my crew is not human

Chapter 797 Red Dust

Among the three major music platforms, Kuyun has the best product design.

They do a music community on Kuyun and do various services, and the combination is quite perfect.

This is also in line with Netyi's style of work. They really have a hand in product creation.It was because of the excellent product design that it was a tie with the goose factory.

Of course, Xie Qing is not incompetent, but his ability is not in technology, but in communication.

This guy doesn't look like he is from a musical background, but his personality is a social butterfly - he knows a lot of people, he is good at talking about business, and by relying on all kinds of tricks, he can always attract some connections and resources.

But you are a platform after all, and products are king.

The products made by your subordinates are not good enough, and you don’t have real core resources. It’s not a big deal to buy a Maybach Louis XIII to support the scene by relying on long-sleeved skills?
If it weren't for the fact that there is no choice under the current circumstances, Li Xianyun would not even want to talk to Xie Qing.

At this moment, Li Xianyun said directly: "Old Xie, although we met for the first time, we exchanged shallow words. I'm not afraid to tell you the truth. There is not much difference between 100 billion and 50 billion. The question is, how do you ensure that your business can turn a profit. I think the first thing you need to think about now is to come up with a reasonable plan."

Damn, it was the price you asked before.

Xie Qing slandered, but fortunately she was mentally prepared, and said: "Over there at Xingcai..."

Li Xianyun frowned.

Xie Qing understands that before the platform makes a move, it is inappropriate to bargain with Li Xianyun with Xingcai's resources.

I had no choice but to say: "We have already started live streaming on the platform, and the effect is not bad."

"All major platforms have done it, and the results are good." Li Xianyun said slowly: "What I need is your efforts in the operation of the platform itself."

The platform itself operates?

Isn't that what comes and goes?
Enrich the content of the platform as much as possible, improve the user experience, and then search for songs frantically, and then work hard to monetize the traffic, live broadcast with goods, paid services, advertising revenue, etc.

But Xie Qing thought hard.

He could tell that Li Xianyun was not interested in cashing out.

What he wants is traffic!

It's a question of music platform drainage.

But who the hell doesn't know how important this stuff is?

Just because everyone knows, everyone cuts their brains.

Leading to high drainage costs.

Yisheng Media itself is now a big seller of traffic. Relying on film and television, artists, cultural tourism, variety shows, theaters, and various platforms, the sponsorship fees and advertising fees have skyrocketed, second only to those big Internet companies.

The traffic of key Internet companies is the core resource, but the traffic of Yisheng Media is an incidental resource, which is amazing.

But now, Li Xianyun said: I want your family to increase traffic!
Xie Qing thought for a while, and said: "I know it might not be appropriate to say this, but to be honest, the platform itself is relatively mature, and it is actually very difficult to solve problems simply by a so-called inspiration and a certain business model. Yes. Although Kuyun did a good job in the music community before, and we have followed up, but the moat has been formed, and the most important business model can be copied..."

Yes, business models can be copied!
Although Kuyun is profitable, its annual profit is only 5 million yuan.

Both Hongchen and Goose Factory copied some good ideas from their family. Everyone copied each other. Kuyun just laid the foundation by relying on the early advantage, but it is still difficult to get rid of the gap.

In the final analysis, it takes time to build a moat in a business model. If others don’t do it before you do it, then you can still do it. If others follow up quickly, no matter how good an idea you have, it’s useless.

Now that every family is blooming, it’s not the past. A successful business model will be used by others within three months, and then they will crush you with their strong traffic... Uh, that’s too much to say.

So now the bosses have to consider not only the business model, but also the unique resources.

There must be some special resources that others cannot possess, combined with a business model, in order to occupy them for a long time, and then establish a complete moat and ecological system.

What Xie Qing meant was: It's not that I don't have a plan, it's just that the plan fell on Yisheng Media after all.

Li Xianyun hummed lightly: "Apart from Xingcai's songs for you, is there anything else?"

Xie Qing was helpless.

There is no invincible business model, only invincible core technology.

But when Dashu asked a question, he had to bite the bullet.

Li Xianyun was also very happy when he talked about it, and finally even said that an APP is available all over the world.

Different places have different cultures, sir!

There is also a problem with communication, boss!

The language problem is still a small problem, the key is the problem of culture and user habits.

Why do the vast majority of major Internet companies recreate a similar product after going abroad.For example, Douyin created tik tok.

It is about making changes according to the local culture.

You actually want to use one platform to go global... Li Xianyun is also speechless.

Of course, Xie Qing is not without reason.

The first is that music knows no borders.

You have to understand movies and TV, right?
As long as the music sounds good, it doesn't matter if you don't know the lyrics.

So music is much easier to go overseas than film and television.

According to him, it's easy to do.

Why is the function simple but better?

Because the simpler the function, the stronger the versatility!
Why do those top big movies have a lot of simple plots?It is because they broadcast to the whole world, and the cultures and habits of different places are different. If you take care of one aspect, you cannot take care of other aspects.

Therefore, after studying global culture, Hollywood believes that the common taste of the world is love and pictures, so all top productions basically focus on these two directions, and do nothing else.Because if you do it, it will affect the sales in a certain area.

And Xie Qing thinks that the global music platform is not a big problem when its functions are simple.

For example, the music community, although it can let everyone discuss music together.But how much discussion can a song have?At best, after listening to a certain impassioned song, one would say, "This song is so good, our huskies are going to bite wolves."

The essence of the music platform is mainly to listen to music. Many netizens turn off their mobile phones when listening to music. Who is free to watch the screen?

This is why the music platform is not as good as other platforms in terms of delivery and advertising.

It is true that the consumption power in this area is weak.

So as long as there are strong supply resources and exclusive songs, in theory, a platform can be used globally.And this requires the level of Yisheng Media. Yisheng Media is expanding globally. With enough money in hand, they can really get a lot of resources.

Li Xianyun understood it, co-authored it for a long time, you want me to monopolize global music?
Yes, if I can do it, I can really conquer the world with one platform.

It's a pity that the little ghost is not strong, the core resources are useless, and it's not that great if it doesn't open and hang.

Besides, I don't need to do this in order to save money on a few platforms.
Whether Xie Qing is a product maker or not, Li Xianyun rushed the duck to the shelves and forced him to blow it up, but he didn't blow it up well, and it flew away.

The key is that the bosses I met before are not like this.

The big bosses of other people are all "this industry has a future, I think it can be done", and they are on board with a wave of their hands.

There are several questions about how to make a specific product?Even if I asked, I didn’t understand, so I nodded while listening: “Well, I think it’s okay, the idea is okay, the key is to make a big market, don’t care about money in the early stage, and do a good job of promotion…”

Here Xie Qing is being wronged, but Li Xianyun's heart is moved, and suddenly there is a small thought.

(End of this chapter)