I really don't want to be in the entertainment industry.

Chapter 315 Spring Festival box office battle (seeking subscription support!)

...

With less than a week before the Spring Festival, "My Youth Is All About You" has sprung up, robbing other films of promotional channels.

From a professional's point of view, the means of publicity and distribution of "My Youth Is All About You" can be described as extremely crude.

——Nothing else, just throwing money at it, throwing it at whatever fire, and its publicity method is a bit like "Ten Miles of Foreign Market 2", giving people the feeling that it is just one, tyrant, local tyrant!

Due to the shit-stirring behavior of the "My Youth Is All You" crew, many of the movies that were about to be released during the Spring Festival in the final sprint were disrupted.

And the first to bear the brunt is "Laughing Jianghu", because "My Youth Is All About You" has won many publicity channels from "Laughing Jianghu".

At the same time, because the films to be released during the Spring Festival have to keep their own publicity channels, the cost of publicity and distribution has greatly increased.

This also made this year's Spring Festival war even more brutal.

……

February 2, New Year's Eve.

Tang Yun's younger brothers Tang Mai and Tang Mao, who were watching the Spring Festival Gala, saw that Xu Li and Ma Lili's sketch "Help or Not" started, and hurriedly called Tang Bayouyan and Qu Xiuxiang: "Dad, Mom, come and see, brother-in-law is here!" It's the Spring Festival Gala!"

Before Tang Ba's eyes came over, he said displeasedly: "Brother-in-law, what brother-in-law, how can you have a brother-in-law?"

Qu Xiuxiang also frowned and said, "Could it be Xu Li who killed a thousand swords?"

While talking, Tang Bayouyan and Qu Xiuxiang came to the TV.

Xu Li: (Drawing the crashed bicycle onto the stage) Oops... Oops... Oops... (Pain) You said that I have one biggest shortcoming, which is that I meddle too much.No, just now I saw a car with the trunk open on the road, and I chased after it on my bike, thinking about telling people.As a result, he braked suddenly, and I got into his trunk.As soon as I climbed out, a kind policeman came over and patted me on the shoulder and said, you are fully responsible.I lost 200 yuan, do you think I am meddling in my own business?I swear, if I want to meddle in other people's business in the future, I won't be called Hao Jian, I will be called very cheap!

Ma Lili: (entering the stage) Uh... ah... ah (shaking)... oh... ouch (falling down)
Xu Li: (as if nothing had happened) I didn't look at anything.

Ma Lili: Oh...

Xu Li: Oh...

Ma Lili: Oh...

Xu Li: Oh...

Ma Lili: Oh my god...

Xu Li: (turning around) You won.Mom, are you okay?
Ma Lili: It's 79, it hit the ground with a bang, what do you think?
Xu Li: Oh, let's see if it's broken?Does it hurt?

Ma Lili: Oh, my elbow!O my Pollengues!Oops, that disc in my waist!Oh, it doesn't hurt...

Xu Li: (Speechless) No, aunt, it’s all over now, so don’t use the method of elimination.Since it doesn't hurt, let's try to see if we can still walk.

"..."

"..."

Although Tang Baoyan and Qu Xiuxiang tried their best to control it, their faces could not help but twitch.

Obviously, Tang Baoyan and Qu Xiuxiang were amused by Xu Li.

Tang Baoyan and Qu Xiuxiang really didn't realize that Xu Li, who looked good, had such a sense of humor.

Seeing Tang Baoyan and Qu Xiuxiang being amused by Xu Li, Tang Mai dared to say: "Dad, Mom, my brother-in-law is not what he used to be now, he has already played important roles in several film and television dramas, and even starred in it." The comedy movie "Charlotte Annoyance" will be released tomorrow, he is already a star now, you can't stop him from getting married to my sister."

Tang Baoyan grinned and said, "What kind of star is he?" After hesitating for a while, Tang Baoyan said again: "At best, he is just a little bit better than before."

"It's more than a little better. My sister told me that the houses they live in now cost more than 1000 million yuan, and the cars they drive each cost more than 100 million yuan. My brother-in-law's new play "Charlotte Annoyance" is paid 1000 million yuan. It's gone." Tang Mao said.

Hearing that Xu Li has become so powerful now, Qu Xiuxiang quickly pulled back the words: "It's not that your father and I look down on Xu Li, but it's our custom to marry a daughter-in-law and give a bride price. If he doesn't give a bride price, we How could your father let your sister marry him?"

Tang Bao also said with glaring eyes: "That's right, your mother and I's attitude has not changed. If Xu Li wants to marry your sister, he must give 50... no, he must give 100 million dowry!"

"I said Dad, I don't know if you are really stupid or really stupid. In the current situation, don't say you want 100 million gifts from my brother-in-law, even if you want 200 million gifts from him, they can just take them out and hit us The face of the family, but if we want this money, we will offend my brother-in-law, that is a one-shot deal, and when the money is spent, our family will have to be poor." Tang Mao said.

Tang Mai also said: "Xiaomao is right, and if we get along well with my brother-in-law, with my brother-in-law's current fame and status, we can make a living for Xiaomao and me, one or two million we may spend a year or two I earned it back."

When Tang Baoyu heard that Tang Mai and Tang Mao could earn 1 to 200 million yuan in a year or two, he couldn't help being tempted. He couldn't help asking: "Is Xu Li really so powerful now?"

Tang Mao said convincingly: "We are all conservative, you don't know, my brother-in-law's elder brother is the hottest Yu Qingyun now, he is a superstar who is even more powerful than Zhen Yuyu, and he can earn hundreds of millions of dollars by making a movie The kind, think about it, with him covering my brother-in-law, my brother-in-law is not going to be so windy or so rainy!"

Tang Mai also said: "Dad, Mom, my sister has found a good family. You can't be short-sighted anymore. If you make my brother-in-law anxious and don't want my sister, then our family will lose its prosperity." Here's the chance."

Tang Mai said again: "Besides, what is my brother-in-law's status now, even if you don't ask him for this dowry money, he might give it to you."

Tang Bayou rolled his eyes and said, "Well...you two, no matter who it is, call your sister and let her and Xu Li come back sometime."

Qu Xiuxiang also said: "Yes, yes, let them come back, just say that I prepared a good meal for Xu Li."

Tang Mao hurriedly said, "I'll call my sister."

After speaking, Tang Mao ran to call Tang Yun.

Tang Mai, on the other hand, took out four movie tickets for "Charlotte Annoyance" like a trick after Tang Mao left, and said, "This is the ticket for "Charlotte Annoyance" starring my brother-in-law. Movie tickets, you don’t know, tomorrow’s "Charlotte Annoyance" tickets are already sold out, I bought it from a scalper, and I paid double the price, let’s support my brother-in-law tomorrow, shall we? "

……

"Can't Help" is one of the highlights of this year's Spring Festival Gala language program. The many lines in it are humorous and full of profound meaning, which has become the buzzword of this year's Spring Festival Gala.

Xu Li and Ma Lili were also well received for their outstanding acting skills.

Combining the current social high-frequency news "the old man fell down", the work starts with a sharp core point, runs the jokes throughout the plot, and focuses on the perfect ending of positive energy. The effect of thinking while laughing makes the audience shout wonderful after the end. The simple and down-to-earth sentences were immediately imprinted in the minds of the audience.

This also invisibly added a wave of traffic to "Charlotte Annoyance".

Among the major schedules of Huaguo movies, the Spring Festival is always an important schedule that repeatedly sets records.

And this year's Spring Festival file coincides with Western Valentine's Day, which makes the competition more intense. Films such as In Love, The Werewolf, Arthur and His Miniature Kingdom 2 and My Youth Are All You have all entered the box office fray aggressively.

in fact--

The battle of Spring Festival movies did not start on the first day of the new year, but from the midnight show on New Year's Eve.

As soon as the New Year's bell rings, a lot of movies released on the first day of the new year will be screened at midnight.

Due to the relatively high competition, the theater chain allocated screening halls to a group of movies released on the first day of the new year according to the lineup, investment, and scale of publicity and distribution of major movies.

The first to bear the brunt is "Ten Miles of Foreign Trade 2".

Under the banner of an investment of more than 20 billion, this film only costs nearly 18 million for publicity and distribution. It stars Tan Xinyi, Zhang Chen, Li Mengguang, Lin Qi and other top celebrities. The cast is luxurious. The brilliant box office performance of "Ocean Field" nearly 2 billion makes "Ten Miles of Ocean Field [-]" a strong contender for this year's Spring Festival box office champion.

Therefore, all major theaters have made a big tilt in the film scheduling of "Ten Miles of Foreign Market 2", making the film screening rate of "Ten Miles of Foreign Trade 2" an exclusive 37.1%!

In addition to the high rate of filming, the ticket price of "Ten Mile Ocean 2" is also extremely expensive.

——The investor of the film, that is, Zhao Qihang and others, issued a price increase notice to major domestic theaters: the minimum ticket price in Class A cities (such as Kyoto, Shanghai, Pengcheng, etc.) should not be lower than 70 yuan.Previously, the minimum ticket price for domestic blockbusters was generally 30 yuan, while the normal ticket price for luxury theaters was generally twice the minimum ticket price.In other words, the highest ticket price of "Ten Miles of Foreign Market 2" has reached 140 yuan.

Yes.

Last year's Hollywood blockbuster "Gods Down to Earth" made its debut in major theaters, and its 3DI version once sold for 150 yuan a ticket in Kyoto, and even sold even higher in other big cities such as Shanghai and Pengcheng.

But "Ten Miles of Foreign Market 2" dared to sell such a high price, and even dared to challenge the top Hollywood blockbusters, it is really proud.

Of course, Zhao Qihang and others had such a high price, it was not unreasonable. Who made last year's "Ten Miles of Foreign Market" beat "Gods Down to Earth"?

Moreover, the cumulative number of people who want to watch "Ten Miles of Foreign Affairs 2" has exceeded 500 million, far exceeding other films, even surpassing "Charlotte Annoyance", becoming the first film to achieve this achievement.

Coupled with high production costs.

It's no wonder that Zhao Qihang and others dared to be so dark.

In second place is "Charlotte Annoyance".

To be honest, it is impossible for "Charlotte Annoyance" to rank second in terms of cast, investment, scale of publicity and other hardware.

But who let Xu Kai take advantage of Ye Sumen and the nearly 2 million publicity cost of "Ten Mile Foreign Market 2" to make "Charlotte Annoyance" as famous as "Ten Mile Foreign Market [-]"?

In addition, Xu Kai is the director who created the myth of domestic box office champion.

This made the major theaters give "Charlotte Annoyance" a 28.9% screening rate after comprehensive consideration.

In terms of movie ticket prices, Xu Kai didn't dare to ask for it as crazy as Zhao Qihang and others did. He just asked Chen Ruoxi to issue a price increase notice to major domestic theaters: the minimum ticket price in Class A cities should not be lower than 35 yuan.In other words, the highest ticket price for "Charlotte Annoyance" is only 70 yuan, which is a very normal ticket price.

In addition to "Ten Miles of Foreign Affairs 2" and "Charlotte's Annoyance", there is another film whose screening rate exceeds 10%-"Laughing Jianghu" has a screening rate of 13.1%.

All the remaining films share less than 30% of the remaining film scheduling rate, and the proportion of a single film is less than 10%.

It is worth mentioning that because the upstarts of "My Youth Is All About You" generally spent nearly 7.7 million in publicity costs, and because the first day of the Lunar New Year is also Western Valentine's Day, love movies themselves have an advantage. "My Youth Is All About You" actually got a 70% screening rate, and the screening rate of "My Youth Is All About You" at Longxing Cinemas was as high as [-]%!

……

Midnight show on New Year's Eve.

The attendance rate of "Charlotte Annoyance" was as high as 45.5%, and the attendance rate of "Ten Miles 2" was also nearly 40%.

Judging from the intuitive figures, the box office of "Charlotte Annoyance" and "Ten Miles 2" both exceeded 1000 million, and "Ten Miles 2" even exceeded 1500 million.

Among other movies, "Laughing Jianghu" with the best zero-point box office score is only more than 350 million.

It can be said that in the midnight show, "Charlotte Annoyance" and "Ten Miles of Foreign Affairs 2" opened up the gap with other movies.

The next day, Lunar New Year's Day, Valentine's Day in the West, the box office war for Spring Festival movies officially kicked off.

There is no suspense, "Ten Miles of Foreign Land 2" is far ahead of other Spring Festival movies with a box office of more than 1 million on the first day.

And "Charlotte Annoyance" ranked second with 1 million box office.

The box office of "Laughing Jianghu" on the first day was less than 2000 million, but even so, "Laughing Jianghu" still ranked third.

Surprisingly, the box office of "My Youth Is All About You" on the first day was more than 700 million.

……

Along with the box office on the first day, word-of-mouth of each movie was born.

"The director changed from Yu Qingyun to Bai Ge and lacked "Little Ma" in "Ten Miles of Foreign Market 2". Not only is the portrayal of the characters' emotions slightly inferior, but the plot is even more far-fetched. Without "Ten Miles of Foreign Trade" The true essence of the heroic qualities that are preached.

But there is one thing to say, Bai Ge and Du Feng also tried their best to imitate Yu Qingyun to interpret the unyielding perseverance under the cruel fate. The superb acting skills of Tan Xinyi and Zhang Chen are still the highlights, and finally make "Ten Miles of Foreign Fields 2" still a good comparison of "Ten Miles of Foreign Fields" What the series promotes is a tearful interpretation of what a hero is.

On the other hand, in terms of visual effects, "Ten Miles of Ocean Field 2" is even better than the first one. The church is flying all over the sky, and heroes with double guns are flying across the screen, making the white symbol of peace and serenity The pigeons and the bloody and violent bullets form a strong visual contrast. Baige obviously learned Yu Qingyun's aesthetics of violence, which makes "Ten Miles of Foreign Land 2" a fairly touching sequel. "

"There are many unreasonable and spoof plots in "Laughing Jianghu". For example, the little shoemaker can easily get "Sunflower Treasure" and other martial arts cheats; some viewers said that the actors in the play spoke the local language a bit nondescript, and even superfluous. Some scenes are more fake , Shen Yang's acting is too stiff, and the facial expressions are not enough. The film is a typical style of Zhao Laogen and Shen Yang, but there are very few places that are really funny, which is disappointing. And the story frame is simple, so that the audience lacks after dark scenes in the theater Substituting wholeheartedly, and the jokes are hasty, many plots are trite."

"I never expected that during the Spring Festival, there would be such an invincible bad movie "My Youth Is All About You". , the audience is afraid that the extremely boring plot has already left.

This film is so bad that the author has no intention to comment on it. It is too heavy and exaggerated, meaningless. Compared with the unrequited love of a dog licking from beginning to end, the male second who decisively took away the heroine Yixue is even worse. It is suitable to be the male lead. Obviously, if she is a woman, she will definitely like the second male lead. A fool will choose a male lead who is useless except for licking.

In the end, the author couldn't help but say that a bad movie is a waste of good resources, or is it because of the strong wind that the producer of "My Youth Is All About You" got all the money? "

"I always feel that comedy is the most difficult genre to shoot. Unlike other themes, audiences can make judgments from different angles and standards, but comedy has only one standard, that is, will the audience know when they watch it? Laugh, how many times will you laugh, and further, after laughing, can you leave something behind. "Charlotte Annoyance" undoubtedly satisfies the audience's demands for comedy films, and there are constant laughter during the viewing process.

The movie poster says "Let's hahaha together", which gave me some expectations for the movie's "Laughing Fruit", but I still worry a little about whether the rotten stalks such as campus, time travel, and first love can still whet the audience's appetite ?I believe that Yu Qingyun should have thought of this too, so he worked hard all the way to go too far and go crazy. Every stalk was carefully designed, and finally made the audience believe in the necessity of time travel and campus, and opened up a new world for them. Chapter, this is new wine in old bottles, the bottle is not important, the key is whether the wine is good or not.

I have to say that Xu Li and Ma Lili are indeed the best CPs on the stage.I didn't pay attention to these two newcomers in the film industry before, and I started to like them. I followed "Happy Comedian" from beginning to end. Comedy elements, Xu Li's team is the most sincere, carefully polished scripts, complex props, from the first period to the winning period, their attitude towards creation and stage, coupled with the best skit of the Spring Festival Evening "Fubu" "Help", let me go to the theater to watch "Charlotte Annoyance", and I was right, Charlotte Annoyance far exceeded my expectations, good movie! ! !

This film can be regarded as a big movie with the song "To Youth". The classic songs sung by the songs that everyone is familiar with are all here, but there are more and more. With the plot, the interpretation is just right, just like a Spring Festival Gala full of songs In general, both new and old fans can find their own dishes in the film.

The Charlotte who played again, bravely kissed her first love, beat up the disgusting teacher, outwitted the social gangsters, overthrew the school bully, played the guitar and sang to attract a large number of fans... He almost fulfilled the ideals of all boys in their school days.And all of these meme-set jokes hit the spotlight.In addition to the four protagonists, Yuan Hua, Qiuya, Dachun, Teacher Wang, Montagut, Mother Charlotte, and Zhao Laogen, who played the guest principal, also performed well. The laughter of "Charlotte Annoyance" comes from the inside out Yes, the solid script has created a group of outstanding characters, coupled with funny lines and body language, enough to make the audience laugh and dance with the characters.But at the end, I found that the songs and laughter along the way were actually deliberately designed to make you cry. This kind of emotional reversal made the movie profound and hard to let go. "

As soon as the word-of-mouth of the Spring Festival movie came out, it was immediately distinguished.

First of all, the first one out has actually been produced, and that is "My Youth Is All About You".

"My Youth Is All About You" is undoubtedly the film with the worst reputation during the Spring Festival, and its score is even less than 3.5 points.

Plus Valentine's Day is only one day away.

As a result, I didn't arrive for three days, and all the other theaters except Longxing Cinemas had "My Youth Is All About You".

The Longxing Cinemas managed to hold on for a week, and they all drew "My Youth Is All About You".

In total, the total box office of "My Youth Is All About You" is worth over 1000 million. Compared with the total production cost of nearly 1.8 million (including the cost of publicity and distribution), "My Youth Is All About You" can be said to have lost nothing. return.

But only after the first day of release, the outcome has actually been decided.

——The major platforms have changed their predictions that "Charlotte Annoyance" will win the Spring Festival champion.

Under the leadership of Yu Qingyun, "Charlotte Annoyance" bucked the trend all the way, and won the single-day championship in only 3 days, and achieved dominance in the Spring Festival stalls in only 4 days, grabbing more than half of the box office. .

The box office in the first week even surpassed 10 billion!
"Ten Miles of Foreign Market 2", to be honest, the filming is not bad, the scenes are magnificent and the actors are also online, but it is difficult to hide the fact that it is far inferior to "Ten Miles of Foreign Trade", and the placement of advertisements in the film is too blunt, which makes it even more disappointing. People are uncomfortable, and the ticket price of the film is too expensive. Compared with the word-of-mouth of "Charlotte Annoyance", the word-of-mouth of "Ten Miles Foreign Field 2", which was abandoned by Xu Kai, is seriously underestimated, and it even aroused the concern of many people. disgusted.

What followed was a decline in the filming rate of "Ten Miles of Foreign Fields 2". In just three days, the filming rate of "Ten Miles of Foreign Fields 2" has dropped from nearly 40% to just over 20%—and the opposite "Charlotte Annoyance", which is the most well-known Spring Festival movie, has a screening rate of 47.8%, ranking first.

In addition to the decline in the film schedule, the attendance rate of "Ten Miles of Foreign Fields 2" has also dropped severely.

这导致，首日票房就拿下1亿7千600多万的《十里洋场2》，周票房仅有4亿6000多万，被《夏洛特烦恼》远远甩在了身后。

The word-of-mouth of "Laughing Jianghu" is not high, only relying on the popularity of Zhao's class to support it, and was crushed by the strength of "Charlotte Annoyance" and "Ten Miles of Foreign Field 2". As a result, its box office in the first week was 8000 million. None arrived.

……

(End of this chapter)