I am a policeman

Chapter 261 The Future of ATV

A son-in-law is half the height, and Lei Weidong is not a high-ranking son-in-law. His net worth is far more than Le Tycoon. For her daughter's happiness, Mrs. Le wants to prepare more dowry for her daughter.

"Auntie", thank you for your kindness. I still don't need the money. The funds I used this time are a bit large. There is not much difference between a few hundred million more and a few hundred million less. "

Not knowing whether Mrs. Le really wanted to help her, or if she was trying to see if she was greedy for money, Lei Weidong smiled and refused.

"A few hundred million is still a small number. There is not much difference between having and having nothing. Xiao Lei, it seems that your business is too big, and even a few hundred million is not worth it." Regarding Lei Weidong's refusal of her help, Mrs. Le's face leaked. Appreciative glances.

A man is a big man, if you want money, you can earn it yourself, and eating soft rice is only for a bad boy.

But listening to Lei Weidong's tone, he didn't pay attention to hundreds of millions, which made Mrs. Le a little unhappy.

Now is not 30 years from now.

These days, millionaires belong to the rich, and they can buy several houses in Xiangjiang.

With a net worth of [-] million, not only can he live in a villa, get in and out of a luxury car, and be a female star, but he can also be ranked in the top [-] in the Hong Kong Rich List, let alone a few hundred million in cash.

Only wealthy families have such a large capital flow.

That is to say, Le Tycoon is getting old and thinking about retirement, he withdrew his funds from the business field, leaving only the basic ATV in his hands, otherwise he would not have hundreds of millions in cash.

"Mom, Brother Dong really didn't lie to you. Cousin Yazi participated in the whole process of this loan. Just ask her and you will know. The amount is definitely beyond your imagination. It is in tens of billions of Hong Kong dollars."

Seeing that her mother was a little angry, Le Huizhen came over, put her arms around her neck, and persuaded her into her ear.

"The unit is tens of billions of Hong Kong dollars, Yazi, is it true?" Mrs. Le was very surprised by what her daughter said, and she turned to look at Yazi and asked.

"Yes, auntie, Brother Dong didn't lie to you. The amount of the loan this time is beyond your imagination. Otherwise, we wouldn't have asked for a loan from Riben's bank. It's because the plate on Xiangjiang's side is too small to eat so much." Big list."

Sitting next to his aunt, Yazi explained in a low voice: "The reason why it is so big is that it is a rare opportunity. If you miss it, you will have to wait for several years, Brother Dong said.

Taking advantage of a little more investment now, our family business can double or even ten times, and become the real richest man in Xiangjiang. "

"The richest man in Xiangjiang, our elders have been targeted by you little guys before we leave." Le Daheng laughed loudly when he heard this, and said:
"Now the best business in Xiangjiang should be real estate. Xiaolei, you are already the king of Xiangjiang. The purpose of the loan is to make persistent efforts and expand your territory."

"The old land kings like Li Chaoren, Uncle Li, and Zheng Daheng are all crazily buying land, robbing me and repaying a few businesses, how can I, a new land king, admit defeat.

What's even more exasperating is that they either have the support of Standard Chartered or HSBC, and they are very profitable to do business with bank money.

I don't have their contacts and want to maintain an advantage, so I can only borrow money from Ri Ben. Lei Weidong nodded and said, "But apart from real estate, I'm still investing in industries, such as clothing, shoes and hats, as a supplement to real estate." "

"It's not enough for the industry to supplement clothing, shoes and hats. You also need your Adam's apple, Xiaolei, have you ever thought about joining the Asian TV station? If you make the TV station No. [-] in Xiangjiang and control public opinion, you are the real The richest man in Hong Kong.

Not to mention the Governor of Hong Kong, even HSBC would not dare to offend you. " Le Tycoon said in a meaningful way.

"Access to ATV, uncle, I heard that you only have half of ATV's shares, and you want me to take the other half." Lei Weidong's eyes lit up when he heard that he could be admitted to ATV.

This is the only free TV station in Xiangjiang, and its influence is much stronger than newspapers.

"Not only do I want you to take over the other half of the shares, but I also hope that you will make ATV bigger and stronger, surpassing Wireless to become the No. [-] in Xiangjiang." Le Tycoon nodded and said:

"This is my unfulfilled wish, and I hope it can be realized in your hands."

"Uncle, it's okay to buy the shares of the TV station, but forget about the management and leave it to A Zhen. I have too many things to take care of." Lei Weidong shook his head, expressing that he didn't have time.

"I watched Ah Zhen grow up. I know her talent very well. She can defend the city, but not attack. In her hands, ATV can't be the number one in Xiangjiang. At most, it can evenly share the world with TVB."

Le Daheng shook his head, expressing that Le Huizhen is still a little immature and needs to continue learning.

"Uncle, with all due respect."

Lei Weidong was silent for a while, decided to help his wife, and said, "ATV is better than TVB because of the business model, it's the same for anyone.

If you want to surpass wireless, you must change your business philosophy. "

"Change the business philosophy, Xiaolei, what you mean is that there is a way to surpass wireless." Le Daheng and Shao Daheng are good friends, and Shao Daheng's help is indispensable for being able to stay in ATV and gain a firm foothold.

But no matter how good the relationship is, it can't hide the competitiveness in the business field.

Le Daheng doesn't expect ATV to surpass TVB, as long as he can suppress it for a period of time, half a year, he can retire with peace of mind.

"Uncle, I'll make a fool of myself." Looking at Le Huizhen's encouraging eyes, Lei Weidong straightened out his words and said, "There are two reasons why Wireless has become No. [-] in Xiangjiang.

The first is that it was established early. It is the first free Chinese TV station in Hong Kong. It is deeply rooted in the hearts of many citizens, especially the older generation. Many people habitually watch TVB first when they turn on the TV, and then watch other channels. "

"Indeed!" Le Daheng nodded, "Let's not talk about ordinary citizens, even me, when I turn on the TV, I will subconsciously watch the TV programs first."

"If you want to break the habit of the citizens, you have to use wonderful programs, just like the TV series "The Change of the Silkworm" a few years ago. When it was broadcast, the ratings overwhelmed TVB and almost dominated Xiangjiang." Lei Weidong said.

"The Change of the Silkworm" is a classic TV series launched by Lidi TV, the predecessor of ATV.

As soon as it was released, it became popular, causing TVB to slash several popular dramas in a row, but they were unable to recover the ratings.

Unable to do anything, Wireless resorted to shady tricks and paid a lot of money to buy the actor Xu Shaoqiang of "The Change of the Silkworm", making him disappear for a long time, and quit the performance of "The Change of the Silkworm".

There is no other way, the producer can only change the script, cleverly use the plot, after the main character practiced the "Celestial Silkworm Kung Fu", he broke the cocoon and changed his appearance, and logically changed another main character.

Although the audience not only did not resist, but applauded it, but the ratings could no longer suppress TVB, and lost the opportunity to move back to the last round.

"Xiao Lei, what do you mean, we increase our investment in TV dramas and win the audience back from TVB." Le Daheng asked, stroking his beardless chin.

"No!" Lei Weidong shook his head and said, "Cheap ones don't have good ones, and good ones don't come cheap. A good TV series is related to scripts, actors, and directors, but big investment is essential.

"The Change of Heavenly Silkworm" made TVB use dirty tricks, but it didn't help Li's TV station's profit much, so that Li's TV station's parent company lost confidence in the TV station and sold it. "

"Indeed, the transformation of ATV's ratings is too poor!" Le Daheng nodded and sighed, obviously very touched.

Spending huge sums of money to shoot TV series to win back the ratings, and the increased advertising costs are very little, and the overall calculation even loses money. It is better to produce some TV series with a small investment.

These years, the reason why ATV has been profitable in the hands of Le Tycoon.

One of the key reasons is that Le Tycoon gave up competing with TVB after moving into ATV, and only wanted to guarantee 4, but turned out to be profitable, which left many people speechless.

"Wireless's development can be divided into two stages, before Shao Daheng moved in and after he moved in." Lei Weidong continued, "Before Shao Daheng moved in, although Wireless was domineering, it was not as sharp as to dominate the world.

But after Shao Daheng moved in, it was different. TVB was the only one in the TV market, that is, the Eagles were not allowed to monopolize, otherwise TVB would have beaten ATV to the ground.

Uncle, don't be unhappy, I am seeking truth from facts. "Looking at Le Daheng's ugly face, Lei Weidong quickly explained.

"If I didn't know this, I wouldn't have surrendered to Brother Six." Le Daheng waved his hand, saying that he didn't need to explain. He has been in the shopping mall for decades, and he is open-minded, so he won't get angry over such a trivial matter.

"Wireless is always in the hands of Shao Daheng, and it has a lot to do with the influence of the Shao family in Nanyang." Seeing that Le Daheng was not angry, Lei Weidong continued:
"It is also a popular TV series, but ATV can only stand alone in Xiangjiang, earning very little money.

Wireless can get Wanwan and Southeast Asia to make money.

As far as I know, in the year when "The Condor Shooting" became popular in Nanyang, TVB allowed the leading actors of "Shooting the Condor" to tour in Nanyang. In just half a year, it earned hundreds of millions of Hong Kong dollars in profits for TVB.

Although other TVB dramas are not as popular as "Shooting the Condor", they win more with less. In summary, they can earn hundreds of millions of Hong Kong dollars in profits for TVB from the Nanyang region every year.

In this way, TVB has the money to increase investment in TV dramas. Even if it falls into a disadvantage for a while, it doesn't matter, just make a few more movies and grab them back. "

"Xiao Lei, I understand what you mean. If ATV wants to defeat TVB, the key is not in Hong Kong but overseas."

"Right!" Lei Weidong shrugged and smiled, "Xiangjiang is just a city with a population of several million. Compared with the tens of millions or hundreds of millions of market revenue outside, it is too small. Only by grasping the overseas market can we There is a future."

"How to catch, use the power of the family like Shao Daheng did, but we..." Le Daheng shook his head.

For the wireless profit model, in fact, many people have seen it.

But just like where you put Einstein's theory of relativity, few people will learn it.

The power of the Shaw family in Nanyang is the result of the hard work of decades and generations. Other rising families want to learn, even if they have the ability, they don't have the opportunity.

The rise of the Shaw family has a lot to do with World War II.

If the Japanese army hadn't destroyed too many Nanyang families and left a huge power vacuum, the Shaw family would not have been able to develop, now!

Although wars are still fought in many places, the overall environment is peaceful.

In peacetime, it is easy to achieve individual class leaps, but it is too difficult for a family to leap as a whole in many countries.

"It's definitely not possible to learn from Daheng Shao. We don't have the time, but we can overtake on curves." Lei Weidong laughed.

For the reborn, the biggest cheat is knowing history.

"How super?" Lei Weidong's words revived Le Tycoon.

"Go north and go south." Lei Weidong pointed to the north, but did not continue.

"I'm going to see how the dishes prepared in the kitchen are, Xiaolei, you and Lao Le are chatting, stay for dinner at night." Mrs. Le stood up knowingly, and brought the second wife, third wife and Le Huizhen Leave with Yazi.

"The north is a huge market. Not to mention the one billion population in the whole country, even in Guangdong Province, there are hundreds of millions of people with similar living habits to Xiangjiang. If ATV can be launched in Guangdong Province.

Just like CCTV and provincial TV stations, it radiates Guangdong and Guangxi. What a big boost this is to ATV. Not to mention anything else, the advertising revenue can be increased several times or even ten times. "

It was only him and Le Daheng, so Lei Weidong let go. Anyway, everyone knew that Lei Weidong was pro-inland, and it was normal to say good things about the inland to attract people to invest.

"If it can land in Guangdong Province, it is indeed a second move. Although Guangdong Province is not as rich as Xiangjiang, the consumption power of hundreds of millions of people is stronger than millions. It's just that it is difficult to land, not ordinary. .” Le Daheng sighed.

"It's difficult to do it, Shao Daheng would have done it if it was easy." Lei Weidong encouraged Le Daheng, "This is a long-term goal, and it will take several years or even ten years to complete.

As long as we persevere and demand ATV according to the standards of mainland TV stations, even if they were unable to land before [-] because of the people from the Eagle Country, it will still be possible after [-]. "

"Where's going south?" Le Daheng asked.

"Uncle, do you know Haojiang TV station?" Lei Weidong asked with his right hand pointing in the direction of Haojiang.

"I know, it is said that those who are losing money are going to go bankrupt. Mr. He asked Tycoon Shao to help him invest, and Tycoon Shao didn't even want the shares he gave away for free. It's really a huge loss.

It spends tens of millions of Australian dollars a year, and the advertising cost is only a few million. If there is no subsidy, it will not work at all. Xiaolei, you mean to let ATV enter Haojiang TV station. "

"Yes!" Lei Weidong nodded.

"If ATV is allowed to take over and become a major shareholder, then let ATV take over, if not, we will take over privately, although private shares are not allowed now.

But if it continues to lose money, even if the Portuguese have gold, they will not be able to bear it, and reforms will definitely be carried out. "

"I have a relationship with Mr. He. It is still possible to stay at Haojiang TV Station, but Xiaolei, you have a way to turn Haojiang TV station into a profit."

Le Tycoon asked.

Compared with Xiangjiang, Haojiang has a smaller population, only a few 10 people. It is difficult to support a TV station with such a small population, not to mention that Haojiang is too close to Xiangjiang. Many people watch TV because they watch Xiangjiang's TV programs.

You don't need to add an outdoor antenna, you can watch it with the antenna that comes with the TV, which makes Haojiang TV how to compete with it.

(End of this chapter)