my crew is not human

Chapter 735 Luxury Figure

A few days after Li Xianyun came back, Han Xinyu also came back.

Waving the check, Han Xinyu bought a large stake in four animation companies and a game in one go, and at the same time established a new holding company, Spark Company.

The equity of Qingyun Company that cooperates with the five major platforms, the equity of these five companies that it bought, and the new company that is about to cooperate with Jasmine, the equity of a total of seven companies are all placed under the banner of Spark Company.

The unified characteristic of these companies is that they focus on investment. As long as each company matches the main goal of Yisheng Group strategically, the others can be freely developed.To put it bluntly, the companies under this enterprise are almost the same as those acquired by Ali before—the strategic goal is to serve the head office.

But Li Xianyun will not be as blood-sucking as Ali. After all, there are so many shareholders there. If you ignore their interests, they will not do things well.

Because Xinghuo is mainly investment-oriented, it only needs to do a good job in post-investment services and grasp the strategic goals. Therefore, Wei Mingxia is still in charge and operates independently. Its core strategic goal is to create a strong copyright as much as possible—all based on market share rate rather than profitability.

After completing this matter, Li Xianyun once again set his sights on the development of the figure platform.

There are two kinds of products in essence for the figure direct purchase platform to make products.

One is that the platform itself is a product, and the layout, operation, and promotion of the platform are all part of the product.

The second is the shelves on the platform, which are also products.

Sufficient copyright sources actually solve the problem of terminal shelves. The platform itself is a product, and the problem has not been solved-no matter how good your product is, a few users are useless.

Of course, a strong shelf itself can support the platform, and blockbuster products are only sold on this platform, which can indeed attract traffic, but compared with the appetite for expanding and monopolizing the market, blockbuster products alone are still not enough.

But it is impossible to solve everything by opening and hanging.

Operational issues have to rely on themselves.

And the core feature of operation is to magnify the advantages!

Anything can be leveraged.

The stock market can be leveraged, and business can also be leveraged.

The development of Yisheng Studio is leveraged by the ability of ghosts. The ability of ghosts is the foundation, but the profit depends on the work of a large number of employees.

For the development of the Xinlai platform, the operation depends on Lu Jin. In addition to the copyright of the core products, it depends on how Lu Xinmeng's ability works.

So after returning, Li Xianyun contacted everyone for a meeting.

Han Xinyu, Shen Xueyi, Jiang Zhengxuandong, Dong Zixin, Han Ping, Lin Miaomiao and others were all called over.

After understanding the situation at this moment, Jiang Zheng said directly: "The layout of the platform is in charge of Xinlai Company. We don't need to think about it for the time being. If we want to transform the advantages of the figure products into platform advantages, we should push the figure itself and make a big publicity."

Everyone agrees on this point.

Take a break!

Xuan Dongdao: "The problem is that Lu Xinmeng's works are limited in quantity and time, and they cannot be mass-produced at all."

Li Xianyun has already had an idea about this: "Lu Xinmeng is not used for production, the meaning of her existence is product promotion. I think we should do this... Lu Xinmeng's works are not for sale!"

not for sale?

Let's watch Li Xianyun together.

Li Xianyun said: "Yes, only rewards, not sales!"

Jiang Zheng suddenly realized: "Just like Rafa!"

Rafa is a famous super sports car owned by Ferrari and a member of the Ferrari family, but this kind of sports car is not something you can buy with money.

To buy Rafa, you have to collect several other Ferraris according to the requirements of the Ferrari company before you can buy Rafa.

Many people think that customers are God, but the fact is that customers are never God, especially in high-end and monopoly markets.

Ferrari is very high-profile, it is not our loyal customer, and we will not sell it to you-the more awesome it is, the more users like it.

Isn't this the tone of the picture?

In fact, the figurine market has already had this kind of operation. There are a lot of limited edition figurines in the island country market, and ordinary customers can't buy them at all!

Lu Xinmeng's production is limited, so it is absolutely impossible to engage in mass sales. In this case, we must do the opposite and take the high-end luxury route——Li Xianyun's fashion and luxury kingdom is still in its infancy. When the product arrives, it must be launched first.

But don't tell me, this is really good!
There are a lot of people who are willing to spend money for love these days. With Lu Xinmeng's emotional support, Li Xianyun can easily create luxury-level figures!
Those high-end limited edition figures from other countries will definitely be crushed into scum by Lu Xinmeng's handwriting.

After occupying the high end and then playing down, things will be convenient.

Han Xinyu said excitedly: "We can draw a lottery at that time. Only users who have reached a certain level of consumption on the platform will be eligible to draw charming figures!"

Dong Zixin shook her head: "It can't be a gift, it must be the right to buy, even if it is, I don't have to worry about selling it."

"Then what if the charm effect disappears after three months?" Shen Xueyi asked, the little girl was kind-hearted and didn't want to deceive others.

Although Lu Xinmeng's repeated blessings are not affected, she can't go to other people's homes to send blessings after buying the things.

Li Xianyun and Jiang Zheng said indifferently at the same time: "At that time, they will only think that the novelty has passed."

Big boss, how can you keep something fresh for a long time?It is normal to throw it away after three months!
It can even be considered long-term love!
"Lu Xinmeng's ability is mainly for emotional enhancement, and the material itself can also make a fuss." Shen Xueyi said: "For example, we can make it into pure gold or diamond."

Wow, little girl, you have a big heart.

But it works!

Since it is a high-end luxury product, it should have a high-end style!

Li Xianyun and Jiang Zheng's eyes lit up, and at the same time agreed with this idea.

Han Xinyu's business thinking also came up: "Lu Xinmeng blesses one a day, and 360 five a year. Luxury goods can also be divided into levels, 65 are crown-level, made of gold, diamonds and emeralds, and then invited famous designers, copyright bonuses, one sold There is no problem with tens of millions, but there is also a purchase threshold. There are [-] more lucky draw benefits. The workmanship is better, but the material can be reduced, and the price can be cheaper. You can also keep a gift as a grand prize! It is used for promotion and publicity The core point!"

Everyone nodded.

This will make things easier.

The crown-level luxury is made into a top-level luxury, and it needs tens of millions of dollars. Those who can buy it are rich and powerful, who don’t care about money. This kind of people are impulsive consumers, and the charmer is responsible for making them impulsive. It's perfectly normal to switch interests after a few months.

Earn this when you make money.

64 king grades, the material is average, the workmanship is excellent, the price is tens of thousands, and you don’t cheat your black-hearted money. Even if the charm effect is gone, the quality itself is still there, and it will not make people think it is The business is unscrupulous, the quantity is small, and the little money earned will not affect anything.

There is nothing to say about the remaining one as a gift.

And with this as an entry point, what is being leveraged is the development of the entire low-end and mid-range figures.

"In this case, it's best to make each one different and make it unique." Shen Xueyi said.

Everyone shook their heads.

All are different, that is 360 five designs.

That big girl Lu Xinmeng doesn't have such a strong design ability.

But Li Xianyun thought about it, and felt that it is not impossible: "As long as she participates in the design, it is fine for the same design, but the arm and posture are also different."

That's right, it's hand-made, it's like that back and forth.

If you change the details casually, it is an orphan.

Lu Xinmeng can play a role as long as the content involved in the design reaches a certain level.

Besides, she really can't be the only designer - although she likes to design figures, it doesn't mean she is the best designer.

Find some good designers and work on her designs to satisfy both quality and quantity issues.

The problem was solved, and everyone was satisfied.

Han Ping said: "You can also ask Feng Jing to design hand-made costumes."

"That's right!" Li Xianyun clapped his palms together: "Luxury with luxury, that's the way to go, with brand-new fashion clothes, even the Jinghua brand can be launched!"

It is not easy for luxury goods to be recognized, but now the mind is open!
It doesn't matter if you rich people recognize me or not, anyway, our family's figures only wear Jinghua brand clothes, and the top-level luxury clothes must also be top-notch!Sell ​​figurines and even sell clothes and bags!
The figurines in fashion movies were not so easy to sell, but now they may become the one with the most linkage effect!
The figurines are on fire, so are the costumes!
Since the luxury-grade figure is monopolized by Yisheng Media, the seller has the final say on this matter, and no one has any control over it!
"You can also add the image of Xue Yixinyu!" Han Ping clapped her hands.

Shen Xueyi yelled, "No!"

Everyone looked at her strangely.

Shen Xueyi blushed: "Who knows what those guys would do with the figures?"

Originally, it would be better to have a celebrity bonus, but Shen Xueyi said that I am Li Xianyun's woman, so I don't care about this.

Li Xianyun also agrees that there is no need to involve his wife and mother in order to make money, and said: "Yi Sheng has so many big-name brokers, and it's the same with others."

In this way, star, charm, copyright, fashion, material, workmanship, everything is there!
I don't know if the platform is good, but this product must be top-notch.

"But 65 pieces of ordinary materials don't need fashion bonuses!" Jiang Zheng said.

There must be a difference.

The difference between 65 royal-level figurines and [-] king-level figurines lies in the material, but in terms of appearance, the latter is not wearing Jinghua's brand clothing.

One fish eats more, now this figure involves not only a direct purchase platform, but also a future big luxury brand.

"But the figure must be witnessed to maximize the effect, and the effect of video contact will be weakened. How can we promote our figure?" Lin Miaomiao asked.

The little girl has made progress. Although she can't come up with a solution, at least she knows how to raise an implementation problem.

Everyone looked at each other and said in unison: "Touring exhibition, auction! Isn't this kind of thing simple?"

Jiang Zheng patted the table: "Science and Technology Expo Hall, and the Cultural Industry Park will set up a few exhibition centers, so that everyone who sees it will be fascinated, are you afraid that you won't be able to push it out?"

Xuandong answered: "And you, Miaomiao."

"Me?" Meow Meow was surprised.

Xuandong smiled: "How is your practice these days? When the time comes, our god-making plan can be launched. At that time, let's have a joint start!"

"That's right!" Everyone cheered together.

(End of this chapter)