I want to work hard too!
Chapter 451 Selling Dog Meat {for Subscription}
Chapter 451 Selling Dog Meat {for Subscription}
Early the next morning, Zhao Mingyang got up to tidy up, and Xu Qingqing also got up, but Zhao Mingyang got up at 07:30 to make breakfast, Xu Qing got up at [-] o'clock, and had breakfast after washing up. Both of them were used to this kind of getting along As long as you get used to the pattern, Xu Qingqing will become sticky and dependent on Zhao Mingyang.
"Don't say it, it's so comfortable to live here. I get up at eight o'clock, have breakfast, pack up and go out. It's just a little after 08:30. I walk to the company for 5 minutes and ride my car for two or three minutes. Sleep for a while." Xu Qingqing said as he ate the egg pancake made by Zhao Mingyang, the taste was really good, it was so delicious.
Zhao Mingyang handed her a glass of freshly squeezed orange juice, and after the two had eaten, Xu Qingqing actually took the initiative to clean up the dishes. Although he was a bit clumsy, he had already begun to try to divide the work with Zhao Mingyang's family.
Xu Qingqing left first, Zhao Mingyang walked to the company, just went to work on Monday, Gu Man organized a meeting for everyone.
In the conference room, Gu Man put down the document bag and looked at the crowd and said, "Wanheng has a big order to place, but it's different from the previous marketing model. They want a plan to sell the property. If you have any ideas, summarize them. At that time, let's connect. The Mid-Autumn Festival is coming soon. This year, the company will give you a water purifier worth 3000 yuan each. You can email the address to Zhao Mingyang, and then arrange for it to be delivered to your door for installation.
The Mid-Autumn Festival and the National Day are together this year. In order for everyone to work better, the company decided not to adjust shifts or holidays, but to give everyone a one-week holiday. After the festival, no matter what day of the week you go to work, you will still have a normal holiday.
Before the holiday, everyone, handle all your work well, don’t wait for the holiday, the customer is calling me, and it is agreed in advance that once the customer makes a call, I will fine the project leader [-] yuan. If you have money, you can Punish..."
The meeting lasted for an hour, everyone dispersed, and Zhao Mingyang was left behind.
"Why did you keep me here?" Zhao Mingyang asked.
"What's the matter? You're not happy yet? Wanheng called you to do this project. What can I do? This time the order is not easy to accept. Let me give you a vaccination first. The house is a super high-end consumer product. According to different cities, Wanheng's houses range from hundreds of thousands to hundreds of millions.
The plan you want to give is a trial that can be used by all branches of Wanheng, and you know that real estate is easy to sell if it is not a big brand. The main thing is the location. Most of the good locations are occupied by local enterprises and urban construction, and Wanheng has only expanded from Guangdong Province in the past few years. This is a minefield. If we don’t do it well, we may smash our own brand.
I heard that Wanheng found several companies to do this plan, but all of them failed, and did not bring them actual benefits. Wanheng also saw their competitors' five-star home's operations to revitalize the company, so they put all their eggs in one basket. The chips are on this one.
This money is not so easy to get. You have to know that for us, it’s okay if a deal goes wrong, but if a unicorn company’s deal goes wrong, it will have a great impact, and it may not be able to make a big deal in the future. The order is up, I can do it, if it goes wrong, I can apply to be transferred to the headquarters of Lingshi Palace to be transferred to other departments, and you can still keep big orders with zero mistakes. "
Zhao Mingyang glanced at Gu Man and said with a smile: "But you're gone, I still have to do it, so you don't have confidence in me? I've done this order, don't worry, I almost have a plan in my mind, by the way, the company's end-of-year How are you going to prepare for the annual meeting?"
"As in previous years, each region organizes and then goes to the head office. This year, the venue is in Shanghai. Lingshi Palace has contracted a gymnasium that can accommodate 3 people. At that time, some stars will be invited to perform, and then awards will be given to each company. Excellent employee awards, I guess you and I will be on stage to receive the awards this year.
If there are no accidents, the bonus should be similar to previous years, starting at [-]. According to the benefits, you and I may get seven figures this year, but it is said that there will be new projects at this year's annual meeting, who knows. "
"Then should I go? Or if I don't have time to go, you can pick it up for me," Zhao Mingyang said.
"Okay, but what's your business? Let's talk about it later."
After Zhao Mingyang left and explained a few things to Brother Xiaosa, he drove out to make an appointment with Ye Chuan to make money. Now that he was in too much debt, he had to find a way out.
Li Yanqing's side is currently unable to make a profit, so he can only go to Ye Chuan's side to build a clothing brand and use his shares to pledge loans.
Because the money that the Ren family and Ye Chuan put out is real, it can expand quickly.
Ye Chuan drove to the place designated by Zhao Mingyang, and he was actually in a fishing garden. Zhao Mingyang, who was sitting on the fishing platform, was fishing with sunglasses on. What's the matter, Zhao Mingyang didn't study this skill deeply, because he had been focusing on other aspects in his previous life. , this is to learn.
Ye Chuan walked over and said, "Brother Mingyang, how are you fishing?"
"Wait, these are not the fish I want, so there is no catch or miss. Are all the designers Xia Xiaomeng has found in place?" Zhao Mingyang said very pretentiously, he would not tell Ye Chuan, especially What, sitting here for half an hour, caught nothing.
"I found them all, but the average age of this team is only 22 years old, isn't it too young, and there are no well-known designers." Ye Chuan said.
"What do you think? In the early stage of entrepreneurship, a big-name designer can produce several million drawings, and some well-known ones can cost hundreds of thousands. Why should we use them? We are a new brand, and we use Chanel, and Hermès designers also No one recognizes it. On the contrary, we draw a random picture for Hermès and Chanel. Once they are used, they are called breakthroughs and innovations. No one will care whether you are good or not.
Remember, what is a designer?It is the icing on the cake. A big brand will never collapse because of a designer, but a designer will collapse because it cannot receive a big brand.
For several plans, I say you should do it first, and follow what I said to ensure that you can make a profit. " Zhao Mingyang said.
"Okay, Brother Mingyang, tell me." Ye Chuan was taking notes with a notebook and a pen.
"Our main focus must be young trendy brands, mainly sports and leisure. Clothes and trousers will be produced in a series in one color in the early stage, and try to use three stripes as much as possible, you know, three stripes." Zhao Mingyang said.
"This~ Isn't this a bit of a copycat? Nothing will happen, right?" Ye Chuan worried.
"No, the patent protection period has passed, everyone can use it, and the latest news, the trademark applied by that company has also been rejected. The three-striped stripes are not available to any company, but to the public.
Secondly, search for the patent period of several major sports brand sneakers, see which ones have expired, and use them directly, which is called a tribute to classics. Others sell 999 pairs, and we sell 299 pairs of the same style. "
Ye Chuan frowned and said, "Would it be a little LOW to do so?"
"LOW what, making money is not shabby, we are all within the legal range, and you have to know that this type of style can be automatically drained, the price is lower, no worries about no customers buying, the best similarity is 90.00% Nine is enough, put our LOGO in the insole or sole.
These are for some people who don’t have the money to buy genuine products, but they don’t feel comfortable wearing fake clothes, and they are afraid of being called high imitation. Then buy our own brand. Of course, we can add some of our own elements into it. This is Let those designers figure it out. "
"Understood, I understand." Ye Chuan understood what Zhao Mingyang meant. Zhao Mingyang didn't want to give people a low image, so he asked Ye Chuan to do this.
"You are the president and I am a shareholder. You should do these things. Don't think too much. Your task is to lead the company to profitability. Do you know the benefits of young designers?"
"don't know."
"I disdain plagiarism, and I feel that I am talented and unconstrained. In fact, most of the designs are not very good. Because I don't understand the market, it is easy to make mistakes. In particular, I can design some mistakes that are easy to create contradictory topics, but most of them are original. , you have to hire a group of people, a group of consultants, preferably university professors of international relations and history, and give them [-] to [-] yuan a month. The main task is to help us review the design drawings, whether there are some socially controversial topics thing.
Many designers have no cultural foundation, and they design whatever they think of, which is likely to be suspected of insulting and discrediting. This must not happen. "
"I'll do this." Ye Chuan said.
"What we want is their imaginative design, but the premise is that we need to help them clear the mines, sign the contract, and hold their contract in our hands, so that they will leave the company as soon as they become famous. As for how to design the contract, your lawyer I will give you a template of how your company restricts and retains designers.
In addition to the above, spend some money to find a few joint names, you can find some new and popular Chinese comics to co-brand, to co-brand with some games, and finally pull up the grade and co-brand with the Forbidden City. There are still very few joint names in China. , we will seize this gap and create a market for young people.
Then we look for it from the history, such as the five generals, we first look for free public copyright things to add to the design, our market starts from the Internet, and we use the design styles of the three stripes, such as clothes 59 sets, make clothes sales, and then replace them with clothes designed by us. Simply put, we replace all the clothes and product information drained by the previous three bars with clothes with our own elements, so that reviews and sales will increase. Yes, the price can also be set high. The people who bought it later thought that the clothes sold well, and the price itself was so high. This is why designs such as three stripes are used to attract traffic, because it is easy to promote and attract traffic. "
Ye Chuan finally understood, and he has to say that Zhao Mingyang really did a good job of peddling dog meat.
"Also, I need you to do some marketing." Zhao Mingyang said.
"What marketing needs me to do, you say, as long as it is not illegal, I can do it." Ye Chuan said.
(End of this chapter)
Early the next morning, Zhao Mingyang got up to tidy up, and Xu Qingqing also got up, but Zhao Mingyang got up at 07:30 to make breakfast, Xu Qing got up at [-] o'clock, and had breakfast after washing up. Both of them were used to this kind of getting along As long as you get used to the pattern, Xu Qingqing will become sticky and dependent on Zhao Mingyang.
"Don't say it, it's so comfortable to live here. I get up at eight o'clock, have breakfast, pack up and go out. It's just a little after 08:30. I walk to the company for 5 minutes and ride my car for two or three minutes. Sleep for a while." Xu Qingqing said as he ate the egg pancake made by Zhao Mingyang, the taste was really good, it was so delicious.
Zhao Mingyang handed her a glass of freshly squeezed orange juice, and after the two had eaten, Xu Qingqing actually took the initiative to clean up the dishes. Although he was a bit clumsy, he had already begun to try to divide the work with Zhao Mingyang's family.
Xu Qingqing left first, Zhao Mingyang walked to the company, just went to work on Monday, Gu Man organized a meeting for everyone.
In the conference room, Gu Man put down the document bag and looked at the crowd and said, "Wanheng has a big order to place, but it's different from the previous marketing model. They want a plan to sell the property. If you have any ideas, summarize them. At that time, let's connect. The Mid-Autumn Festival is coming soon. This year, the company will give you a water purifier worth 3000 yuan each. You can email the address to Zhao Mingyang, and then arrange for it to be delivered to your door for installation.
The Mid-Autumn Festival and the National Day are together this year. In order for everyone to work better, the company decided not to adjust shifts or holidays, but to give everyone a one-week holiday. After the festival, no matter what day of the week you go to work, you will still have a normal holiday.
Before the holiday, everyone, handle all your work well, don’t wait for the holiday, the customer is calling me, and it is agreed in advance that once the customer makes a call, I will fine the project leader [-] yuan. If you have money, you can Punish..."
The meeting lasted for an hour, everyone dispersed, and Zhao Mingyang was left behind.
"Why did you keep me here?" Zhao Mingyang asked.
"What's the matter? You're not happy yet? Wanheng called you to do this project. What can I do? This time the order is not easy to accept. Let me give you a vaccination first. The house is a super high-end consumer product. According to different cities, Wanheng's houses range from hundreds of thousands to hundreds of millions.
The plan you want to give is a trial that can be used by all branches of Wanheng, and you know that real estate is easy to sell if it is not a big brand. The main thing is the location. Most of the good locations are occupied by local enterprises and urban construction, and Wanheng has only expanded from Guangdong Province in the past few years. This is a minefield. If we don’t do it well, we may smash our own brand.
I heard that Wanheng found several companies to do this plan, but all of them failed, and did not bring them actual benefits. Wanheng also saw their competitors' five-star home's operations to revitalize the company, so they put all their eggs in one basket. The chips are on this one.
This money is not so easy to get. You have to know that for us, it’s okay if a deal goes wrong, but if a unicorn company’s deal goes wrong, it will have a great impact, and it may not be able to make a big deal in the future. The order is up, I can do it, if it goes wrong, I can apply to be transferred to the headquarters of Lingshi Palace to be transferred to other departments, and you can still keep big orders with zero mistakes. "
Zhao Mingyang glanced at Gu Man and said with a smile: "But you're gone, I still have to do it, so you don't have confidence in me? I've done this order, don't worry, I almost have a plan in my mind, by the way, the company's end-of-year How are you going to prepare for the annual meeting?"
"As in previous years, each region organizes and then goes to the head office. This year, the venue is in Shanghai. Lingshi Palace has contracted a gymnasium that can accommodate 3 people. At that time, some stars will be invited to perform, and then awards will be given to each company. Excellent employee awards, I guess you and I will be on stage to receive the awards this year.
If there are no accidents, the bonus should be similar to previous years, starting at [-]. According to the benefits, you and I may get seven figures this year, but it is said that there will be new projects at this year's annual meeting, who knows. "
"Then should I go? Or if I don't have time to go, you can pick it up for me," Zhao Mingyang said.
"Okay, but what's your business? Let's talk about it later."
After Zhao Mingyang left and explained a few things to Brother Xiaosa, he drove out to make an appointment with Ye Chuan to make money. Now that he was in too much debt, he had to find a way out.
Li Yanqing's side is currently unable to make a profit, so he can only go to Ye Chuan's side to build a clothing brand and use his shares to pledge loans.
Because the money that the Ren family and Ye Chuan put out is real, it can expand quickly.
Ye Chuan drove to the place designated by Zhao Mingyang, and he was actually in a fishing garden. Zhao Mingyang, who was sitting on the fishing platform, was fishing with sunglasses on. What's the matter, Zhao Mingyang didn't study this skill deeply, because he had been focusing on other aspects in his previous life. , this is to learn.
Ye Chuan walked over and said, "Brother Mingyang, how are you fishing?"
"Wait, these are not the fish I want, so there is no catch or miss. Are all the designers Xia Xiaomeng has found in place?" Zhao Mingyang said very pretentiously, he would not tell Ye Chuan, especially What, sitting here for half an hour, caught nothing.
"I found them all, but the average age of this team is only 22 years old, isn't it too young, and there are no well-known designers." Ye Chuan said.
"What do you think? In the early stage of entrepreneurship, a big-name designer can produce several million drawings, and some well-known ones can cost hundreds of thousands. Why should we use them? We are a new brand, and we use Chanel, and Hermès designers also No one recognizes it. On the contrary, we draw a random picture for Hermès and Chanel. Once they are used, they are called breakthroughs and innovations. No one will care whether you are good or not.
Remember, what is a designer?It is the icing on the cake. A big brand will never collapse because of a designer, but a designer will collapse because it cannot receive a big brand.
For several plans, I say you should do it first, and follow what I said to ensure that you can make a profit. " Zhao Mingyang said.
"Okay, Brother Mingyang, tell me." Ye Chuan was taking notes with a notebook and a pen.
"Our main focus must be young trendy brands, mainly sports and leisure. Clothes and trousers will be produced in a series in one color in the early stage, and try to use three stripes as much as possible, you know, three stripes." Zhao Mingyang said.
"This~ Isn't this a bit of a copycat? Nothing will happen, right?" Ye Chuan worried.
"No, the patent protection period has passed, everyone can use it, and the latest news, the trademark applied by that company has also been rejected. The three-striped stripes are not available to any company, but to the public.
Secondly, search for the patent period of several major sports brand sneakers, see which ones have expired, and use them directly, which is called a tribute to classics. Others sell 999 pairs, and we sell 299 pairs of the same style. "
Ye Chuan frowned and said, "Would it be a little LOW to do so?"
"LOW what, making money is not shabby, we are all within the legal range, and you have to know that this type of style can be automatically drained, the price is lower, no worries about no customers buying, the best similarity is 90.00% Nine is enough, put our LOGO in the insole or sole.
These are for some people who don’t have the money to buy genuine products, but they don’t feel comfortable wearing fake clothes, and they are afraid of being called high imitation. Then buy our own brand. Of course, we can add some of our own elements into it. This is Let those designers figure it out. "
"Understood, I understand." Ye Chuan understood what Zhao Mingyang meant. Zhao Mingyang didn't want to give people a low image, so he asked Ye Chuan to do this.
"You are the president and I am a shareholder. You should do these things. Don't think too much. Your task is to lead the company to profitability. Do you know the benefits of young designers?"
"don't know."
"I disdain plagiarism, and I feel that I am talented and unconstrained. In fact, most of the designs are not very good. Because I don't understand the market, it is easy to make mistakes. In particular, I can design some mistakes that are easy to create contradictory topics, but most of them are original. , you have to hire a group of people, a group of consultants, preferably university professors of international relations and history, and give them [-] to [-] yuan a month. The main task is to help us review the design drawings, whether there are some socially controversial topics thing.
Many designers have no cultural foundation, and they design whatever they think of, which is likely to be suspected of insulting and discrediting. This must not happen. "
"I'll do this." Ye Chuan said.
"What we want is their imaginative design, but the premise is that we need to help them clear the mines, sign the contract, and hold their contract in our hands, so that they will leave the company as soon as they become famous. As for how to design the contract, your lawyer I will give you a template of how your company restricts and retains designers.
In addition to the above, spend some money to find a few joint names, you can find some new and popular Chinese comics to co-brand, to co-brand with some games, and finally pull up the grade and co-brand with the Forbidden City. There are still very few joint names in China. , we will seize this gap and create a market for young people.
Then we look for it from the history, such as the five generals, we first look for free public copyright things to add to the design, our market starts from the Internet, and we use the design styles of the three stripes, such as clothes 59 sets, make clothes sales, and then replace them with clothes designed by us. Simply put, we replace all the clothes and product information drained by the previous three bars with clothes with our own elements, so that reviews and sales will increase. Yes, the price can also be set high. The people who bought it later thought that the clothes sold well, and the price itself was so high. This is why designs such as three stripes are used to attract traffic, because it is easy to promote and attract traffic. "
Ye Chuan finally understood, and he has to say that Zhao Mingyang really did a good job of peddling dog meat.
"Also, I need you to do some marketing." Zhao Mingyang said.
"What marketing needs me to do, you say, as long as it is not illegal, I can do it." Ye Chuan said.
(End of this chapter)
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