my crew is not human

Chapter 783 Powerful Product
Lu Jin keeps claiming to make profits from his own production, but this is actually a big pit.

If self-delivery is so easy, wouldn't Ali give birth?Didn't Jingdong give birth?

The most important thing for a large platform is to have a rich variety of shelves.

By self-production, how much can you produce?
We must know that for big platforms like Ali, Jingdong, and Pinxixi, there are tens of millions of suppliers.

You have the ability to engage in such a big upstream, and you have bought all the companies in the country.

Even if Lu Jin locks the platform to the younger age group, saying that it is accurate users, it will not work.

Because it's not accurate enough by nature!
But Lu Jin will say it.

Our platform also works with other suppliers, mainly to enrich the shelves, and then make profits through self-production.

Sounds reasonable, doesn't it?
But the upstream should not manage it?Don't bother?
Doing business consumes energy. The larger the enterprise, the greater the consumption and the lower the efficiency.

Why do so many entrepreneurs go to play capital later?Because playing capital operations consumes capital, not energy!

Capital can be unlimited, but energy is limited.

Leveraging unlimited resources with limited resources is the core of capital profit!
Therefore, Lu Jin's approach, if it is not done well, its own factory will become a drag, and it is better to supply the goods. The so-called self-produced profits may turn into self-produced losses.

But Lu Jin did just that, because his plan was to launch the platform and use the platform as bait to develop upstream industries!

Do the volume!

The boss likes it, and the individual can get benefits--it is only natural to lose money.

But for the managers, again, the cost is the profit!
The supplier's loss may be the platform's profit, and the platform's loss may be the supplier's profit. Xinlai Company grasps both sides, and Lu Jin has the final say on who will lose and who will gain.

Lu Jin played a trick, which was still Li Xianyun's trick.

It's a pity that the students can't fool the teacher, and they can see the way without the kid Li Xianyun.

At this moment, Lu Jin was sweating: "Chairman, if we want to control the toy market, we must have our own strong production capacity."

"Well, that's right." Li Xianyun didn't deny it.

The precision market is different from the overall market.

As long as the overall market controls the terminal, it can be regarded as a monopoly terminal.

However, the precision market is small in size, low in profit, weak in voice, and has no advantage in horizontal direction, so it can only develop vertically.

Therefore, in order to achieve monopoly in the precision market, it is indeed necessary to take everything from upstream to downstream. Even if there are pitfalls in self-production, you must try—successful business is to turn pitfalls into your own moat.

Therefore, the Xinlai platform is not suitable for the concept of taking all upstream and downstream, and it is indeed suitable for fun!

Lu Jin confuses the concepts, eats the upper reaches, and serves handjobs instead of Xinlai, so he has fooled Shi Jun and the others, but it is a pity that Li Xianyun's insight is clear and correct.

Li Xianyun said directly: "Hand Fun is a hand-made platform for emotional consumption. The future Xinlai platform is a pan-platform, which is a typical functional consumption. For functional consumption, what can be compared is price, product, service, function, etc. .”

Lu Jin quickly said: "We can make a profit at the cost price of the part we produce ourselves, and the product quality can be better controlled."

This is also.

Alipin Xixi is full of fake products, and even Jingdong has fake products. It is undeniable that there are management problems, but the core root cause is: they are not self-produced.

These large platforms are shopping malls, which are leased to merchants, who then purchase goods from suppliers.

Since you don't control the right to purchase goods, you can't guarantee that there are no fakes.

And with fakes, the reputation will be damaged - isn't it normal for a mouse dropping to ruin a pot of porridge?
What's more, some platforms also deliberately indulge.

Li Xianyun shook his head: "The problem is that our self-produced products can be free of fakes, what about other companies' products?"

"We can make a distinction on the platform!" Lu Jin replied.

Li Xianyun snorted: "That means differential treatment, and it's like reminding everyone that the goods from other companies on the Xinlai platform are not reliable! What will the merchants think? What will the suppliers think?"

Lu Jin was speechless.

Li Xianyun continued: "Of course, it's not impossible to adjust. This matter can always be resolved. The problem is the latter two, service and function!"

For services, apart from making the APP convenient and easy to use, there are only two.One is logistics and the other is customer service.

Forget about the customer service, except for the whining to calm you down, the main function is to give feedback upwards. In fact, it serves the company, not the customer.

Logistics is gone.

Because at this stage, it is impossible for Li Xianyun to invest a lot of money to do this.

There is no advantage in this area, and it may even be a disadvantage.

Because you are small!
Lu Jin gritted his teeth and said, "Function! We need to do function!"

Li Xianyun smiled: "What business model have you thought of?"

Unexpectedly, Lu Jin shook his head: "It's not the business model, it's the product. The business model can be copied, but the product cannot be copied."

Li Xianyun narrowed his eyes slightly: "You mean, brand new product?"

Lu Jin was excited: "Yes! If Xinlai platform can have a brand new product in the future, and only our platform has it, it will be easy to handle."

May I?
really can!
The example given earlier, the platform for children’s sexual protection, is like this.

Because they are self-produced, self-sold and self-sold on the platform, the most important thing is that no one competes with them, forming an exclusive monopoly.

If the Xinlai platform can have a product, only they have it, then it can be brought up.

Another example:
Good back.

Don't care whether this thing is useful or not, the point is that this thing is patented and exclusively produced, and when it creates a strong demand, it can form a joint effect.

During the period when Beibeijia was crazy, if such a platform existed, and Beibeijia was only sold on this platform, it would form a strong connection with consumers, and the "powerful functions" would cause parents to buy for their children. As a result, the simultaneous growth of products and channels has been formed.

Even when the product dies, the platform continues to exist.

Lu Jin's idea is this: a powerful new product is needed to escort the new platform.

Hearing Lu Jin's thoughts at this moment, Li Xianyun smiled: "The main work of Yisheng Media is film and television, and this thing cannot be transferred."

"But we are not limited to film and television!" Lu Jin replied, "For example, your Jinghua!"

Jinghua?

Li Xianyun was startled.

That's right, Jinghua is unique to Li Xianyun.

But it's just the brand.

It is not powerful.

The most important thing is that it is a luxury line.

The luxury line is a high-end line, and the new platform is a mass line. The two are not unified at all-who would go to a platform that sells goods for children for a piece of clothing worth tens of thousands of yuan?
It's so fucking ridiculous.

Fortunately, Lu Jin didn't come up with this idea, he said: "There is also a powerful lamp!"

Power lamp?
Li Xianyun was stunned.

He really didn't expect that Lu Jin would pay attention to Qiangneng Lamp, and blurted out: "But Qiangneng Lamp is mainly used for film and television."

"It can be changed!" Lu Jin said excitedly: "I have studied this product, in fact, it is too wasteful to simply use it as a light for film and television. It can be improved into a child's lighting toy. This powerful light It is a multi-functional light, not dazzling, low energy consumption, safe and reliable, and has wide versatility."

Li Xianyun's heart suddenly trembled.

Fuck!
How did I not think of this?
The boss has become big, and all he thinks about is resource integration every day. It has long been impossible to pay attention to products—or how can the listed company not develop well?Who cares about specific products?
But the fact is that the effect of powerful lights is powerful, and it is really too wasteful to only use them for film and television lights!
It can have more developmental uses, such as its previous military role.

Li Xianyun didn't expect that Yunding Technology hadn't developed the derivative function of the powerful lamp yet, so Lu Jin had found a new direction.

(End of this chapter)