You can't imagine the happiness of the group performance

Chapter 320 Huge Benefits and Influence
There were not many surprises. After the program was broadcast, the ratings report given by Blue TV was very gratifying.

The regional ratings were 36%, and the national ratings were 18%.

The ratings curve rose straight after the announcement of the excavator, reaching a maximum of 22%.

This is still at 9:8 in the evening, if it starts at 8:2 in prime time. . .Well, putting it at [-] o'clock is not a clear choice. At that time, "Returning the Pearl [-]" was still playing, and there was too much competition.

But no matter what, this is just a test, the original intention is to promote TV dramas, and there are only three short variety shows, so it is already amazing to be able to achieve this result.

According to Blue TV, this first episode can achieve 18 ratings nationwide, which proves the great success of the show, so the next episode will only be high but not low.

It is hard to say that the third episode can break the current ratings record for domestic variety shows.

The current ratings record for variety shows is 100% of the national ratings set by Southeast TV's "Happy 40", and that record was broken by Jiang Yan's episode of "Quick Book" last year. Yan can really surpass this time, after all, the word-of-mouth of "Extreme Challenge" is indeed exploded.

To put it bluntly, variety shows in the form of big stars + outdoor competitions + special events were indeed rare in China in 99.

Generally speaking, this program is actually a reality show.

The first reality show in China was "Survival Challenge" by Guangdong TV Station, which started broadcasting in June 2000.

Therefore, it is not an exaggeration to say that "Extreme Challenge" has set a precedent in China.

Not only that, but under the current domestic environment, there are few variety shows, and there are not many audiences can watch. Therefore, if "Extreme Challenge" can continue to be broadcast and maintain this hard-core level, it will be worthwhile to sit in the domestic market. The leading variety show is indeed something to look forward to.

So Blue TV suggested, otherwise there will only be three episodes, so let’s keep doing it.

Jiang Yan did not directly refuse, he said to think about it.

After all, the revenue ratio of variety shows like "Extreme Challenge" is too low. It is better to do some small-cost but equally attractive programs, such as "I Love to Remember Lyrics". , and can do more than one at the same time, the income in one year will definitely far exceed that of "Extreme Challenge".

Of course, if Jiang Yan doesn't do it, there will definitely be many variety shows that follow suit, but Jiang Yan doesn't care, just learn, learn more, the cake in the variety show market will be bigger, and he will be able to participate faster at that time harvest.

. . . . . .

Having said that, after the first episode of "Extreme Challenge" was broadcast, the market response was good, and the ratings of the second episode also had a huge increase as Blue TV said.

In the second issue of "Extreme Challenge", Jiang Yan did not use the star basketball game, but temporarily replaced it with the "racing chapter".

After all, he didn't expect the first issue to be such a hit.

So the bomb naturally had to be released last.

The racing chapter of the second issue, because it is the original third issue, so there are many guests.

The appearance of hosts such as He Jiong and Wu Zongxian made the show much more interesting.

In addition, Wu Jing, Zhou Zhiruo and others also showed their faces, so the "racing chapter" seems to be much stronger than the lineup of the first issue.

And the lineup is strong, and it doesn't affect the style of the program. The second issue is still hardcore.

Car repairs, maintenance plus the boys favorite stunts like drifts and laps.

A professional venue at the Shanghai Motor Speedway, a professional racing team, and hard-core car knowledge.

These elements alone can make all the men in front of the TV hooked.

Coupled with a large number of GoPro's first-person perspective, sharp editing, and the stimulation of speed and passion.

Hollywood blockbuster-style audio-visual experience, with a game full of fun and suspense.

The most important thing is that at this time, the first 2 episodes of "Returning the Pearl 40" have been broadcast, and "Extreme Challenge" can just be moved to the prime time at 8 o'clock.

So after the show was broadcast, the ratings directly soared.

The regional ratings were 50%, and the national ratings broke 28%, an astonishing increase.

At the same time, the final result of the show was that Jiang Yan lost, so he said harshly, saying that in the next episode, he would hire a few fierce people as foreign aid, and it was better than his best project.

Therefore, it is foreseeable that after the third phase of the "Star Basketball Game" comes out, the ratings will definitely hit a new high.

Maybe it can really break the national record held by "Happy 100".

Well, even if it is broken, it is still the honor that belongs to him.

Of course, it doesn't matter if it doesn't break, anyway, the expected goal has already been achieved.

While "Extreme Challenge" drove high ratings, it also caused a lot of repercussions in the society.

First of all, many boys have a dream of "Dragon Knight" by themselves, and now they have a dream of "Racing Car".

Of course, there are quite a few people who have begun to really pay attention to "car repairing", a job that is also not on the table.

Because it was said in the show that the top car repairers earn more than [-] a month!

My god, how does this not make people crazy in this day and age?
In addition, other TV stations have already planned to launch similar programs, follow suit, this is very normal in China.

And "Extreme Challenge" is actually the same as Jiang Yan's songs and movies, there are too many places to learn from.

Editing, post-production subtitles, camera movement, gameplay core, etc.

It's hard to say that Jiang Yan's play on a whim this time can really push forward the development of domestic variety shows by a few years.

. . . . . .

"Extreme Challenge" became a hit, and the advertisers also made a lot of money.

The boss of Greentown Group called and thanked Jiang Yan. Looking at it like this, Xichuan should be ruthless to Jiang Yan.

But this is not over yet, Jiang Yan's road to revenge is far from over, so wait slowly.

Advertisers made money, and in the third period, the prices of the other advertising spaces except the sponsors also rose sharply.

Although there will only be one episode of the program in the future, according to Li Xiuxiu, because of this, the advertising fee this time will be astronomical.

This is just a pre-roll advertisement for the program, not to mention the advertising space for the TV station.

In short, the leaders of Lantai have lived a very fulfilling life during this period of time. If they can't engage in personality worship, Jiang Yan's statue will definitely be worshiped by them as a god of wealth.

Apart from these, the people who benefit the most are naturally the people in the program group.

Some guests who showed their faces received more announcements than usual the next day.

Zhou Zhiruo, a beautiful woman, received a lot of notices directly, among them was the notice about clearing mouth lozenges, it was really fate.

He Jiong and other hosts seemed to have seen their value rise sharply, and they called Jiang Yan one after another to express their gratitude.

Not to mention Wu Jing and the others. As powerful actors, there are many more film appointments than usual.

Of course, the two main cafes and Xingchenhai Company still benefited the most.

Due to the various shots contributed by GoPro this time, Stars and Seas was directly followed by many film crews and people in related industries. The next day, various inquiries and price inquiries came like snowflakes.

They were all curious about where the equipment came from, whether it could be sold, and how to sell it.

However, Jiang Yan asked the people from Xingchen Technology to say that this is a concept version, and there is still some time before the mass production version, so let's pay attention to it first, and talk about it when it comes out.

And in terms of main coffee.

Due to the popularity of variety shows, "Peerless Twins" has not yet been released, Xiaozhi's popularity has already opened up in China, so fans' expectations for "Peerless Twins" itself have also skyrocketed.

"Peerless Twins" will wrap up on July 7 and is expected to air in late August.

At this time, the aftermath of "Returning the Pearl 2" is still very strong.

But now that "Extreme Challenge" has blocked the wave, I think the ratings of "Peerless Twins" will be better than the original time and space.

Apart from Xiaozhi, Jiang Yan's income is also huge.

All kinds of advertisements, film and television and other invitations are pouring in, and the value of commercial performances is said to have jumped from 300 million, which makes the music industry colleagues envious to death.

But what shocked them even more was the impact of "Extreme Challenge" on the music scene.

The variety show became popular, and Jiang Yan and Xiao Zhi became the protagonists under the spotlight at the moment, and both of them are singers, so the most obvious thing is that it is reflected in the major music charts, Jiang Yan and Xiao Zhi's songs climbed the charts again.

Especially Jiang Yan, after all, he has too many Wang Zha Divine Comedies.

So on the second day after the second episode aired, according to the statistics of the major charts, 4 of the top ten songs were actually Jiang Yan's songs.

At the same time, Hua Tsai's "It's not a crime for a man to cry" was finally released.

The number of on-demand songs for this song for men is not covered by major radio stations.

So on the list, Jiang Yan dominated half of the list again!
Jiang Yan didn't release any songs and still occupied half of the country. This also made many newcomers to the music scene feel the terror of the Demon King for the first time.

However, this is not over yet, because the third issue of "Extreme Challenge" will also be broadcast, and before that, the much-watched "Peerless Twins" will also be released.

At that time, the TV drama circle, variety show circle, and music scene will usher in another storm of Jiang Yan.

But do you think those in the film industry will be spared?
Jiang Yan tells you that it is too early for you to be happy!
And this time, even Jiang Yan himself didn't expect things to develop like this.

(End of this chapter)