don't call me singer

Chapter 588 Can the Spring Festival Gala be the same as the Spring Festival Gala?

Feixian Film and Television, in a conference room, Yu Wenhong was holding a thick document, frowning and flipping through it.

Next to him, Su Shenghui, the CEO of Feixian Film and Television, was also frowning and thinking about something.

The atmosphere in the entire meeting room was a bit oppressive.

Feng Yidong, who was sitting across the table, was fiddling with his nails under the table. Beside him were the producer of "Sky Project" and several other main creators.

Everyone's mood is not very good.

In fact, this time during the Spring Festival, there are too many unexpected situations.

Of course, every year during the Spring Festival, there are huge crowds, and all kinds of capital are fighting desperately.

But this year's situation is more complicated.

There are several sequels of the traditional Spring Festival file, which have already won a good reputation.

There are some highly anticipated new works, famous directors, famous actors, famous scenes.

There are some dark horses that have been released, and the word-of-mouth in the early screenings is overwhelming. In the early stage, they participated in a certain film festival and won awards.

And Gu Xiaobai's "Goodbye, Boy".

It is far more than just a "Sky Project".

But the Spring Festival holiday lasts only seven days, and only during these seven days, people go to the cinema because they are really bored and have no choice, and watch any movie.

After these seven days, the theme of consumption will fall back to the student group, and the curve of the movie box office will not look so good.

And after the students start school on the [-]th day of the first lunar month, the overall box office will plummet and return to the normal schedule.

If you can't do a good job in the fermentation and fission of word-of-mouth during this period of time, basically there will be no shows and box office revenue.

This is like a narrow alley, the exit ahead, only one person can go out at a time, whoever can grab the point where the word-of-mouth explodes and fissions first will take the lead, and lead the way from then on, if there is no mistake in the middle, you can Had the last laugh all the way.

If you can't get out of the siege a few days ago and get stuck in the mud, you can only compete with others for leftovers.

This fight was too tragic. With the approach of the Spring Festival, the film market has become more and more complicated. There are those who are bold enough to try to get the biggest piece of cake and join decisively. Some people think that instead of With high risks and high rewards, it is better to hold on to your basic market, withdraw from the Spring Festival stalls, and shift to Valentine’s Day or even May [-]st stalls.

At this moment, the entire film market is like an invisible big hand, constantly shuffling the cards.

The movies that can be left on the desktop are either ridiculously strong or broken, and they want to pick up some dating men and women who want to "watch something casually", boring people, and they don't even bother to do publicity.

Blockbuster movies and big productions are constantly being spent on hot searches, and all kinds of marketing activities are launched. After all, the publicity and release of a movie can cost as little as tens of millions, and as much as hundreds of millions.

Many of the jaw-dropping and generous publicity are not insiders, so they can't see the inside story at all.

In essence, film is the crown and pinnacle of modern art, and its influence is greater than that of other art types.

Domestically, the size of the film market is six times that of the music market.

Six times the market, six times the funds, six times the profits...

What it brings is not just six times more tragic.

An album that doesn't sell well is at best thanks to some studio money.

If a movie doesn't sell well, it's going to jump off the building.

Even with the size of Feixian Film and Television, they dare not be too big at this time. This time they have a meeting to discuss the next publicity strategy.

"Should we still use Dong Ge as the core of the promotion? I don't think there is any need to promote Dong Ge's fan base..." A senior manager said: "Our "Sky Project" is not an idol movie, and it has been proved that , now relying on someone's traffic, there is no way to make a movie popular..."

For a long time, "Sky Project" has been a movie created with Feng Yidong as its signature.

The essence of this movie is actually for Feng Yidong's development. It is acceptable that the movie itself does not make money, or even loses money slightly.

As long as Feng Yidong can complete the transformation and enter another lane, Feng Yidong can be used as a cash cow to help them earn money for another ten years, instead of a fast-moving consumer product that will be discarded in two years.

Fan movies have never been very demanding, just give fans what they want.

So in "Sky Project", there are some 360-degree close-ups of Feng Yidong without dead ends, and there are 360 ​​seconds of uninterrupted handsomeness.

And barely passable plot and acting.

That's enough.

After all, fans are asking for Shaxian snacks, what kind of Michelin.

But being a fan movie, they were blown away when the trailer for "Goodbye, Boy" came out.

On the Internet, the promotional video of "Goodbye, Boy" has been screened.

The jealousy of the film distributors from all walks of life.

How much did this wave of publicity cost?

How much does it cost to edit a promotional video from a movie?

How can it work so well?

This is not scientific!
Moreover, many netizens originally held a negative attitude towards "Goodbye, Boy".

But watching the trailer at this time, the two young protagonists are laughing and cursing, and their acting skills are online.

The heroine is pure and beautiful, like everyone's first love.

Does the plot look interesting too?

Plus guest appearances by Gu Xiaobai and Fu Wenyao, what more do you want?
No matter how you look at it, it is a bit beyond the trend of a fan-oriented movie.

For "Sky Project", it's a bit of a wax.

Should he fight "Goodbye, Boy" among fans, or fight with big productions in feature films and sci-fi films?

If it was before, they absolutely did not hesitate to choose the former, but now, they hesitated.

"Don't rely on Yidong's fans, what does "Sky Project" rely on? Plot? Word-of-mouth?" Next to them, another executive mercilessly tore off their fig leaf, "Everyone participated in the internal viewing meeting, "Sky Project" "Everyone knows how this movie is, and everyone knows where its upper limit and lower limit are..."

"But if we focus on the fan market, there is also "Goodbye, Boy". Can we really compete with Gu Xiaobai?"

"Now it's just a trailer. The trailer is exciting, but the plot has no bright spots. Even the trailer is more exciting than the main film. Isn't it normal?"

"Our trailers can't compare..."

Feng Yidong was beside him, keeping his head down and not speaking.

Now he feels more and more that his position in the company has gradually become embarrassing.

As the company's No. [-] traffic, he used to be a big banner of the company, helping the company attract popularity and firepower.

But now, he is still the company's No. [-] traffic, but he is no longer the No. [-] traffic in the market.

At this time, Feng Yidong felt a kind of loneliness of a hero's twilight.

It was Yu Wenhong who helped Feng Yidong: "What nonsense are you talking about? Why can't Feng Yidong compete with Gu Xiaobai?"

"Can you fight it? Haven't you already proven it? Didn't you lose it several times before?"

"That's the music market. It's hard to say about the film market. If nothing else, we have already attended the Spring Festival Gala twice, and we can be regarded as household names. At this time, we won't necessarily lose!"

"Besides, if you don't fight for Yidong's popularity, what else can you fight for? You don't know what kind of crappy "Sky Project" is? Obviously there were "Goodbye, Boy" and "Sky Project" at the time, you guys How did these wise people get the bad card in their hands?"

Everyone stopped talking, but their expressions were very simple. After all, aren't you beating around the bush and blaming your ex-husband?

Suddenly, someone muttered: "Isn't "Goodbye, Boy" originally a mess?"

The reason why it became a sweet pastry is entirely because of its stronger strength.

Yu Wenhong's willow eyebrows stood on end, and his cheekbones, which were somewhat mean, became more prominent, and he glared angrily at the direction from which the voice came.

Everyone bowed their heads, but slandered in their hearts: "It's your ex-husband's bad choice of cards. After all, isn't it because you are not capable enough?"

You see, after your ex-husband was kicked out, Wang Zha has now been chosen!
Holding Wang Bo in one hand, he just smiled and said nothing, and he can blow whoever he wants!

It's such a pleasant day...

As the CEO, Su Shenghui is a little helpless. Now is not a time to pass the buck and blame each other. The most important thing now is to discuss the strategy as soon as possible.

"Okay, okay, let's not talk about this, let's analyze all the movies, and then look at the promotional strategies that could be used years ago, and use them all. Yidong will also be on the Spring Festival Gala this time, can he sing " "Under the Sky"?"

Next to him, the person from the outreach department sighed and said, "No, Yidong is going to the Spring Festival Gala this time to sing a family song with a few other singers."

"What about Gu Xiaobai? I heard that Gu Xiaobai is also on the Spring Festival Gala. What is he singing?"

"The news I got here is that he sang... three songs."

"Three songs? So many?" Su Shenghui's eyes widened.

"Yes, I heard that after the bell test in the Bell and Drum Towers, the director of the Spring Festival Gala adjusted the program list and increased the weight of the Dongcheng branch venue..."

"Even so, three songs are too exaggerated."

"Who told him to be Gu Xiaobai..."

Yes, who told him to be Gu Xiaobai?

Genius scholar, genius singer, genius historian, genius musician...

"Positive energy" and "a role model for life" are written all over his body.

The most important thing is their strength, being able to support these three songs.

Not to mention anything else, just a zither with bells and drums is enough to make him stand proudly above the crowd.

Various TV programs, including the central media, have reported on "The Music of Bells and Drums" at length, which has risen to the level of cultural innovation.

Su Shenghui smiled wryly, this treatment...is not at the same level at all.

"Which three songs are they? Can't you sing "One Hundred Days"?"

"I don't know... the director team seems to be discussing with Gu Xiaobai, meaning let him decide for himself, but there probably won't be "One Hundred Days", this kind of song is not suitable for the Spring Festival Gala..."

Although the Spring Festival Gala is the highest-rated gala in the country, its artistic level is really... hard to describe.

After all, its audience is the general public, and the people who watch the Spring Festival Gala the most in China are middle-aged and elderly people in urban and rural areas.

"The director team discussed with Gu Xiaobai?"

What level of big name is this?

The place was silent.

Everyone looked helpless.

An executive lowered his head, checked on his mobile phone, and then turned on the phone: "You can see for yourself..."

There is another overwhelming news on the Internet.

The first hot search: "Gu Xiaobai took the qin of bells and drums to the Spring Festival Gala and sang three songs in a row!"

"Gu Xiaobai is going to be on the Spring Festival Gala, this year's Spring Festival Gala is finally something to watch!"

"The internal plan was exposed. The East City branch of the Spring Festival Gala will last about half an hour, of which Gu Xiaobai will appear for 22 minutes! Singing, dancing, accompaniment..."

"Currently, according to the internal exposure information, Gu Xiaobai will play the zither of bells and drums, the flute, and perform the sword dance, proud dance, and cat claw dance..."

"According to the program list, in addition to Gu Xiaobai, it is very likely that 306 and the Shizi Dance Troupe will also perform together..."

Seeing the overwhelming news, Su Shenghui and the others were dumbfounded.

"No, is this news true or false? How could there be so many programs?"

"On stage alone for 22 minutes? Although it may be in the background, it can't be so exaggerated."

"This kind of treatment, Aunt Gu Yi or Uncle Ben Shan?"

"How do I feel that the Spring Festival Gala has a meaning of using Gu Xiaobai to promote himself? This is the opposite..."

The word-of-mouth of the Spring Festival Gala has been declining year after year, and it is not surprising that it uses various gimmicks to promote itself.

However, in the past, this kind of publicity was more subtle, and there were fewer opportunities to use singers to publicize, except for the super big gimmick of the reorganization of the Little Tigers back then.

Countless audiences set a special time to sing along from the beginning to the end, watching the three old tigers singing and dancing on the stage, almost bursting into tears.

But if you think about it, it's possible.

What do you want for the Spring Festival Gala?
Hilarious!
Regardless of anything else, the important thing is that there are many people!

Without dozens or hundreds of people on the stage, how can it be regarded as a Spring Festival Gala performance, right?

Ke Gu Xiaobai's performance, especially the dance, has always been extremely lively!
Dozens or hundreds of people dancing is simply the norm.

It fits the atmosphere of the Spring Festival Gala very well.

Even if you don't understand it, you can have fun watching it.

All kinds of news spread wildly on the Internet, and soon, even the program list came out.

Dongcheng branch venue:
Bell and Drum Song "Prosperity and Peace" (Dongcheng City Song), performers: Gu Xiaobai, Dongcheng Art Choir, Knife Dance Troupe, ten thousand representatives of the masses, etc.

Bell and Drum Song "Song of God and Man", performed by Gu Xiaobai and others.

Combination of popular songs ("Youth Walk", "Hum, I'm Angry", "Meow is Cool", etc.), performers: Gu Xiaobai, 306 Orchestra, Shizi Dance Troupe.

Seeing this program list for the Spring Festival Gala, their old blood almost spurted out.

Feng Yidong has been to the Spring Festival Gala several times, but can the Spring Festival Gala be the same as the Spring Festival Gala?

Can someone sing more at one time?
I thought that three songs were exaggerated enough, but I didn't expect that there would be a song mix!
Looking at the program list, I don't know who glanced down.

Just watched another show.

The main venue:
The band performed "bad boy", a black and white band (Fu Wenyao, etc.)
This time, everyone at the scene couldn't bear it anymore, and Lao Gao spurted blood one by one.

It's too much!
Gu Xiaobai singing three songs is exaggerated enough.

There was actually a theme song for "Goodbye, Boy".

At the scene, after everyone vomited blood, they quickly reached a consensus.

"It won't compete with "Goodbye, Boy"."

"Find someone else to fight."

"Yes, our "Sky Project" is not an idol movie at all, it is a big-budget sci-fi blockbuster!"

(End of this chapter)