I am a policeman
Chapter 312 Mercedes-Benz and BMW
Chapter 312 Mercedes-Benz and BMW
"Hundreds of tons of gold, not counting the jewels. This is indeed an amazing wealth. It's just that World War II has been over for decades, and no one is thinking about finding them?"
The young man shrugged, obviously interested in the wealth.
"How could I not have looked for it? With the greed of Niu Niu and Gallic Rooster, how could I let go of such a large amount of wealth, but North Africa is very large, with millions of square kilometers.
Even starting from the barracks where the Golden Squad started, with the capabilities of tanks and cars, it would have a range of four to five hundred kilometers. Such a large area is still an underground base in the desert.
Niu Niu's MI[-] and the Gallic Chicken's intelligence department searched for more than ten years without any results, and finally had to give up. "The old man laughed.
"The official department doesn't have it. What about the democratic progressive groups? You must know that many non-governmental organizations are more capable than the official ones. The Pharaoh's Pyramid is full of traps, and the tomb was robbed, and even the corpses were dragged out."
"Don't even think about civil society. It's a military base. You must have a key to enter the door. If you don't have it, you will have to pay heavy casualties. Even if you break through the base's defense system, the base also has a self-destruct procedure. Thousands of tons of explosives inside can send everything to heaven. .
Also, it is a desert. There is a huge temperature difference between day and night, disorientation, high temperature and other problems. Although the surrounding area of the pyramid is desolate, it is always close to the city. The base is different. It is in the hinterland of the desert. Without special tools, even if you find gold, you can’t get it out. . "
"In that case, uncle, why are you interested in it? Could it be that you can transport the gold out?" the young man asked.
"It didn't work before, because I didn't have a key, so I couldn't enter the base." The old man sighed, but immediately changed his tone, and said, "It's okay now, because there have been no clues for decades.
MI[-] and other departments have given up, and now they take out the keys and ask civil groups to look for them to see if everyone has no such luck and find gold. "
"Niu Niu is so kind?" The young man shook his head. With Niu Niu's character, there is no ghost sun coming out from the west.
"Beware of conspiracy." The old man shrugged, with a smile on his lips, and said, "I am too familiar with MI[-], this is simply a bureau.
It doesn't matter whether you can find gold, but you can find it. It's a desert, and you can't get it out without transportation, but with transportation, you haven't waited for you to load it into the car.
MI[-] was already waiting outside.
Whether you want gold or die, it depends on your choice.
Where is the desert, you don't need to be shot, just throw you into the desert, and you will become a mummy within two days. "
"That is to say, the key is a bureau?"
"It must be a bureau. MI[-] used a key and a document to kill countless people. This time, I don't know how many people died in the desert, leaving no money."
"In this case, uncle, why are you still interested in it? Could it be that you can evade MI[-] and transport the gold out?" Seeing the old man talking about the situation so seriously, the young man didn't understand what he meant.
"Of course gold is not good, there is no means of transportation, but jewelry is different. There are only four large boxes of several hundred kilograms, which are easy to take out, and the price is not low, at least a billion or even billions of dollars.
As for the key, if you can grab it, grab it, if you can't grab it, wait at the gold burial place, wait for them to come to the door, get the key, open the base, take the jewelry, and leave.
By the time MI[-] arrived, we'd already slipped away. "
"Wait for the rabbit, uncle, do you know where the gold and jewelry are?" When the idiom "wait for the rabbit", the young man's eyes lit up.
"Of course, I was one of the soldiers who buried gold and jewels back then, and that bastard tricked us into taking poison, and crippled my legs if I didn't eat it.
I've waited decades to get back to the base and tell him that the Führer has failed and that I am the owner of the treasure. "
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A complete automobile production line is very large and can be divided into many small classification production lines, such as spraying, welding, stamping and final assembly, etc. There are more than a dozen production lines with different functions.
Such a large-scale production line is worth tens of millions or even hundreds of millions of dollars.
Because the price is too high, and there are only a few car manufacturers, the sales volume is very good even if it is distributed globally, and most of them are supporting sub-lines.
Of course, if a complete set of automobile production lines can be sold, the profit is not cheap.
For manufacturers, profit comes first.
So when he heard that Lei Weidong wanted to buy one or two complete car production lines and enter the small car industry, he was not short of money and could easily spend hundreds of millions of dollars.
Not to mention traditional automotive production line suppliers such as Siemens and Bosch, even automakers such as Chrysler, Toyota, and Ford are also affected by the news.
no way.
The auto industry is too introverted, and a brand-new auto production line will fall behind in a few years.
It's like the Poussin production line imported from Volkswagen by Shanghai.
Strictly speaking, at the time of the negotiation, this production line was not behind and had great technological advantages.
But after several years of negotiations, when the first car rolled off the production line, Poussin was already behind the world.
Fortunately, the mainland market is backward. Although Poussin is backward, it is still advanced relative to the mainland.
In addition, Poussin has a lot of advantages, not only is the leather durable, but the overall quality is very reliable. It only needs simple maintenance within a few years. In addition, its chassis is still high, and its passability is very good.
Not to mention that the roads in the city can be walked, even the dirt roads in the construction site and the countryside can be tossed at will. Many people buy Poussin to go to the construction site and go to the countryside.
While making great contributions to the transportation of the 90s in the Mainland, it also allowed Volkswagen to take off in the Mainland, but none of these can deny the backwardness of Poussin, and there is no market in Europe and the United States.
Like Volkswagen, big automakers have more or less second-hand production lines in their hands, so they naturally think about disposing of the production lines to Lei Weidong.
Even though it is a second-hand production line, its value is more than ten million US dollars.
Among them, the most depressing one is Volkswagen.
First of all, they have production lines ready to be shut down. Even if the production lines of the Poussin type are dealt with in Shanghai, there are still a few other types.
According to Lei Weidong's planned production scale, if the production line can be sold to Lei Weidong, the profit will be at least 2000 million US dollars, which is much better than sealing up the production line.
Cars are not like airplanes. According to international practice, once the production line is sealed, unless it is sold at a low price, the possibility of restarting is very low.
But selling the production line to Lei Weidong is not good either.
Because Poussin, which they co-produced with Volkswagen, has just opened the market, and Audi, which they co-produced together, has not yet rolled off the production line. If they sell the production line in their hands to Lei Weidong.
The small cars produced can easily have an impact on it, even if it has little impact on its northern market, but on the south.
The public knows who is collaborating with Lei Weidong, which can be said to have a huge influence in the south.
What's more, Lei Weidong is not from the mainland.
The cooperation between Volkswagen and Magic City can be said to have the upper hand, not only snatching the market and making a lot of money, but also firmly maintaining the technology.
Lei Weidong's side can't do it. Although it is also a joint venture company, it can be said that it is Lei Weidong's words. It is impossible not to transfer technology.
Once Lei Weidong's company has digested the technology in Volkswagen's hands, and no matter how green it is out of blue and better than blue, Volkswagen will be in big trouble, which is equivalent to shooting itself in the foot.
But if you don't sell it, what will other companies do if they take advantage of it.
Just when Volkswagen was hesitating, a group of Americans came to Xiangjiang very low-key, walked into the Oriental Group and knocked on the door of Lei Weidong's office.
"Hello, Mr. Iacocca, welcome to Xiangjiang." Looking at Li Iacocca, who was over sixty and tired, Lei Weidong took the initiative to reach out his right hand and shook it vigorously a few times, using Fluent English welcome.
"This is my partner, Miss Hua Yihan."
"Hello, Mr. Lei, hello Miss Hua Yihan."
After Li Iacocca shook hands with Lei Weidong enthusiastically, he shook hands with Hua Yihan again, and said, "Lei, I heard about your achievements when I was in the beautiful country.
At that time, I thought that you were not an old man but also a middle-aged man. I didn't expect to know that you were so young after meeting. Compared with you, I, an old man, have half a foot in the coffin. "
During this period, Lee Iacocca's life was very difficult, and the failure of the cooperation with FAW caused him to be controversial in Chrysler.
You know, you know, in order to open up the market in the mainland, Chrysler spent no less time than Volkswagen, and the negotiation with FAW lasted for several years.
First, let FAW import Chrysler's engine. After it is used satisfactorily, it will be launched on the Dodge 600 production line for the engine, and everything has been discussed.
Lee Iacocca took the opportunity to raise prices at the last minute, which put FAW in a passive position.
He thought that FAW could do nothing, after all, he bought the engine, but he didn't expect Volkswagen to show up.
Said that it can provide FAW with the complete vehicle technology of Audi 100 at an extremely favorable price.
Compared with the Dodge 600 that was about to be eliminated, the Audi 100 was a new model of Volkswagen at that time, not to mention much more than the Poussin in Shanghai, the most important thing is.
The Audi 100 line can also match Chrysler engines.
That is to say, if FAW introduces the Audi 100 production line, the engine will also be saved.
Of course, the Chinese pay attention to saving face, and will not give up anything less than ten thousand or one.
Considering that it has been talking with Chrysler for several years and the cooperation in the engine production line is also very pleasant, FAW made the last fight and sent a delegation to the beautiful country to negotiate with Chrysler on the price of the Dodge 600 production line.
Unexpectedly, the arrogant Lee Iacocca didn't even show his face, but sent his men to negotiate.
During the negotiation, although FAW revealed that it was already in contact with Volkswagen to introduce the Audi 100 production line, Lee Iacocca and others believed that this was a bluff by the Chinese side.
Unmoved, still sticking to the price, it can be said that the arrogance of the largest country has been brought to the extreme.
Faced with Lee Iacocca's sky-high asking price, the Audi 100 complete vehicle production line can also match the Chrysler engine, which is not only advanced in technology but also cheaper in price.
FAW decided to turn around and cooperate with Audi, so Chrysler's Dodge 600 production line fell into its hands.
Knowing that things had changed, Lee Iacocca hurriedly flew to the mainland to make amends and reduced the price of the Dodge 600 production line to a symbolic $1.
It's a pity it's too late.
FAW is very angry about its back-and-forth. It feels like Japan’s stupid cars a few years ago. They will cheat you whenever they get a chance. Think about the tuition fees they paid in the past cooperation with Japanese stupid car companies.
FAW would not dare to take over Chrysler’s Dodge 600 production line. One dollar seems cheap, but free, but anyone who knows the business knows that free things are the most expensive.
In addition, the conversation with the public was very pleasant, and Lee Iacocca was directly rejected, which made Chrysler lose the best chance to enter the mainland.
Now Chrysler only has Lei Weidong's path. If it fails again, Chrysler will completely lose the mainland market.
As a businessman, Lee Iacocca knew how huge the mainland market was. If he really lost it, he would have no choice but to step down and leave the Chrysler company.
If he wanted not to step down, he had to win the list in Lei Weidong's hand and use another way to break into the mainland market.
"Mr. Iacocca is polite."
Lei Weidong smiled and led Li Iacocca and his party to his office, asked the secretary to bring coffee and fruit, and chatted enthusiastically.
After chatting for a while, after everyone left, only Lei Weidong, Hua Yihan, and Li Iacocca were left in the room, Lee Iacocca, who couldn't bear it anymore, directly entered the topic,
"Ray, I heard that you are going to invest in a modern and good car factory."
"Yes!" Lei Weidong nodded, and said, "The land has been applied for, and the planning of water, electricity and the factory area is underway. If it is soon, the procurement of the production line will start in the next year."
"Chrysler Automobile Company has a modern automatic production line with a standard production capacity of 12 vehicles and an annual production capacity of more than 16 vehicles at full capacity. I wonder if you are interested."
"16 cars, it sounds okay, is it the Dodge car assembly line? With all due respect, this production line is too backward. Not to mention compared with the production line cooperated by Volkswagen and FAW, it is also backward compared with Poussin."
Lei Weidong shook his head and said, "I have money, so I don't care about spending tens of millions or one hundred million more. The key is that the production line must be advanced. Even if it can't be the number one in the world, it must be in line with the mainstream. Otherwise, how can I compete with the public? .
"Compete with the masses!"
Lei Weidong's words made Lee Iacocca silent for a while, he bit his teeth, and said with determination, "Mr. Lei, I think you have misunderstood, our Chrysler company is one of the three largest automobile companies in the United States.
With an annual output of more than 200 million cars, how could there be only one assembly line for Dodge cars? What I want to introduce to you is the most advanced production line of Chrysler, which has just been put into production.
Compared with Dodge cars, this production line is much higher in terms of technology content and automation. If you are interested, I can arrange for you and Ms. Hua Yihan to go to Chrysler for a field trip. Take a look and you will know whether what I said is true or false up. "
-
Just before Lei Weidong negotiated with Lee Iacocca.
A man who looked about 30 years old walked into the gate of the State Trademark Office.
"Sir, what can you do?" Looking at the person who came wearing a suit and tie, he looked like a successful person, the registrar didn't dare to neglect, and asked enthusiastically.
"I want to register two trademark names." The visitor looked at the registrar and said.
"Registered trademarks, two." The registrar nodded and asked, "What name do you want to register? What category?"
Don't say that the 80s are the 90s. Chinese people don't have much concept of trademarks, otherwise there will be no incidents where a brand that has been used for decades and has not changed is suddenly sued for infringement.
Of course, even if you don't pay attention to it, it doesn't mean that you don't have it, especially with the opening up, Hong Kong, Taiwan and foreigners entering the mainland, the number of people who pay attention to trademarks continues to increase.
Although the proportion of the population is relatively small, there are still a lot of people in terms of the huge population base of Chinese people. At least the Trademark Office has people registering trademarks every day, and the registrar is not surprised, and treats the visitors as ordinary customers.
"Car category, as for the trademarks, one is called Mercedes-Benz and the other is called BMW." The visitor said.
"Car category, are you sure it's a car category." The registrar was stunned for a moment, then looked at the person and said, "According to the law, the registration of a car category trademark must be for an enterprise, not for an individual."
"Of course I know that individuals are not allowed. This is the name of our company, XX Automobile Manufacturing Co., Ltd." The visitor didn't talk nonsense with the registrar.
Just take out the company's registration information, the company's authorization letter, and your own work permit and ID card, and put them in front of the registrar.
"Is it okay to have these, or I will call your leader."
"Call, no, no need."
Looking at the company information and power of attorney in front of him, the registrar shook his head and said, "However, according to the regulations, we have to check it out. You also know that this thing may be fake. It won't be too long. Just call and check it out." gone."
"Check it, yes, ask, have these two names been registered." The middle-aged man asked.
"No, absolutely not." The registrar recalled it carefully and said in an affirmative tone.
Mercedes-Benz and BMW, which are famous in later generations, were not called by these two names at the beginning.
The full name of BMW is called BMW, and the full name of Mercedes-Benz is called Mercedes-Benz.
In the Xiangjiang and Haojiang areas, the Chinese name of Mercedes-Benz is Pingzhi, and it is called Mercedes-Benz in Wanwan.
The luxury cars Mercedes-Benz and Mercedes-Benz in Xiangjiang movies are actually Mercedes-Benz, but they are called differently in the two places.
As for the BMW!
The Chinese names of BMW in Xiangjiang and Wanwan are the same as BMW in the mainland, but this name came up later, and it was called Bayer at first.
This is a direct transliteration of the English name of BMW.
However, with the development of the economy, the demand for purchasing imported cars has increased significantly.
Some Xiangjiang businessmen saw this business opportunity. In 1989, a gentleman from Xiangjiang decided to distribute "Bayer" cars in the mainland. At that time, BMW's Asian headquarters was in Singapore.
This gentleman's wife is a Singaporean, and their family has a close relationship with BMW's Asian headquarters, so they successfully obtained the exclusive agency right of BMW to operate in the mainland.
On March 1989, 3, BMW's exclusive agent in China, BMW Leah Automobile (China) Co., Ltd., was established and registered the word "BMW" as a trademark.
Because the name BMW sounds taller than Bayer, the mainland stopped using the name Bayer in 1992 and began to call it BMW, which is still in use today.
After switching to BMW in the domestic market, it got up all of a sudden, and the temperament and brand effect are well controlled.
In addition to BMW, Mercedes-Benz is the same.
Mercedes-Benz in Europe is not called Mercedes-Benz. The full transliterated name should be Mercedes. The reason why it is called Mercedes-Benz is also a new trademark registered later.
Because the title of Xiangche BMW is deeply rooted in the bones of the Chinese people, and both BMW and Mercedes-Benz are catchy, which is much better than Mercedes-Benz and Bayer.
So that later, not only in the mainland, but also in many areas of Wanwan and Xiangjiang, everyone called Mercedes-Benz and BMW.
After confirming that there was no problem with the company information and that the names BMW and Mercedes-Benz had not been registered, the middle-aged man got the registration information.
After confirming that it was correct, the man remembered the boss's order, and immediately called Lei Weidong who was far away in Xiangjiang to report the news.
Thanks to the book friend 150507235515906 for the reward.
(End of this chapter)
"Hundreds of tons of gold, not counting the jewels. This is indeed an amazing wealth. It's just that World War II has been over for decades, and no one is thinking about finding them?"
The young man shrugged, obviously interested in the wealth.
"How could I not have looked for it? With the greed of Niu Niu and Gallic Rooster, how could I let go of such a large amount of wealth, but North Africa is very large, with millions of square kilometers.
Even starting from the barracks where the Golden Squad started, with the capabilities of tanks and cars, it would have a range of four to five hundred kilometers. Such a large area is still an underground base in the desert.
Niu Niu's MI[-] and the Gallic Chicken's intelligence department searched for more than ten years without any results, and finally had to give up. "The old man laughed.
"The official department doesn't have it. What about the democratic progressive groups? You must know that many non-governmental organizations are more capable than the official ones. The Pharaoh's Pyramid is full of traps, and the tomb was robbed, and even the corpses were dragged out."
"Don't even think about civil society. It's a military base. You must have a key to enter the door. If you don't have it, you will have to pay heavy casualties. Even if you break through the base's defense system, the base also has a self-destruct procedure. Thousands of tons of explosives inside can send everything to heaven. .
Also, it is a desert. There is a huge temperature difference between day and night, disorientation, high temperature and other problems. Although the surrounding area of the pyramid is desolate, it is always close to the city. The base is different. It is in the hinterland of the desert. Without special tools, even if you find gold, you can’t get it out. . "
"In that case, uncle, why are you interested in it? Could it be that you can transport the gold out?" the young man asked.
"It didn't work before, because I didn't have a key, so I couldn't enter the base." The old man sighed, but immediately changed his tone, and said, "It's okay now, because there have been no clues for decades.
MI[-] and other departments have given up, and now they take out the keys and ask civil groups to look for them to see if everyone has no such luck and find gold. "
"Niu Niu is so kind?" The young man shook his head. With Niu Niu's character, there is no ghost sun coming out from the west.
"Beware of conspiracy." The old man shrugged, with a smile on his lips, and said, "I am too familiar with MI[-], this is simply a bureau.
It doesn't matter whether you can find gold, but you can find it. It's a desert, and you can't get it out without transportation, but with transportation, you haven't waited for you to load it into the car.
MI[-] was already waiting outside.
Whether you want gold or die, it depends on your choice.
Where is the desert, you don't need to be shot, just throw you into the desert, and you will become a mummy within two days. "
"That is to say, the key is a bureau?"
"It must be a bureau. MI[-] used a key and a document to kill countless people. This time, I don't know how many people died in the desert, leaving no money."
"In this case, uncle, why are you still interested in it? Could it be that you can evade MI[-] and transport the gold out?" Seeing the old man talking about the situation so seriously, the young man didn't understand what he meant.
"Of course gold is not good, there is no means of transportation, but jewelry is different. There are only four large boxes of several hundred kilograms, which are easy to take out, and the price is not low, at least a billion or even billions of dollars.
As for the key, if you can grab it, grab it, if you can't grab it, wait at the gold burial place, wait for them to come to the door, get the key, open the base, take the jewelry, and leave.
By the time MI[-] arrived, we'd already slipped away. "
"Wait for the rabbit, uncle, do you know where the gold and jewelry are?" When the idiom "wait for the rabbit", the young man's eyes lit up.
"Of course, I was one of the soldiers who buried gold and jewels back then, and that bastard tricked us into taking poison, and crippled my legs if I didn't eat it.
I've waited decades to get back to the base and tell him that the Führer has failed and that I am the owner of the treasure. "
-
A complete automobile production line is very large and can be divided into many small classification production lines, such as spraying, welding, stamping and final assembly, etc. There are more than a dozen production lines with different functions.
Such a large-scale production line is worth tens of millions or even hundreds of millions of dollars.
Because the price is too high, and there are only a few car manufacturers, the sales volume is very good even if it is distributed globally, and most of them are supporting sub-lines.
Of course, if a complete set of automobile production lines can be sold, the profit is not cheap.
For manufacturers, profit comes first.
So when he heard that Lei Weidong wanted to buy one or two complete car production lines and enter the small car industry, he was not short of money and could easily spend hundreds of millions of dollars.
Not to mention traditional automotive production line suppliers such as Siemens and Bosch, even automakers such as Chrysler, Toyota, and Ford are also affected by the news.
no way.
The auto industry is too introverted, and a brand-new auto production line will fall behind in a few years.
It's like the Poussin production line imported from Volkswagen by Shanghai.
Strictly speaking, at the time of the negotiation, this production line was not behind and had great technological advantages.
But after several years of negotiations, when the first car rolled off the production line, Poussin was already behind the world.
Fortunately, the mainland market is backward. Although Poussin is backward, it is still advanced relative to the mainland.
In addition, Poussin has a lot of advantages, not only is the leather durable, but the overall quality is very reliable. It only needs simple maintenance within a few years. In addition, its chassis is still high, and its passability is very good.
Not to mention that the roads in the city can be walked, even the dirt roads in the construction site and the countryside can be tossed at will. Many people buy Poussin to go to the construction site and go to the countryside.
While making great contributions to the transportation of the 90s in the Mainland, it also allowed Volkswagen to take off in the Mainland, but none of these can deny the backwardness of Poussin, and there is no market in Europe and the United States.
Like Volkswagen, big automakers have more or less second-hand production lines in their hands, so they naturally think about disposing of the production lines to Lei Weidong.
Even though it is a second-hand production line, its value is more than ten million US dollars.
Among them, the most depressing one is Volkswagen.
First of all, they have production lines ready to be shut down. Even if the production lines of the Poussin type are dealt with in Shanghai, there are still a few other types.
According to Lei Weidong's planned production scale, if the production line can be sold to Lei Weidong, the profit will be at least 2000 million US dollars, which is much better than sealing up the production line.
Cars are not like airplanes. According to international practice, once the production line is sealed, unless it is sold at a low price, the possibility of restarting is very low.
But selling the production line to Lei Weidong is not good either.
Because Poussin, which they co-produced with Volkswagen, has just opened the market, and Audi, which they co-produced together, has not yet rolled off the production line. If they sell the production line in their hands to Lei Weidong.
The small cars produced can easily have an impact on it, even if it has little impact on its northern market, but on the south.
The public knows who is collaborating with Lei Weidong, which can be said to have a huge influence in the south.
What's more, Lei Weidong is not from the mainland.
The cooperation between Volkswagen and Magic City can be said to have the upper hand, not only snatching the market and making a lot of money, but also firmly maintaining the technology.
Lei Weidong's side can't do it. Although it is also a joint venture company, it can be said that it is Lei Weidong's words. It is impossible not to transfer technology.
Once Lei Weidong's company has digested the technology in Volkswagen's hands, and no matter how green it is out of blue and better than blue, Volkswagen will be in big trouble, which is equivalent to shooting itself in the foot.
But if you don't sell it, what will other companies do if they take advantage of it.
Just when Volkswagen was hesitating, a group of Americans came to Xiangjiang very low-key, walked into the Oriental Group and knocked on the door of Lei Weidong's office.
"Hello, Mr. Iacocca, welcome to Xiangjiang." Looking at Li Iacocca, who was over sixty and tired, Lei Weidong took the initiative to reach out his right hand and shook it vigorously a few times, using Fluent English welcome.
"This is my partner, Miss Hua Yihan."
"Hello, Mr. Lei, hello Miss Hua Yihan."
After Li Iacocca shook hands with Lei Weidong enthusiastically, he shook hands with Hua Yihan again, and said, "Lei, I heard about your achievements when I was in the beautiful country.
At that time, I thought that you were not an old man but also a middle-aged man. I didn't expect to know that you were so young after meeting. Compared with you, I, an old man, have half a foot in the coffin. "
During this period, Lee Iacocca's life was very difficult, and the failure of the cooperation with FAW caused him to be controversial in Chrysler.
You know, you know, in order to open up the market in the mainland, Chrysler spent no less time than Volkswagen, and the negotiation with FAW lasted for several years.
First, let FAW import Chrysler's engine. After it is used satisfactorily, it will be launched on the Dodge 600 production line for the engine, and everything has been discussed.
Lee Iacocca took the opportunity to raise prices at the last minute, which put FAW in a passive position.
He thought that FAW could do nothing, after all, he bought the engine, but he didn't expect Volkswagen to show up.
Said that it can provide FAW with the complete vehicle technology of Audi 100 at an extremely favorable price.
Compared with the Dodge 600 that was about to be eliminated, the Audi 100 was a new model of Volkswagen at that time, not to mention much more than the Poussin in Shanghai, the most important thing is.
The Audi 100 line can also match Chrysler engines.
That is to say, if FAW introduces the Audi 100 production line, the engine will also be saved.
Of course, the Chinese pay attention to saving face, and will not give up anything less than ten thousand or one.
Considering that it has been talking with Chrysler for several years and the cooperation in the engine production line is also very pleasant, FAW made the last fight and sent a delegation to the beautiful country to negotiate with Chrysler on the price of the Dodge 600 production line.
Unexpectedly, the arrogant Lee Iacocca didn't even show his face, but sent his men to negotiate.
During the negotiation, although FAW revealed that it was already in contact with Volkswagen to introduce the Audi 100 production line, Lee Iacocca and others believed that this was a bluff by the Chinese side.
Unmoved, still sticking to the price, it can be said that the arrogance of the largest country has been brought to the extreme.
Faced with Lee Iacocca's sky-high asking price, the Audi 100 complete vehicle production line can also match the Chrysler engine, which is not only advanced in technology but also cheaper in price.
FAW decided to turn around and cooperate with Audi, so Chrysler's Dodge 600 production line fell into its hands.
Knowing that things had changed, Lee Iacocca hurriedly flew to the mainland to make amends and reduced the price of the Dodge 600 production line to a symbolic $1.
It's a pity it's too late.
FAW is very angry about its back-and-forth. It feels like Japan’s stupid cars a few years ago. They will cheat you whenever they get a chance. Think about the tuition fees they paid in the past cooperation with Japanese stupid car companies.
FAW would not dare to take over Chrysler’s Dodge 600 production line. One dollar seems cheap, but free, but anyone who knows the business knows that free things are the most expensive.
In addition, the conversation with the public was very pleasant, and Lee Iacocca was directly rejected, which made Chrysler lose the best chance to enter the mainland.
Now Chrysler only has Lei Weidong's path. If it fails again, Chrysler will completely lose the mainland market.
As a businessman, Lee Iacocca knew how huge the mainland market was. If he really lost it, he would have no choice but to step down and leave the Chrysler company.
If he wanted not to step down, he had to win the list in Lei Weidong's hand and use another way to break into the mainland market.
"Mr. Iacocca is polite."
Lei Weidong smiled and led Li Iacocca and his party to his office, asked the secretary to bring coffee and fruit, and chatted enthusiastically.
After chatting for a while, after everyone left, only Lei Weidong, Hua Yihan, and Li Iacocca were left in the room, Lee Iacocca, who couldn't bear it anymore, directly entered the topic,
"Ray, I heard that you are going to invest in a modern and good car factory."
"Yes!" Lei Weidong nodded, and said, "The land has been applied for, and the planning of water, electricity and the factory area is underway. If it is soon, the procurement of the production line will start in the next year."
"Chrysler Automobile Company has a modern automatic production line with a standard production capacity of 12 vehicles and an annual production capacity of more than 16 vehicles at full capacity. I wonder if you are interested."
"16 cars, it sounds okay, is it the Dodge car assembly line? With all due respect, this production line is too backward. Not to mention compared with the production line cooperated by Volkswagen and FAW, it is also backward compared with Poussin."
Lei Weidong shook his head and said, "I have money, so I don't care about spending tens of millions or one hundred million more. The key is that the production line must be advanced. Even if it can't be the number one in the world, it must be in line with the mainstream. Otherwise, how can I compete with the public? .
"Compete with the masses!"
Lei Weidong's words made Lee Iacocca silent for a while, he bit his teeth, and said with determination, "Mr. Lei, I think you have misunderstood, our Chrysler company is one of the three largest automobile companies in the United States.
With an annual output of more than 200 million cars, how could there be only one assembly line for Dodge cars? What I want to introduce to you is the most advanced production line of Chrysler, which has just been put into production.
Compared with Dodge cars, this production line is much higher in terms of technology content and automation. If you are interested, I can arrange for you and Ms. Hua Yihan to go to Chrysler for a field trip. Take a look and you will know whether what I said is true or false up. "
-
Just before Lei Weidong negotiated with Lee Iacocca.
A man who looked about 30 years old walked into the gate of the State Trademark Office.
"Sir, what can you do?" Looking at the person who came wearing a suit and tie, he looked like a successful person, the registrar didn't dare to neglect, and asked enthusiastically.
"I want to register two trademark names." The visitor looked at the registrar and said.
"Registered trademarks, two." The registrar nodded and asked, "What name do you want to register? What category?"
Don't say that the 80s are the 90s. Chinese people don't have much concept of trademarks, otherwise there will be no incidents where a brand that has been used for decades and has not changed is suddenly sued for infringement.
Of course, even if you don't pay attention to it, it doesn't mean that you don't have it, especially with the opening up, Hong Kong, Taiwan and foreigners entering the mainland, the number of people who pay attention to trademarks continues to increase.
Although the proportion of the population is relatively small, there are still a lot of people in terms of the huge population base of Chinese people. At least the Trademark Office has people registering trademarks every day, and the registrar is not surprised, and treats the visitors as ordinary customers.
"Car category, as for the trademarks, one is called Mercedes-Benz and the other is called BMW." The visitor said.
"Car category, are you sure it's a car category." The registrar was stunned for a moment, then looked at the person and said, "According to the law, the registration of a car category trademark must be for an enterprise, not for an individual."
"Of course I know that individuals are not allowed. This is the name of our company, XX Automobile Manufacturing Co., Ltd." The visitor didn't talk nonsense with the registrar.
Just take out the company's registration information, the company's authorization letter, and your own work permit and ID card, and put them in front of the registrar.
"Is it okay to have these, or I will call your leader."
"Call, no, no need."
Looking at the company information and power of attorney in front of him, the registrar shook his head and said, "However, according to the regulations, we have to check it out. You also know that this thing may be fake. It won't be too long. Just call and check it out." gone."
"Check it, yes, ask, have these two names been registered." The middle-aged man asked.
"No, absolutely not." The registrar recalled it carefully and said in an affirmative tone.
Mercedes-Benz and BMW, which are famous in later generations, were not called by these two names at the beginning.
The full name of BMW is called BMW, and the full name of Mercedes-Benz is called Mercedes-Benz.
In the Xiangjiang and Haojiang areas, the Chinese name of Mercedes-Benz is Pingzhi, and it is called Mercedes-Benz in Wanwan.
The luxury cars Mercedes-Benz and Mercedes-Benz in Xiangjiang movies are actually Mercedes-Benz, but they are called differently in the two places.
As for the BMW!
The Chinese names of BMW in Xiangjiang and Wanwan are the same as BMW in the mainland, but this name came up later, and it was called Bayer at first.
This is a direct transliteration of the English name of BMW.
However, with the development of the economy, the demand for purchasing imported cars has increased significantly.
Some Xiangjiang businessmen saw this business opportunity. In 1989, a gentleman from Xiangjiang decided to distribute "Bayer" cars in the mainland. At that time, BMW's Asian headquarters was in Singapore.
This gentleman's wife is a Singaporean, and their family has a close relationship with BMW's Asian headquarters, so they successfully obtained the exclusive agency right of BMW to operate in the mainland.
On March 1989, 3, BMW's exclusive agent in China, BMW Leah Automobile (China) Co., Ltd., was established and registered the word "BMW" as a trademark.
Because the name BMW sounds taller than Bayer, the mainland stopped using the name Bayer in 1992 and began to call it BMW, which is still in use today.
After switching to BMW in the domestic market, it got up all of a sudden, and the temperament and brand effect are well controlled.
In addition to BMW, Mercedes-Benz is the same.
Mercedes-Benz in Europe is not called Mercedes-Benz. The full transliterated name should be Mercedes. The reason why it is called Mercedes-Benz is also a new trademark registered later.
Because the title of Xiangche BMW is deeply rooted in the bones of the Chinese people, and both BMW and Mercedes-Benz are catchy, which is much better than Mercedes-Benz and Bayer.
So that later, not only in the mainland, but also in many areas of Wanwan and Xiangjiang, everyone called Mercedes-Benz and BMW.
After confirming that there was no problem with the company information and that the names BMW and Mercedes-Benz had not been registered, the middle-aged man got the registration information.
After confirming that it was correct, the man remembered the boss's order, and immediately called Lei Weidong who was far away in Xiangjiang to report the news.
Thanks to the book friend 150507235515906 for the reward.
(End of this chapter)
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