I want to work hard too!

Chapter 969
This time being targeted was just the beginning, not to mention Zhao Mingyang, most of the great businesses of Lingshi Palace were now being targeted.

The Jianghu is still the same Jianghu, but it has changed from fighting and killing to more terrifying behind-the-scenes sniping and verbal criticism.

Public opinion is very scary. It can destroy a person or a company, and it can also create many myths.

If it's fighting and killing, it's okay to be direct. It's so simple to know who the opponent is.

And put a cold gun behind your back, you never know who the person behind it is.

Zhao Mingyang wrote on the whiteboard: "First of all, there is a high probability that the other party will start with Jifeng Automobile this time, give us a big blow, and even erode our industry from Jifeng Automobile first.

As for cars, it is nothing more than quality problems that can be made a fuss about. There are too many things that are magnified because of their small size. We must ensure quality problems. Mr. Qiu, you must inspect twice a day to ensure the safety of car production.

Secondly, what we have done this time is to increase the price, start directly at 60, and give up the low-end market. "

Qiu Shuhong looked at Zhao Mingyang and said, "But originally we wanted to make models with a price of 10,000+ for two and 10,000+ for three, and this is the mainstream market,"

Zhao Mingyang put down his pen and said: "That's right, the full coverage of models is to ensure the life of a car company. It is best to have 10,000+ to one million. Each price area is different, and the customer is different, and the sales volume will be different. Each price The sales volume of the trend can become the blood supply chain of car companies, which is basically the mature experience of the world's major car companies.

But you have to think about it, we already know that someone will make trouble after our new product launch, so we will take advantage of this opportunity to put the best technology we can come up with on the best car and launch it.

First of all, the other party wants to create online public opinion points, to put it bluntly, let us be criticized by words and pens, and all of these need one thing, Internet trolls.

Have you ever considered what kind of group Internet trolls are?Most of them are unsatisfactory in reality and vent on the Internet. This group of people is basically at a very low point in terms of cognition and values.

To put it bluntly, they heard that the wind is rain, and they didn't think about it at all.

Those of you who have worked in Empty Bottle Media should be very clear, why now the marketing account can only have one cover and one title, at most, it is enough to cut off the beginning and end of the screenshot and extract a certain paragraph of text.

Because this is for the trolls, and the trolls will never read the specific content and pay attention to the incident itself. They don’t have the time and patience, and their comprehension is low. They are used to hearing that the wind is rain. This is because there are no investigative reporters. Therefore, the marketing account can quickly obtain traffic.

When we released the car, we immediately went to a group of car reviewers to review our car. Whether it was an individual or a company, we gave them a publicity fee.

Part of the sponsorship fee should also be given out. As for how to sponsor, I don’t need to say. If we want to give it to those who can help us, we need to set up a corporate public relations department, and Mr. Gu will be in charge.

Then we publish our own marketing content to create black spots, just grab a point and post it, "the most expensive domestic car", let all the trolls only say that our car is expensive, people who are stupid and rich will buy it, and minimize the black spots But the heat of being sprayed is fried high.We are not afraid that other black spots will overwhelm the black spots we have prepared.

As for our customers, we only target high-end consumers. This group of people basically don’t have so much time to do something. Even if someone deliberately buys our car to find faults, it is difficult to organize car owners to make trouble.

The reason is simple. Car owners who can afford a million-dollar luxury car are basically not fools. They all have a purpose, and they all know one thing. Pursuant.

Of course, our cars have been hyped up, and we directly make high-end cars, and then we sell them more easily when we make mid- and low-end cars.

It's just how we keep the high end, that's what we should do. "

Mu Tong took a sip of tea and said, "Mr. Zhao is right. Focusing on high-end is not afraid of trolls, because luxury goods have always existed, and trolls have always been trolled, but it does not affect the continuous increase in sales of luxury goods at all. .

Because the people who buy this group basically don’t read the comments of trolls and care about their opinions. The products bought by this group of customers also know that they are buying and leave their hands, such as price reductions. Objective existence.

Unless you buy high-end limited editions, is it possible that the value will appreciate and maintain in the future, such as tens of millions of supercars, millions of bags and watches worth hundreds of thousands, these things themselves are niche, and the circulation circle is a small circle.

Moreover, the preservation and appreciation of value here are also very small, because the currency will also depreciate. It is nothing more than slow price reduction or maintaining the original purchase price, but it takes some years. If it is calculated according to the commodity, this is depreciation. The appreciation must be How many times more than the product itself.

For example, in the early days, someone bought a house in Shencheng with [-] square meters. Now the market value is [-] to [-] square meters. If you want to buy a house, you must be mentally prepared to buy a house, otherwise you will definitely feel that the price of the house has been reduced. Commodity housing and commercial housing, commodity prices change according to the environment, and if they rise, they will fall.

Whether it is a house, a car, or a watch, if you expect to appreciate in value, then you have to regard this as an investment. Investment has risks. If you don’t recognize it clearly, it must not be suitable for investment.

High-end consumers basically know this rule, so I am in favor of selling at a high price, and the first car must be a supercar, and there must be a supercar, which means high-end, and off-road vehicles, urban off-road vehicles, and large SUVs. In this category, off-road vehicles represent performance.

If possible, I suggest that when one executive car is produced, three models should be released. The three high-end models all start at a low price of 60 yuan, preferably one million yuan, because there is still a huge gap between 60 yuan and one million yuan.

In order to prevent being attacked by public opinion, it is best not to release low-end models for the time being, just like bba car owners who spray the most are 30 to [-] bbas, million-level bba car owners will basically not come out to announce anything, we want to release products under the premise of sealing Just keep the owner's mouth shut. "

"I am also in favor of giving up the mid-to-low end directly. At present, we only focus on high-end to deal with this already known crisis. The other party must know what model we are going to produce. There are plans for the model in this document. Someone has leaked information internally. For the time being No, only the high-end, even if you lose money, you can still get the high-end, and the mid-to-low end can’t be improved.” Gu Man said.

Hua Yuzhi also nodded and said: "At present, there is no competitive advantage in the low-end market. It is better to attack the high-end. The opponent directly targets Porsche and the like, but there may be some room for it.

But how to do this is very difficult, because there is no way to determine whether we can stabilize this high-end. "

Zhao Mingyang once again took a pen and wrote on the whiteboard: "I've thought about this, the high-end products we make must be suitable for the local market, haven't you noticed that many foreign high-end products are basically unacceptable in China.

We need to know what local customers need, what do they need?What do you say high-end people all over the world need?privilege. "

Zhao Mingyang wrote two words on the blackboard, privilege.

Everyone was puzzled, what should Zhao Mingyang do?
However, the word "privilege" proposed by Zhao Mingyang is indeed what everyone yearns for, and they usually hate it, but when they need it, no one doesn't want it.

Zhao Mingyang wrote a few words on the whiteboard and circled them, and then connected them in a line and said: "We want to be stable and high-end, what we need is not a car at all, we can't compare with other high-end cars, don't even think about overtaking on curves, straight roads will be blocked by people." Get rid of it, it is too difficult to overtake the curve, and the probability of overturning on the curve is high, we can't bet, we can at most make the car stable and safe, without any major flaws, which is our biggest goal.

We need to rely on the surrounding area to stabilize the high-end image of the brand. First of all, Mr. Ye, you are going to various airports in Beijing, Shanghai, Guangzhou and Shenzhen and high-end shopping malls to discuss. What are you talking about? About parking spaces. We rent parking spaces all year round and contract an area.

We try our best to accept whatever price they offer, and we also rent a parking space that is higher than the usual price. We rent an exclusive parking space with our car brand on it, and set up a fence to surround it.Park only our branded cars.

This can make customers feel convenient and privileged, not afraid of lack of parking spaces, and not afraid of parking difficulties, plus free parking, this is a display of privilege, and it is also a cash withdrawal of identity and face.

Mr. Mu, I need you to contact the car maintenance points in first- and second-tier cities, so that they can come to our customers for repairs and tire changes. For door-to-door service, we will pay them twice the market price for one visit, but we must To wear our work clothes.

Once again, let customers enjoy the service of buying our car, and spend this money, it must be worth the money.

Mr. Gu, you can contact a group of entrepreneurs and give them cars for free. We need celebrity effects, and they don’t need to talk about it. But as long as they enjoy our services, they will definitely become our customers.

Well-known entrepreneurs often represent luxury and high-end, we must stabilize this market.

Mr. Ning, go and collect recent film and television drama projects, and focus on the film and television dramas of business wars and wealthy families. We want to implant them. Also, let Wang Chenbo and Xiao Yu drive the sports car.

To use the fan effect to increase our high-end popularity, we must let the reporter take a clear picture of the car, and then quote the title "Wang Chenbo drives a luxury car to go out", and we must define our car as a luxury car.

Mr. Hao and Mr. Xiao, you have implanted the video, that is, you keep posting comparisons between our brand's high-end cars and other high-end cars using your marketing account.

What we need to do now is to ensure the safety of the car, safety, or safety, and then conduct a crash test to let people know that our car is very safe. When buying a car, the ultimate competition is not the driving experience but the safety. , Do not make mistakes in all safety links.

As for the cars, we will release [-] cars when we release them, and then they will all be sold out. We will buy them as gifts or keep them under pressure. Don’t let people buy them easily. There are only [-] cars in circulation in the market, so don’t release the others. .

We speculate on these 100 cars, let people buy them at a higher price, give the cars to second-hand dealers, and sell them to scalpers. They will take whatever they earn, and give them a low price, such as a car worth 80 million, and give them 100. Don’t need them to advance money, let them sell a car after selling it, let them sell as much as they can, preferably a car of [-] million, and increase the price to [-] to sell. We will give them a limited amount, the minimum is [-] Second, we only release the car when it is sold, and let the scalpers stir up the price.

As long as there is our car in the second-hand market, we will take it back at 10% higher than the original price.

Let people think that our car is hard to buy, impossible to buy, hard to find, and let people know that our car has a super high value retention rate, which will block the mouths of the trolls and give high-end consumers face. The psychology of earning money when you buy and services, as well as people's existence.

Mr. Li, what is the current result of the car-machine interaction system you developed? "

Li Yanqing was not used to being called Mr. Li, but Zhao Mingyang and the others called each other Mr. Zong, which really made him separate in an instant that this was an office scene, not a private conversation with Zhao Mingyang.

Li Yanqing is not familiar with many people in this group. He is only relatively familiar with Hua Yuzhi. He glanced at the report and said: "The car-machine interaction system, at present, mostly uses voice to make calls, voice to open windows and turn on the air conditioner, and voice to adjust seat heating. , I still can’t do the assisted driving you mentioned. At most, I can install a few more cameras, and then take a panoramic view of the surrounding scenery, install a few more radars to remind the user, and set up a 24-hour monitoring.

Install a traffic card in the car so that the mobile phone can fully monitor the surroundings of the car, but there will be delays, and there is entertainment interaction. At most, a large tablet can be placed.

Battery, the battery company invested by the group before, now gives feedback that it can run [-] to [-] kilometers at most. As for the expected [-] kilometers, it can only run [-] kilometers under very good conditions. In fact, it is very difficult to do it. It is the condition of constant downhill and it is summer, the real usable distance is only [-] to [-] kilometers, which is similar to that of a battery car. "

Zhao Mingyang actually expected it, and now the battery is not mature at all, it is only a semi-finished product, but Zhao Mingyang must be the first to be the first to eat crabs, so he made a hybrid electric car, mainly as a tram gimmick.

"Then announce to the outside world that the first batch of car buyers will enjoy a battery upgrade service for free within three years. We only sell [-] cars. Remember, there may still be [-] cars running on the road in the next two or three years.

What we want to retain is ultimately 200 high-end customers. When we launch a car next time, they will choose us first and drive other customers to buy. In the next one to two years, what we will do is to stabilize the high-end image. As for the profit With the money from investors and stockholders, what we need to do is not to rush to build cars, but to use a sum of money first, and strive to make the market value of Jifeng Automobile at [-] billion US dollars. "

"Is the final name of the car the same as before?" Qiu Shuhong asked.

"No, we need to change it to a simple one, and the car logo should also have a memory point. Do you have any ideas?" Zhao Mingyang asked.

Hua Zhizhi thought for a while and said: "It is really difficult to get a car brand, because many car companies in the market have ruined their car logos and names, so the first thing to consider is whether it is the global market or the domestic market.

If it is global, then it is best to choose a name that is easy to call, and a simple and memorable icon.

But now it is very difficult to make a highly recognizable car logo, because the car logo is not big in the first place. We might as well make a recognizable whole and integrate the car logo into the car. Everyone can see that this is us. car.Like a Rolls Royce statuette. "

Zhao Mingyang also agrees with the point of view put forward by Hua Yuzhi, and he also discovered that if a car has no memory points, it is difficult for people to remember it.

Everything about the exterior design of the car is ready, that is, the logo and name of the car, which have been revised repeatedly by everyone.

In the end, Zhao Mingyang discussed with everyone, and revised the car logo with the word swastika, because this word, this symbol has appeared in many movies and animations, customers around the world will not be too unfamiliar, and they have a sense of familiarity, and this word represents auspiciousness , the golden light flashes, and the car logo turns golden when the car is started.

This idea was proposed by Hao Ren, a two-dimensional dead house, because he has contacted many two-dimensional creators. A child designed a car in a cartoon he drew, and the logo was changed from this.

The shape can be fine-tuned to make it more textured, and the color can be adjusted to create a new icon. It is said that the Maybach logo is also adjusted from this word.

This can be left to the designer to design. The changed icon must make people look like this word but not, and it seems to be familiar. As for the name of the car, everyone finally discussed it as "Ming Yang", so I used Zhao Mingyang His name is Mingyang, and being famous to foreigners is easy to read, and it also means being famous all over the world, going abroad.

Zhao Mingyang was still not used to being called, and felt obedient, but Hua Yuzhi said directly: "Mercedes, Audi, these names are not easy to pronounce at first, especially Mercedes-Benz is life, Rolls-Royce, etc., no one cares whether the name is good or not. It sounds good, as long as it has value, it sounds good, and if it’s worthless, you think many good names are low, and this is the market.”

In the end, the name of the car is tentatively named Mingyang Automobile. If it needs to be modified in the later stage, what needs to be done now is how to fight back.

Zhao Mingyang wrote some words on the blackboard again, and posted some photos, saying: "This order was made by an overseas company entrusted by a company under Empty Bottle Media. A shell company, the people behind it don't know.

But since the other party wants to play with us, we can't sit still, Mr. Li, check for me, check all the information left by the other party on the Internet, Mr. Ye, follow up offline, the other party's remittance account is F In China, the other party did not approach Empty Media directly because they were afraid of being found out about the information, but the other party ignored that Empty Media has more than one media company in China, and most of the market is owned by Empty Media.

After finding out this information, let's do it directly, don't talk to the other party, because there is no need to talk, everyone is ready to act, I hope this time we will not die with the other party, otherwise we will be targeted by many people, let everyone You know, we are not easy to mess with, and if you mess with us, we just have an attitude of not dying. "

The others didn't say a word. Everyone actually understood one thing very well. If Zhao Mingyang couldn't keep his property this time, basically everyone in this circle couldn't keep it either, and they all had to go their separate ways.

When the meeting ended, Ye Chuan went to Zhao Mingyang alone for help.

(End of this chapter)