I collect gold fingers in the heavens

Chapter 486 Worry and Persuasion

Even taking into account rising prices and currency depreciation, Wu Siyuan still felt that the price was too expensive.

Unexpectedly, Yao Dong and Liu Zhengsi felt that the price was set low, and it was tentatively set this price only because it was the first mobile phone of the new brand [Great Sage].

Yao Dong said that consumers who can afford [-] or [-] yuan will not care about the difference of several thousand yuan.For them, more than [-] yuan and more than [-] yuan are about the same. [Great Sage Phone] The more expensive it is, the better it may sell!What is sold is a sense of superiority!Look at the mobile phones that other people are holding one or two thousand yuan, the expensive ones are only three or four thousand yuan, but the mobile phones he holds are as high as tens of thousands of yuan.A feeling of being out of the ordinary arises spontaneously.

Wu Siyuan hesitated, and said, "Really? I have been talking about consumption upgrades in the past few years. Under the guidance of this concept, [Yali] even gave up supporting many small and medium sellers. As a result, On the contrary, the cheap [Pin Xixi] has started.”

"The general environment is so bad now. Although the country can still take care of itself, most consumers tend to be conservative. Our mobile phones are so expensive, will it affect it?"

It is normal for Wu Siyuan to have this worry.

In the "Hua Guo Statistical Yearbook 2021" released some time ago, according to statistics, the balance of RMB household deposits in 2020 will be 925986 billion yuan, an increase of 13.9%.

The double-digit growth in deposits in 2020 is related to the general environment. Many outbound travels are restricted, consumption is reduced, and money can only be saved.Another thing is that this matter makes everyone feel the importance of health, so it is necessary to save some money for emergencies.

Because of the general environment, investment has also become more cautious. Those who originally wanted to buy a house did not buy it, and those who originally wanted to open a small restaurant did not do so.

Wu Siyuan believes that under such a general environment, consumers will restrain themselves from purchasing high-priced products.

With this restrained mentality, the sales of [Dasheng Mobile] will be affected.

Wu Siyuan doesn't care about profit, he really doesn't value money now.

But he values ​​the influence behind it.

This is the source of energy for his next time travel.

Facing Wu Siyuan's concerns, Yao Dong had his own opinion. He said to Wu Siyuan, "Although, in the past 2020, global smartphone shipments fell by 8.8%, and Huaguo's smartphone shipments fell even more. 11.2%, but under such circumstances, the sales of Apple mobile phones have risen against the trend.”

"This is due to the fact that in the Q2020 quarter of 4, Apple's mobile phone shipments increased by 22.2% year-on-year to 9010 million units, setting a record for Apple's single-quarter shipments. In the end, Apple ranked No. 23.4 in the world with a market share of [-]%. one!"

"Among this data, in the Q2020 quarter of 4, Apple's mobile phone shipments in the Chinese market reached 1670 million units, ranking second in China, with a year-on-year increase of 34.7%, accounting for 19.3% of the market share, second only to Huawei."

"Although Apple ranks fifth in the Huaguo smartphone market in 2020, it is the only mobile phone manufacturer among the Top 5 to achieve positive growth. Its shipments increased by 2019% year-on-year compared with 10.1, and its annual shipments reached 3610 million. Department, accounting for 11.1% of the market share.”

Yao Dong believes that the reason why Apple’s domestic market share has grown so fast is that on the one hand, the price reduction has attracted consumers’ desire to buy, and another very important reason is that Huawei’s mobile phone chips are insufficient, which has led to part of its high-end market share being lost by Apple. snatch away.

In 2020, Huawei has a chip inventory, but in 2021, Huawei's chip pressure will become greater, and the production of mobile phones will be seriously insufficient. Its missing market share will be taken away by other manufacturers.

The iPhone will undoubtedly steal the sweetest part of the cake.

But this is without the Dasheng mobile phone.

There is a gap between the Dasheng mobile phone and the Apple mobile phone, just like the first-generation Apple mobile phone that was born out of nowhere, and the Nokia mobile phone.

This is the gap of the times.

Apple mobile phones can grab Huawei's market, and Dasheng mobile phone will use a more aggressive posture to snatch the high-end market of Apple mobile phones and Huawei mobile phones.

Apple mobile phones sold more than [-] million units a year in China.

Just one-tenth of it is more than the current total output of [Great Sage Mobile Phone].

Yao Dong didn't think that with such a unique function of the [Great Sage Phone], it wouldn't even be able to sell three million, even if the price of the [Great Sage Phone] was as high as more than [-] yuan.

Wu Siyuan was persuaded by Yao Dong.

He even felt that [-] million chips would be too conservative.

28nm mobile phone chips are inexpensive.

In the past, a 28nm mobile phone chip was only a few yuan or a dozen yuan, but now the price has skyrocketed due to supply chain problems, and now the price is only tens of yuan.

Unlike those 5nm-level chips, the price is prohibitively expensive!
漂亮国国CSET的一份研究报告指出，【台机电】5纳米制造的12寸晶圆成本约为16988美元，远高于7纳米约为9346美元的成本。

Taking [NVIDIA] P100 GPU as an example, this product is manufactured at the 16nm node of [TEC], contains 153 billion transistors, and has a bare chip area of ​​610 square millimeters.

According to this calculation, each wafer with a diameter of 300mm can only manufacture 71.4 5nm chips, and the average cost of a single chip will be as high as 238 US dollars, or about 1600 yuan.

In fact, this is only the wafer manufacturing cost, and the birth of a chip also needs to include [design cost], [package], and [test cost]. The cost of this part is also very high.

According to data from market research institutions, the cost of chips has increased rapidly. The design cost of 7nm chips is 3.49 million U.S. dollars, and the design cost of 5nm chips will increase to 4.76 million U.S. dollars.In other words, like designing an A14 or Kirin 5nm chip, the total cost may be as high as nearly 5 million US dollars.

After surveying and estimating, the agency gave the design, packaging, and testing costs of each chip as $108 and $80, respectively.

If the accuracy of this research report is high, it means that the total cost paid for a 5nm chip may reach 426 US dollars, or about 2900 yuan.

Of course, different chip designs have different costs.

However, with the use of 5nm chips, there is no doubt that the cost will rise.

In order to control costs and consolidate its own advantages, Apple has taken the lead. Last year’s basic version of Apple 12 is not expected to send chargers and earphones. The purpose is to avoid excessive price increases of mobile phones that make it difficult to sell.

Compared with these big manufacturers, especially Apple, Wu Siyuan found that his own cost is not worth mentioning.

[Dasheng mobile phone] uses a 28-nanometer mobile phone chip that has matured in the market for a long time and is almost eliminated. The price is already very cheap, but it uses chip stacking technology and software system optimization. The performance of mobile phone chips that are not inferior to the 5-nanometer level comes at the cost of a larger, heavier mobile phone, and poorer heat dissipation.

These small problems can be completely ignored in the face of the gimmick of mankind's first real smartphone.

Wu Siyuan felt that the output of more than three million mobile phones seemed a little low?

(End of this chapter)