I want to work hard too!

"What are you afraid of? There's nothing to be afraid of. Haven't you been trained? You can't do this. Don't be nervous. There's nothing to be afraid of.

How about this, let me demonstrate with you, I will give you a demonstration, and call all the interns and middle-level executives in the company.

Let me show you one side, and then you go forward to simulate the other side, we have reached this point, there is nothing to be afraid of.

It is only one step away, and if this step is completed, we will succeed. "

IPO roadshows are indeed very important. This thing is different from movie roadshows. Movies are one-off, while IPOs require long-term investment. What do investors want?It is you who can explain your business clearly, explain your products clearly, and present a value.

Let investors see the profit, even if it is a big picture, it must be good-looking. What are investors looking for?Either you have an absolute monopoly technology, you don’t say anything about it, they will vote, or your pie can fool 90.00% of the people, that’s fine.

Many people in the road show are people from investment companies, as well as some funds and media. This group of people is not easy to fool, and the questions are very sharp. If you can’t answer, other investors will basically veto you. Pay attention to your stock.

Not to mention Qiu Shuhong, it is the company founded by Rebs. In fact, he does not need to participate in roadshows at this level, but under normal circumstances, he will go, which is to give investors confidence.

Also, Mr. Yu personally participated in almost every road show when the company was listed, because the founders of these companies are more suitable for speaking than anyone else, and unless eloquence is really bad, he will let shareholders or corporate executives come forward.

But this has a disadvantage, that is, it makes people feel that your company does not have a leader. The external image is very important. When the company is mature, the founder can retreat to the second line, but the leader of the company will not come out when the company is initialized. That may not be the case. A good signal, giving people the feeling of a shell company.

So Qiu Shuhong still has to go out to give a speech. The most important point is that Jifeng is now equated with Qiu Shuhong.

That's why Qiu Shuhong was under a lot of pressure, because in fact the operator was Zhao Mingyang, and Qiu Shuhong didn't have absolute coordination. She was often planned by Zhao Mingyang for her, so she was afraid that she would not be able to answer when asked about the core things.

For example, the future, future deployment and outlook, she is afraid of saying the wrong thing.

Qiu Shuhong hugged Zhao Mingyang and said, "Why is this going to be listed so soon, can't we wait any longer?"

"No, it's not good for us to wait for a long time. We want to taste the first piece of cake, and hasn't it been prepared for a long time, just one launch, and there is still a stage before the launch of the car. What we want is to let the world know , we make trams." Zhao Mingyang said.

"But I'm not at ease. Our tram technology is not yet mature. What if I meet a professional person to ask questions? I'm afraid." Qiu Shuhong knew that Jifeng Motor is not a mature product at all, so she felt guilty.

Zhao Mingyang put his arms around her and patted her and said, "It's okay, just watch me later."

Just in case, Zhao Mingyang asked Lingshi Palace to send a few senior media professionals who could be trusted, so as to have an absolute guarantee.

In the conference hall of Jifeng Automobile, no less than a hundred people came. There are many foreigners here, all of whom are product designers, and there are also a group of management managers in the company. The most are college interns who applied for this year.

Zhao Mingyang specifically selected interns to come here, because these people may not know much about professional knowledge, and they may not necessarily understand what a company is listed on, but they have the most doubts. If you can deal with this group of people, it will be easy to deal with investors.

Because after the product is launched, the first thing to do is to face this group of users, and the doubts are also these people. The group of college students is always the most important thing for all companies, because their consumption ability can also drive family consumption. The most important thing is that college students are the most important. It is easy to become sticky to the enterprise, and what they like will not be easily changed. This is what the enterprise values.

Zhao Mingyang stood with everyone, and the rest surrounded him. He stood in the middle. This is the most traditional road show method. The speaker does not need to wear a microphone, but he must speak clearly and clearly, just like standing on the street in the past It's the same as storytelling and cross talk.

Close interaction is a test of people's psychological quality and on-the-spot reaction.

The voice should be louder, so that it is more contagious. Nowadays, everyone wears headsets to give speeches and has amplifiers, so you don’t have to talk so tired. But if you want to practice speaking, you must first practice not using headsets and amplifiers, so you have to wear them One thing is the best, and that is ear return.

If you don’t wear this headset and amplifier, when you give a speech, you can hear what you are saying clearly, and you can adjust your speech in time, but if you wear a headset and amplifier, the amplifier and the speaker are synchronized The output frequency will affect the speaker, and the most direct one will cause short-term tinnitus for a long time. At this time, if you wear the ear return, the effect is the best, mainly the direct sound and reflected sound.

Unless you have enough speaking experience, then it doesn't matter, because you have full speaking experience and field control ability, but for the best effect, many people will wear that kind of ear return and microphone in one speech.

"Everyone, you can raise any questions and concerns about Jifeng Motors. You all understand Jifeng Motors, and I don't need to repeat what I introduced.

You just need to put forward the answers you want. Of course, it is not a waste of your time. I also hope that you will not worry. If you have concerns, you will not get the red envelopes prepared for you in advance.

Especially the management, if you play tricks, you can leave on the spot, otherwise you will be dismissed on the spot if I find out. I don’t want any sophistication in this question, because the middle and senior executives may also participate in the road show, you guys Are you ready? "

All the middle and high-level people were first named by Zhao Mingyang, because they were afraid that this group of people would play personal tricks and ask some flattering questions, which would be useless.

Because there was a road show of a listed company before, the boss was used to sycophancy, thinking that the questioner would do the same, and it turned out to be very embarrassing.The company also failed to go public.The finishing touch offended the investors and the media.

A lot of bosses have been cheated by a group of sycophants, and have no idea of ​​their true strength, and whoever they face in the road show has no background.

"Come on! Whoever asks a question first, I have money here, and the questioner will come forward and get a red envelope." Zhao Mingyang pointed to the red envelopes piled up beside him. Each red envelope is 5000 yuan, which can be said to be full of sincerity.

An intern took the lead to ask questions. After all, are newborn calves not afraid of tigers? The boy picked up a red envelope and asked, "Mr. Zhao, what do you think about beating workers?"

The people present were very embarrassed, because this kind of question would basically not appear in the road show, but Zhao Mingyang knew that this kind of question was what he wanted, because if someone arranged by the rival company came to ask questions, and asked some donkeys that were wrong. The question of the mouth is a question beyond the outline, and it is okay not to answer, but the answer is to show the personal resilience.

It is mainly some controversial things. If someone with a heart asks a question, you must learn to practice Tai Chi and defuse it skillfully.

Just like when some reporters asked some entrepreneurs questions, such as the conversation between Jack Ma and Musk, many people said that Jack Ma was weak, how to answer that.

In fact, the environment is different. Jack Ma can't easily express some opinions, he can only practice Tai Chi in circles. It is much, much better for him to be called a weak chicken than to say a wrong sentence and cause huge troubles.

This kid looked like he had just graduated from university, and he was still a student thinking, and he kept his mouth shut to denounce capital. Anyone who wants to speak for the boss is a scab.

Therefore, their questions are more direct and sharper, and it is too difficult to change their thinking.

The boy asked the boss what he thought of beating workers, and this was a scam, because no matter what the boss answered, he would be wrong. These are completely two positions.

So everyone around felt the tense atmosphere, and a group of foreign employees became nervous. They are now receiving high salaries, and they used to be the same as the boy in front of them when they were receiving basic salaries. Later, they also knew that the world is the same, nothing more than Whether the benefit is enough or not, those who make trouble are often low-paid.

After all, those who get a high salary can basically see it clearly, and it might not be as good as this one to get this capital down and replace it with another one.

But most people can't see this, so the contradictions will only increase. Just like the emperors in the past, they changed and changed, and the lives of the people below basically remained the same. Le, this is overthinking, whoever sits in that position is still a citizen.

Ming Taizu's change of thinking in the early and late stages is the best verification. It is the same in that position. First, open countless back doors for his family to ensure his own interests.

Zhao Mingyang also knows that there are differences in how to answer this question, but this question must be answered.

He looked at the intern and said, "I am a worker, I am a worker. I graduated from university like you and started working for the company. Later, I invested in investors and worked for customers. I became a shareholder of a company and worked for the company." .

First of all, it is necessary to recognize a concept that the boss is also a worker, but he is a worker who earns a little more, but I can tell you clearly that the most relaxed time for me is when I am at the bottom.

At that time, although I was a little tired, my salary was not high, and I couldn't satisfy some of my desires, but by the same token, my risk was much lower.

For example, if I make a mistake, someone will always help me. It’s nothing more than a fine and a deduction. But as long as I correct the mistake, I will pay attention next time. I will not make any mistakes for a long time. I will complete my own work every day and make a steady progress. , As long as you don't make mistakes, you can get more salary?
There is no one who is too capable to make money, and will not be ignored. The premise is that you don't think that you are too strong to be underappreciated.

In today's world, how many talents are left unrecognized? This company can't go to the next one, but if three or four companies don't find your talent, you have to consider whether you have no talent. Of course, you are very talented, so come here Come to work with us. "

There was applause from the audience, Zhao Mingyang affirmed the boy, and praised Jifeng Automobile.

Zhao Mingyang looked at the boy and continued: "You know, when I became the team leader of the company, I was under pressure. The team members made mistakes, and I was the first to be criticized. I had to take into account the needs of every team member. I have to work, and I have to deal with the tasks assigned by the superiors. I have no choice but to get too much money. When I became a minister, I had a headache.

Because many times I have to deal directly with customers. If I make a mistake, I cannot be forgiven. But it is also good for me to be a minister. Companies of the same type will poach me at a high price. I thought that another company was different, but they were all the same. , not even as good as my previous company.

When I first started my business, I was the owner of the company, purchasing, selling, and after-sales. Facing the risk of bankruptcy, I am always on tenterhooks.

When I have some achievements, there are more people in the company, and I have to face workers' wages, rent, unreasonable demands from Party A, etc., you will think that you are all working for the boss, and the boss is a vampire.

I agree, I thought the same way before, but I try to try to perfect something that doesn't make me a vampire like that.

For example, in our place, normal weekends, right, fourteen salary, right?

Of course, there will be overtime, but they are all paid for overtime. On the premise of overtime pay, if you complain about working overtime with overtime pay, that is another argument.

To answer your question, how do I look at migrant workers? I think that as long as you are an adult in this world, everyone is a migrant worker except for the second generation. The parents of the second generation work for the second generation. They live so well. Well, we all work for ourselves, more objectively speaking, this is labor income.

Why do you see our parents complaining about us?Because they also feel that they are working for us, paying so much for us without asking for anything in return, that is the real worker, and are we capital?
Are you?Am I?Are you all the capitalists you hate the most?
Then think about it in another way, can we do better and earn more, and work for our parents?How about becoming their worker? "

After hearing this, the intern felt that what Zhao Mingyang said was very reasonable. You see, everything can be resolved when it comes to the family, and family affection can break everything.

Zhao Mingyang didn't directly answer some contradictory points, that is the point of opposition, but what he answered made the intern very satisfied, because Zhao Mingyang unconsciously instilled in him a consciousness that you and I are both migrant workers, and you and I are both capitalist.

"Mr. Zhao, I would like to ask, what are the market competitive advantages of Jifeng Motor compared with traditional cars? Will consumers pay for it? What is Jifeng's core competitiveness?" A middle-aged man in his 40s wearing a black shirt year asked.

He is a professional reporter arranged by Lingshi Palace. He has been in the media circle for many years. He used to work in a TV station starting with the word C. He didn't go to get the red envelope and asked questions directly. His questions were more professional and More sharply, what is your core competitiveness?
Qiu Shuhong looked at Zhao Mingyang nervously, she was afraid of encountering such problems.

Zhao Mingyang replied calmly: "The automobile industry has a history of [-] years. First of all, it is clear that trams are not new now. The first cars used electricity, but the technology is immature. Everyone chose easier oil. To put it bluntly , I encountered a bottleneck and could not break through, so I was forced to choose oil.

So ours is not a concept product that appeared out of thin air, nor is it a PPT. We are a kind of inheritance. It took a hundred years to make a breakthrough on the basis of our predecessors. I don’t think this is a new thing. If we say it is a return to tradition Traditionally, it is called new energy at most, not new products. "

Zhao Mingyang first denied the other party's cognition of trams. If it is considered a new thing, it may be rejected by the market, because generally this kind of innovation, if the technology is not very mature, will basically be questioned by the market.

Therefore, he must deny that this thing is a new thing, classify it as a tradition, and eliminate people's doubts and doubts.

"Let's talk about the difference between us and gasoline trucks. It's the difference between trams and gasoline trucks. Tramways are first of all more environmentally friendly. Vehicle exhaust pollution. Needless to say, there are some pollution data reports on the Internet. We are relatively Oil trucks are more environmentally friendly.

After all, the problem of environmental protection is a problem that human beings have always faced. Now that there is something more environmentally friendly, why don't we use it?Why not create a better ecological environment for our descendants and give them fresh air?

The second is the cost. The cost of charging a tram is much cheaper than that of a tram, which reduces the cost of use. Many people no longer fear that the cost of using a car is too high.

As for the core competitive advantage, our advantage of Jifeng is the technological revolution. A hundred years ago, human beings could not imagine that a mobile phone can solve our daily necessities and connect the world, because every change is driven by countless scientific researchers.

We Jifeng Automobile has more than 5000 technicians, and the annual investment in research and development continues to increase.

This car has been developed since 08. It was led by our founder Ms. Qiu Shuhong's deceased husband. For eight years, Jifeng has been working hard and concentrating on technology. Over the years, our team has polished our products countless times.

Now it is a car that can stand the test of the market. First of all, we have an assisted driving system, which is far ahead of global car companies, and we are constantly increasing investment in assisted driving. The joy of driving.

For example, a family is chatting, tired for a while, and when they wake up, they are from Shencheng to Luoyang. One of the advantages of trams is that there is no smell of fuel vehicles, and they are not afraid of unnecessary troubles when sleeping in the car without opening the windows. risk.

The second is our seats, all of which are top-grade sofa seats with the same specifications as million-level luxury cars, ensuring absolute comfort.

We are the first to develop the intelligent design of the whole car, just like a mobile smart home, for example, the whole car can be controlled with one command.

For novice drivers.We first launched the novice reversing automatic parking function. You don't need to drive the car, and the car can drive into the parking space by itself.

Batteries are also our core technology, and our batteries are far ahead of the world.

We have created a new car-machine system for this car, which is our core competition.

The most important thing is to let us do our part to protect the environment and give the children a green mountain, green water, blue sky and white clouds. "

The core of Zhao Mingyang's talk is that fuel vehicles pollute a lot, while trams pollute less. To protect the environment, trams should be chosen, and he puts a big value orientation, as if all pollution is caused by fuel vehicles, and he also talks about the advantages of Jifeng Motors.

"I want to ask Mr. Zhao, what's your relationship with Mr. Qiu?" A girl suddenly asked.

The audience was deadly silent, this was an unavoidable topic, Qiu Shuhong was single, the owner of this business was created by her late husband, and she insisted on making trams for his late husband's last wish, so what if she was dating someone else?Is corporate culture gone?