return to bolang life

Chapter 148 The whole article is full of two words: Be soft (seeking order)
To make a big one obviously requires Li Ze to adjust the execution links and methods.

Although the focus this time is public opinion, whether public opinion can be transformed requires better products to carry it.

In other words, Xiao Orange Book needs to launch some special functions.

Originally, this part was the focus of Li Ze's plan.

The main thing is that Li Ze doesn't think that Wen Liang's core attack point, which seemed to be a "casual mention" before, can really have the effect of "turning the table".

However, Wen Liang's airy tone and determined attitude just now gave Li Ze confidence.

And, public opinion does work.

It took some time to complete the adjustment, Li Ze said to himself: "Sure enough, Old Wen is still so tactful, so-called almost means no."

Afterwards, Li Ze communicated with the heads of other departments and completed the final preparations.

……

At three o'clock in the afternoon, the Little Orange Book webpage was the first to change.

A comprehensive update of the first-level vertical category that has been used for a long time.

The first-level vertical category of the new version of the webpage is updated as follows:

[Homepage], [Community Selection], [Cooperation Zone], [Creation Services], [About], [Join Us], [Web Little Orange Book].

The original category division of Little Orange Book completely disappeared in the iteration and was replaced by 'tags'.

网页上的广告展示位置经过1→27→39→31等多次变更，展现位置再次调整成2＋13。

That is, there are two first-level vertical categories, homepage and community selection, and 13 ad placements attached to tab pages.

The change of location will have an impact on the self-operated advertising revenue of the webpage, but it will not decrease too much, and now the main source of Xiaochengshu's self-operated advertising revenue is the App side;
This is also the reason why there are hundreds of millions of cash lying in Bolang's account at every turn.

[About], [Creative Services], [Join Us], and [Web Little Orange Book] are newly added.

[Creation Service] is a more convenient web-side service option for original authors.

[About] Needless to say, this is a brief introduction about the development of Xiaochengshu.

[Join us] This page is connected to the recruitment page of Bolang's official website - Bolang's official website has been online for a month, and it is formalized as soon as it goes online. The content module is similar to the official websites of many large companies, and it is not complicated.

The last one looks like a response to the launch of the computer version of WeChat, a web-based communication and social tool for Xiaochengshu.

It is the same type of thing as Web QQ.

This is a gentle proposal.

In this regard, Li Ze believes that Wen Liang's idea is that it is not necessary to develop a computer client for Xiaochengshu at this stage, and that it can kill two birds with one stone through web nesting.

It can reduce additional research and development and product expenses, and can also meet the chatting needs of computer users.

In addition to the major update of the web version of Xiaochengshu, Xiaochengshu has also made some updates.

For example: Let go of early adopter restrictions and cover all users.

The communication and social module of Xiaochengshu App has further opened up the voice call function.

Based on the fact that WeChat can only transfer pictures, small functions such as file transfer have been added.

The function of the circle of friends has been further optimized, and the scan of the early adopters has been launched. This function seems to be able to scan QR codes and barcodes for fun, and has no other functions.

……

Although many netizens spontaneously discussed these things, the Goose Factory just kept paying attention.

If Bo Lang didn't do anything, the goose factory would feel very uncomfortable, fearing that Bo Lang would make some big moves secretly.

Now that there is a set of countermeasures, the goose factory is not in a hurry. The communication and social empire is not a joke, and sooner or later it will have the last laugh.

The goose factory is not stupid either. During Bolang's previous fierce counterattack, they understood two things:

1. There is a high probability that Bolang is unwilling to accept capital investment at this stage.

2. Xiaochengshu, which has more than [-] million users, cannot be collapsed at once. The competition with Bolang in the social field will be a more protracted matter, and the advantages need to be accumulated a little bit.

"..."

However, Goose Factory was wrong this time.

Because Bolang just cooperated before, but now the cooperation is over.

When netizens discussed that Xiaochengshu seemed to be completely new from the inside out, and had undergone particularly significant changes.

A number of Internet marketing companies headed by 'Peixuan' moved.

On the basis of the existing popularity on the Internet, the popularity of Xiaochengshu has been continuously increased.

Mindlessly bragging about the advantages of this revision of Xiaochengshu, the threat to WeChat, and so on.

It also exaggerated the scene that Bo Lang was about to end.

Intuitively speaking:

In this round of network marketing promotion, Bolang spent 200 million yuan!

Many good things netizens fell into the created emotions.

"Yeah, Xiaochengshu is so perfect, the number of users seems to exceed that of WeChat, with the style of Goose Factory..."

"The main reason is that there is nothing to copy. The ghost knows what the goose factory will do."

"..."

……

On Bolang's side, Li Ze has been staring at the display wall in the multimedia room, always paying attention to the traffic dynamics in all aspects.

I dare not relax at all.

There is no expression on the face.

Because, in his hand, he was pressing the launch button of the 'ultimate move' that Wen Liang thought was the core.

This time it wasn't a disgusting person, but a little trick was used.

At one point, the display wall, which originally displayed different traffic dynamics in colorful colors, could hardly see any other colors except red.

Li Ze immediately made arrangements.

Soon, a number of marketing companies that had been prepared for a long time dug up some past online news reports in batches.

Focus on 3Q.

In particular, the rumors of Zhou Hongyi running away were mentioned many times.

It also uses means to let netizens follow the rhythm of the wind.

All of a sudden, the trend of online discussions suddenly changed.

Due to the large number of users, large social platforms such as Xiaochengshu and Sina Weibo instantly became the hardest hit areas.

"I heard that Xiaochengshu's counterattack this time has angered WeChat. WeChat will start a 3Q-like battle with Xiaochengshu?!"

"The news has already spread!"

"The last time Xiaochengshu suddenly launched an app with instant messaging, everyone thought that Goose Factory would have a new battle. 3Q let us know that communication and social networking are the lifeblood of Goose Factory and must not be touched. "

"Last time, Xiaochengshu didn't have more than [-] million users, and it didn't have a big reputation. WeChat also competed with Michat products all the way, so it didn't stop."

"Yes, it's different this time. The update of Xiaochengshu's webpage clearly shows that it is going to fully enter communication and social networking. It's normal to want to clean up competitors."

"I can understand what you said, but this time, is it really going to force a company boss to flee the country again?"

"It's hard to say, I don't know if you have heard a word, Nanshan Pizza Hut, it's hard to deal with."

"The main reason is that WeChat and Xiaochengshu are both Apps, and there is no way to choose one or the other, so it is very likely that we have to use bad methods by force."

"Ugh……"

"..."

The tempo was much faster than Li Ze imagined, and the momentum was much bigger.

Quite an exaggeration.

There is a feeling of being out of control.

Hot words in search engines, hot posts in various forums, hot lists of Xiaocheng books, hot lists on Zhihu, and hot searches on Weibo are all related topics.

Weibo, which seemed to have a tacit understanding with Goose Factory, probably chose to follow the crowd under the leadership of Mr. Jia.

However, hot searches on negative topics on other social platforms can be regarded as an old Weibo tradition.

…………

Fourteen fourteen in the afternoon.

Rumors have been particularly painful since 3Q, and Ma Poli, who has been reflecting, came forward to preside over the top meeting.

The last time this kind of meeting was hosted was the last time.

Looking at everyone present, Ma Poli immediately made a decision: "Immediately reduce the impact of the incident."

"But..." Someone put forward an idea, "This time it is obviously the rhythm brought up by someone with a heart! Several active marketing companies have in-depth cooperation with Bolang."

A person next to him took up the conversation: "I looked through the history of Bolang's development. They pay more attention to legal issues than we do. No matter how close the cooperation is, Bolang will not be involved. The matter of 360 is not over yet."

The person also emphasized: "In addition, the student status of Bolang's founding shareholders is their greatest guarantee. It doesn't matter about conventional competition. It completely tramples on the rules. I think that is not something any commercial company can afford."

"This is the key!"

"..."

In the end, Ma Poli emphasized: "Compete normally."

Meetings are short in duration.

After the meeting, Ma Poli gave a soft comment: "Spicy."

A middle-aged man next to him took up the conversation and deeply agreed: "Yeah, old-fashioned and ruthless, I can't believe that they are just a group of students, and it is so simple that we have to cooperate."

Ma Poli sees it clearly: "In this era, it is easier for geniuses to succeed. Find the right opportunity to contact Bolang."

The middle-aged man nodded in agreement.

With the size of the goose factory, Bolang can really be wiped out in a matter of minutes under unconventional circumstances.

But now the goose factory will definitely not be able to move.

As the goose factory executives said, Wen Liang and the others are students at school, and this status is the greatest guarantee.

Even if it is urgent, there is no way to stage another 3Q.

Not to mention that the 3Q more than a year ago was a never-to-be-repeated event.

……

Soon, the goose factory fully reduced the impact of the incident.

And published a long statement through official channels, the minimum level of argumentation reflected between the lines is 99 points.

The general idea is:

We were wrong.

We are a company in the ordinary course of business.

We were wrong.

The relationship between us and Bolang is a competitive and cooperative relationship of friendship and mutual assistance.

We were wrong.

WeChat and Xiaochengshu are a win-win relationship that supports each other and grows together.

"..."

…………

In Bolang's general manager's office, Wen Liang was reading the long statement word by word, with a joyful smile on his eyebrows.

He looked up and saw that there was no one around the office, and thinking that everyone was busy now, he recruited secretary Wan An.

Wan An quickly stood in front of the desk as usual, waiting for Wen Liang's arrangement.

Wen Liang beckoned Wan An to sit down first, and asked leisurely, "Wan Mi, have you read the statement issued by the Goose Factory?"

"I see." Wan An answered truthfully after sitting down.

Wen Liang glanced at Wan An, then asked, "How do you feel?"

Wan An quickly deliberated on the wording and replied: "It can be seen that they are very angry, but they are unable to solve us directly, so they can only forcefully explain and divert the focus of attention on the Internet."

At this moment, Wan An didn't even have time to think about why Wen Liang would ask this question.

Then, Wan An saw Wen Liang shaking his index finger, and said, "No, I read it for a long time, and I only saw two words from this statement."

"Be soft."

Wan An suddenly understood that Wen Liang was actually sharing some kind of surprise emotion with her.

She felt her body trembling.

For a while, even breathing became tense.

Wen Liang didn't pay attention to the change of Wan An's demeanor at all, smacked his lips, and continued: "Take history as a mirror, and we will know the ups and downs. With this negative teaching material as a 'model' here, we must always keep in mind, don't leave such a domineering person in the development process. Unreasonable black history."

Wan An only had time to let out a heavy 'hmm'.

After saying these two sentences, Wen Liang felt comfortable.

After all, he can't say it directly, in fact, he doesn't have a clue in his heart, the certainty from Li Ze is faked, and now it has finally come true, he must live with his mouth for a while.

So, Wen Liang coughed twice, and cast a narrow glance at Wan An: "Okay, go get busy."

Wan An responded, and left the office with her head down and a little preoccupied.

She felt that her nervousness came at a particularly inappropriate time, which made Wen Liang, who wanted to share her emotions, annoyed.
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