I collect gold fingers in the heavens

Chapter 439 Wrong Social Cognition (for Subscription)
It took one month to complete the planned sales data of [Xuanhu Medical Technology Development Co., Ltd.] for one year.

Seeing this data, the management of [Xuanhu Medical Technology Development Co., Ltd.] was stunned.

The world is so unexpected!

However, what surprised them even more was yet to come.

Vulgar videos have been circulating for a long time, and they will always annoy others.

I don't know when, the trend of short videos on self-media platforms has changed again.

It's not to promote short videos like "Tian Gang Really Gang".

But -

The graduate student worked on his dissertation all night, drank a bowl of [Tian Gang], and passed the defense in good spirits.

The wolfish thirty-five-year-old programmer stayed up for several days and nights to catch up with the progress of the project. He drank a bowl of [Tiangang] and was as energetic as the guy.

In order to meet the needs of Party A, the designer changed the design drawings all night, made a bowl of [Tian Gang], and gave Party A the key points with full energy and confidence the next day.

There was a long-distance bus driver who drove more than [-] kilometers and drank a bowl of [Tian Gang], full of energy the whole time...

Among these people, there are middle-aged people, young people, men, and women!

Yes, some women took the initiative to drink [Tiangang] with a curiosity-seeking attitude, and found that it also has the effect of [refreshing and anti-fatigue].

As soon as the news spread, many women in need took the initiative to buy [Tiangang] to use, and some people found that [Tiangang] has a good effect on some unique physiological problems of women, such as irregular menstruation. Improvement effect.

After women use 【Tiangang】, their temper and complexion have become much better.

After the news was exposed, [Tian Gang] became even more popular.

…………………………………………………………………………………………………………………………………… ...

Not only the management of [Xuanhu Medical Technology Development Co., Ltd.] was stunned, but even the executives of [Super Group] were dumbfounded—we developed an aphrodisiac medicine, why did it feel like it was turned into a drug? [Rejuvenating and anti-fatigue] - drink!

Moreover, it seems that the effect is not bad - but the side effects are a bit big!
In fact, the effect is far more than [good]!
[Tiangang] This drug has already spread among the surgeon groups in major tertiary hospitals.

Doctors are like this. A new drug or a new medical device or something new is either difficult to sell, even if a medical representative asks grandpa to sue grandma, it is difficult to sell it, or once it proves its effectiveness, you don’t need to push it. , will spread automatically, and will spread at a virus-like explosive speed.

[Xuanhu Medical Technology Development Co., Ltd.] It took a lot of effort to persuade the tertiary hospitals in South China to put their products on the shelves. It's not 100%, maybe [-]% or [-]%.

But after the [Tik Tok] video is fermented like this, there is no need for the medical representative of [Xuanhu Medical Technology Development Co., Ltd.] to go out to sell with a smile, just answering the phone in the office is enough!
The hotline of [Xuanhu Medical Technology Development Co., Ltd.] has been overwhelmed by the procurement calls from large hospitals all over the country.

During working hours, the company's several hotlines were all busy, and they couldn't get in at all.

Because this is related to the mental state of the surgeons in the hospital, these hospital procurements are also eight immortals crossing the sea, each showing their talents. Through various messy relationships, they found the medical representative of [Xuanhu Medical Technology Development Co., Ltd.], and even the phone number of the management.

Ever since, the phones of these people were also rang.

"Doctor Lin, yes, yes, yes, yes, you are right, you have always supported my work! But there is really no way, the factory is out of stock! It is already in emergency production! Okay, okay, once there is [ Tiangang] arrives, I will notify you immediately! Good, good!"

"Wang Ke, you didn't even kill me! Next month's production of [Tiangang] is all booked! Next month? There is no next month! Just next month there is still a little bit left! Arrange it? It’s not that I don’t want to help you, Wang Ke? This is not something I can do. If you want, I will help you apply, otherwise, it will be gone later! Okay, I will help you apply! You Send money over there to our company account, send me the screenshot, and I will send it to our company finances!"

"Doctor Li, yes, yes, we have already reported the low output! The main reason is that we didn't expect it to be so hot before! Yes, yes, yes, the company is expanding the production line now! But the output will increase as soon as possible. It will be next year. I still have... yes, let me see, there are still 200 packs of [Tiangang], do you want it? All right, all right, then I'll keep it for you!"

"..."

The [Tiangang] launched by [Xuanhu Medical Technology Development Co., Ltd.] is already in a mess, or rather, it is difficult to use the word [fire] to describe it.

In November 2019, [Tiangang] sold 11 million packs, with a revenue of 150 million yuan.

而到了2019年12月的20日，【天刚】就已经卖出去了520万包，营收6.24亿元。

In addition, there are 1800 million packs of scheduled orders, which are still in urgent production, and the production plan has been scheduled until April 2020.

[Tiangang] is sold out immediately!

Because [Tiangang] was out of stock, the customer went to place an order for [Yangshenbao] instead!
[Healthy Treasure] has also sold a total of 200 million packs.

This medicine has the effect of warming and nourishing the body. It was originally developed as a health care medicine for the elderly.

But the doctors in the hospital found that this thing also has a good recovery effect for some patients after surgery.

It is much more effective than any food supplements, chicken soup, or bone soup that the patient's family members can get casually, and can effectively improve the patient's immunity.

…………………………………………………………………………………………………………………………………… ...........

Some people are happy and some are sad!

Behind the explosion of [Tiangang], many related pharmaceutical companies held emergency meetings many times to discuss how to deal with the impact of [Tiangang].

【Baiyun Pharmaceutical Group】Headquarters.

An emergency high-level meeting is held here.

At the meeting, the president with a gloomy face slammed the sales data of the past two months on the conference table and said, "Who will tell me why our company's product data has dropped so sharply in the past two months?"

Several senior executives looked at each other carefully and did not speak.

The vice president in charge of marketing and sales smiled wryly, and reluctantly answered the president's question, "President, our group's ED product, although in the past two months, the market has been affected by an Internet celebrity product [Tiangang] However, from the overall data analysis, our company’s products are still the best in the country, ranking first in sales.”

"Although the sales volume of our company's related products is still the first, it is because their production lines are not enough. When their production lines come up, can you still say this to me?" The president is not as elegant and easy-going as before, lost The demeanor sprayed over.

Another executive in charge of the product took the initiative to say, "President, I think there are several reasons why [Tiangang] became popular. First, the huge exposure brought by self-media marketing made [Tiangang] a household name." , In just a few months, it has achieved the effect that other brands have achieved after several years of hard work, the second is that the product effect is really outstanding, and the third is the qualitative cognition of the difference effect.”

"What do you mean? Qualitative cognition of differential effects?" asked the president.

"Because of the characterization of [Tiangang] from the self-media video, it is a powerful refreshing and anti-fatigue product, and anti-ED is just a side effect of it! We know that men buy anti-ED products because of educational concepts. They are all sneaky, for fear of being seen by others and being looked down upon. But buying [Tiangang] will not have such a problem. Because the society will think that you are used to work overtime and stay up late. This allows many men who have anti-ED needs to be able to Buy [Tiangang] openly! This expands the source of consumption, and I expect it will be 2-3 times larger than our market capacity. In addition, [Tiangang] also has a good effect on women, and it has recently been reported [Tiangang] also has good effects on some physiological problems of women, which leads to its market capacity will be much larger than ours!" The executive said eloquently.

The president was silent.

After a while, he said, "How is the licensing agreement with Xuanhu Company going?"

"The other party refused! They said they couldn't make a decision and needed to communicate with [Superior Group]! [Superior Group] refused!" The executive in charge of this aspect replied.

The president turned to look at the executive in charge of product research and development, "How is the group's imitation and reverse work going?"

The executive in charge of product research and development shook his head and said, "Maybe there is some kind of production process that we haven't mastered yet. At present, the generic drugs produced by our group are only similar in appearance, but after testing, we haven't found that they have such a strong anti-inflammatory effect." ED and anti-fatigue effects."

The president's face became ugly, "Then tell me, what can you do?"

None of the executives spoke up.

The president sighed helplessly, and said, "First, the group's imitation work continues to advance, and the group will give priority to supplying whatever resources are needed."

"Second, continue to negotiate with [Superior Group], no matter how high the conditions are!"

"The third is to increase marketing and channel construction, to overcome the time difference, and to firmly grasp more markets!"

"Okay, President!" All the executives responded in unison.

The president of [Baiyun Pharmaceutical Group] actually didn't know that it was not only pharmaceutical companies like them that were impacted by [Tian Gang], but also functional drink companies.

In the past December of 2019, the product sales of these functional beverage companies generally fell by one to two percent.

Although this level of sales decline is not very big, it is a very bad sign.

When they visited the market, analyzed the reasons everywhere, and finally found out that it was because of the impact of [Tian Gang], their faces were particularly ugly.

what is this?
A cross-border drug has affected functional drinks!
The executives of these functional beverage companies have a word in their hearts that MMP doesn't know whether to say it properly!
They can only hope that this is only a temporary situation, and as time goes by without the heat, the impact will be greatly reduced.

But according to Murphy's Law, the more you don't want something to happen, the more it will happen.

Could it be that only people from the beverage company saw the impact of [Tiangang] on functional drinks?
Do not!
Both [Chaoqun Group] and [Xuanhu Medical Technology Development Co., Ltd.] have smart people!

It's just that [Xuanhu Medical Technology Development Co., Ltd.]'s job is just to make medicines and sell medicines, so I didn't think too much about drinks.

But "Super Group" is different. "Super Group" has a huge business, and the staff of "Super Group" can think about business lines and product logic from a higher perspective.

Thus, a report on "Tiangang's Development Prospects in the Functional Beverage Market" was reported layer by layer, and finally came to the board of directors and presented to Wu Siyuan.

The most essential point in this report is that based on the existing market enthusiasm, the development of a refreshing and anti-fatigue beverage product with the same name has a high probability of detonating the market and driving the sales growth of the two beverages of the group’s FMCG business. It is very hopeful that we can cultivate the first-line products of the group in the field of fast-moving consumer goods, so as to form the fast-moving consumer matrix of "Super Group" from point to point, and become a continuous cash cow of the group!

To be honest, the two products previously launched by "Super Group" - [Shen Nong Special Drink Peach Blossom Yuan] and [Shen Nong Special Drink Snow Banana Milk]!
Although with the help of "Super Group", there are distributors all over the country, covering more than [-]% of the area, but the sales volume has always been tepid.

In particular, the [Genetically Modified Incident] hit the [Shen Nong Special Drink] brand again. Although there was some recovery later, the sales volume was just like this!

The entire FMCG business line of "Super Group" is actually in a state of loss on the whole.

The product is good, but the market acceptance is not high, which is a headache!
If we can take advantage of [Tian Gang] to build up the FMCG business line of "Super Group", not to mention making a profit, but to maintain a balance of revenue and expenditure, it will also be of great benefit to the entire group!

Because this is an industry that is closely related to the public, if it can be done, let alone a first-tier field, it can be said to be a second-tier brand, which will have a decisive influence.

This naturally deeply touched Wu Siyuan's heart.

After returning, he has been worrying about the influence energy of the next time travel!

Although [Tian Gang]'s explosion has harvested a lot, it is far from enough for Wu Siyuan!

So after reading the report, Wu Siyuan directly instructed He Youman to work with the product research and development personnel of the secondary subsidiary [Shennong Special Drink] to develop new drinks.

Of course, the new drink cannot be directly mixed with [Tiangang], the effect is too strong, and the cost is too high. Not everyone can afford a bottle of 150 yuan.

Moreover, some people are willing to spend 150 yuan to buy medicines, but few people are willing to spend 150 yuan to buy a drink.

The psychological feeling in the middle is different.

Healing and quenching thirst are two needs.

There should be two main points in the development of new beverages. First, the cost should be cheap and the taste should be good. Second, the effect should be reduced, highlighting the effect of [refreshing and anti-fatigue], and reducing the anti-ED function.

If it is He Youman who has not studied in [Gene Energy Company], these requirements are still relatively difficult.

But after returning from the movie world of "Godzilla", she has mastered the deeper knowledge and technology of genes.

The mystery of the [Golden Scale Grass], which could not be analyzed before, has long been unveiled in front of her.

Developing this new drink was a breeze for her.

　Recently, Calvin, the kind who scratches his hair.

　　
　
(End of this chapter)