return to bolang life

Chapter 209 Business deployment in all aspects

"Go to sea?"

Li Ze and Tang Pu showed suspicion and puzzlement on their faces.

The span of this development focus is much larger than they expected.

Li Ze also thought about this direction.

After all, WeChat launched an international version in April, which can be listed as a development focus, a possibility he hadn't thought about yet.

Direction and emphasis can have very different meanings.

Seeing this, Wen Liang explained: "There are many reasons."

"I have read the report submitted by Bolang Xiaocheng. In July, the development of Xiaochengshu has slowed down significantly, and the average daily new users are only 7. This shows that the past efforts have touched the current stage of the environment upper limit;
Unlike QQ, which has more than 10 billion registered users, Xiaochengshu is more inclined to the mobile terminal in development, and the penetration rate of smartphones is a process of slow growth. "

After talking about the first reason, Wen Liang picked up his teacup and continued calmly: "In addition, it is not conducive to the health of the industry to continue to let the main field of competition continue to revolve around social business at this stage."

"Considering that 4G networks have begun to be popularized in Europe and the United States, the speed of 3G network standards in most areas is not bad, which is suitable for Xiaochengshu to go overseas for differentiated development, and it can also gradually establish user habits in overseas regions earlier and occupy a place on social media. .”

After finishing speaking, Wen Liang blew the unreconciled tea leaves in the teacup, and slowly brewed the tea.

The last is the point of gentleness.

It is also the core factor of Wen Liang's determination to shift the focus of social business development to the overseas plan.

It was Wen Liangyou's decision when explaining his point of view to Old Li.

Later, Old Li also briefly mentioned this aspect.

A certain event in early 22, not only made Chinese people feel that they lived in such a peaceful country, but also made many people see the confrontation of public opinion on the Internet.

Saw all those monsters and ghosts coming out of deep Western influences.

Xiaochengshu has become the de facto highland of Chinese comprehensive social media platform after overwhelming Weibo products.

Moreover, at this stage, the development bottleneck has been touched, and opening up overseas markets can break the development bottleneck, and it can also explore the way for other businesses to go overseas.

Li Ze and Tang Pu were both familiar with Wen Liang's style, so they naturally caught the core of Wen Liang's explanation.

Thoughts turned in his mind, and Li Ze was the first to speak: "I have also thought about going overseas. They say that Xiaochengshu is the domestic version of Facebook, and there will be great pressure to go overseas with the existing product model. Can we temporarily avoid it? America, land in the English-speaking area first."

Wen Liang already had a template in mind: "It's right to avoid America for the time being, but differentiated development is needed. When celebrities entered the platform before, the video upload function was limitedly launched. I think the overseas version can focus on 15-second short video sharing."

"With our investment in algorithms, it should be relatively easy to attract and retain users and build user habits."

The development template refers to Tik Tok.

However, the short video business is really not a precedent for its family, and the video business has existed for a long time. From a technical point of view, its advantage is the algorithm.

Of course, strictly speaking, this is also a shortcut.

It's just that Wen Liang chose another route, first developing short video business overseas, and avoiding America, so as to ease the erosion of America's dominant network and social media advantages.

With an advantage, you can make money.

Wen Liang is greedy for Facebook's unusually lucrative advertising revenue.

After listening to Wen Liang's words, Li Ze went through his mind again: "Understood, I will coordinate the relevant landing affairs. The plan to go to sea should be directly listed under the name of the parent company Bolang."

"Of course." Wen Liang confirmed, "Try the water and take it step by step. We don't have the right to speak in foreign markets now, so we need to be more patient."

Li Ze wrote down one by one.

After that, it naturally mentioned the pan-entertainment plan relying on social business.

Both Li Ze and Tang Pu have some ideas.

Pan-entertainment is also inseparable from games. In this regard, Bolang can actually cross the river by touching the white goose. Its family has gone a long way in pan-entertainment.

The two have different ideas.

Wen Liang summed it up: "The core is built by ourselves, and there is no need to be stingy to improve the section through investment. The corporate development department cannot always be a decoration."

.........

That's it for the social business thing.

Progress in various areas was then mentioned, starting with infrastructure.

For Bolang, it is not on the way of building infrastructure or planning infrastructure.

It is foreseeable that this will continue until all aspects are deployed.

It was still Li Zexian who reported: "It is not easy to cut into the mobile phone supply chain. The company designs its own mobile phones. Although there are certain targeted recruitments and a small number of R&D employees to change their work content, there is a lack of technical chief engineers for various categories, such as industrial design and so on."

At this point, Li Ze paused, and continued: "The mobile phone is composed of screen, processing chip, baseband chip, battery, memory, motherboard and other large components;
I sorted it out deeply and found that not combining the best components is the best product;
We are developing self-developed systems and processing chips, and we are fully capable of selecting the most suitable components and integrating them into excellent products based on the main experience we want to provide to consumers;

For example, if you want to focus on the gaming experience now, you should give priority to hardware such as screens and sensors, and at the same time invest R&D resources in software, algorithms, machine learning, and computer vision, and then output adjustments. "

This is the advantage of having a foundation in science and engineering. At least you will understand the foundation, and you will not come here without opening your mouth, and you will not even be unable to speak basic technical support terms.

After explaining this, Li Ze said: "Before I didn't pay attention to the mobile phone industry, I thought Xiaosorghum was pretty good and developed rapidly. Once it was launched, it became a rush to buy;
Now it is no wonder that Apple can directly overturn an era. Some technologies have been polished internally for two or three years. Not only can they slowly squeeze toothpaste to ensure that there is always something new in each generation of products, but also ensure stability and leadership to the greatest extent;

With Apple's control over the supply chain system and software ecology, if it continues to develop, I think that as long as it is willing, it can block the area itself. "

Listening, Wen Liang showed a happy expression on his face.

He got up and walked out of the desk, drinking tea slowly with a teacup, without interrupting Li Ze.

It can be seen that Apple has such a strong control and possible influence, which shows that Li Ze's investigation is very in-depth.

Moreover, Li Ze's guess in the future really happened.

At that time, the whole world was a little dumbfounded, and many people in China understood that everything has national boundaries.

Li Ze went on to say: "Now we are five years behind Apple. It is an industry benchmark. We have to learn from it and catch up with it. This requires a lot of effort and the keenest sense of market development. !"

In the end, Li Ze concluded: "What can be learned from the Xiaosorghum model is supply chain integration and Internet sales thinking. Others are almost meaningless. It is okay at the moment, but it will become more difficult in the future. It does not mean that it cannot develop and grow, but that it has no core moat. "

The last passage reminded Wen Liang of a joke he had seen in his previous life.

[Apple: I have a chip with iOS, come on bro.

Manufacturers: Excuse me.

Samsung: I have a semiconductor manufacturing plant, and a screen plus memory, come on bro.

Manufacturers: Excuse me.

Juchang: I add HiSilicon to 5G, come on bro.

Manufacturers: Excuse me.

Moumi: My price is kind, I add Internet thinking, add cost-effectiveness, add futures, add non-stop rollovers, and blow supply chain parameters, and I can’t find any advantages in adding, come on, brother.

Manufacturers: All right, I’m here, little brother. 】

I don’t deny its contribution to China’s smartphones, nor does it deny that its Redmi series, which hasn’t been released yet, has always insisted on the 500-yuan flagship to give many people a choice, and it doesn’t deny that it has become the fastest in the world’s [-] Strong excellence.

But, as a joke said, everything else is okay except for mobile phones.

This means that Little Sorghum has never been able to find the core value that is most suitable for him now and in the future.

It is very comfortable to play cost-effective now. Later, OV's sub-brands used the same supply chain for large parts, and the price was 1 yuan lower, and they directly hit the wall.

Although strictly speaking there is no core point in MOV, but it is precisely because of this reason that everyone thinks about it anyway, so it's over!

Walking behind Li Ze who was sitting, Wen Liang patted his shoulders with both hands, and said with a smile: "Okay, the analysis is in place, and everything has been grasped to the core."

"You haven't said what you've done, though."

Li Ze, who was originally looking happy, felt his scalp tingle instantly: "Well, I thought I couldn't wait for the chief technical engineer, so I promoted the construction of the Yangcheng Storage Center. You should have seen the report documents..."

Wen Liang patted Li Ze on the shoulder again: "Knowing what is missing, why don't you want to discuss a plan with Lao Zhang and Lao Yin, and then urge the Human Resources Department to speed up the implementation?"

Li Ze didn't dare to refute the sentence, "Anyway, you just take a few days off and we can discuss together."

He knew all too well Mr. Wen's intention to let go.

I also know too well that I really didn't do it right.

He hurriedly said: "I will implement it today. Next time, next time I will be more proactive in discovering and solving problems."

Seeing this, Wen Liang laughed: "It's okay, if you don't take the initiative, I can find a solution."

Li Zenong raised his eyebrows: "You laughed so hard that I panicked."

Wen Liang waved his hand: "Impossible, how could it be."

He also said: "With regard to the deployment of the mobile phone business, we must also pay attention to the cooperative reserve of other key chips and key components related patents and technologies;
Relevant internal talent reserves, experimental and research-level cooperation reserves in colleges and universities;
Including research on general patents and technologies in various aspects such as baseband, we must be late to enter the game now, but we cannot do nothing just because it is too late. "

"Just like financing, we also have the confidence to take the initiative first, and then we can have a happy situation. Otherwise, at that time, Hillhouse and Sequoia alone managed a capital scale of more than 5000 billion funds, and Bolang became their plaything. ;
We are entering the market now and slowly researching. We should have the opportunity to master a small number of key patents, which is the confidence for us to discuss cooperation in the future. "

"We should also pay attention not to spread too much. What we have to do is to master key core technologies, empower and optimize the existing domestic industrial chain system, and promote the strength of the system to make us stand out."

Li Ze wrote down one by one again.

Later, Tang Pu also summarized the progress of the infrastructure: "Nansha data center group site has been negotiated almost, and will officially enter the construction stage no later than the beginning of next month. The design ideas refer to the industry template."

"The computer rooms ② and ③ have been put into use, and they can theoretically carry the existing networking services, but they are obviously stretched. Even if the computer rooms ④, ⑤, and ⑥ are put into use in the middle of next month, it will be the same, let alone the development of cloud services."

Hearing this, Wen Liang thought for a while: "It seems that they all involve core technical issues, so I have to invite Lao Yin and Bo Wen over."

.........

After a while, Sun Baoyin and Li Bowen came to the office.

First, we talked about the needs of technical chief engineers of different modules in the mobile phone business, and directly agreed on the talent recruitment plan.

Then Wen Liang took the initiative to mention the matter of cloud services: "I didn't clarify my point of view on the cloud business. The development of it is not to compete with others, but to save money."

"The company's business is developing rapidly, and the required server resources are increasing day by day, and a large part of it has to be allocated to internal research and development projects, which requires continuous investment in the construction of massive computer rooms;

After forming a certain scale, a small fluctuation of the company's business will idle a large amount of resources, which is a huge waste of cost, so it is necessary to develop cloud business, so that idle resources can create benefits and save costs. "

"This is also the reason why manufacturers such as Amazon and Ali have vigorously developed cloud business successively. The main users of this market are B-end (enterprises), so the core is not price, but stability."

After listening to Wen Liang's words, the four present all understood.

Tang Pu nodded again and again: "Understood, the point is not whether we have idle resources to develop cloud business now, but that we need to invest in R&D resources and possess technical strength."

Sun Baoyin answered from the side: "Is it better for us to confirm that this development project should be placed in the research and development of the group or in the Bolang laboratory?"

Wen Liang nodded happily.

Seeing this, Sun Baoyin and Li Bowen looked at each other and made a decision: "Let's put it in the Bolang Lab. We have learned that excellent and stable cloud services require research and even reconstruction of the underlying virtualization technology."

The research and development of the cloud business has also been finalized.

The department of Bolang Labs will form a team for research and development.
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(End of this chapter)