my crew is not human

Chapter 281
Yisheng Media Office.

Chu Xiya sat in front of Li Xianyun, trying to show the demeanor of a strong woman.

Talking eloquently: "The initial investment is 2000 million, accounting for 70.00% of the shares. The target is two Internet celebrities with over [-] million fans..."

Li Xianyun stopped her: "I won't use the pure number of fans as the target of betting."

Chu Xiya hurriedly said: "All are real fans!"

Li Xianyun shook his head: "Internet celebrities of different nature have different value of fans. Let me put it this way, have you read online novels? In online novels, one out of every three readers who write military articles may be Paying readers. But for those who write fantasy novels, there may be only one paying reader in every [-] readers. Different audiences have different spending power and willingness. Pure fan growth and monetization ability are not the same concept.”

"But with Yisheng Media's ability to monetize..."

"Does Dongli still rely on Yisheng Media to complete the VAM contract?" Li Xianyun asked back.

Chu Xiya was immediately speechless.

She murmured: "So you mean the actual revenue as the standard? Or net profit?"

"No." Li Xianyun shook his head: "If I want to invest in Dongli, my request will be that Dongli will not make a profit within three years. I need you to become a company with strong short video production capabilities and focus on network influence. promote!"

"But there must always be a quantitative standard." Chu Xiya was helpless.

Isn’t the quantitative standard for increasing online influence the number of fans?
"The influence of the work, the industry ranking in the vertical field." Li Xianyun said directly: "Dongli and Yisheng Media cooperate, the first thing to determine is the direction. You have two main development directions in the future, one is the direction of the entertainment industry, including Entertainment interviews, entertainment gossip news, behind-the-scenes footage of film and television production, professional film reviews, etc. This aspect is content-based. With Yisheng Media to provide you with information, and Ghost City to provide you with convenience, you will get first-hand information in the entertainment industry. I want you to create all relevant content in a category and be the number one in that category."

Chu Xiya understood.

Yes, Yisheng Media's investment in Dongli should serve Yisheng Media itself.

To put it bluntly, Li Xianyun wanted to take this opportunity to gain the right to speak about entertainment reports on major short video platforms.

Nowadays, many big platforms have their own so-and-so accounts, which are specially used to attract all kinds of freelance writers and videos. Companies that do mcn don't rely on just one short video platform for their livelihood.

This also makes the influence of network communication more and more important.

Many announcements today are taking this path.

And once a movie is produced, if Dongli can be the first in the industry in all these aspects, from celebrity interviews, gossip news, behind-the-scenes tidbits, to film and television reviews after it goes online, it means that the right to speak will be improved.

It can be said that with this, Li Xianyun himself solved the problem of "publicity" in the publicity and distribution. In the future, some publicity and distribution can be done directly through Dongli Media, and some of the publicity and distribution will be discussed with other publicity and distribution companies. conditions are convenient.

With this, how could Li Xianyun care about that profit?
Chu Xiya nodded: "This is no problem. Then?"

"The second direction is artist cultivation. The number of fans can be used as a reference for this part, but what I want is not one or two super Internet celebrities, but a group of pretty good Internet celebrities."

Li Xianyun never needed a superstar, nor did he need a super internet celebrity.

What he wants is always the team.

A star-making team that can steadily produce high-quality content.

One or two super Internet celebrities will only bring about an explosion in the net celebrity's social status, which will be beneficial in the short term, but it is of little significance to the company.

A great team can train many people.

Moreover, the artists of Yisheng Media can also obtain the greatest opportunities.

Li Xianyun can find suitable points for cultivation based on their popularity on the Internet and the reasons for their popularity - the cost of trial and error is greatly reduced.

The most important thing is that such people are not super Internet celebrities. If they want to go further in the future, they still need to rely on Yisheng Media, and Li Xianyun can firmly control it.

Give you twenty people, and you will cultivate an Internet celebrity with tens of millions of fans for me?

Do not!
I want you to cultivate at least ten of these twenty people into Internet celebrities with more than one million fans.

This is the test of the ability of the company and the team in all aspects.

From one million to tens of millions, Yisheng Media will do it.

Of course, it is impossible for Li Xianyun to say that Internet celebrities with tens of millions of fans are not needed, but going from zero to one million is like looking for a business model. With a successful path, it is not that difficult to go from one million to ten million.

It's also impossible for Chu Xiya and the others to not cultivate Internet celebrities who can reach tens of millions just because the boss didn't mention this condition - if this is the case, the artists themselves will have to come back and complain.

So Li Xianyun only needs to grasp the most core points, but in fact this requirement is more difficult than cultivating a million fans.

For Li Xianyun's request, Chu Xiya was very embarrassed: "Boss Li, if you do this, all the core of the company will be in your hands."

Li Xianyun smiled: "People who have no money, the first thing to think about is making money. If you make money, then think about how to seize power."

have to.

One sentence choked to death.

Chu Xiya thought about the rationale, and finally nodded: "I personally can accept it."

Three days later, Li Xianyun finally reached an agreement with Dongli.

Li Xianyun personally contributed 3000 million yuan to invest in Dongli Media, accounting for 80.00% of the shares.

The founders of Dongliyuan, Chu Xiya, Wei Hao, and Wu Rui own 13.00% of the shares.

In addition, the ghost town will provide them with an office space free of charge, no need to pay rent, and no need to buy tickets to enter and exit the ghost town.

Apart from using this investment money to purchase equipment, Dongli Company mainly used it to poach people.

Dig the screenwriter!
Short video screenwriters are very different from film and television screenwriters. Film and television screenwriters disdain to do this, but if you really ask them to do it, it may not be a good job.

Jianghu is a matter of Jianghu, Chu Xiya has long taken a fancy to the outstanding screenwriters of some other Internet celebrity companies, so just poach them directly.

As for professional talents such as photographers and entertainers, they are produced by Yi Sheng Media. They still belong to Yi Sheng, and Dong Li is responsible for training them—so that they will not have any objections, that is, they are only seconded.For Li Xianyun, it is equivalent to directly controlling part of Dongli's human resources.

And Dongli Company's technical standards can be greatly improved.

In some respects, this is more meaningful than equity control. After all, it is impossible for many details to be involved in the board of directors' decision-making.

Dongli is responsible for copywriting, live broadcast, internal management, administration, marketing planning and related monetization business.

At the same time, Chu Xiya and the others also signed a phased game. Every time a phased goal is reached, Li Xianyun will increase the capital by 1000 million and give the management a [-]% equity reward.

There are a total of seven stages of goals. If they are all achieved, an additional 3.6 shares will be awarded. Li Xianyun's total investment is 30.00 million, while Chu Xiya and the others can own [-]% of the shares, which is exactly more than one-third.

However, these stages are not easy. Li Xianyun requires at least one vertical ranking and relevant hard data in each stage. At the same time, he must cultivate five million-level fans and have relevant hard data.

In other words, if all the 35 million is invested, Dongli Media must reach at least seven leading positions in the short video field, [-] Internet celebrities with millions of fans, and related revenue data.

And Internet celebrities must be cultivated by themselves, rather than poaching people by spending money.

If this is achieved, then Dongli Media will be a big player in the short video field.

For this reason, Chu Xiya and the others planned many directions.

These include the ghost town interview account, which focuses on ghost towns. This field is their unique advantage. Others do not have this condition to work in ghost towns. At the same time, they also promote ghost towns. The first stage of betting can be completed.

Entertainment interviews, this is also the advantage of Yisheng Media. More and more crews have settled in the ghost town, and the stars are also gradually increasing. Under the banner of the ghost town, things will be much more convenient, but it does not have an absolute advantage.

Behind-the-scenes tidbits, this is actually similar to entertainment interviews, and has advantages, but other film and television bases also have companies in this area, so there is no guarantee.

For professional film critics, the competition in this area is fierce, but you don’t have much to earn. It’s a hard bone that must be conquered.

Creative special effects videos, using the special effects of ghost towns to make some creative short videos.

As for gossip news, it's easy to offend people. Many behind-the-scenes gossip news people don't even dare to show their faces, so although Chu Xiya knows how to do it, she doesn't plan to reach the top.

She really wanted to be opportunistic, but how could Li Xianyun let her play like this?
He does not object to these directions, but it is relatively simple to rank the first in the directions you selected, especially the interview with ghost towns. It is too much for you to classify ghost towns as a separate field!

So with a swipe of the pen, hard data indicators were added.

For example, it must be the first in the same area, not the so-called ghost town. Even so, the latter is much simpler. Although the vertical store is awesome, there is almost no interview cooperation in this area, and what they do is not outstanding. Basically no one cares.In addition, ghost town interviews must have more than 500 million fans, short video likes and comments are also required, and all must be real data. It is not impossible for you to buy fans to gain popularity. Report here, reconcile there. time to deduct.

The special effects video must have more than 4000 million fans: Lao Tzu’s special effects are so expensive, you can use them casually?
The most famous special effects performer on a certain music platform, such as the black face, has tens of millions of fans, and it takes ten days and a half months to produce one.

I will also give you once every half a month, 30 seconds each time, you come up with ideas, artists can use them freely, this is not enough to reach 4000 million fans, get out as soon as possible!
In addition, there are a bunch of other incidental conditions. For example, the ghost town interview cannot be the first completion indicator. The creativity of special effects needs to highlight creativity rather than special effects. In addition to the entertainment field, other fields must also have related actions. related requirements.

Seeing all kinds of conditions, Chu Xiya and the others also gritted their teeth: Fight!
It is unreasonable not to accept three four million bets for one hundred million.

(End of this chapter)