I collect gold fingers in the heavens

Chapter 368 The chain of contempt of the pork knuckle rice shop? (seeking subscription)

More than [-] million yuan was burned a day.

However this is just the beginning.

Users spread spontaneously.

From the background of the system, it can be seen that the number of app downloads of [Feixia Takeaway] has increased by millions.

Because [Flying Xia Takeout] has no other traffic portals, only APP orders can enjoy this discount.

In the past, when I begged my grandpa to tell my grandma to let users download the app, the customers ignored me.

But now, there is no need for local pushers to take the initiative to sell, and users download software by themselves, and the efficiency is very different.

【1 Cent Campaign】Enter the second day.

[Flying Xia Takeaway] Orders generated on the platform further increased sharply.

In one day, the total number of orders rose from 821 million to 933 million, an increase of more than one million orders.

On this day, the [Flying Xia Takeout] platform burned 1.35 million yuan.

The delivery speed of [Flying Man Rider] has been further improved, reaching 25 minutes, an increase of one minute.

This is because the AI ​​brain in the background of [Feixia Takeout] further optimized the order delivery, delivery route, and the time to call the user in advance based on yesterday's data.

Don't look at just increasing the delivery speed by one minute, behind this is the massive computing power and powerful artificial intelligence.

Those in the know know the horror.

In the original food delivery market, [Leituan Food Delivery] averaged more than 1800 million orders per day, accounting for about 1000% of the market, and [Eat Me] averaged more than 100 million orders per day, accounting for more than [-]% of the market. The average daily order of [Flying Xia Takeaway] is about [-] million, and the market share may be less than [-]%.

In the entire takeaway market, there are about 3000 million takeaway orders.

But now, the order volume of [Flying Xia Food Delivery] has increased, and its market share has risen to [-]%. Correspondingly, the order volume and market share of [Lituan Food Delivery] and [Eat Me] have inevitably shrunk. .

Among them, the market share of [Leituan Food Delivery] dropped by 1800%, and the average daily order dropped from 1200 million to 600 million, a reduction of more than [-] million orders.

The loss of [Eat Me] is not low. The average daily order volume has shrunk to about 700 million pieces, and its market share is only [-]%, making it the third place at the bottom.

Then came the third day.

[1 cent activity] further fermentation.

[Flying Xia Takeaway] The order volume on the platform has reached 1300 million, but the delivery speed has slowed down, and the average delivery time for each order has been extended to 39 minutes.

This is because the order skyrocketed and the number of riders became insufficient.

Although [Flying Xia Takeaway] had been prepared before and recruited a large number of riders before the event went live, it still couldn't keep up with the growth rate of orders.

Artificial intelligence re-optimization, if it can't be combined with the actual situation offline, it will be useless.

Therefore, in the 100 cities where [Flying Xia Food Delivery] operates, whether it is a direct-operated city or an agent joining, all of them are recruiting riders, offering high basic salaries and high commissions.

A large number of people from society were attracted to join the ranks of [Flying Knights].

On this day, [Flying Xia Takeaway] burned 1.88 million yuan.

Fourth day.

Who can resist a Penny Spicy Drumstick Burger with Coke?

Who can resist honey chicken at a penny?

Who can resist a penny farmhouse fried pork wooden barrel rice?
Who can resist Penny's pork knuckles with shredded chicken and double rice?
Who can resist Penny Cumin Lamb Fried Rice?
Who can resist Penny Black Pepper Pork Chop Baked Rice?
What's more, you can come twice a day!

Who can resist the joy of having it twice a day!
Many people not only place orders by themselves, but also place orders every day, and let their parents in their fifties download software and place orders every day.

This is endless joy!

[Flying Xia Takeout] platform order volume has skyrocketed again, reaching more than 1400 million pieces. At that time, the business will be closed, or the business will be automatically suspended by the system.

Of course, on this day, [Feixia Takeaway] burned a record-breaking 2.03 million yuan.

[Have you eaten?] I couldn't stand it any longer. The average daily orders on their company's platform continued to drop, so they hastily launched subsidy activities to the market.

It is also the main product [1 penny is enough].

It is also a background push activity, and merchants sign up.

But their system is not as smart as the [Flying Xia Takeaway] system.

【Flying Xia Takeout】The system can automatically lock the dishes in the backstage of the merchant according to the store's historical order status and other factors. The merchant can only choose one or a few of these dishes to register for the event. Subsidies to give users the most affordable takeaway.

It is different for the merchants that go online in [Eat Me], because merchants choose their own dishes, and many of them are shrewd on the shelves, by marking up the prices of low-priced dishes-for example, a simple egg fried rice noodles , Breakfast sells for three or four yuan, night snack stalls sell for six or seven yuan, and the highest price in the store is 8 yuan, directly marked up to 15 yuan, and then sign up for activities to defraud the platform of 14.99 yuan subsidy.

How can this one-cent egg fried rice noodles compare with the one-cent honey chicken on [Fei Xia Takeaway]?
[Have you eaten yet] I was plucked again!
But after all, if there is a subsidy, there will be a market. The original average daily order volume of [Eat Me] has dropped to four to five million.

After the subsidy was dropped, the average daily order volume rose sharply, and quickly rose back to more than 800 million.

On the fifth day, [Flying Xia Takeout] orders remained at more than 1400 million, and [Eat Me] still had an average of more than 800 million orders per day, while [Lituan Takeaway] relied on exclusive customers and a small amount of subsidies, and orders were still available. Maintained at more than 800 million.

On this day, [Flying Xia Takeaway] still burned 2 million yuan, [Eat What] also burned 1 million yuan, and [Lituan Takeaway] was the least, only a few million.

On the sixth day, [Flying Xia Takeaway] orders remained at more than 1400 million. [Have you eaten] reached around 900 million orders, and [Lituan Takeaway] around 700 million orders.

On the seventh day, the shipping capacity of [Flying Man Takeaway] has increased, and under the optimization of the artificial intelligence behind the software, the order has broken through the peak, reaching 1500 million pieces.

Of course, the money burned also reached a new peak, a total of 2.17 million yuan was burned.

It was also on this day that the market share of [Flying Xia Takeaway] reached [-]%, accounting for half of the takeaway market, although it was a burned-out market.

However, 【Eat Me】had more than 1000 million orders and burned 1.5 million yuan.

The average daily orders of [Leituan Food Delivery] dropped to over 500 million, accounting for less than [-]% of the market.

Many exclusive customers of [Lituan Waimai] have wavered, ignored the threats of [Lituan Waimai] BD managers, and privately found BD managers from other platforms.

…………………………………………………………………………………………………………………………………… ...........

Pengcheng.

One of the four first-tier cities in Huaguo, located in the south, is a seaside city, adjacent to Hong Kong Island, and once created a world-famous [Pengcheng Speed].

The resident population is 1756 million, and the average house price is 3 yuan per square meter.

This is a young city, a city that accepts new things quickly, and a city with high consumption power, which has always been a must for many consumer companies.

The major food delivery companies will naturally not miss this place, and have invested a lot of manpower and material resources for development here.

Anbao District.

Donghu New Village.

When it is close to the peak time of lunchtime.

At the entrance of the village near the archway, in an old Longjiang pork knuckle restaurant.

On the dozen or so greasy tables, there was only one customer sitting, eating the cheapest pork knuckle rice.

The middle-aged boss who is a bit Mediterranean, the middle-aged proprietress who is overweight, two young guys, and a dishwashing aunt are standing in the shop very [leisurely], and their faces are not good-looking.

Especially the middle-aged boss, whose face can be described as gloomy.

And on the street outside the shop, riders in red uniforms marked with the word "Flying Man" rode electric bicycles and walked through the streets and alleys with a portion of takeaway.

Although the weather is cold, the rider's forehead is sweating, and his eyes are full of enthusiasm.

The middle-aged boss turned his gaze to his cash register.

There is a greasy looking desktop computer at the checkout counter.

The computer screen was on and a page was hanging from it.

It is the page of 【Leituan Food Delivery】.

The middle-aged owner’s surname is Liang. His [Liangji Pork Knuckle Rice] has been in business for four years in Donghu New Village. The business has been very good all the time. Customers like to eat his home’s fat and thin, fat but not greasy. pork knuckle rice.

Even if the food delivery trend is here, after the middle-aged boss surnamed Liang signed an exclusive agreement with the BD manager of [Lituan Food Delivery], he has the top ten positions on the food delivery page, with an average of more than [-] takeaway orders per day. During the period, it can reach more than [-] orders, and after a month, it can be anywhere from [-] to [-] orders.

Although [Lituan Waimai] will take away 20% of the commission, the remaining profit is also considerable.

Coupled with the daily dine-in customers in the store, Boss Liang's life is still okay.

But all of this came to an abrupt end after [Flying Xia Takeout] launched the [1 Cent Campaign].

It's been a whole week.

His takeaway orders add up to about a hundred orders.

The business in the store, affected by the activities of the takeaway platform, has also shrunk greatly. It may have shrunk by [-] to [-]% a few days ago, and now the turnover has dropped by more than half.

So what if those customers say that his pork knuckle rice is the best in Donghu New Village?
Their pork knuckle rice only costs 1 cent!
After eating other people's pig's knuckle rice, there is no room left in the stomach, so I have to put another pig's knuckle rice.

This is why Boss Liang's business is so poor.

Boss Liang also needs to make sure meals are served, as well as pay wages to employees and rent to landlords.

If things go on like this, Boss Liang will not be able to survive, and the store will not be able to operate.

People always have to bow their heads to reality.

At this time, a young girl with a height of less than [-] meters, wearing blue jeans, and an ordinary-looking young girl walked in, carrying a backpack with the [Leituan Food Delivery] logo on her back.

As soon as the young girl entered the door, she saw the lady boss with an ugly face, her heart skipped a beat, she still had a bright smile on her face, and said, "Boss Liang, lady boss, good afternoon!"

"There is no business in the store, can I get better?" The proprietress's tone was full of complaints.

The young girl smiled awkwardly.

Boss Liang's face darkened, and he asked seriously, "Xiaoli, what you said last time, go back and report to the higher authorities to apply for subsidies. Have you applied?"

"It's not me urging you! Now [Eat it] and [Flying Xia Takeaway] are smashing subsidies so fiercely, 1 cent! We have no business at all! Don't you [Lituan Takeaway] have any indication? This market Just give it up to others for nothing?"

Boss Liang became more and more excited as he talked, and his mouth was full of foam.

This young girl named Xiaoli is the BD manager of [Lituan Food Delivery] who is in charge of this area. The embarrassment on her face is getting stronger and stronger, but she still tries to persuade the boss, "Boss Liang, you also know them. It’s a subsidy!”

"Do you know how much they burn a day now?"

"Burning [-] to [-] million a day!"

"Our company's top management has received the exact news. They won't last long. The subsidy will be stopped soon! Customers who are burned by subsidies will not have loyalty."

"Boss Liang, at the same price, do you think customers in Donghu District who want to eat pork knuckle rice will eat it at your shop, or go to [Longji Longjiang Pork Knuckle Rice] at the end of the street?" [Lituan Takeaway] BD manager Xiaoli asked back.

"That's needless to say! That pig's knuckle rice has no kung fu, and the braised pig's knuckles don't taste good. How can his pig's knuckle rice compare with mine!" Boss Liang said disdainfully.

The owner of the pig's knuckle rice also has a chain of contempt.

But it’s different from the hair volume comparison of the program guys, what they may be comparing is—greasy?

"So, Boss Liang, if you have to be patient for a while, I guarantee you will have the last laugh." Xiaoli, the BD manager of [Lituan Food Delivery], said confidently.

However, Boss Liang didn’t see it that way anymore. He suddenly sighed and said, “Xiaoli, we’ve been working together for so long. I believe in you, and I also believe that subsidies are not normal. Sooner or later, they will definitely stop. subsidized."

"But when is this! A week? Or two weeks? Or a month!" Boss Liang reached out to stop Xiao Li from speaking, and continued, "Xiao Li, I have been waiting for a week! Business is getting worse!"

"I want to support my family too!"

"I can wait! But you [Lituan Food Delivery] have to show your attitude."

"You [Lituan Waimai] are not as rich and powerful as others. I can understand that you can't subsidize all merchants. I can also understand, but for exclusive customers like us, key customers, you must give it a proper tilt. You can't watch us starve to death, can you?" Boss Liang said in a low tone.

Xiaoli opened her mouth to say something, but she didn't say anything in the end.

When Boss Liang saw this, he was even more dissatisfied. He asked straight to the point, "Xiao Li, let me ask you, is your company subsidized?"

"I'll go back and report the application to the higher authorities." Xiaoli said with a wry smile.

"En." Boss Liang stopped talking immediately.

Xiao Li said a few more words, seeing that Boss Liang had no intention of talking to her at all, so she said [Boss business is booming], and then left.

As soon as Xiao Li left, Boss Liang said to his wife, "Contact [Flying Man Takeaway] and [Eat Me] takeaway business. We can't hang ourselves on a tree."

"Okay!" The proprietress nodded.

(End of this chapter)