my crew is not human

Chapter 276 Sunk Costs
the night after tomorrow.

At the entrance of Xiangze Hotel, Li Xianyun saw Chu Xiya, and there were actually two people beside her, probably from her company.

Li Xianyun had expected it a long time ago, shook Chu Xiya's hand, and said: "You didn't tell me to bring friends here, the table I booked at the Japanese grocery store, the place is a bit small."

Chu Xiya hurriedly said: "How dare I ask you to spend money, they don't care, or..."

She turned around: "Go to another table first."

Li Xianyun turned around and went up to the second floor.

There is no door in the small room, only curtains block it.

Li Xianyun sat opposite Chu Xiya, ordered a few dishes casually, and handed the menu to the waiter: "I ordered some sake."

Chu Xiya was a little embarrassed: "I can't drink much."

"I'm not asking if you can drink, I'm just telling you to drink this." Li Xianyun said casually.

Chu Xiya was slightly taken aback: "You..."

"You want to say that my attitude has changed?" Li Xianyun chuckled lightly: "It's not surprising. When Li Lianjie was developing in Hollywood, at first he was begging for roles everywhere and no one was paying attention. Once he was at someone else's door, and the boss of that film industry Let him wait at the door for a full four hours. Then he became angry, and the same film industry boss waited at his door for four hours. This circle is very realistic, and you will be respected if you are capable. No, Huang Bo Have you said it? Before you became famous, you were full of intrigues. After you became famous, you were surrounded by good people. I gave you a chance, but you didn’t grasp it. This is the second time, you have to give me new reasons to arouse my enthusiasm. "

Chu Xiya took a deep breath.

She said seriously: "I think there is a possibility of cooperation between our Internet celebrity agency and your film and television company... We can cooperate to cultivate artists."

"reason."

"The sunk costs are different." Chu Xiya replied.

Hearing this, Li Xianyun's mouth finally curled into a smile.

The girl finally found a spot.

There is one difference between short video platforms and artist cultivation, which is sunk costs.

The sunk cost of an artist is borne by the film and television company.

For example, if a film and television company wants to cultivate artists, it may only produce one artist out of a hundred. This is especially true for trainee girl groups. If one is finally produced, it is a cash cow.But because other artists didn't make it to the top, the part of the training cost that didn't make it was lost.

This is the sunk cost.

And what should the company do to make money?The part of the loss has to be made up from the artists who make money.

This is also the core reason why artists and film and television companies often have huge differences-for companies, I have finally cultivated you like you, and all the previous loss costs will naturally be made up for by you.But for artists, they will feel wronged. Why should I share the cost of other people with the company?It's not fair!
But short videos are different.

Because the vast majority of short videos are independently produced, if they are not up, they are not up, and the cost is their own responsibility.

This is like the author of an online article. When the great god becomes popular, it is accompanied by the blood and tears of countless writers on the street.However, the main cost of the author who hit the street is borne by the author himself, not by the website. The website will lose at most an attendance award, and the loss is limited.

The same is true for companies that create Internet celebrities. Although they also need to cultivate artists and bear sunk costs, short video production costs are low, and they have rich experience. If they find something wrong, they can replace it immediately.

Compared with the cost of training newcomers in the film and television industry, it is much lower.

This is also what Li Xianyun values ​​most.

In his opinion, short videos are actually a good basic channel for cultivating artists.

In the past, people were cultivated first and then became famous, so the sunk cost was high.

But short videos can be reversed.

Become famous first, cultivate later!
It's like going to bed first, then falling in love.

At the beginning Li Xianyun mentioned this suggestion to Dou Lingling, but Dou Lingling objected.

It can't be said that she has no vision, but everyone's butt is different.

Dou Lingling's Yisheng Brokerage Company does not focus on cultivating artists. It basically relies on Yisheng Media. If she can't stand running away, she can still earn liquidated damages.

A small agency trains artists?impossible!

This is why Dou Lingling is not interested.

But Li Xianyun, who has a strong desire for control, is keen to create stars rather than consume them, so for "cultivation", oh no, the interest in cultivating is far greater than earning profits by serving big stars.

This is the fundamental difference between the two.

And there have been many examples of this kind of thing before Li Xianyun traveled.

For example, in Shudian, some actors take on the show when they have a play, and take short videos when they don’t have a play, shoot promotional videos, and do live broadcasts to bring goods.

Everyone wants to eat, so find a way.

There are a bunch of artist brokers in the store, all of them are outstanding.Some investors are just looking for MM, if the investment is in place, the girl is in place, and you will serve you obediently.

For artists, what they want is opportunity; for investors, ha, at least this one will not lose money.

This is what you call hello, hello everyone, so there are some things that are not made by the producer, some people just take the initiative to ask you to take the money - Li Cheng is a typical example.

In short, as long as the relationship is in place, everything is easy to talk about.

As for the current stage, live streaming has just emerged and has not yet flourished. Artists are still pursuing the film and television itself, and few are willing to shoot short videos.

At this moment, Li Xianyun said: "Actually, many film and television companies have had this kind of idea, but do you know why so few actually do it?"

This time Chu Xiya was prepared: "There are many reasons. The first is that the original industry can already make money, so there is no need to take the risk of transformation. Therefore, most of the transformation is that this industry can't afford to eat. There are many Internet celebrity companies now. They were transferred from the original small film and television companies, and some of them have achieved success. The second is that Internet celebrities are short-lived and easy to cultivate, but they also wither quickly. The third is that it is difficult to monetize. goods, but there are only a few who can really make it by bringing goods, and the number is even less than that of famous artists. In the end, I think the most essential problem is that they look down on Internet celebrities!"

Li Xianyun hummed: "It's interesting. Then how do you think it should be solved?"

Chu Xiya said: "Garbage companies don't mention it, the cost of cultivating artists for excellent film and television companies is too high. The main costs of artists are marketing, planning, brokerage, training, etc., but all these efforts do not necessarily mean that there will be corresponding returns. The problem with Internet celebrities is that becoming famous is easy and withering quickly. If we can cooperate and choose famous ones to be cultivated first, the success rate will be greatly improved, and the life cycle of artists will also be greatly improved. In addition, there are film and television companies that have the problem of realizing Internet celebrities. It can also be solved. And the technology of film and television companies can also greatly improve the quality of short videos. This has been proved by many companies.”

"Well, but there are no blockbusters." Li Xianyun said.

Many film and television companies have successfully transformed into short videos.

But it can be said that there is no one at this stage.

why?
Because they are still using the past ideas to make short videos.

Film and television thinking restricts them, and they are not suitable for the rhythm of short videos. In fact, there is a big difference between the two in content mode.

This is why Li Xianyun values ​​Chu Xiya's content team.

Chu Xiya was visibly excited: "If you are willing to invest, I know where there are excellent short video producers, I can recruit them, and you provide artists and monetization channels, this is the best way to cooperate. Yours Not everyone in the brokerage company can take care of them, but if you come to me, you will have new opportunities."

"But have you ever thought about their unwillingness to come?" Li Xianyun asked back.

Chu Xiya smiled wryly.

How could she not know?
Why do Internet celebrity companies rarely have real outstanding artists?The reason is that they do not have the channels of film and television companies.

The best boys and girls in the country are all staying in major film and television academies.Every year, there are a large number of scouts at the entrance of the Film and Television Academy to distribute business cards there, but any good seedlings are directly snatched away by major companies.

This has even formed an industrial chain, and there are people who specialize in this.

Li Xianyun's Yisheng Media has cooperated with such a company, and Dou Lingling's brokerage company even has one. There was an interesting incident where two talent scouts fought for a seedling they both liked, and found out in the end, fuck, You belong to Yisheng's agency, and I belong to Yisheng Media, a family.

Under such circumstances, who would the students of the School of Film and Television choose when faced with business cards from major film and television companies, and business cards from short video internet celebrity companies?

No need to think about the answer.

Because of this, unless those Internet celebrity companies are big companies, if they want to find good seedlings, they don't even need to go to the film and television academy. If there are good ones there, they will be picked away. Look for.

Resources are completely unequal.

It can be said that the trashiest artists under Dou Lingling's company are all of higher quality than the most famous internet celebrities of Chu Xiya's company.

That's it, it's not uncommon for people to come here-unless you can guarantee that I will become the fallen queen of goods.

At this stage, the delivery queen is still in the development stage, so there is no room for reverie.So the attitude of an artist alone can embarrass Chu Xiya to death.

And this, she just learned not long ago.

(End of this chapter)