You can't imagine the happiness of the group performance

Chapter 451 Miss Dong

Guangdong Province, Zhushi, Geli Headquarters.

"Mr. Jiang, please take a look here. This is our latest generation product. The technology comes from Neon, and the functions have blah blah blah..."

In the exhibition hall, the young explainer tried his best to suppress the excitement in his heart, and explained to Jiang Yan in front of various air-conditioning machine models with eloquence.

Along with Jiang Yan, in addition to Jiang Yan's team, there are also the reception staff from Geli, and that Miss Dong.

At this time, Ms. Dong is not the chairman of the board, she is just the head of Geli's business department.

Ms. Dong has a strong record. Since she became the head of the business department at the end of 1994, she has led Geli Electric Appliances since 1995. It has ranked first in the country in terms of air-conditioning production and sales, sales revenue, and market share for five consecutive years.

And Jiang Yan also knew that this record would continue for another six years.

There are many reasons why people like Miss Dong can join the team of entertaining Jiang Yan today.

The first one is naturally because Jiang Yan's current reputation and popularity are number one in the country. To win such a person to become a spokesperson, it is natural to send someone with a strong mouth.

As for Geli, the strongest one at the moment is naturally Ms. Dong who is in charge of sales.

And the second thing is because Jiang Yan is more difficult to deal with.

Why, because Jiang Yan’s team has said that under the limelight of the Grammy this time, he will only accept five new endorsements, such as basic necessities, housing, transportation, etc., and only one for each category, and the requirements for products are also very high. This high The requirement is not about money, but about quality.

Compared with other stars, such a request is really difficult to meet.

But in the same way, if any product can handle Jiang Yan, combined with the sales data of Jiang Yan's past endorsement products, it can really give the product a strong halo, and the product's product power in the hearts of consumers will also be one step ahead competing products.

In addition to these, there is the last reason, and that is because of purely commercial war factors.

Jiang Yan was going to endorse, and he chose air conditioners for electrical appliances. Although he didn't know why, but as soon as the words were released, among the air conditioner brands, Oakes, Chunlan and other brands immediately began to compete.

It is now March, and the peak summer sales season is not far away. As Geli, who is determined to be the leader, even though she has never had any plans to be a spokesperson, this time her opponents are gone, so no matter what, she will not be left behind.

At this time, Ms. Dong from the rear looked at Jiang Yan who was serious about understanding the product, thinking about what words to use for a while.

According to intelligence, the quotation and related conditions given by Geli's deadly rival Oakes are a bit scary.

But that price, of course, Geli can afford it, but if Jiang Yan is only won by the price, Miss Dong feels that it is meaningless to come here.

In addition, she is actually not sure, Jiang Yan came to understand the product, check the quality, and then decide which brand to endorse.

Is this kind of behavior serious, or is it just a show.

Of course, it doesn’t matter if you’re acting as a show, that’s what actors do.

And making a show can increase the value of the brand and the celebrity, which is indeed a good way.

But if this is the case, then when negotiating later, the style of speech will have to change, so which angle to start from, and how to capture other people's concerns, Miss Dong is thinking quickly in her mind.

Soon, after the explanation was over, a group of people came to the conference room to continue the discussion.

At this time, it was Ms. Dong who took the lead.

As a senior salesperson, she has basically figured out how to get started.

But just as he was about to speak, Jiang Yan preemptively asked:
"Miss Dong, after reading so much just now, I have two questions in my mind, and I would like to ask you to answer them."

"You say!"

Miss Dong naturally agreed.

That's the way it is in sales. Don't be afraid of problems, just be afraid that there will be no problems.

As long as a question is asked, Ms. Dong can think of more than a dozen words to deal with it within a second.

In addition, Jiang Yan is a star, what profound questions can he ask?So she wasn't afraid at all.

However, Jiang Yan's first question really caught her by surprise.

Jiang Yan asked: "Ge Li doesn't seem to have core technology. She doesn't have the right to speak in terms of technology. What should I do if there is an accident in the future?"

The Geli air conditioner in 2000 was indeed as Jiang Yan said, almost all technologies were relying on neon, and many of them were eliminated by neon, and Geli’s own technical team had not yet begun to explode, so Jiang Yan’s The question was a stab at the bottom of my heart.

Ms. Dong herself later expressed emotion: "I remember that in 2000, we did not have our own technology. We had no compressors, no motors, and we only relied on external components for assembly, so we had no right to speak."

I think this question caused Geli a lot of trouble.

So as soon as Jiang Yan's question came out, the person sitting next to Ms. Dong didn't know what to say.

Of course, everyone didn't know what to say. The biggest reason was not the technical dilemma itself, but the surprise that Jiang Yan would ask such a question.

You are a star, you know the quality, know our market share, and know that we don't treat consumers like other manufacturers.

Ask about technology, ask about the right to speak, isn't this beyond the outline?

Just when everyone didn't know what to say, Miss Dong stood up:
"Mr. Jiang, you got the point. In fact, this is the biggest difference between us and other brands. In our group's plan, we already have the most important plan.

We are well aware of the short board of the manufacturing industry, which is to rely on other people's technology to survive.

Just like a person, you are a paralyzed person, you can't stand up, if you want to stand up you have to rely on others.

So we will invest a lot of money in the future to expand our scientific research team, and finally realize the independence of technology. . . "

Ms. Dong said a lot. In fact, Jiang Yan knows that there will be in the future, but it still doesn't exist now.

So this is empty talk.

But Jiang Yan didn't care, and he didn't really care about it.

So he nodded and went on to ask the second question:
"There is a generation gap between the technology of Neon Europe and the United States and China. If they are willing to provide the most advanced technology, but the requirement is to buy shares or acquire Geli, will you agree?"

This situation is actually very common in domestic enterprises in this era.

Integrate into the world, enter the market, and increase competitiveness.

As a result, within a few years, many domestic brands disappeared.

Geli also encountered this situation in 04. Laomei Company spent 9 million US dollars to acquire Geli's shares. Ms. Dong's immediate leadership agreed, but Ms. Dong argued like crazy, and finally let Geli This state-owned enterprise did not suffer the fate of those domestic brands.

However, from time to time, some people know this situation now, but the general tone of the market is different from that later, and the basic arguments in the market now express support for such behavior.

Just like now, when Jiang Yan asked a question, a middle-aged man who came with Ms. Dong said: "Technology is the primary productive force, if Geli has this opportunity..."

Before she finished speaking, Ms. Dong interrupted with a wave of her hand: "We will not be acquired. As I said before, what we have to do is to achieve technological independence. Geli is the Chinese Geli."

When Ms. Dong said that, the middle-aged man frowned, but he didn't say anything. After all, Ms. Dong was mainly responsible for this negotiation.

But he didn't say anything, but he was thinking in his heart that Jiang Yan's endorsement this time might be going cold.

Why do people ask this question, because they are afraid that the products will not be competitive.

This is known from the first question he asked.

The right to speak.

Now Geli is good, but she has no right to speak, and she will be easily eliminated by the big powers in the future.

Celebrity endorsements are actually based on the hard power of the product.

And the company does not have core technology now.

So Jiang Yan's chances of being able to speak for him are really slim.

Following this line of thought, the middle-aged man was even thinking, what other brand would Jiang Yan endorse?
Oaks?It also has no core technology, Daikin?This is quite possible, after all, it is a popular neon brand, and it is high-end. . .

Just as he was thinking about it, Jiang Yan also said, "I think we don't need to talk anymore."

Refused, unfortunately, at this moment, Geli's people looked disappointed.

But Ms. Dong still kept smiling, because she had already tasted it.

So she took the conversation directly and said, "The price is no longer talking?"

But Jiang Yan just said with a smile: "Geli of the Chinese people can pay as much as they want."

Miss Dong couldn't help laughing when she heard this.

Then the two shook hands and the endorsement was finalized.

The instant reversal made everyone on the side stunned with question marks. . .

　Let's do this today, and update it at noon tomorrow

　　
　
(End of this chapter)