I want to work hard too!

Chapter 457 What Young People Like 【Subscription】

"Your thinking has solidified. What is an artist? It is a personal IP. The ultimate value of an artist is nothing more than the realization of IP. Then the definition of IP is not an artist. An artist is just one of the IP classifications. Do you understand what I mean? ?
Why is Fatty Luo so sought after by fans?What is his main selling point?It is his dream, the core of his struggle for the dream. Many people give up their dreams halfway, but Fatty Luo is persisting. As long as he persists, there will be fans who will pay for it. This group of people just regard Fatty Luo as theirs. In miniature, I want to see what it's like to continue to hold on to the dream.

Does Fatty Luo's team know?That must know, but what are we going to do?Create N Luo Fatty out.

Among them, there must be finance-related, literature-related, sports-related, etc. These are IPs, not people.

Why recruit teachers?First of all, there are many types of teachers, such as history teachers, foreign language teachers, economics, etc. These first have professional advantages, and the salary is [-] yuan a month, which will attract many people to apply for the job.

Another point is the innate advantages of teachers, that is, speech control and adaptability, which cannot be learned and mastered by ordinary people in a short period of time. You can quickly understand and understand the content, and then quickly memorize it.

This is not the point. The important thing is that he can perfectly interpret a speech that is not awkward. You must know that speeches are difficult. It is even more difficult to make people resonate and make people feel that you are not talking nonsense. Going to participate in speech training, why do you still make a mess of speeches.

Because of adaptability and the ability to control the audience, including the ability to suppress the audience, the inherent advantage of the teacher is that at the moment of giving a speech, as long as he puts himself into the teacher's role, all the students sitting below are students. He is the king, he has the final say on everything.

You can see this from Jack Ma, Mr. Yu, Fatty Luo, etc. They all have teaching experience, interaction, empathy, and response. These are all accumulated from one class to another. The experience accumulated by a group of students can also be understood as a lot of instinct.

The group of professional speech training people may only have the opportunity to speak a few times a month, but the teacher is different. It takes several hours a day, one year, two years or even ten years. This is all accumulated by time.

Therefore, when recruiting, priority is given to those with more than three years of teacher experience, the minimum salary starts at [-], but the actual salary starts at least [-], with food and housing included, intensive training, and recruiting a large number of text creators to write for them. Manuscripts are written according to the characteristics of each of them, and we need to mass-produce IP.

Mr. Ning, the opportunity is here. I can tell you that the value of an IP may be [-] to [-] million, and Daotian Entertainment belongs to you, Ning Dongsheng, not to me, Zhao Mingyang. I am just a shareholder, but I don’t want to manage him. , I didn't want to control it, you are the head of Daotian Entertainment.

There is another contract here, which is a share contract. The previous contract has changed. I will give you 5.00% of the shares. At this moment, I will hand over Daotian Entertainment to you.

Daotian Entertainment, in the future, will be a company with a market value that may reach hundreds of billions, and you, Ning Dongsheng, will be the protagonist under the spotlight. "

Ning Dongsheng's blood boiled when he heard it. Zhao Mingyang wanted to tie Ning Dongsheng up. In the past few months, he found that Ning Dongsheng's ability was really outstanding, and Zhao Mingyang didn't even want to become the head of Daotian Entertainment. How tiring, he just Want to collect money.

The next step is to be left to Ning Dongsheng to do it freely, just like Ye Chuan's Madou clothing, Zhao Mingyang will help them polish the plan in the early stage, and leave it to them to do it by themselves in the later stage. Zhao Mingyang is still a worker with peace of mind. It was just the insurance that Zhao Mingyang bought for himself.

When these things were spread out, Zhao Mingyang felt relieved. These are all guarantees. He doesn't need to get up so quickly, but he can do it first. Zhao Mingyang knows that he can't guarantee which one of these things will get up, so he will do that. Investing more, it feels a bit messy.

To put it bluntly, Zhao Mingyang does not guarantee that any of the projects he does will be absolutely successful and profitable. He can only do a few more. If one project in the future is profitable, he will be able to make his wealth free.

The concept of wealth freedom actually varies from person to person. In a third-tier city, if you have a house, a car, and a deposit of RMB 50 million, you will have freedom of wealth.

In a second-tier city, I have a house in a school district with a market value of about 500 million, a car worth 30, and a deposit of about 100 million, and my wealth is free.

In a first-tier city, there is a school district house worth 500 million yuan, an ordinary scooter is enough, a deposit of 3000 million yuan is required, and wealth is free.

There is a big gap, because the quality of life requirements and various cost requirements in the later stage are large. For example, in first-tier cities, if you have a family, you cannot guarantee that the whole family can travel abroad for ten days and a half a month every year, and children cannot afford kindergartens that cost 10,000+ a year. , then it is difficult for you to be free of wealth, because the competition and temptation are great, so the required deposits are also large.

Zhao Mingyang has no freedom of wealth now, only his father's debt is like a mountain, and when he has a child, he can only let the child feel his father's debt is like a mountain.

Zhao Mingyang made such a crazy plan because he didn't have any guarantees. Many people may not understand it. It's all about this. To put it bluntly, it's because an ordinary person wants to get up and take every step of the way. I can't get up.

If you want to keep driving, you have to have a backing that can carry you through the hard stubble on the road. If you don’t, you will be beaten to pieces.

On the other hand, the directors of the 271 Mid-Autumn Festival Gala became two people, and the later director came first, and performed to his heart's content, such as breaking up all the lies of the previous director and starting over, and everything was done according to 271's requirements.

Meng Xiaoxian and some highly popular guests voted by netizens occupy the dominant position. At this moment, various satellite TVs are vying for the XQ group. After all, this group is the most popular in this period. I know what they are, but when I see others shouting, I follow them.

The era of traffic has announced the real arrival. The previous Korean wave was based on the premise of being good-looking but also powerful. The arrival of the XQ era has already told everyone that traffic is king, business level aside, and quick cash is the kingly way.

No, when Zhao Mingyang came home at night, Xu Qingqing was editing the document with his notebook in his arms.

Zhao Mingyang poured a glass of juice for Xu Qing and asked, "Is there an order?"

"Yes, you know that Hallyu group, there are a lot of lists now, look, I don't know how to make a plan now, have you heard their songs? It's really confusing." Xu Qingqing will Handed the laptop to Zhao Mingyang.

Zhao Mingyang clicked on it to have a look. Seriously, Korean groups mainly focus on stage effects and singing and dancing, but few people can really understand this kind of Hallyu. You don’t know what they are singing without reading the subtitles, but It is because they don't understand that some fans with low awareness can like it. They feel mysterious, cool, and unique, and both boy and girl groups have high standards of appearance.

There are tough types, sweet types, melancholic types, cold types, etc. These are the benefits of the group, there are many people, there are many types, and there are many choices for fans.

Now the problem is that this brokerage company has placed several hundred million orders, and all the marketing companies have basically received them, but they are all deposits. In the later stage, it depends on which company has good operating data, so they will place the big order.

The brokerage company in Kimchi Country is very willing to operate at a low cost. It can afford an operating fee of [-] million or [-] million dollars, because as long as it is operated, one person in the group can have an IP worth hundreds of millions of dollars, and the endorsement fee is basically tens of millions of dollars. Knife, because it has a huge fan base.

Imagine that a star with not so much traffic can evade hundreds of millions of taxes a year, not to mention a big anchor can evade billions of taxes and evade taxes with goods. The money in the entertainment industry and the money in fan effect are beyond normal Understand the range.

And Kimchi Country is very good at making stars in batches, especially in entertainment. They can quickly create stars with different IP positioning, and even variety show stars can be worth hundreds of millions of dollars.

Using these IPs can make crazy money in Asia. There are only a handful of Asian stars who can make money in the world. Music is almost zero. In recent years, only Uncle Psy’s song has broken the circle, and most of them are bought in Europe and the United States. On the list, there are quite a few directors who have succeeded in breaking the circle. After so many years of film and television stars, only Uncle Long can be regarded as a true global superstar.

It is very difficult to be a global superstar, whether it is sports or entertainment, it is as difficult as the sky. For example, in the Asian part of the literary world, Liu’s three-body problem can be regarded as a real breakthrough. This is why so many Hollywood companies And some foreign politicians and celebrities will talk to Liu about cooperation,

This is a once-in-a-century appearance. Most of the famous film and television stars, sports stars, and literary writers we thought were very famous have actually failed to break the circle. Globalization is too difficult to break the circle. In terms of sports, only Yao and Xiang broke the circle in Asia. Brother Xiang is considered to be at the top of the pyramid. You must know that many sports are not necessarily liked and followed by the whole world. Although many trolls hate Brother Xiang, Brother Xiang is indeed one of the few in Asia that is well-known globally.

How to make a star or a celebrity make people in the area mistaken for a global star? This is what a marketing company should do.

The order in front of me is like this. It is obvious that there are not many boy groups in the Kimchi country that are known to many people. They are operating as if they are already well-known in the world. If you don’t follow them or like them, you are out of date. International is off the rails.

Xu Qingqing's current confusion is that she doesn't know how to run this group, because she can't boast, can't boast, and can't run it.

Stuck here, it is no longer possible to continue working. Zhao Mingyang took the computer and said: "Your thinking is wrong, so now most of the operating companies are stuck here just like you. I don't know how to proceed. Party A asked What? Popularity, exposure.

Then you have to reverse marketing at this time, because you know that your overwhelming operations may not be noticed by anyone, because no one will care too much about a boy group with traffic and no works, because this XQ is no different from the previous Hallyu , Whether it's music style or styling, they are basically the same.

It is a batch product in itself, and it is a product under a template. It is difficult for the market to quickly accept it, and everyone will suffer from visual fatigue and aesthetic fatigue.

But you have to be clear. Children under the age of 20 have never experienced the previous Hallyu. This is also the cleverness of the Hallyu. It took six, seven, or even ten years to launch a group of groups to make money in China. , to ensure that new young potential fans grow up.

So how do new fans follow this group?Or what do young people like to do most?do you know? "

Xu Qingqing thought for a while and said, "Playing games, watching movies, is it useless?"

Zhao Mingyang→_→

"How did you become what you are today." Zhao Mingyang looked at Xu Qingqing and said.

"Because I've been with you for a long time." Xu Qingqing said seriously.

Zhao Mingyang······

(End of this chapter)