I want to work hard too!

Chapter 593 Fault
The hot spring hotel that Zhao Mingyang booked was still about an hour away. When they arrived at a high-speed service station, Zhao Mingyang got off and replaced Xu Qingqing with the car.

While Xu Qingqing was driving, he briefly explained some things to Zhao Mingyang. The two girls in the back row were a little confused, and Zhao Mingyang and Xu Qingqing had obviously entered the working state.

Zhao Mingyang took out his notebook from the trunk to look at the information. People in their line of work basically carry notebooks with them every day.

Zhao Mingyang remembered this project in his previous life, but he wasn't the one who followed it up. In this period of his previous life, he still had no access to these projects.

The main reason is that in his previous life, he didn't pay attention to these things at all. He was always outside to solicit business and go on business trips.

After Zhao Mingyang was reborn, he relied entirely on experience, but his age and experience did not match, so that he could stand out and gain attention. Anyone who has worked in the professional field for ten years can stand out when he is reborn when he is young. This is beyond doubt.

After all, I know the future direction and experience of this field and the results.

It was almost [-]:[-] in the hotel, and everyone got out of the car to get their room cards.

The management has a room for one person, and the rest have a room for two people.

After everyone went to the restaurant for dinner, Zhao Mingyang took Xu Qingqing to a quiet resting area and discussed with Xu Qingqing with a notebook, in fact, he was teaching her.

"Tell me, what do you think?" Zhao Mingyang said.

"This advertisement is a soft implant. The copywriting is very good, the shooting technique is also good, and with the blessing of superstars, it can be said to be seamless. Moreover, the advertising company that this car company is looking for is also doing emergency public relations. There have been similar words on the Internet before. In the early years, someone posted similar words on the Internet, and the poems quoted by this blogger who claimed to be the original author also had a source.

I think this matter should be over soon, and this blogger obviously came out during this period, so he must be suspected of being hyped, but I don't understand why this car company attaches so much importance to it?
Logically, for this, you can go directly to the public relations of the author who claims to be original, and then just talk about an oolong.

But this car company seems to have acquiesced that they are plagiarized. Why do they do this? "Xu Qingqing fell into deep thought.

Zhao Mingyang pointed to the computer screen and said, "Do you know why this car company is in such a hurry? And why is that advertising company so eager to confuse the public? Because this is not just a matter of plagiarism, it may involve internal corruption.

First of all, let's not look at the current advertising copy, because the focus is wrong, we have to look at the previous works of the director of this advertising copy, because the advertising companies that such big companies look for do not consider money. Find a small company to save money.

Unfortunately, I found out just now that this director had also done an advertisement for another world-renowned company before, and the content of that advertisement was suspected of plagiarizing a foreign advertisement, which was basically exactly the same.

You understand, this person has a criminal record, and the advertisement was taken down by other car companies before. Such a person, now the old car company A still asks him to shoot, do you know where the problem lies?

Appearing at the top of the company may not know about it at all, but can directly go to the executive department and the relevant person in charge. If there is a problem, cheating, it is likely to get some kickbacks, and what is this advertising company playing? do you know?

It is outsourced layer by layer, and they may not even know that the copywriting is plagiarized. If it is a 4A advertising company, it is basically impossible for this kind of problem to occur.

For example, this advertising company collected 1000 million advertising fees from the old A car company, gave 300 million to the people of a certain old A car company, and then spent 200 million to outsource it, and finally made 500 million for nothing.

This is why the old A car companies are in such a hurry. First, people will feel that they are not a qualified company, and the advertising companies they are looking for are not regular advertising companies. You must know that the money is not paid by the company, but by the shareholders. This is suspected of embezzling public funds to cash out.

The second makes people feel that they do not respect intellectual property rights, let alone intervene in company affairs, and are only responsible for collecting money.

Third, it will affect the global reputation and cause the stock market to fluctuate. This is the most important thing. You must know that listed companies are not personal, and any problem will have a chain reaction.

This problem is not as simple as copywriting plagiarism, the company is estimated to be censored this time.

You have to know that the old A car company sells in more than one region, and will also make a fuss about competitors.

Therefore, the first time to publicly admit the mistake, but to push all the responsibility to the advertising company.

And this advertising company is still playing tricks to change concepts and confuse the public. I watched their public relations operations, searched the vocabulary of that season on the whole Internet, and searched layer by layer. Finally, I found the original content that the blogger said. Texts that have similarities.It can be said that the blogger is also plagiarized.

Now that this rhythm has been brought up, fans of that superstar will attack that blogger when they see it. After all, according to the strict steps related to endorsement, usually Party A finds an advertising company, and the advertising company gives the copywriting. Those who go to the audit and find no problems will be criticized by the company, but the biggest responsibility is Party B.

Then Party A took this to the spokesperson. The spokesperson also has a brokerage company and needs to be reviewed, because after all, the celebrity effect, like many celebrities, you see them endorse some messy things. Why should they be held accountable if something goes wrong?

Because there is a censorship mechanism, you have to know that there is a problem and still go to speak for it, which is also jointly and severally liable. After all, you get the money, just like if a star has a problem with himself and affects the brand, he must also compensate.

But there is one thing that most entertainment companies have, that is, the culture is relatively low, including agents. It is not surprising that this kind of thing happens. Maybe they really can’t see anything wrong, and they haven’t asked a third-party organization to review it.

However, the responsibilities of celebrities here can basically be ignored, because the biggest responsibility is Party B, and Party A’s review is not rigorous.

But celebrities must be controversial. Some people like it and others are black. Some black fans will make a fuss about the plagiarism incident of this old A car company. At this time, it suddenly appears that the copywriting of this blogger is also plagiarized. I will try my best to wash the stars and attack this blogger.

Who is the most powerful at this time?The advertising company wanted to shift the contradiction, and the old A car company was relieved to get the kickback, but the old A company is so big that it can't find this problem?

For example, the Mid-Autumn Festival, which is a festival, everyone can use the Mid-Autumn Festival to make a proposition composition, you can quote when the moon will ask the wine to the blue sky, you can use the moonlight in front of the bed, etc.

This is not plagiarism at all, it is called citing classics, which is allowed in both composition and literature. This advertising company wants to use this to confuse the public, and a group of fans who generally do not have a high level of knowledge will believe it.

But the old company A is not a fool. There are only a few sentences after this quote, and everyone can use it. It’s just whoever goes online first. For example, if you are the first to post some classic poems on the Internet, it doesn’t mean you are original.

That advertising video is several minutes long, with thousands of words, if you insist on quoting classics in twenty or thirty words or even forty or fifty words to count as plagiarism, it is a joke for people to see, because the blogger posted There are many original things in Qianzili, such as quoting poems, only one excerpt is used, and the remaining three sentences are original.

There are hundreds of original characters, which is a proposition composition, and the advertising company used thousands of characters in this composition, which is plagiarism.

What is reference?For reference, for example, changing part of the original text and adding some words, this is more difficult to trace, or millions of words, tens of thousands of words are a paragraph or sentence in various literary works, a small plot is nothing.

But this copywriting is 100% plagiarized, because it is basically borrowed intact, why is it intact?Because it can't be modified, the blogger's copywriting is so good that it will change if it is changed at will.

One more thing, Yenching University is behind this blogger's house, do you want to fool around like this?Does the alumni association seek you out?The key point is that Yanda University is famous for having a lot of pens. Many writers and literature-related students are from this school. People don't know whether it is plagiarism or not?
The old company A has seen through this point, so it asked us to do crisis public relations, and wanted to see our opinions. We have taken many cases of this kind, and this cannot be washed away.

First of all, the old company A must apologize publicly, to the original creators, blame the advertising company, and apologize to the star. Offer to apologize.

I just sent it to Mr. Gu, apologized immediately, acknowledged the original creator, held the advertising company accountable, expressed support for the original intellectual property rights and offered compensation.

This blogger can’t continue to rub the heat for the second time, and whether this blogger has the heat, the original starting point may not be, because I read him before condemning those who copied his copywriting, but seeing this heat, It is inevitable that I will rub it for a while, but it is definitely not the first thought of rubbing, but anger.

The things I wrote were put into the traffic of hundreds of millions of people on the whole network, and I didn’t tell him that his atmosphere must not be that star, he knew that it was an advertisement, and the star filmed according to the content.

He must be very angry about the old company A, but it is impossible for the old company A to make such low-level mistakes, so the old company A needs to review this link now.

And that advertising company can connect to the advertisements of these big car companies. It can only explain one thing. The name continues to take orders.

This kind of advertising company is actually a headache. We have also encountered it. They are purely related accounts. If you don’t cooperate with them, they may trip you up, so we all choose to give them a sum of money directly. , can’t let them do it, they don’t understand at all, it’s outsourcing layer by layer. "

Xu Qing listened and understood that when she takes over the family business, she must pay attention to this, and the review must be cautious.

"I don't understand, why is plagiarism in advertisements and TV dramas so serious?" Xu Qingqing asked.

Zhao Mingyang closed the computer and said, "It's very simple. The times have changed. Do you know what kind of people used to be in operation? Many of them are liberal arts experts, from the C9 alliance.

At that time, literature realized quickly, but later because of several global financial crises, everyone saw through it, this was unstable, and this group of people went to take public examinations and career editors again. Arts and sciences are ultimately talented, and the market value of science students is several When we were young, everyone went to a big company to make a lot of money by eating their own food.

The opposite is true for liberal arts students. Many newspapers and magazines are not profitable, and they prefer stability within the system.

But for the operation part, the core is the content, which is to write it out first. At present, there are gaps in the copywriting of marketing and advertising companies, and those who can write are poached by major companies to be responsible for business operations full-time, and the price given is high and stable. .

Or just write things on the Internet and do self-media, so now many advertising companies and some media are not unable to write good things, but they are faulty. "

(End of this chapter)