Chapter 774
With a plan in place, Li Xianyun was relieved.

Sure enough, Han Xinyu came to the news soon - the military is very happy with Li Xianyun's family and country feelings, and is willing to cooperate with Yisheng Media to develop a new generation of military powerful lights.

This also made Li Xianyun sigh.

Get it!

In the office today, Li Xianyun looked at Hong Rui with a strange expression.

He is weird because Yisheng.com has made a lot of money.

This year, Yisheng Wangda actually achieved a profit of 1.2 million.

After losing the little ghost bonus, Yisheng.com was able to achieve this number, which is indeed considered awesome.

But after seeing the financial report data, Li Xianyun was speechless.

Because Yisheng Wangda actually did not rely on Wangda.

They rely on advertising!
Speaking of which, advertising is also a common business for film and television companies. Some small film and television companies, under the name of film and television companies, do the work of advertising companies.

There are generally many types of advertising companies, some focus on advertising design, some focus on shooting commercials, and some focus on peripherals such as light boxes, posters, etc. Hezhong does this, but their main target customers are cinemas, and Limited to Star Cinemas.

When film and television companies receive advertising business, they usually shoot commercials, after all, this is what they are good at.

The original Yisheng Films also has an advertising business, but it is not the main body. The main purpose of doing this business is to dilute the operating cost-there are always times when you are not making films, and the personnel are idle.

The problem is that Yisheng Films does not make too many films, so there is not much advertising business.

After Tang Lei came, he was already strengthening his daily business, especially after Li Xianyun Group's matrix strategy came out, Tang Lei further strengthened this aspect for the transformation of the business group.

It was at this time that Hong Rui saw an opportunity - he knew that although Tang Lei was promoting the transformation of the business group, Yisheng Pictures actually didn't have the extra energy to do this.

It just so happened that Yisheng Wang University is also a part of the business group, so Hong Rui saw the opportunity to find Zhu Chen who was in charge of the film industry, and told Zhu Chen that Yisheng Film Industry was too busy, or let Yisheng Wang University help you share some of the burden. advertisement making.Besides, if Yisheng Films wants to do it, it has to go through the studio. The boss of Xuandong may not be interested in it yet, why don't we do it.

Zhu Chen can do it if he thinks about it. Anyway, they are all under his business group. After all, he is the vice president of the business group, so he assigned some work to Hong Rui.

But he didn't expect that he would be tricked by Hong Rui.

As soon as Shengyun Pictures went public, the first thing Hong Rui did was: take advantage of the original job opportunities to snatch a lot of advertising business from the original Yisheng Pictures!
Zhu Chen didn't expect this kind of thing to happen, his thousand-year-old Liaozhai was tricked by Hong Rui, a little fox - it's fine for Li Xianyun to poach my corner, but you kid dare to do it?

It's against you, do you really think that I can't cure you without Yisheng Media?
For this reason, Hong Rui specially invited Zhu Chen to have a drink, and said clearly: "You see that Yisheng Pictures has gone public, and you are also the boss there. But you are also Yi Sheng after all, and this married girl has to think about it." It's not about my mother's family..."

In Li Xianyun's case, the listed Yisheng Films is a rebellious son who married a wife and forgot his father, so he must pay pensions; in Hong Rui's case, Zhu Chen has become a married girl, so he has to make up for it anyway. natal family.

The big boss is playing beating, asking for money and being confident; the executives can only attack tenderly, talk about friendship, and ask for willingness.

Anyway, in one sentence: Shengyun Films will make a confession to Yisheng Media!
This made Zhu Chen dumbfounded.

However, because the advertising business is really too small in the original volume of Shengyun Films, with a revenue of less than [-] million yuan a year, Hong Rui poached one third, which is only about [-] million yuan. Zhu Chen I didn't care too much about him.

But a business of [-] million yuan is nothing to Shengyun Films, but it is a piece of fat to Yisheng.com.

Relying on this 1.2 million business, coupled with Hong Rui's own hard work in the past two years, he managed to make Yisheng.com a profit of [-] million.

But he wasn't satisfied yet.

So he went to Tang Lei with the financial report, and after Tang Lei heard about his plan, he was also taken aback, and agreed to hand over the decision-making power to Li Xianyun.

The purpose of Hong Rui coming to see Li Xianyun this time is very simple: he wants to do a big advertising business.

"Yisheng.com can't get ahead just by being an Internet giant. If it wants to grow bigger, it has to focus on the advertising market! This is also a big market!" Sitting in front of Li Xianyun, Hong Rui said excitedly.

After all, it is the former secretary who knows which words can make Li Xianyun's heart flutter.

Now what can move Li Xianyun is not how many millions the business can earn, but how big the market is!
Why does Li Xianyun attach so much importance to the direct purchase platform?What he wants is not how big the platform is, but the entire figurine market!
Then advertising is also a peripheral business that can be extended by film and television companies, why give up?
But Li Xianyun was not so easily persuaded by him, he frowned and said: "The problem is shooting commercials, don't we still have to rely on the studio?"

Hong Rui was very serious: "We really didn't rely on the studio this time."

Li Xianyun lowered his head and read the report carefully again.

Fuck!
It really is.

This kid purchased the equipment by himself and found the technicians himself.

Yisheng Films does not have a full set of filming teams, but Yisheng.com has it.

For this [-] million business, they didn't use a studio at all.

what's going on?

It's not enough for you to poach Zhu Chen's corner, and you want to compete with Xuandong for business?
You are not afraid that Fangtou Boss will rush over and knock your head off—Xuandong is now the overlord of Yisheng Media.

Of course, this is also the result of Li Xianyun's intentional connivance-Yi Sheng Studio involves the secrets of little ghosts, and there is no overlord-level supervisor, and the people below may make trouble.

So people from Yisheng Media want to say they are afraid now, and the first person to be afraid is Xuandong. The boss Xuan always scolds his mother when he speaks.The second fear was Chen Yixin, with a smile on his face, stabbing a knife behind his back.The third fear is Chen Yu, who is stern and unselfish.

As for Li Xianyun, he is the boss!
The big bosses are all benevolent, amiable, courteous and virtuous corporals who save all sentient beings. They can only be respected, how can they be feared?

Xuandong, Chen Yixin and Chen Yu are fierce generals, killers and judges.

How dare you offend brother fierce general?You really don't know how to die.

Hong Rui said earnestly: "The advertising business is different from the film and television business, especially top-level advertising, which has higher demands on creativity, screen design, etc. The model of Yisheng Studio is actually not suitable."

Well.

This is it.

Don't look at the amazing commercials, which only last tens of seconds, and the shooting cost is also huge. In terms of duration, it exceeds many big productions.

Moreover, the technical requirements of the two are different. Yisheng Studio's model is designed to meet the needs of film and television, and it is not very suitable for commercials.

Li Xianyun thought for a while and said, "But there is a problem here. Yi Sheng Studio is not suitable for filming, it is top-level commercials, not ordinary commercials."

Hong Rui smiled slightly: "I just want to do top-level commercials. Top-level commercials are works of art, and Yisheng Studio is an industrial assembly line. Besides, boss, aren't your resources also top-notch?"

Yep, this kid gave him a counter-general.

Over the years, Yisheng Media has monopolized artists, monopolized production, and also set foot in the real estate and fashion industries, and has linked a large number of high-end brands.

And the artist accepting the endorsement itself is to shoot an advertisement.

So it is true that there is still a lot of room for resources in this area, but Li Xianyun has not played a role in this area before.

It's just that this year's expansion is too fast, and many things are too late to keep up!

But Hong Rui saw a blank spot.

At this moment, he reminded Li Xianyun: "Resource integration is all-round. Artists and brand owners have a strong link. It's just that we didn't eat much in the middle of production. But now, we can eat it ourselves. Why give it to others?"

Li Xianyun understood what Hong Rui meant: "So you want Yisheng Wangda to set up its own production department?"

Hong Rui nodded slightly.

He knew it was a big deal.

Production is the core foundation of Yisheng Media, and his request shakes Xuandong's position.This is also the reason why Tang Lei sent the matter to Li Xianyun - Yisheng Media has one person who can stand up to Xuandong, except for the members of the board of directors, Su Haili and Chen Yu.

Chen Yu's nature was like this.

As for Su Haili, it is rumored that Xuandong is pursuing her, but I don't know if it is true or not.The key point is that Su Haili was married and divorced not long ago... Xuandong is a bit like the young master Qin of the devil city, and he started to prefer married women?
The details of these things are not clear, but as Li Xianyun's former secretary, Hong Rui knows more about Li Xianyun's temperament.

Sure enough, Li Xianyun thought for a while, then suddenly smiled and said, "Interesting...you have learned a lot from Tang Lei recently."

As he said that, he leaned back: "Advertising production and film and television production are not the same thing, are you sure you can do it well?"

Hong Rui nodded: "Although there are differences, there are also similarities. In some places, we may turn to Yisheng Studio for help."

"No!" Li Xianyun resolutely said: "If you want to do it, do it all by yourself, Yisheng Studio will not do anything for you."

The studio relies on the little ghosts and has its own development plan, so it is not suitable for extravagance.

Hong Rui was stunned.

He really didn't mind not having to use a studio, but he didn't expect that Li Xianyun would ask him to start all over by himself.

Li Xianyun said: "Two conditions. First, you are completely responsible for the production of the advertisement, and you cannot ask for help from Yisheng Studio. Second, I know that you want to accept high-end advertisements under the name of Yisheng Media, so that's fine. But what I ask for is all-round, and the low-end advertising business cannot be missed.”

The high-end market is huge profits, but the low-end market is the big market.

The vast majority of super enterprises are based on the user base.

Goose Factory, Ali, Apple, Wal-Mart, Microsoft, must die, etc... which one doesn't have a massive user base?
The reason why the Internet industry is so powerful is because of its natural advantage of gathering a large user base.

The high-end industry is very profitable, but to grow into a super enterprise, it must face a large user base-with a large user base, no matter money, voice, or influence, it is all in hand!

So Li Xianyun can let everyone enter the holographic theater equipment, but he will not let go of the holographic home theater no matter what...even if the horoscope has not been written yet.

Hong Rui was stunned: "But we don't have unique resources in the mid-to-low end."

Li Xianyun now knows only big bosses, and it would be a shame to talk to big bosses about tens of millions of advertising business, and it is even more impossible to talk about million-dollar business.

Li Xianyun smiled: "Didn't you say that the advertising market is huge? Of course you have to work hard on your own. Do you still want me to work for you?"

Hearing this, Hong Rui was a little confused.

The boss was persuaded, but the pressure came down immediately.

By co-authoring, I am asking for trouble for myself?
Hong Ruihan came down.

Li Xianyun smiled: "What? Not confident?"

Hong Rui bit the bullet and replied: "That needs to form a strong enough business team, plus a production team... there must be financial support."

Li Xianyun shook his head: "Not this time. Yisheng.com doesn't need to pay dividends this year. I don't care what you do. Anyway, this is what you want. Then you can develop on your own and let me make the company bigger. Are you Whether you focus on online university or advertising business, I don’t ask you for profit this time, as long as you make revenue! If you can make 50 billion in revenue in two years, I can accept a loss.”

Boss Li Da said: I am treating you exceptionally preferentially. After all, I only used profit as an indicator before.

But 50 billion revenue... Hehe, this is not an Internet company.

If it is calculated on the basis of 100 million, it is [-] transactions. Which advertising company can do [-] million-level transactions in two years?

Hong Rui also knew that Li Xianyun was asking for a lot of money, so he could only say: "I will try my best."

50 billion is definitely not possible, so losses are definitely not allowed.

Li Xianyun continued: "But the documentary can't stop."

When it comes to documentaries, Li Xianyun feels uneasy again.

Wang Chenxu, you bastard, it's been a long time since there's been any good news.

(End of this chapter)

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