don't call me singer

Chapter 677 Times have changed
South Korea, SP Company, a meeting has already ended, but Han Dongxu, Director of Southeast Asia Marketing Department, is still sitting in the meeting room, frowning at the report in front of him.

Just now, the boss told him to win the Vietnamese market no matter what.

Although he knew that when he presented this report, he might be criticized badly, but he didn't expect that he would be criticized so badly.

Isn't it a Vietnam?

Although Vietnam has a large population, its GDP is very low, and it has fallen behind in Southeast Asia.

Furthermore, Vietnam is relatively closed to the outside world, and is deeply influenced by China, where the social system remains.

He really didn't pay much attention to the Vietnamese market.

Is the temporary downturn in this market a problem?

Isn't there such a vast Southeast Asian market waiting for us?
For K-pop, Asia is their most important market, hardly one of them.

But a Vietnamese market, really is irrelevant.

In this world, there are two major markets.

The largest market is the United States, and the second largest market is China.

However, neither of these two major markets is too friendly to K-pop.

Although K-pop has gradually entered the American market, the mainstream cultural circles in Europe and the United States still have a rejection of Korean culture.

Moreover, the music industry in the United States itself is too developed. How easy is it to break through the siege among the top musicians?

Needless to say, the Chinese market, because of certain things, the Chinese market has basically been completely closed to South Korea, and it may not be able to recover in the foreseeable future.

And last time, the battle between Chinese and Korean netizens on the Internet and a knife dance incident caused the Korean entertainment industry to suffer another serious setback in China, and there was no hope of turning over.

After removing the huge market of China, Japan and Southeast Asia are the only places where South Korea can develop in Asia.

K-pop has a great influence in Japan, with similar culture and aesthetics, South Korea can find gold in Japan, after all, Japan is also a big market.

But after all, it is only an island country, so Han Dongxu, the marketing director of Southeast Asia, is actually very important.

But even so, Vietnam's market is still pitifully small, and its consumption power is very weak.

Why do we have to smash the market in one place?
Han Dongxu was depressed when he suddenly heard footsteps behind him. He turned around and saw Park Xinchang, the boss of SP, walking in.

"President!" Han Dongxu quickly stood up.

"Sit." Park Xinchang pointed to the seat and asked Han Dongxu to sit down.

"Dongxu, it's been 20 years since you joined the company."

"Yes, President." Han Dongxu said, "I was already in the company when the company was first established."

"It's been so many years since I walked with me all the way... I still remember how you were when you just graduated. In the blink of an eye, it's been so long..."

Pu Xinchang, whose hair was already gray, sighed with emotion.

He was also a singer. Because he was dissatisfied with his agent and his share, he founded his own brokerage company. From the initial debt management, struggling to survive, to the later prosperity, the top three in Korea, and now, he has already A person who can make the music scene in Korea and even Asia tremble with just one stomp.

All the way to the present, and looking back on the past, it is no wonder that there is a lot of emotion.

"Did I treat you too harshly just now?" Park Xinchang sat down across from Han Dongxu kindly and asked.

"President, isn't it just Gu Xiaobai, a Vietnamese..." Han Dongxu scratched his head, as if he had returned to the time when he first joined the company and learned while doing.

Park Xinchang said to Han Dongxu: "Dongxu, have you ever thought about what the future of our K-pop will be like?"

Han Dongxu was taken aback, he had never thought about this question.

Although he is considered a high-level person in SP, it seems that this issue is not something he should consider.

What he should think about is to develop the Southeast Asian market well, how to make more money for the company and himself.

"Or, have you ever thought about where pop music from Japan, South Korea, and China will go in the near future? Who will win and who will lose?"

"I... our K-pop is the best! We will definitely be the final victors!" Han Dongxu clenched his fists.

Park Xinchang shook his head lightly, sighed, and said, "Now, our Kpop is indeed the strongest in Asia, but can we be the final victor..."

He paused, and asked Han Dongxu: "Dongxu, do you still remember the time when Japanese pop music was the most developed?"

Of course Han Dongxu remembered that it was the 90s of the last century, the Korean wave had not yet become popular, and the entire Asia was dominated by Japan.

"The Japanese pop music at that time, and even... the current Japanese pop music still surpassed our Korean ones in terms of quality and achievements. Why is Jpop's influence in Asia and the world not enough?"

Han Dongxu was taken aback, why?
"Because Japan is aging..." Park Xinchang shook his head: "Pop music is not art, but a commodity. As long as it is a commodity, it will be affected by economic trends and social changes."

"Since Japan entered the 21st century, aging has been very serious, so Japan's entertainment industry has no fresh blood, no market, and therefore no influence."

"The pop music market is supported by young people. Without young people, there will be no future for pop music."

After saying this, Park Xinchang fell silent.

Han Dongxu was also silent.

Park Xinchang was talking about Japan, but he wasn't talking about South Korea itself.

South Korea itself has entered an aging society.

"Japan today will be South Korea 20 years later. Do you still remember when the pop music scene in Japan began to decline?"

when? 20 years ago!
"When the Japanese music scene declined, our Korean pop music rose, and our SP was lucky to stand at the forefront and become the trend of the times." Park Xinchang sighed, "But if the Korean pop music also declined, who do you think will replace it? ?”

"China?" Even a fool would know which one it would be.

Could it be that Vietnam, the Philippines, and Kazakhstan can compete with China in the entertainment industry?

impossible.

"But China is also gradually entering an aging society..."

"China 20 years from now may be like South Korea now, but that will be 20 years later..."

Twenty years later, the world no longer knows what it has become.

"Moreover, most of the younger generation's willingness to have children is due to too much pressure and the high cost of raising children. It may not necessarily be irreversible. After all, there is no country in the world that has more social pressure than South Korea..."

"The reason why I attach so much importance to the Vietnamese market is that I am only worried about one thing."

"Will the loss of the Vietnamese market be a harbinger of the decline of Korean pop music and China's replacement?"

Han Dongxu's mouth suddenly opened wide.

He never thought that Park Xinchang thought so far.

Perhaps, in his position, he had to think so long-term.

"Right now we just hope that Vietnam is the last market we lose, otherwise..."

otherwise……

My lord, times have changed.

(Just this update today, to sort out my thoughts.)
(End of this chapter)