my crew is not human

Chapter 751 Operations

During this time, Lu Jin is also going all out to carry out his platform development plan.

Xinlai Company recruited a group of product managers, each of whom proposed a bunch of proposals, as long as the general outline passed, they could start the implementation.

Li Xianyun required that the platform must be launched before the Crown figure was released. The purpose was to determine the basic structure and operating model after the product was promoted, so that targeted promotion could be achieved. Therefore, Lu Jin led Xinlai Company to work overtime.

In order to meet Li Xianyun's progress requirements, Lu Jin waved his hand and bought several small platforms directly.

Yes, you can buy an existing platform and change it.

The vast majority of APPs actually sink to the bottom when they go public, and there is no future at all. After all, promotion is too difficult.

What Lu Jin wants is the underlying architecture, which saves development time. Besides, there are still some existing users. After careful selection and improvement, the first batch of five apps were launched in only three months, and then in the next In half a year, the market launch of the remaining APPs was completed one after another. In the end, the total cost was 500 million. It is really expensive to buy ready-made ones.

The launch of [-] APP platforms based on the form of online direct purchases is not surprising, and they are not even a splash when they are put into the market.

But it is obviously wrong to say that there is no such thing at all.

There are [-] hand-made online direct purchase APPs, each of which has its own characteristics, not only that, but also its own promotion form.To put it bluntly, this is spending money on testing. What we want is not users but feedback. It is a thorough understanding of operations, architecture, and the market.So there is a huge difference in both content and promotion marketing.

In this case, there are indeed several APPs that stand out.

The first APP is called Jingjing.

That's right, it's the one I want to be quiet.

The Jingjing platform is managed by a young product manager named Zhao Hongtao. He was originally a product manager of a dating website, and came here after being recommended by a headhunting company.

Inheriting the previous mantle, Zhao Hongtao puts more emphasis on the community atmosphere on this APP.Extending on the basis of figures, COSPLAY and so on are put into it, forming a pretty good Two-dimensional community discussion atmosphere.

In fact, this is not a direct purchase platform for figures, because its sales method is basically the most inconspicuous part of the platform. By the way.

Therefore, after this APP is launched, it may not be possible to sell a figure in a day, but some figure and COS lovers are gradually attracted by him, especially in order to attract people, there are a lot of culture about various figures on the platform, related Knowledge and so on, the cultural atmosphere is doing very well.

As a result, the app has a relatively large number of people. Coupled with targeted promotion, it has gradually gained about [-] downloads and [-] daily active users during the three-month operation.

This makes it the best-performing app among the twenty apps, ranking second.

As for selling, forget it.

The second APP is called Hand Fun.

This is really a real figurine platform, and it is done according to Li Xianyun's original intention, providing high-quality figurines at low prices.There are not many users, the download volume in three months is only [-], and the daily activity is only [-], but dozens of items can be sold every day, which is a relatively high conversion rate.

This also made Li Xianyun and the others realize that they still underestimated the purchasing power of adults. Those who can play with figures are of some family background. It is genuine, so there are many repeat customers, and the reputation is very good.

Of course, it is still a loss.

The third app is more outrageous, called Tong Zhen.

This game focuses on the young children's market, and its precise users are targeted at young children, so it basically focuses on animation copyrights. At the same time, it sells not only figurines, but all toys, including those that have nothing to do with copyright.

It is also the app that gets the most users, sells the most toys, and is even the only one that makes money.

Yes, this APP will be profitable when it goes online. Of course, this profit standard is based on the calculation of investment costs.

But it still achieved [-] downloads, [-] daily active users, and [-] daily sales in just three months—the conversion rate is ridiculously high.

This is already a very good performance for an APP that has just been launched and is still groping its way.

The reason why it can perform so well is not because its products are good.

It has no product advantages at all, similar products are everywhere on all major platforms, and it doesn't even include the figure of Yisheng Media's patent copyright, resulting in the absence of special monopoly.

In other words, this is a big deal!

The performance of such a popular APP is due to Lu Jin's use of an unconventional operating method.

An extremely disgusting method that Li Xianyun absolutely cannot accept.

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"Mom, Mom, I want this!"

Not far from Hongdu Shopping Mall in Jiangcheng, a little girl held her mother's hand, pointed at the toy and shouted.

The mother couldn't hold back the child, and was about to buy it when a man came over mysteriously, handed the mother a list, and walked away quickly.

The mother was surprised, and saw that the leaflet was an advertisement for a certain APP, which sold children's products, and there was even a row of small characters underneath, which said "50.00% cheaper than the peers".

He didn't care, and was about to throw it away, when he saw that the man who stuffed the flyer had already taken out a toy from his bag, which was exactly what the child pointed to just now.

The man waved to his mother and walked to a corner.

The mother came over knowingly: "Are you selling toys?"

The man hissed his fingers, and stuffed the toy into his mother's hand: "Look at it, it's exactly the same as the one just now, that one is fifty, and this one is only 22. If you don't believe me, buy it and compare it. We got the goods from a factory ,I kid you not."

The mother looked at it, nodded and said, "It's the same."

Just about to buy it, the man said: "Don't worry, you can't just give me the money if you don't want it."

She said and pointed to the flyer in her hand: "You download this app, then pay on it, just enter the code I gave you. After paying, you can take it away. All the goods on it are cheaper than those of the peers. .”

"Trouble." The mother muttered, but considering that she could save 30 yuan, she quickly downloaded the APP.

The salesman next to him was still introducing in a low voice, and at the same time gave his mother a new APP introduction.

However, this introduction is different from before.

Because this directly lists a large number of similar products!
Yes, this is Lu Jin's promotion method.

A practice that takes shamelessness and shamelessness to the extreme and violates the code of ethics of the industry.

Low-cost dumping is nothing. The problem is that you even attached a full set of sales prices of similar products, including the store name, address, and website.

First hit the lowest price, and then tell everyone by name that our product is the lowest price, and the horizontal comparison information is given by name.

It even did not hesitate to send a large number of local promoters to shops in various places to directly grab business.

unfair competition!
(End of this chapter)