I want to work hard too!

Chapter 454
Zhao Mingyang understands, Meng Xiaoxian is defined as an Internet celebrity, how long is the lifespan of an Internet celebrity?One cycle per year.

Two years is a long time, and there are very few comebacks in the later stage. There are only two Internet celebrities who are still active on the stage. The man is Luo Fat, and the woman is Milk Tea.

But these two did not develop into the entertainment industry in the end, but developed into entities, because it is too difficult for Internet celebrities to become famous in the entertainment industry, and the three giants of QQ are not Internet celebrities, but Internet singers, and the word singer is very important. It is talented, and all three of them have original ability, not the product of the Internet, but the realization of their own things through the Internet, the definition is completely different, because the Internet will also make them be labeled.

To put it simply, every star in the entertainment industry counts as one, and none of them show their truest side.

The personalities of celebrities are all created. The real entertainment industry is very cruel. It is so cruel that the perfect star you think may be a person with poor character.

When a star reaches a certain status, he wants to put aside the label of star and position himself as an actor, singer, director, producer, etc., because these have a higher status in the entertainment industry than stars.

But in the final analysis, most of them are still celebrities, and veteran celebrities prefer to make friends with popular traffic. Why?Shots, appearance rate, topicality.

The attitude of established stars towards newcomers depends entirely on the popularity and talent of the newcomers, most of the newcomers cannot be supported by the old people.

Only newcomers with a market will be supported by seniors. These traffic stars have a very large fan base, and these fans can bring new traffic and exposure to established stars.

For example, several artists on the stage, this online Mid-Autumn Festival party, invited some old star singers, and there are also new popular traffic, they are together, they recognize each other as a level, in the same circle, after all, they belong to They are all relatively large companies.

In their eyes, Internet celebrities are no different from bums.

At this time, they were standing on the stage rehearsing. The veteran stars were giving pointers to the traffic stars.

Internet celebrities like Meng Xiaoxian are basically unable to go on stage, because celebrities don't want to share the stage with them, and to put it bluntly, celebrities are afraid of falling prices.

And directors are also from traditional media and TV stations. They also subconsciously look down on these Internet celebrities. Their cognition and ratings depend on the stars.

In fact, just like many manufacturers use money to advertise on some TV stations at this time, it is basically in vain, because the overall ratings of TV stations are now lower than that of a multimedia platform, the first to see this is the toilet table, and then they set up their own My own network broadcasting platform puts the best variety shows on the Internet, but the TV stations don't broadcast any outstanding programs, because the TV stations can't get high advertising fees.

By the way, the only profitable online video platform in the market is the toilet platform, and the one with the lowest loss rate is Xiaopozhan, which is likely to make a profit soon. The rest of the video platforms are all at a loss. The main reason is that there is no high-quality original content. , All the content is basically bought, including the exclusive broadcast on many platforms, which is also a bought copyright.

This is the reason why most media companies have closed down. The previous model was that whatever the TV station broadcasts, what is the trend, and the TV station dominates the audience. Later, this group of people joined the new media company, and they still do the same thing. As a result, they closed down and lost money. loss.

In the new era, the core of the media is to give the audience what the audience likes. Now the director on the spot, Zhao Mingyang, knows that this show will definitely not be a success, because it is completely in accordance with the standards of the TV station. Then ~ why did the audience choose you?Can your party be better than provincial satellite TV?The invited celebrity coffee is even bigger?
What is the heart of the web evening?It is the mainstream media that will not broadcast it. The audience itself is different. The mainstream media does not want to introduce too much Internet culture, but the audience is divided into different age groups such as old, middle-aged and young. Most of the people who watch TV are middle-aged and elderly people. , so we must not use too much Internet culture.

And the audience of online platforms are basically young people, so we need to reduce too much mainstream culture, such as the Four Heavenly Kings are very famous, right?But that is well known to people before 00. You let the younger generation get to know it, just like most of the post-80s and post-90s don’t like the actors and singers that their parents liked. No one is wrong, the times are different.

Zhao Mingyang still miscalculated, because he didn't expect that this Internet platform was completely outsourced, that is, the whole party was outsourced to others, and there was no internal intervention.

According to the routine in online novels, Zhao Mingyang should slap the director in anger at this time, and then arrange for Meng Xiaoxian to come on stage.

But the reality is that if Zhao Mingyang speaks out, he will be scolded by others, who do they think you are.

But Zhao Mingyang can make the top management of this Internet company angry at the director, and even intervene.

How to intervene?Zhao Mingyang glanced at Meng Xiaoxian and said, "Let's go back first, let's come over later."

Meng Xiaoxian looked at Zhao Mingyang and said, "Is it possible?"

"It's ok, because for three to five hours, we may not be able to go on stage." Zhao Mingyang said.

"Oh~ don't you want to wait any longer?" Meng Xiaoxian said, she was afraid that if she left, what if it was her turn.

"That's fine, wait a while, we won't be in line for half an hour, let's go eat something first, Sister Wang, you can ask later how long we can rehearse." Zhao Mingyang said to Meng Xiaoxian's manager, and then turned around and took out the rehearsal. The phone leaves.

"Arrange a group of reporters to come over." Zhao Mingyang walked to a place where no one was around and said to Ning Dongsheng on the other end of the phone.

After Ning Dongsheng received the instructions, he quickly sent someone over.

When Zhao Mingyang established Daotian Entertainment, he asked Ning Dongsheng to set up a public relations department, which was actually a copy of Empty Bottle Media. It was far inferior to Empty Bottle Media in terms of scale and overall capabilities. It was at most a small operating company, but Zhao Mingyang As a trader, these people are enough for Zhao Mingyang.

They are bypassing the platform to contact some smaller operating companies and individuals to assign tasks. The field reporters who will come to interview in a while are nothing more than Daotian Entertainment's own people pretending to be there. There are not too many people. There are only ten people in the public relations department. On the left and right, Zhao Mingyang carefully selected those with relevant work experience.

"Director, let me ask you, when can we rehearse?" Meng Xiaoxian's manager asked with a smile while taking some afternoon tea.

"Wait, I don't have enough eyesight. Didn't you see that there are still rehearsals on the stage? After they finish rehearsing, they will have their band and backup dancers on the side of the rehearsal, and they will use the stage for multiple rehearsals at any time. Let it be later. No matter what, it must be after nine o'clock in the evening." The director said impatiently, and then the staff at the side asked Meng Xiaoxian's manager to leave quickly, so as not to delay the director's work.

Meng Xiaoxian's manager smiled and said goodbye to the director, returned to Meng Xiaoxian's side and said, "I really have to leave, we won't use the venue during the day, let's wait a little later."

Meng Xiaoxian nodded and stood up. The other newcomers looked at the Internet celebrities. They didn't want to leave yet. If there was a chance, at least they could take a photo with the seniors and get acquainted.

They didn't find a problem. The staff also got off work after the evening, and there was basically no rehearsal at that time. In the end, they were given a temporary rehearsal. The day before the performance, they were only given a few hours to fight for the last chance.

Zhao Mingyang watched Meng Xiaoxian come out, and he said to Meng Xiaoxian: "You and Sister Wang will go back to the company first, and then I will arrange for you to go to a music room, where a special teacher will teach you and rehearse for you."

It was the first time that Meng Xiaoxian felt lost. These days, he was really treated as nothing. The only time the director called him over was to ask Meng Xiaoxian to accompany him to a wine party. Meng Xiaoxian refused, and then he was left out indefinitely.

These directors don't necessarily want to make unspoken rules on their own. Most of the time they are pimps and introduce them to the rich and powerful. If the rich and powerful are happy, they may invest in a movie for them, but Zhao Mingyang will never let Meng Xiaoxian be wronged like that.

"Go to the rehearsal with peace of mind. Soon, I'll let you stand in the middle of the stage." After Zhao Mingyang finished speaking, he put on his sunglasses and separated from Meng Xiaoxian.

When Meng Xiaoxian walked out of the gymnasium, a group of reporters swarmed up with microphones and almost hit Meng Xiaoxian in the face. One reporter was the first to ask: "Mr. Meng, I heard that xx network company invited you to the Mid-Autumn Festival party this time." is that true?"

Another male reporter asked: "Sister Xian'er, I heard that xx TV station invited you to the Mid-Autumn Festival Gala, can you give us some information?" '

"Miss Meng, I heard that you are here for the rehearsal today, which is a special program for the Mid-Autumn Festival Gala on platform 271. Is this true? What performance are you going to bring?"

"Sister Xian'er heard that your talks with 271 have collapsed, and you haven't participated in the rehearsal for the past few days, can you tell me more about it? Which one will you go to this year's Mid-Autumn Festival Gala?"

·······
When Meng Xiaoxian's manager heard it, he understood that this was the company's effort.

"I'm sorry, we have no comment for the time being. The specific content will wait until it is implemented. We haven't finalized it yet." What the manager said was wonderful, meaning that we may not be performing at the 271 Gala now.

Soon, a topic about Meng Xiaoxian appeared on the Internet.

A large number of netizens commented: Wherever Meng Xiaoxian goes, we will go there, and we will always support class leader Meng.

Such voices will be transmitted to 271 executives, because they will also monitor the voices on the Internet in real time. The executives of most Internet companies have basically been active on the Internet for a long time to capture useful information, because this is their main battlefield.

What Zhao Mingyang wants is to let the outside world know that Meng Xiaoxian has not specifically cooperated with any company at present, and is implying that she is very popular.

The most important information is for 271 to see, Meng Xiaoxian may not appear at the 271 Mid-Autumn Festival Gala, but now Zhao Mingyang has arranged for all topics related to 271 to be bundled with Meng Xiaoxian.

There are still about ten days left, and Meng Xiaoxian can go to the next house in time.

This is to use public opinion to put pressure on 271, and if 271 doesn't care, Zhao Mingyang will let Meng Xiaoxian leave directly. If you dare to ask for liquidated damages, I will dare to expose that you don't give Meng Xiaoxian a rehearsal, and drive everyone to boycott 271.
271 Do you know?I know, I know the seriousness of the consequences, but the higher-ups don't necessarily know the details, so they will investigate in advance.

No, at this moment, some high-level executives asked what was going on, what the media's interviews and reports meant, and Meng Xiaoxian was sure about it, why did it come out like this?
After getting the answer, the higher-ups knew what was going on. Meng Xiaoxian had been left out for several days and had no chance to rehearse. This was because she was upset. From 271's point of view, Meng Xiaoxian also had a backer, and she was expressing her dissatisfaction.

Although I don't know who is behind Meng Xiaoxian, but it is not a cat or a dog, they are all good.

Soon, someone over there arranged to talk to the subcontractor, and quickly rehearsed for Meng Xiaoxian, otherwise the director would be replaced.

After all, 271 is Party A, and they paid for it in real money. Meng Xiaoxian is not a contractor to negotiate, but 271 directly contacted Daotian Entertainment to negotiate. If you don't let Meng Xiaoxian rehearse, you are slapping 271 in the face. The other party must be angry .

(End of this chapter)