Chapter 222 Fight to Fame
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The matter of half-price on Tuesday was actually not the first thing Xu Kai did, but those hospital businessmen who did it first.

A long time ago, in order to compete with their peers, some hospital operators came up with a sales model of half-price sales on Tuesdays to seize the market.

But this kind of sales model is dominated by the film's producers, and it is still engaged in the whole line, which is really unprecedented.

Due to various reasons, the current stage of Hollywood blockbusters usually has a very high ticket price, which is 70 yuan a piece, as is the case with "Men and Cops".

Domestic blockbusters, such as "Ten Miles of Foreign Market" and "Blood Maze", are also 70 yuan a piece.

(And small and medium-sized productions like "Escape" usually cost 60 yuan a piece.)
If "Ten Miles of Foreign Market" is sold at half price, it will be 35 yuan a piece.

This is definitely a strong temptation for the largest consumer group (ie students) in summer vacation.

Therefore, after Xu Kai sacrificed the big weapon of half price on Tuesday, those who originally wanted to see the first Huaguo's first director Zhang Mou's "Blood Maze" is good, or want to see the Hollywood blockbuster "Men and Cops" okay? I thought to myself: "Anyway, "Blood Labyrinth" and "Men of War" will be released tomorrow. Why don't you catch a bargain today and watch this "Ten Miles of Foreign Market", which is about to be blown up, and the deadly expensive "Blood Labyrinth" " and "War Cop" when can't I watch it?"

Theater business has always been a mother, whichever movie sells the most, the film schedule will be tilted towards that movie.

Therefore, seeing that there are so many viewers who want to see "Ten Miles of Foreign Market", the director naturally cut off a large part of the screening halls of "Blood Maze" and "Men of War" and gave it to "Ten Miles of Foreign Trade".

As a result, the first-day box office of "Blood Maze" failed to exceed 2 million, only a mere 1 million, and the next day's box office of "Men and Cops" was even worse, only a mere 7 million. .

As for "Ten Miles of Foreign Trade", although it was sold at half price, it still had a box office of more than 8000 million in a single day.

The box office on the first day has a great influence on the total box office of a movie, because it is also an important indicator for the audience to choose to watch movies.

The box office of "Blood Maze", which is the number one director in Huaguo, did not even reach 2000 million on the first day, which is only one-sixth of that of "Ten Miles of Foreign Land" directed by the young director Yu Qingyun!

And the Hollywood blockbuster "Men Cop" is even worse, not even qualified to compare with "Ten Miles of Foreign Market".

The key point is that the media, film critics and netizens who were not optimistic about "Blood Maze" and "Men's Cop" will trample on these two movies even more after seeing the results of "Blood Maze" and "Men's Cops" up.

This made the box office of "Blood Maze" and "Men of War" still sluggish after the full price of "Ten Miles of Foreign Market" was restored the next day.

On this day, the single-day box office of "Ten Miles of Foreign Market" reached more than 1 million, the box office of "Blood Maze" on the second day was barely over 2 million, and the box office of "Men of War" on the third day still failed Reached 2 million, only a mere 1 million.

Next, is the stage of friction between "Ten Miles of Foreign Land" and "Blood Labyrinth" and "Men of War".

The process will not be repeated too much.

In the second week, "Ten Miles of Foreign Market" achieved a dazzling box office score of more than 7 million yuan, which blinded everyone.

Adding up the two weeks, the total box office of "Ten Miles of Foreign Market" is close to 10 billion!

And it's not over yet, because "Ten Miles of Foreign Land" still has a strong momentum.

At this time, everyone wants to see if the total box office of "Ten Miles of Foreign Market" can reach 20 billion.

As for the domestic box office record of 13 billion created by the world's number one director Lao Zhan's "Gods Down to Earth", everyone feels that it should not be able to stop the surging pace of "Ten Miles of Foreign Land".

really!

With two days left in the third week, the box office of "Ten Miles of Foreign Market" surpassed the domestic box office record of 13 billion set by "Avatar".

By the end of the third week, the total box office of "Ten Miles of Foreign Market" had reached 15 billion!
But at this moment, the decline of "Ten Miles of Foreign Trade" also came.

As soon as the fourth week started, the single-day box office of "Ten Miles of Foreign Market" dropped to below 5000 million in a precipitous manner.

And at this time, another Hollywood blockbuster "Star Trek" was released.

Everyone felt that the footsteps of "Ten Miles of Ocean Field" had come to this point, and with its weak momentum, it was impossible to block the killing of "Star Trek".

But no one expected that Xu Kai did not wait to die, but made another brilliant move!
"Ten Miles of Foreign Market" actually combined with the newly released romance film "Perfect Lover" and the low-cost comedy "Silver Driver" to engage in a wave of bundled sales of multiple films.

Specifically, the three parties jointly launched a set of tickets for consecutive screenings of the three films "Ten Miles of Foreign Market", "Perfect Lover" and "Silver Driver", priced at 100 yuan for a period of one week.

In other words, the three films "Ten Miles of Foreign Affairs", "Perfect Lover" and "Silver Driver" are tied together to compete with "Star Trek" for the number of films at a lower price for the audience, and implement a win-win situation for everyone.

"Perfect Lover" is a romance film invested by Zhu Bing Studio, starring Zhu Bing and Zhang Zhiwei, Xu Kai, Zhang Chen, Yang Baobao and others also starred.

In this film, although Xu Kai and Zhang Chen are named as the male protagonists, in fact, this is a drama of Zhu Bing and Zhang Zhiwei fighting. Others are also supporting roles.

This movie was made when Xu Kai was filming "Ten Miles of Foreign Market" not long ago. The main purpose is to use the Qixi Festival market to make money, and the secondary purpose is to praise Zhang Zhiwei.

It's not a very ambitious film.

Zhu Bing is the boss and has no salary.

Xu Kai, Zhang Chen, Yang Baobao and others all starred in friendship and gave some symbolic remuneration.

As the leading actor, Zhang Zhiwei received a salary of 100 million yuan, and she was also the biggest expense in "Perfect Lover".

In short, "Perfect Lover" is a small production with an actual investment of less than 1000 million.

It was also shot quickly—it was shot in just over a month.

But because "Perfect Lover" has Zhu Bing, the now popular Xu Kai and the all-round Asian superstar Zhang Chen "starring", it is still very marketable.

The point is that this is the Chinese Valentine's Day file, and love movies have their own invincible attributes.

So "Perfect Lover" still has great box office potential.

"Silver Driver" is the second part of the civilian work directed by the new comedy director Hao Ning who directed "Magic Emerald", and it has great box office potential.

And although "Ten Miles of Foreign Market" has shown signs of decline, it is the number one box office movie in Huaguo after all, and it can't fight, but can also bluff people.

The package tickets for these three movies tied together for consecutive screenings are like forming a chariot that blocks people from killing people and Buddhas from killing Buddhas. It was crushed.

Leveraging on this momentum, "Ten Miles of Foreign Trade" won another 1 million box office.

In the end, "Ten Miles of Foreign Trade" came to an end with an outstanding record of more than 16 billion (nearly 9 billion).

As for "Blood Maze", the rival of "Ten Miles of Foreign Trade", it was released as early as two weeks ago. The total domestic box office is only more than 1 million, which is not as much as one-tenth of "Ten Miles of Foreign Trade".

By the way, the Hollywood blockbusters "Men of War" and "Star Adventures" that originally had box office potential all failed in the end. The former didn't even get the domestic box office of 5000 million, and the latter only got more than 6000. domestic box office.

"Perfect Lover" and "Silver Medal Driver" jointly with "Ten Mile Foreign Market" won more than 1 million box office and 7 million box office respectively.

Xu Kai became famous in one battle!
……

(End of this chapter)

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