot. At least the Hanfu worn by many women now is quite different from the Hanfu worn by women in the late Ming Dynasty.

And there are various changes... very complicated, for example, some are developing in the direction of retro, what Tang style, Qin style has all kinds.

So you can often see many women wearing chest-high skirts on bustling streets, exposing their collarbones or even half of their breasts...

Whenever you dare to say that it is shameful to reveal too much, a group of men will come to you and tell you that you have forgotten your ancestors, saying that they have forgotten all the good things about your ancestors!

This Tang-style Hanfu is so good, it’s so pleasing to look at...

In addition to these so-called retro styles, there are also continuous improvements towards modern styles. While highlighting the elegance and beauty, they are mainly slimmer and more suitable for daily wear. At the same time, a large number of modern technology fabrics are used, such as silk of different specifications. , yarn and so on.

At the same time, due to the needs of formal ceremonial occasions, there is also a very important branch of women's Hanfu in the contemporary Chu Empire, that is, women's Hanfu dresses... In addition to the above-mentioned changes in styles, this women's dress also has two biggest features , that is expensive and new!

Expensive is naturally because this thing is used for formal occasions, and naturally requires a decent and expensive dress.

At the same time, many designers are trying their best to innovate in some aspects while maintaining luxurious materials, fine workmanship, and maintaining a certain tradition to maintain respectability, to ensure that their customers will outshine others at the banquet...

Think about it, when a group of upper-class rich ladies sit together, everyone else is wearing old traditional Hanfu dresses with nothing new, but you have many eye-catching changes in the details of your dress. If you choose a high-end custom Hanfu dress, then the feeling is completely different.

Nobility and newness, these are the two important features of women's Hanfu dresses in the contemporary Great Chu Empire, and these are also the mid-to-high-end women's clothing market that Song Erniu is planning to enter.

The reason why we only focus on the mid-to-high-end market for women is not because the high-end market for women's clothing is larger... In fact, the market for men's high-end clothing is larger, but men's clothes are the same, and the styles and colors are just as old-fashioned... …The so-called decent is reflected in the fabric and workmanship and more importantly, the fit.

And these are the strengths of those tailor shops. After all, they can tailor-make it for you, and the workmanship is done by skilled craftsmen personally. You can choose the fabrics as you like. Anyway, different fabrics have different prices!

However, these mass-produced factories cannot compete!
If you want to talk about the level of craftsmanship, you have mass-produced it... Even if you can do it very well, there is no way it can be compared with those hand-sewn by the master craftsmen.

The same goes for fabrics. There are some fabric cost advantages, but this advantage is not very useful.

However, the point of tailor-made is completely strangled, and the factory has no way to do it, and can only mass-produce according to the predetermined size.

So men's mid-to-high-end clothing seems to have a huge market, but it is too difficult to industrialize mass production in the contemporary Great Chu Empire.

But when it comes to women's mid-to-high-end clothing, Song Erniu has found an entry point, that is, innovation and change in style...

Compared with the conservative and old-fashioned men's clothing, women's clothing has many changes, and the majority of female consumers have a high acceptance of new styles. These have brought about changes, and changes are opportunities!
So this time to expand the local market, Song Erniu, in addition to continuing to engage in the low-end ready-to-wear market, which is typical of denim clothes, is also preparing to launch a new brand, focusing on the mid-to-high-end women's ready-to-wear market!
As for the mid-to-high-end market of men's clothing... Even though Song Erniu himself is a man, he has to say: men, haha, even dogs despise them!