my crew is not human

Chapter 322 Fantasy Ghost Town

"At present, the scenic spot has not been fully completed. With a small crew, 2 tourists a day is the limit. But after the development of the remaining part is completed, the number of tourists that can be received will further increase. Preliminary calculations will start next year. The average number of tourists can reach more than 6000.”

On the streets of the ghost town, Jiang Zheng and Li Xianyun walked side by side, and were telling Li Xianyun about the current situation.

Tourist attractions have their own upper limit of reception. In order to avoid the trouble caused by overcrowding and ensure the experience of tourists, Li Xianyun also asked that the number of tourists should be controlled, otherwise it will be a big trouble if there is a disturbance.

Different scenic spots have different upper limit of reception, and it is not linked to the area of ​​the scenic spot.

For example, the Ming Palace in the capital has an area of ​​72 square meters and thousands of acres of land, including a construction area of ​​15 square meters. It receives more than 4 tourists per day, and 6 tourists at its peak. Tickets are not sold if there are too many.

However, Jiuzhaigou Scenic Area, whose area is [-] times that of the Ming Palace, currently receives a maximum of [-] tourists per day. After this number, basically no tickets are sold.

Because it has a large natural area, it is inconvenient to receive a large number of tourists.

At that time, Jiuzhaigou even had an accident due to overcrowding of tourists, so the [-] cap was locked later.

The vertical store has an area of ​​30 square kilometers, 1700 mu of land, and an annual reception capacity of about 5000 million people, with an average daily reception of about 20 people. However, the actual peak passenger flow should reach more than [-].

The area of ​​the ghost town is only one-tenth of the vertical store, but five times that of the Ming Palace. For the needs of the crew, there is also a large building area, so the old ghost predicted that the peak number of people would be around 3, which is less than that of the Ming Palace.

However, after getting the 4 mu of land from Lan Yuan, Li Xianyun and the others planned more empty venues outside the commercial area, so the peak reception can reach about [-] people—provided that there are not so many crews.

Taking Shudian as the standard, a ghost town with an area of ​​one-tenth of the area can reach [-] daily tourists, which is no less than that of Shudian, so it can be said that ghost towns have officially risen now.

At this moment, Jiang Zheng continued: "Now the development of the ghost town attractions is complete, and most of the studios and the ancient costume fairy tale area are completed, leaving only the commercial area. It is mainly used for cash and can share the passenger flow. Although the natural scenic spots are not so attractive, they are also there. I have been sharing passenger flow. In the current situation, there is not much room for improvement in passenger flow, but there is still a lot of room for improvement in terms of monetization. Does Lan Yuan mean to increase the price of tickets?"

Li Xianyun shook his head: "It's not easy."

The ticket for the vertical store is about 480 yuan a piece, calculated according to the area, which is almost exactly one yuan per [-] mu of land.

The 4500 mu of land in the ghost town has not yet been fully developed, and there is no division of areas for the time being. They are all priced at the same rate, so the price is still the previous 128 yuan, which is already more expensive than the vertical store in terms of unit area.

But it's different when you count on investment.

Not counting the commercial area, the cost per unit area of ​​the ghost town is three times that of the vertical store. Based on this calculation, it is reasonable to pay 200 yuan for a ticket after the full completion.

At the beginning of the second phase of Ghost City, the price has already been raised once, and too frequent price increases will also lead to a decline in word of mouth.

Due to the ongoing construction, it is inevitable that it will be noisy, and some services are not perfect. While admiring the high technology here, tourists are often dissatisfied with the insufficient supporting facilities.

Therefore, the second price increase is just shouting, and it is not good to start immediately.

In addition, the word-of-mouth reputation of tourist attractions takes time to accumulate. Places like Shudian are all accumulated over the years. Ghost towns are new, and it is certainly not possible to set too high a price in the early days.

As a non-listed company, Li Xianyun doesn't need to consider the stock price. What he cares more about is the satisfaction of tourists—everyone is smart, and everyone can calculate the cost performance.

Li Xianyun's requirement for the ghost town is to be like a vertical store, regardless of the off-season or peak season, it can always maintain enough passenger flow, and have a good reputation, and get more cash through the shops, and this requires a good reputation as a support.

Also take Shudian as an example, with 1700 million annual tourists and 480 tickets, ticket revenue is 82 billion a year. Of course, because there is a difference between a ticket and a single ticket, a single ticket is usually one or two hundred for a scenic spot, so it is definitely true. There is a difference, not sure.

The actual annual revenue of vertical stores is 200 billion.

Where did the extra 120 billion come from?
It is supporting services and commercial realization.

The awesome tourist attractions can only account for one-third of the ticket revenue.

According to statistics from previous years, for places like Disneyland and Universal Studios, the ticket price is 418 yuan, but the average consumption of tourists has reached 3300 yuan.

In other words, the actual consumption of tourists is about 8 times that of tickets, and half of the total consumption belongs to the scenic spots!

Among them, there are a lot of peripheral consumption.

Of course, different attractions are not the same.

Overall, the number of tourists is the most critical!
Therefore, Li Xianyun's plan is that if the other income is twice the ticket income, it is not worthwhile to reduce the number of tourists for the ticket price.

After thinking about it for a moment, he said, "The number of ticket price increases should not be too frequent. Don't worry, it will be in place once the overall construction is completed. As long as the price can be maintained at an average of [-] per day after the price increase, then the ghost town will be fine."

"Well, I see no problem." Jiang Zheng nodded.

In terms of cost performance, the ghost town with a ticket price of 200 is much more interesting than the Phoenix City with a ticket price of [-] or [-].

But there is no way, it is an old brand.

The most important thing now is to stabilize the passenger flow. Only with passenger flow can the supporting revenue be doubled.

The supporting package does not need to consider the ticket price, and only the number of tourists and crews determine the supporting income.

After the completion of the fourth phase, the upper limit of tourists will be doubled, and the ticket price will rise. Without a commercial area, it can almost reach 15 to 20 billion in revenue-the commercial area mainly relies on rent collection.

If calculated according to the investment ratio, it is still a little worse than the vertical store.

This is also impossible.

The established tourist attractions are bound to have an inherent advantage. If the chasers want to rise, they must pay more costs and provide better services.

And small film and television centers cannot take advantage of the combination of ticket price and number of people, which is a natural disadvantage.

Of course, the specific pricing still requires the marketing department to make a judgment after collecting enough information, and the boss cannot make a decision with a slap on the head.

In short, business operations are calculated from different angles, and the results are completely different. Although they are all film and television centers, it is still difficult for ghost towns to catch up with vertical stores in general.

This can only be figured out later.

At this moment Jiang Zhengdao: "By the way, if it is based on this fare, then I suggest that the natural area should not be rebuilt. There is a small building area and a large capacity for tourists. Although the scenery is not high, it is also a very good place. Buffer point. In addition, those growers are also very worried... Their loquats are selling well this year. The county magistrate Wang has approached me several times, which means that I should do my part to be rich and give the local people some opportunities. We can’t make money Just cross the river and demolish the bridge. Besides, if the agricultural land is changed to commercial land, the procedures will be troublesome.”

Li Xianyun folded his hands behind his back, nodded and said: "Well, there are still scenes in the natural area, and it's really not easy to have some gods and ghosts near the lake. Some children are not used to this, so maybe they think boating is more interesting than this. It can be considered, but the conditions still have to be mentioned, or you can leave the lake area to us. Recently, there are always people who secretly come here by themselves by boat. Fuck! Take control over there, get some boats, water scenes, and boat scenes are also needed. With octopus ghosts and them around, it’s not a big problem to make some wind and waves for sea scenes.”

"This is fine. There is no room for development on the land in Ze County. You can ask for it on the water, as long as you pay attention to environmental protection." Jiang Zheng agreed.

"Leave it to us, they don't need to pay for it."

The area of ​​Zehu Lake is not large, but as long as it can handle the wind and waves, it is indeed possible to play a game of turbulent waves.

In the past, only the wharf on the side of the scenic spot belonged to them. Now the county hopes that they can make more contributions to the local area. No problem, then let’s take down the lake area by the way. For the local government, it saves environmental protection costs and also can generate further income.

The two were discussing, and unknowingly walked to the natural area.

On a piece of green grass, a big tent is being erected, and the big horn is shouting loudly.

A little girl was handing out leaflets.

Seeing Li Xianyun suddenly, he shouted excitedly: "Chairman Li!"

He ran over in a flash.

Li Xianyun thought for a while, then suddenly remembered: "Lin Miaomiao?"

"Miaomiao!" Lin Miaomiao shouted dissatisfied, "My name is Lin Miaomiao!!!"

(End of this chapter)