don't call me singer

Chapter 1230 Who is blocking whose way
When the third Hualiu concert started, the domestic entertainment industry had already entered the final inventory stage of the summer vacation.

In the meeting room of Feixian Media, Su Shenghui, the president, Yu Wenhong, the vice president and manager of the artist department, and others gathered around a freshly released report, frowning.

On the "commercial value ranking list" of newly released stars two days ago, Chen Caihe of Feixian Media once again ranked the top two in the "commercial value ranking list" through a popular new idol Shibu.

Gu Xiaobai, who hadn't made an official appearance for two months, was firmly suppressed below.

Their other idols still dominate the commercial value rankings, and their results are very dazzling.

Some netizens have said that the "Commercial Value Ranking List" was created by Feixian Media.

On the one hand, it is complaining about the unreliability of this "commercial value ranking list", on the other hand, it also has a sour meaning.

After all, people from other families didn't make it to the list at all.

But outside of the business value charts, things aren't so rosy.

This year's artist traffic is so good, hot searches are constantly on the rise, and various endorsements are soft, but Feixian Media's mid-year inventory shows that the profit in the first half of this year, instead of increasing year-on-year, has dropped a lot. After careful calculation, it is still a loss of.

In the final analysis, on the one hand, it is because a large amount of resources are piled up on the two top streamers, except for the two top streamers, there is almost no achievement in other aspects.

And once the traffic piles up to a certain level, and then hype, the pile of resources is useless.

Unless they are like Gu Xiaobai, they can stir up the situation and make all the hot spots chase after him.

Otherwise, relying on hype abruptly, what level of expenditure is that?

On the other hand, it consumes too many resources in order to compete for traffic.

Facts have proved that traffic is a new phenomenon that cannot be ignored. In the new ecology of the mobile Internet era, even the president of the lighthouse country has become traffic-oriented, let alone other people.

But traffic is not everything.

It is true that a lot of resources are piled up on the top streamers, and several popular TV series have been concocted, but the influence of TV series is often limited and time-sensitive. After a wave of popularity passes, there is no way to continue. Making money in the fan circle, but you can't make money from passers-by at all.

In terms of movies, Feixian Media has almost no income this year.

In terms of the cultivation of the second-tier echelon, it is almost completely behind.

In terms of investment in excellent projects, there is no achievement.

Cultivating traffic is a double-edged sword.

Flow has its own heat, but it also has its own ceiling.

Today, movies and big IP are still the main force for making money, and content is still king.

A blockbuster movie can sell billions at the box office.

As for streaming movies?
A few hundred million is not bad. I am afraid that after deducting the announced money, it is not bad if you don’t lose money.

Almost one of those who dared to use traffic to make movies lost their pants.

What's more, since last year, all traffic has to do one thing.

That is to grab a meal with Gu Xiaobai.

That's really better than Tianbanzi!
The current Su Shenghui regretted inviting Yu Wenhong to be his vice president.

The ability that was fancy at the beginning turned out to be a tasteless one.

I feel like I picked up the sesame seeds and lost the watermelon.

"I think, is our current approach wrong?" In the meeting room, Su Shenghui considered his tone, and said to Yu Wenhong, "Mr. Yu, do we need to adjust it?"

Today's Feixian Media has become synonymous with superficiality, short-sightedness, fast food, and being taken advantage of.

Look at Hao Fanbai who is concentrating on making content over there. Even if there is no Gu Xiaobai, several successors have already been launched on hand, and the Hualiu concert has already started.

Almost all the star singers who have been to Hualiu's concert have been promoted to a higher level. After the Four Little Heavenly Kings, Hualiu's top godhead, which has been vacant for a long time, has vaguely had a few competitors.

A top stream, no matter how much he piles up, can only bring that much income.

Works, however, have their own Amway and can be fissioned by themselves.

"Su is always dissatisfied with my work?" Yu Wenhong was very upset.

What she hates the most in her life is when others dictate her work.

What is more annoying than the most annoying is that others question her ability.

"It's not that we are dissatisfied, but that we must be responsible to our shareholders." Su Shenghui smiled wryly. He was dissatisfied, but the acquisition of Yu Feihong's company was a decision of the board of directors, and it was also a decision of the board of directors to put Yu Feihong in this position. He is just a senior wage earner, and he has no power to object to the decision of the board of directors.

At that time, the board of directors was looking at Feihong Yu's unique ability to hype the top.

But now it seems that top stream does not necessarily mean that you can make quick money.

Accepting variety shows, accepting endorsements, all kinds of exposure and hype, of course, it is guaranteed to have traffic.

But at this time, Su Shenghui couldn't help but think of what Fu Wenyao said to the reporter back then.

Why didn't Gu Xiaobai accept the endorsement?

Because Gu Xiaobai received an endorsement for one day, he lost money for one day!

Now, a few of the top stars of Feixian Media are full of endorsements and go to the platform to participate in variety shows all day long. Even if you are 360 ​​five days a year, how many working days can you have?

Receiving endorsements is to make money, but the cost is also high!You have to be there all the time.

The artist is busy there, and a bunch of people such as the agent and the studio team have to follow, all kinds of hot searches are bought, and all kinds of press releases are issued. What kind of expenses is this?what cost?
Only works can help you make money when you are lying down.

Moreover, the top flow is not easy to manage.

I always feel that I have made money, I am awesome, and I am spoiled by fans, so I dare to negotiate conditions with the company and the agent, and play big names...

Doing traffic economy, until the end, there is always a feeling of three pots and two lids, which needs to be moved at any time, which is more tiring than juggling.

Su Shenghui was really tired.

"I also know what Mr. Su is worried about." Yu Wenhong said, "We lost money in the first half of the year, but the first half of the year is the sowing period, and the real harvest is in the second half of the year."

"Not to mention anything else, our income from these summer dramas is very good, and the traffic and hot searches are as many as a dozen a day, and the celebrity commercial value ranks at the top of the list. This is the golden indicator that can make sponsors Obediently spend money to find an endorsement."

"I won't say anything else, but Mr. Yu, you said that the celebrity commercial value list is a golden indicator. I don't agree with this." After hearing Yu Wenhong's words, a vice president in charge of the marketing department was dissatisfied.

"On my side, there are a few endorsements that have already been negotiated, but now the other party is hesitant. They say that our star is not suitable. Since April and May this year, several high-quality big brand endorsements have been lost. Yes. In August, there will be no results, and the various endorsements announced to the public are almost all negotiated in May and June."

As he said that, the vice president spread out the folders in front of him: "I lost more than 30 folders in July and August. There are 10 food items, 3 clothing items, and 5 cosmetic and skin care products. 2 mobile phone electronics products..."

"Oh? So many?" Su Shenghui asked, "What's the other party's reason?"

"Some are because the image does not match. For example, this clothing brand that focuses on men's clothing thinks that our star is from a corrupt drama, and the clothes are not good enough, which does not meet the aesthetics of boys..."

"This..." Su Shenghui didn't know what to say.

After all, the fan circle mainly harvests the female group, let alone the male market...

Normal boys who watch rotten dramas, fanboy traffic...

"Some of it is because of the fan base, the sponsor hired a data company to conduct a survey, thinking that the consumption power of our celebrity fan base is insufficient..."

Today's traffic stars often ask their fans to "buy one and bite three" and so on.

It means that if you can buy 100 copies, you can buy 300 copies.

Spending 1000 yuan on an idol is considered crazy for star chasing.

But 1000 yuan can't buy half a set of mid-to-high-end big-name skin care products.

Skin care products are consumables, a set of skin care products, for many people, is the amount of two or three months.

The target customers of these big-name skin care products will probably spend more than 5000 yuan a year on skin care.

People who can't afford the money are definitely not their target users.

Not to mention that there are some lady-level skin care products, which cost 5000 yuan for a small bottle.

Here comes the question, what is the profit of these lady-level skin care products?
Low-end skin care products, skin care products that don't even have any technology or active ingredients, how many copies can be sold to earn a profit of high-end skin care products?
It is also unavoidable that these high-end brands are not careful when choosing.

Speaking of this, the vice president in charge of the marketing department paused: "The low spending power of fans is second to none. There is also the phenomenon of group returns after the event has sold out, which has greatly damaged the reputation of the sponsors. This has already happened. More than once..."

Speaking of this, even Su Shenghui couldn't laugh or cry.

The behavior of the fans is really a mysterious operation.

"In the final analysis, almost all the high-quality fans in the fan circle who have enough spending power have been harvested by Gu Xiaobai." The vice president smiled wryly, "At present, the traffic market is also sinking, and the sinking is getting worse and worse. Powerful, in general, it seems that the number of traffic fans is huge, and it is easy to become fans, but their consumption power is getting weaker and weaker, and the value they can create is getting lower and lower..."

He paused: "Now, apart from traffic, they really have nothing to contribute..."

Because traffic is free.

It only takes time to hit the rankings, support, criticize and so on.

And for these people, time is often worthless.

Speaking of this, the manager of the marketing department paused: "Probably because it has been harvested too many times, and there are no more leeks to harvest."

Too many sickles and not enough leeks.

This is probably the most ridiculous thing in this era.

And the culprit was Gu Xiaobai.

In the first half of the year, Gu Xiaobai released three specials in succession, Riding a Whale in Bihai, Hualiu concert, co-branded and customized peripherals, interactive unlocking...

Almost all the money that can be searched in the fan circle has been scraped.

Harvest in different ways.

Even if the fans' money is blown by the wind, it's impossible to blow it so fast.

"Besides, the economy has been bad recently. Many industries have conducted serious research and found that celebrity spokespersons have not significantly increased the sales of their products. Therefore, in the past few months, major sponsors have become more and more cautious in choosing spokespersons. Sometimes I would rather be short than excessive, and would rather not hire a spokesperson..." Speaking of this, the vice president said: "After all, the competition in the traffic circle is getting more and more fierce... I don't have any strength, I really dare not say that I am true. It's traffic."

Hearing this passage, the eyelids of the group of people present twitched.

When did you have to fight for traffic?
It's too hard!
This is really crazy introversion!

Look, look, what kind of traffic is Gu Xiaobai forcing!
"I think we should aim at Gu Xiaobai and learn from his methods. In terms of creating traffic, we should at least move closer to Gu Xiaobai's direction... Speaking of which, the combination of Tong Yu and Shao Yangyang is not bad. For me, the index is much healthier than the two top traffic of Chen Cai and Shi Bu. According to the model analysis, the follow-up development should be very good, and it is worth cultivating. Especially after July this year, the publicity cost has decreased significantly. But the benefits in all aspects have increased significantly..."

Having said that, everyone was silent for a while.

Why?

Needless to say?

The song "Face Stealer" produced by Gu Xiaobai for them, and Hao Fanbai's Hualiu concert!

A good work really has its own flow.

A good platform really has its own traffic.

As expected, the singer will return to the stage.

Su Shenghui stretched out his hand and knocked on the table, frowning on the surface, not knowing whether to laugh or cry in his heart.

Trying to set the tone for this meeting, but not sure.

Why did you go blind at the beginning, kick Hao Fanbo out and invite Yu Wenhong back?
This guy Yu Wenhong is completely a coward, stepping on Hao Fanbai and stealing some resources from his ex-husband in order to achieve results...

In fact, it is a bit unfair to Yu Wenhong to say this, after all, she has indeed piled up a few new top stars.

But with so many resources, anyone can become top-notch.

"From the perspective of our market, our current route has gone astray. If it was before, this route is correct. The top stream earns fast money and iterates quickly. This is actually a correct development model. "

"But, it's not working now..."

Who let there be a Gu Xiaobai?
Who let Fu Wenyao, 306, etc. besides Gu Xiaobai, and even Jiang Wei, Mo Lan, Ruoying, etc. appear now...

It really occupies all aspects of the traffic market.

For Yu Wenhong, a meeting was almost a closed-door slap in the face.

After the meeting ended, she slammed the door and left with a livid face.

After a while, the vice president of the marketing department walked out and saw Yu Wenhong in the corridor with a livid face, smoking a cigarette, and immediately narrowed his eyes.

Is this waiting for me?
Big sister, no, big aunt, I am not targeting you, my job is to talk about data!

However, Yu Wenhong was rather awkward. If he had something to say, he would look at the vice president of the marketing department without saying it face to face.

Feeling Yu Wenhong's gaze, he felt like he was sitting on pins and needles, and finally said: "I have some news from here. Many clients who recommended us to endorse are very interested in the newly-emerged Jiang Wei. You can refer to it..."

He originally intended for Yu Wenhong to refer to Jiang Wei's image, his popularity trajectory and so on.

Jiang Wei's way of becoming popular is quite special, it is one belt one.

Gu Xiaobai directly poured water into Jiang Wei.

Before leaving, he saw Yu Wenhong frowning thoughtfully.

Yu Wenhong returned to his office, closed the door, dropped things for a while, and lost his temper for a while.

Then started scratching the wall like crazy.

You Jiang Wei, what can you do?
A little security guard, still competing with me?

I can't compete with Gu Xiaobai, that's all. You, who can't do a fart, don't even have as much traffic as mine. Why are you so popular?

My artist can't get an endorsement, it must be because you are in my way!

Just like you, what kind of big marriage are you doing?
Bah, I can't kill you!

(End of this chapter)