my crew is not human

Chapter 200 Ghost Town Trial Opening

The first day of this year is February [-]rd in the Gregorian calendar.

On the first day of the new year, the ghost town opened for trial operation.

On the day of the soft opening, Jiang Zheng and Li Xianyun used their personal connections to get the fast platform, Huayou, and Lan Yuan to help with some publicity, and invited some heavyweights to come to the platform to make the scene justifiable. Li Xianyun also He was given the title of Outstanding Young Entrepreneur by the Ze County Government.

Big discount for the opening of the cinema, the original price of tickets is 58 yuan, tourists and crews get a [-]% discount during the Chinese New Year, and the crew introduced by the old ghost gets a [-]% discount on this basis, and even the ghost special effects are relatively [-]% off, everyone is happy With a smile on his face, he fully agreed to promote Li Xianyun, and directly inserted the advertisement in the episode, special thanks.

Li Xianyun, the sponsor, can be regarded as a sponsor once.

The news of the trial operation of the ghost town in Ze County spread quickly, and local residents came to visit one after another, first to see the scenic spots of the ghost town, and second to watch the filming of the film crew.

Although it is said that the business of the film and television base is not bad during the trial operation stage, the opening is always false and prosperous, and the opening is often lively, and the follow-up is deserted.

So the excitement for a while at the beginning can't explain any problems. Whether it is a mule or a horse depends on the performance later.

Not to mention that because it is a trial operation, the tickets are discounted, so you can't make a lot of money.

On the other hand, the decisive battle in Sky City is now online.

Not surprisingly, this masterpiece prepared by Huayou "carefully" failed in Waterloo.

People who have seen it are screaming and cursing, the only thing worthy of praise is the special effects.

The special effects of Yisheng Media had been widely circulated on the Internet before, but this time it finally appeared on the theater circuit, which can be regarded as officially gaining a wave of theater-level fame.

Another one who became popular is Jiang Lanwen.

In the film, she played the elder sister, a little villain who is not considered a villain. She didn't have many roles at first, but because of Li Xianyun's relationship, she added some scenes temporarily, and later added some more for her in order to balance. So when she got a part in the show, she was almost able to catch up with the third female.

And Jiang Lanwen did perform well, so she became popular and her popularity increased significantly, and she almost caught up with Qin Yu and the others.

Although Qin Yuyan, Bai Xiaoxian and the others are heroines, Internet universities and theaters are not at the same level after all.

This made Qin Yulin and the others complain and call to blame Li Xianyun for being biased.

Li Xianyun has to say that this is just a coincidence, don't worry, there will be your big dramas in the future, the Super British series, and the theaters in the future will have you.

Jiang Lanwen was overjoyed, and came over on the third day of the Lunar New Year to spend the rest of the holiday with Li Xianyun.

During this period of time, the ghost town gradually exposed its problems.

Mainly it's a matching issue.

The success of vertical stores has attracted a large number of low-level practitioners.

Such as group performances.

A large number of group performers from all over the country gather here. They are worthless, even humble and pitiful.

But if one day, a film and television base opens, but finds that there is no group performance nearby, you will immediately feel that group performance is very important.

Although the crew will not add money for this, they will give up this film and television base for this.

For this reason, Liu Yijiang, Jiang Zheng and the others also ran all over the crew, looking for group leaders everywhere.

The group leaders are also very smart. If you want me to go to a remote mountainous valley to recruit people for you, you have to pay extra.

It is absolutely impossible to give extra money, but convenience can be provided.

Free accommodation can be provided, and the mass performance living area transformed from a large number of containers can be regarded as unique.

In addition, there are subsidies. In the early period of time, a certain living allowance will be given every month.

But the base is not limited to group performances. A large number of supporting facilities, including art, setting, costumes and props are also required. The supporting services in this aspect of the Shudian Film and Television Base are the most complete. Not only is the service convenient, but it is also a major source of profit. .

Otherwise, what should the directors do if they have a new idea and have no resources?
Therefore, it is best for the studio to provide what a crew needs, and this is a lot of resource expenditure.

In the early days, there was no such financial support. The all-round and diversified film and television shooting center of the whole industry chain pursued by Guicheng actually lacked basic supporting services.

Because of this, even though Jiang Zheng, the old ghost, Liu Yijiang, and the others have worked hard and invested a lot in this area, they are still unable to meet the needs of multiple crews. In addition, the area of ​​the ghost town itself is now limited, so it has only received three for the time being. crew.

After the Spring Festival, the sea tide ebbs.

As expected, the ghost town was bustling at first, but as the year wore on, traffic began to drop off noticeably.

The average daily number of tourists in the ghost town dropped from [-] to [-] in a straight line.

The final 26-day total revenue was 310 million.

Among them, the number of tourists is more than 5, and the ticket revenue is 175 million.

The crew introduced by the old ghost came in on the third day of the Lunar New Year, and left after only 23 days of filming. They used seven venues. Because of the 800% discount, the total venue rental fee was only about 80 yuan, without using the service of ghost towns. That's right, it's brought by others.The special effects cost [-] million yuan, and the [-]% commission for the ghost town is [-] yuan. Fortunately, the setting is considered a ghost town, and it also costs [-] yuan.

The other two are small production crews brought in by the business department. They use less space and a short time. The combined venue rental fee is 20. The small production crew cannot afford special effects. Li Xianyun and the others sent a few ghost shots to attract business. , There is no charge, Fuhua Road and other services such as setting the scene can earn [-] yuan, and the total income is [-] yuan.

In addition, some other income, including billboards, parking lots, plantations, etc., is about 30 yuan.

The operating cost of the ghost town is about 260 million, of which only the salary expenditure reaches 200 million.

The reason for so many is mainly because the ghost town now has about 320 permanent employees alone - more daily workers than tourists.

The company itself has administrative, financial, legal, business, planning, marketing, personnel, publicity, technology and other departments.

Relevant technical personnel include a series of types of work such as hydropower, plumbing, engineering, masonry, carpentry, etc., involving all aspects.

Providing supporting services for the crew also requires related personnel, studio management, equipment leasing, commissioning and maintenance, service warehouse management, group performance organization, crew communication, business arrangement coordination and other related service personnel.

Finally, there are ticket sales, security and cleaning, and even an emergency center.

320 people is already the minimum configuration. If the enterprise wants to develop, these are indispensable. Even if it cannot play a role temporarily, at least the team must be established.

The profit in these 26 days was about 60, but then it was miserable.

If calculated based on the current average of 60 tourists per day, 80 tourists a month would be 120 yuan in ticket revenue. If there is no big crew to enter the theater, the revenue of [-] million yuan from the crew will be the best. Adding the surrounding area, it will cost a net in a month. Lost about [-] million.

Of course, they can also reduce expenses by reducing personnel and other methods, but this is obviously not a reasonable approach, and many staff cannot be reduced according to the passenger flow.

There are not many staff members in ordinary scenic spots, and it is not appropriate to reduce them.

Although after three months, the store charges can make up for the shortfall, but there are not enough tourists, and the store can't actually charge much money.

We must know that although the main source of customers of the movie city base is the crew and tourists, the core of value creation is still the merchants.

Without passenger flow, it is difficult to rent a shop.

Although ghost towns have special effects income, the bulk of special effects income is not here. Ghost towns only get [-]% of the income. In addition, small crews have low demand for special effects, so the income is also small, which is basically negligible in the early stage.

After all, the income must fall on the passenger flow.

And the passenger flow can't just rely on the surrounding area, how many people can there be in Jiangcheng?
It has to face the whole country, and there is no future for tourist attractions without inter-provincial tourists. In this regard, ghost towns need time to slowly promote them.

Everything was just as the old ghost judged, the crew's reaction was quick, but the passenger's reaction was much slower. Fame within the circle and outside the circle are two different concepts.

The ghost town is highly professional, and it is just around the corner to be awesome in the circle, but to get out of the circle?

Sorry, no matter how professional you are, it doesn't matter to me as a tourist?
Fortunately, the satisfaction of tourists has been high in the past half month. After all, real ghosts in holographic projections are indeed rare, so word of mouth is easy to establish.

It's just that things like word of mouth can collapse overnight, but it takes years or even decades to establish them.

So don't expect a large number of tourists to arrive in the short term.

For this reason, Li Xianyun and the others also held meetings to discuss.

The old ghost finished his work and joined in as a shareholder.

But some troubles really only know the troubles after doing it.

Even the old ghost slapped his head after being exposed to the messy things: Damn, I'm still naive.

Comrade Lao Changgui, a master in the film and television industry, the king of human beings, and a ghost of drama, all feel that he is naive and thinks things are simple, which shows how troublesome this series of follow-ups are.

But when you're done, you still have to grit your teeth and hold on.

Doing business is tedious, but it's actually quite simple.

The so-called simplicity is a principle: find problems and solve them.

As long as you find problems, solve them, do what others can't do, and become unique, your business will naturally be good.

How to solve it is the most important thing.

The primary problem now is to stabilize the merchants.

If the source of customers decreases, merchants will not be able to make money.

Although the ghost town does not charge rent fees from merchants at this stage, labor costs are also costs.

Merchants look at the scattered tourists with nothing to do in the ghost town every day, and they will inevitably be dissatisfied after a long time.

Especially after a day, some of them only did one or two hundred yuan of business, and instantly felt that there was no future here.

Merchants will not feel that they are incompetent in their operations, and that poor business must be a matter of the environment.

Although the environment is better, the business of the merchants may not be good, but at least there are reasons to find fault now.

So with the end of this year, Jiang Zheng's office also has businessmen coming over constantly, urging Jiang Zheng to hold some activities, and to hold more special offers to attract tourists.

Inside the office of the ghost town development company.

Li Xianyun and Jiang, who just got to work, were talking.

Jiang Mengmeng sat obediently by the side, holding a toy to play with the black bear ghost.

Jiang Zhengdao: "The Hualv side asked to sign a five-year rebate agreement. They said that our ghost town is not attractive, and tourists are not willing to come."

"Fart! I just want to lock in the bargaining chips while we are not famous. It's an old operation in the business world." Li Xianyun disdains.

Having been the boss for more than two years, Li Xianyun now understands these business routines very well.

It's not that the ghost town is unattractive, it's just that its reputation has not yet been opened.

Travel agencies have always been the backbone of scenic spots. In order to attract business, some small scenic spots will give travel agencies rebates, which is why some travel agencies can organize group tours at low prices.Of course, those popular attractions do not need to be given - not only do you not need to give rebates, you have to queue up to buy tickets.

The travel agencies that Jiang Zheng contacted asked for a long-term cooperation rebate agreement, which in itself showed that they were optimistic about this place.Now I just want to seize the opportunity to make a fortune, or wait for the ghost town to get up, and want to find the ghost town to get back?There are no doors.

But how could Li Xianyun and the others be willing to do it?

The result is that we can't agree.

At the beginning of the new scenic spots, it all depends on surrounding tourists, and a major source of tourists is travel agencies.

Without the support of travel agencies and the reduction of foreign tourists, it is difficult to increase passenger flow.

From this aspect, the loss of Ghost City is precisely because it has done so well!
Ironic isn't it?

But that's the reality.

If they didn't do well, Li Xianyun and the others might have agreed to rebate, but because they did well, they naturally wouldn't accept it easily, and it was doomed to difficulties in the initial stage.

"The problem is that it is quite troublesome at this stage, mainly merchants." Jiang Zhengdao.

Li Xianyun said unhappily: "It is rent-free at this stage, and they made a lot of money in the first month. Now they are not happy with a little less?"

Jiang Zheng shook his head: "Businessmen won't settle accounts with you like this. If they make a profit, it's their ability, and if they lose, it's our incompetence. It's nothing, each has its own position, and we can't say who is wrong. If we were one of the merchants, we would be the same as them idea."

"What do they want now?"

"Discounts, promotions, publicity, even free, product price increases, what else can there be?" Jiang Zheng also laughed.

Although the entry of film crews can also bring benefits to merchants, film crews are different from tourists.

For example, there are many merchants in scenic spots that sell souvenirs, and the images of some special ghosts in ghost towns are copyrighted, and only merchants in ghost towns are eligible to sell them.But the people in the production team will not buy these things. They are here to make money, not for fun.

Therefore, the crew's consumption is basically limited to food and lodging, and they basically don't touch souvenirs.

Tourists are different. Tourists come to play, and they come to consume. With a wide range of consumption directions and a large number of target groups, merchants can make profits.

So at this stage, due to enough film crews and insufficient tourists, the result is that the business of small food merchants is okay, but that of souvenir merchants is miserable.

Recently, the most complaints received by the ghost town business department are from this type of merchants.

Of course, those merchants who make money may not be satisfied. What they hate is that the ghost town does not allow them to increase the price of their products.

There must be regulations in such a huge ghost town, and it is necessary for merchants not to sell at high prices and slaughter customers at will.

But running a business without foot traffic is a nightmare for many.

Those who don't make money want to make money, and those who make money want to make more money.

Because of this, each merchant has its own needs.

Not only that, even the travel agency is the same - the travel agency also has various groups, the most typical of which is the low-cost group.

What do low-priced groups rely on for food?
Isn't it just sales rebates?
Therefore, the travel agency proposes not only ticket rebates, but also product sales rebates. The latter has higher requirements-45 ticket rebates and [-] product sales rebates.

This means that the store does not sell fake products, and it is impossible to pay such a high rebate.

It is impossible for any enterprise with aspirations and ambitions to accept such conditions.

Li Xianyun snorted coldly: "Why do they ask us to do something?"

Jiang Zheng smiled and said: "No reason. Your novel readers will teach you how to write. Your movie audience will teach you how to make movies. Your merchants can also teach you how to make a film and television base. Whether it is right or not is not important. , the important thing is that if you have interests, you have the right to make demands. You don’t have to listen, but the business has to improve. We can afford it, but merchants are unwilling to wait.”

"Fuck!" Li Xianyun cursed severely.

At this moment, there was a knock on the door, followed by Su Haili's voice: "Boss."

With a wave of Li Xianyun's hand, Jiang Mengmeng and the black fur monster disappeared: "Come in."

Su Haili pushed the door open and walked in: "Lanyuan Group's phone number, they want to talk to you about something."

"what?"

"Phase II project and shareholding agreement."

(End of this chapter)