my crew is not human

Chapter 167 Marketing Planning
Early the next morning, Yisheng Brokerage Company.

Dou Lingling watched the video speechlessly.

She didn't expect that Li Xianyun would do such a thing last night.

Li Xianyun said: "How is it? Is there room for manipulation?"

Li Xianyun's purpose is very simple, which is to do artist marketing.

Speaking of which, if an artist wants to become famous these days, it is not only their works that they rely on.

Don't you see how many traffic stars, without good works, are still famous.

What does it rely on?
It is to be a person, do promotion, and do all kinds of marketing.

Li Xianyun hopes that Yisheng's agency can cultivate talents by itself. His company is responsible for helping artists produce works, but artist marketing needs Yisheng's agency to do it by itself.

And artist marketing itself is a university question.

The biggest problem in artist marketing lies in: touching people's hearts.

You have to use the simplest symbols to promote the artist.

For example the famous:
"I am a rich man!"

"Do you have that feel?"

"Just invite me to dinner."

It is a very simple and common sentence!

But this sentence must be representative, and it must be able to directly touch people's hearts, and even touch pain points.

Pain points are easy to find, people's hearts are easy to find.

Back and forth is what it is.

The real difficulty is: a word!

You can only sum it up in one sentence, absolutely not more.

Because if there are too many words, it will not be good for spreading.

Almost all buzzwords on the Internet are just one sentence.

Those words that are reasonable and useful, as long as they go on, will not be easy to spread.

Another point is that it cannot be reasoned with!
It must be the simplest vernacular, so that it is easy to understand and spread.Reasoning means that there are logical arguments, but plain speaking does not.Not only that, reasoning itself is to calm people down, and marketing is to mobilize the enthusiasm of the public.

Therefore, it is absolutely impossible to calm the people down, it must be sensational!

Who is a rational person chasing stars?
With so many requirements, this kind of marketing is actually very difficult.

You let Li Xianyun write a novel of 300 million words in half a year, no problem.

You let him spend half a year designing a sentence to ensure that it can be promoted, he has no such ability.

So the simpler the thing, the harder it is.

In fact, marketing companies do not succeed in marketing every time. They will make various plans and try them one by one. After confirming that a certain plan is feasible, they will spend a lot of money to promote it.

For Yisheng Brokerage, it is not a problem to spend money to push hard. The problem is that you have to find the right entry point, otherwise it is just a waste of money.

Li Xianyun is not good at this, he can't think of a way to promote artists with one sentence, but he is good at events!
Creating focus events can also achieve the same effect.

Like this time.

"Xiaoyu Yujian and the others are brave enough to fight against human traffickers. It is indeed a good point, but it is not enough." Dou Lingling shook her head.

Li Xianyun nodded: "Well, I also feel that something is missing."

It's too simple for a brave person to want to make Lin Xiaoyu and the others popular.

After all, there are quite a few incidents of being righteous and brave, and I haven't seen any of them become celebrities because of it.

Li Xianyun said: "But it's rare for a star to act bravely for a righteous cause."

"The premise is that they are stars." Dou Lingling replied.

This is the crux of the problem!
There has never been such a thing as a celebrity acting bravely in the face of righteousness, especially in Huaguo, especially fighting human traffickers, stopping crimes, and the level is still high.

The problem is that Lin Xiaoyu and the others are not stars yet.

Stars have a magnification effect, every bad thing you do will be magnified, and every good thing will also be magnified.

So if things like Lin Xiaoyu's fight with human traffickers happened to Han Xinyu, then Han Xinyu would instantly be a living Buddha in the world, save all living beings, love without bounds, and be the most holy in the world!

The police catch thieves all their lives, the undercover agents fight to the death, the firefighters come and go...but so what?
All of you combined are not as great as my idol!
He (she) is God, light, and everything!
It's a pity that Lin Xiaoyu and the others are not stars yet, they are famous, but it's not enough, which means that the magnifying halo on them is effective.There is no bonus for being brave, so that's it.

This happened back then.

When a foolish starlet went to the island country to play, he actually paid homage to the island shrine, but was picked up and banned afterwards.

But just like that, there are still fans washing the ground for him.

That's right, this fan is Li Xianyun's former reader.

She said: "I also went to pay homage, why didn't anyone scold me? It was simply because I was jealous of him!"

perfect theory.

Because I have also visited the shrine, but no one scolded me, so it is right for the celebrity to do so.

Li Xianyun bitterly said: You are not scolded, not because you are right, but because you are not famous and no one pays attention.

The other party retorted: But people around me know it, and no one blames me. We all support it in the group.

Li Xianyun sighed: Because you are all of the same type, as the saying goes, birds of a feather flock together and people are divided into groups, so you will be together and become good friends.

The other party’s response was to blacklist Li Xianyun, and proved with actions why no one scolded her for her behavior—everyone who scolded you and taught you was blocked by you, and the rest of the people around her supported you. Cover your ears and don't listen, of course you are always right!

So Lin Xiaoyu and the others, if used in the third line, can instantly achieve the second line, or even the first line.

But if it is used on an actor who is not well-known, it is very good to be able to raise a level.

"Where are the key promotions?" Li Xianyun asked.

Dou Lingling thought for a while, and said: "This is a real event. If you retweet it, it will make people doubt the authenticity, especially because your filming is too professional."

Uh……

Yes, real events do not require a professional degree.

The photos are too professional, but there are traces of fake.

Li Xianyun said: "The degree of professionalism can be adjusted later, as for the key promotion... What do you think?"

Dou Lingling replied: "I think this matter can be postponed, but not now."

"When?"

"When Chaoying goes online, [-] masterpieces will be launched in turn, with enough publicity and enough popularity, combined with this incident... If the marketing is to detonate, sometimes it must be released in a concentrated manner to create the highest level of hot spots in a short period of time. .”

Li Xianyun deeply believed that Dou Lingling was an expert in this field, since she made such a judgment, she was probably right.

"That's another year."

Dou Lingling smiled: "It's worth the wait. Besides, it can be released now, but there is no need to repost."

"Then it won't work?"

"Yes, it doesn't work right now, but it has a high degree of authenticity. You don't need to do publicity, just release it on the platform, and then dig out after Chaoying goes online... You know that old news can become news if it is hyped well."

Li Xianyun smiled: "Yes, that would be more believable."

There is no problem with the credibility of this matter, but everyone's overly professional and wonderful performance has reduced the authenticity.

After a year of precipitation, it erupts and the authenticity is proven correct, then all the excitement will be transformed into blind worship.

Lin Xiaoyu and Qin Yu's big fire is just around the corner, and by the way, they can also win Chaoying-this is a good thing for both.

"Very well, let's do this. Chaoying will launch in the middle of next year, and it is estimated that there will be some online in the second half of the year. It will be almost a year. During this period, you should also create more opportunities for them. It is best to have some people who meet their performance. Design, lay more foundations." Li Xianyun said.

"I will." Dou Lingling will definitely not miss this opportunity.Although it is not the main promotion this year, but the early preparations are done, the effect of next year's big explosion will be better.

Li Xianyun thought for a while and asked, "Do you think they can become the front line because of this?"

Dou Lingling shook her head: "The first line is difficult and needs too many blessings, but the first line is just a saying, as long as there is enough traffic, even if it is not the first line, you can charge the price of the first line."

According to Dou Lingling's judgment, during the fire, it can be temporarily second-tier, but if there is not enough support for works and traffic, it will fall back to third-tier in a short period of time, and then float back and forth in this range, depending on how the brokerage company operates.

But what is certain is that at least for this period of time, the four of them can bring in a lot of profits.

So traffic is king!
You, Li Xianyun, don't need to deny this, but the others still do.

Li Xianyun stood up: "Very well, I've left the video to you, and I'll leave the rest to you."

(End of this chapter)