I collect gold fingers in the heavens

Chapter 150 Sky-high price fruit, affiliate marketing (please subscribe and recommend)
[Nuomi Ci Litchi] is the most typical low-yielding litchi variety with the phenomenon of "big and small years". In the production, there are common problems such as difficulty in flower formation, difficulty in flower preservation and fruit preservation, and abuse of fertilizers and pesticides.

In the traditional production area of ​​lychees, Huizhou City, Yue Province, lychees once encountered "a small year in a small year", and the production dropped sharply.

Of course, Guan Xuelie doesn't have to worry about the yield when he sees the fruitful [Nuomizi Litchi Plantation] in the fruit planting base.

He organized manpower to pick 【Nuomi Ci Litchi】. According to the last statistics, the yield per mu was 400 kg.

The average yield per mu of [Nuomici Litchi] in Gui Province will not exceed 200 kilograms, while the yield of litchi in the fruit planting base is more than double that.

Among them is the seed optimization effect of [Shennongjiao Space] - Yizhi [-]%, and of course [Lingquan Brand Organic Liquid Fertilizer].

[Nuomi Ci Litchi] yields 400 kg per mu, and [Nuomi Zi Litchi Plantation] has 350 mu, with a total output of 140000 catties. If converted into catties, it is 280000 catties, or 140 tons.

Although it is organic and green planting, but because of [variant bottle plant] and [Lingquan brand organic liquid fertilizer], the planting cost is actually lower than the general planting cost.

The conventional planting cost is more than 1500 yuan per mu of land, while the fruit planting base costs less than 1000 yuan per mu of 【Nuomi Ci Litchi】, which is about 800 yuan.

The price of fruit fluctuates greatly depending on the market.

When it comes to market in large quantities, the price is so cheap.

However, in a small year or due to the weather, the production drops sharply, and the price of the fruit will be like a rocket.

Even [Nuomi Ci Litchi], when it was cheap, it was available for a few yuan a catty, and when it was expensive, it was priced at 40-50 yuan a catty, or even 120 yuan a catty.

The [Nuomi Ci Litchi] from the fruit planting base can be said to be shit like a scorpion right now—the only one, and the flavor far surpasses other [Nuomi Ci Litchi], you ask Guan Xuelie to sell it at a friendly price, that is absolutely not possible.

Several company executives gathered together to discuss, and finally set the price at 50 yuan a catty.

This price is the price that the fruit planting base in charge of Guan Xuelie supplies to the [Shen Nong Orchard] in charge of Su Shixian.

A catty is 50 yuan, and an average of 400 kilograms per mu of land. That is to say, the income of one mu of land is 2 yuan. After deducting the cost of 800 yuan, there is also a profit of 1.9 yuan. 350 mu of land is 665 million yuan in income.

This figure made Guan Xuelie's face happy. When the fruit planting base and pig farm are fully operational, the business he is in charge of will not continue to lose money, but will generate profits. In the company's senior management , can also really hold its head up.

Although Wu Siyuan had never put pressure on Guan Xuelie's profits before this, Guan Xuelie always held his breath in his heart. make money.

Obviously, he did.

Wu Siyuan noticed that during this period of time, the mental state of the [Agriculture and Animal Husbandry Development Company] employees in Gui Province has become much more active.

His nameless iron ring keeps flashing, which shows that this situation has added a lot of influence to Wu Siyuan.

…………………………………………………………………………………………………………………………………… ...........

The supply price of Guan Xuelie is 50 yuan per catty, while [Shen Nong Orchard] directly doubles the price, and the external price is 100 yuan per catty!
Of course, although Wu Siyuan, Su Shixian and others are confident in the quality of [Nuomi Zi Litchi] and dare to sell it for 100 yuan a catty, how to sell it also needs to pay attention to strategy.

After many meetings and discussions, [Yangcheng Shennong Fruit Industry Co., Ltd.] finally decided on a marketing plan.

In May 2015, a small amount of [Nuomizi Litchi] was listed in more than 5 stores in [Shennong Orchard], with a price tag of 100 yuan per catty, and a member price of 95 yuan per catty.

Even if it is a membership price, this price far exceeds the spending power of ordinary consumers.

The consumers of [Shennong Orchard] still look at it a lot, and very few dare to buy it. Often, in a day, more than one hundred stores can't sell ten catties together.

Consumers talked a lot, saying that [Shennong Orchard] was crazy about money, and dared to sell fruits at 100 yuan a catty!
However, [Shennong Orchard] quickly launched a marketing strategy, first launching a ride-hailing campaign.

All customers who spend in [Shennong Orchard], no matter how much they spend, even if they buy a banana, they can get a beautifully packaged triangular gift bag, which contains five lychees at a sky-high price.

Customers were very rare at the beginning. After all, the packaging of this thing is so exquisite. I wanted to have a surprise, but after I opened it and saw five pieces of [Glutinous Lychee], I felt a serious gap in my heart, and I immediately hated [Shen Nong Orchard] 】coming.

"What, it's a disgusting person! Garbage, I will never go to his house to buy fruit again!"

Many customers felt aggrieved and wanted to throw the five grains of [Glutinous Rice Litchi] into the trash can.

But after opening the package, the rich and unique [Nuomi Zi Litchi] fruity fragrance overflowed, hooking their stomachs at once.

"It smells so good... Forget it, it's shameful to waste it! It's better not to throw it away, eat them first." The customer quickly changed his mind, and there were just a few people in the family, so he took five pieces of [Nuomi Zilychee] 】Give it a share.

"Um……"

The rich aroma exploded in the mouth, conquering the taste buds of these customers at once.

They couldn't help but want to continue peeling a few and continue to eat, only to find... nothing, only a delicate card inside the small gift bag.

A standardized thank-you note was written on the card, and at the end it was explained that consumers who follow the official account [Shen Nong Shi] of [Shen Nong Orchard] before May 5th and become its members will get a beautiful gift package. And enjoy occasional membership promotions.

The idea of ​​establishing membership was proposed by Huang Yuping, the new executive vice president. He said that in the process of marketing [Nuomizi Litchi], the membership system can be implemented simultaneously.

The membership system is the starting point for refined user operations.

According to an online report, an adult can come into contact with 3500 brands every day.On average, 2.4 brands can be seen per minute.

With such high-frequency brand contact, it is difficult for a company to obtain a loyal customer in one word!

Therefore, through the membership system, customers can be circled in their own fish ponds, which can continuously increase the exposure of their own brands, and then promote customers to consume on their own brands.

Netflix, the most conscientious video website in the world, has an annual revenue of tens of billions of dollars, 98% of which comes from membership income.

Costco, the largest membership-only warehouse chain store in the United States, sold 16 membership cards at 199 yuan each before opening a store in China, and collected 3200 million yuan before the store opened.

These two companies can live comfortably by relying on members alone!

It can be seen that the membership system has great potential.

So Vice President Huang's suggestion was adopted by General Manager Su Shixian.

(End of this chapter)