You can't imagine the happiness of the group performance

Chapter 603 Cultural Export?Mainstream world?
On March 3th, the 25rd Academy Awards ceremony was held as scheduled in the Holy Auditorium in Hollywood.

For domestic audiences at this year's Oscars, apart from whether "Infernal Affairs" adapted from Jiang Yan's "Infernal Affairs" can win the best picture, the biggest thing to watch is whether Li An's "Crouching Tiger, Hidden Dragon" can create a Chinese-language film. History.

At the Golden Globe Awards held earlier, "Crouching Tiger, Hidden Dragon" won two awards for Best Foreign Language Film and Best Director.

Based on this alone, the director Li An is already the number one director in the hearts of many people in the field of commercial films.

And this time for the Oscars, "Crouching Tiger, Hidden Dragon" has six nominations. If it can continue to win big awards such as best director and best picture, then Li An can be regarded as a god among Chinese.

Jiang Yan doesn't care if he can't be a god, what he cares about is the impact of "Crouching Tiger, Hidden Dragon".

In the original time and space, "Crouching Tiger, Hidden Dragon" won the best foreign language film, best cinematography, best original soundtrack, and best art direction at the Oscars.

This night, Yo-Yo Ma played the cello, Li Wen dressed up and sang on stage, Runfa, Ziqiong, and International Zhang also attended the award presentation. Chinese-language films have never been so glorious on the world stage.

In terms of artistic achievements, "Crouching Tiger, Hidden Dragon" has won a large number of awards in film competitions around the world, and the weight is so important. The achievements at the Oscars alone are enough to make Chinese-language films hard to come by.

In terms of commercial achievements, the global box office of the film was 2.13 million U.S. dollars that year, and North America alone was 1.28 million U.S. dollars. Perhaps in the eyes of later generations, a Chinese film with a global box office of 2 million U.S. dollars is nothing. The box office capacity of 2 million US dollars, but in this era, it can definitely make people crazy.

In addition, as a Chinese-language film, a Chinese-language film that changed Americans' movie-watching habits and allowed Americans to watch Chinese subtitles in movie theaters, earned a box office of over 1 million U.S. dollars in the U.S. market. Then it can greatly stimulate the Chinese film directors.

Among them, Lao Mouzi decided to make "Hero", which was originally planned to be produced at a low cost, into the first domestic blockbuster. The process may have been coaxed and fooled, but the fact is true. The era of domestic blockbusters has officially opened.

Although the arrival of the era of blockbuster films has also brought numerous pitfalls, for example, Chinese people have been unable to grasp how to make commercial blockbusters that are popular in the world.

But at this time, especially for Jiang Yan, it is the best that the era can be opened, which is of great help to the development of mainland film and television dramas of Stars and Seas.

Having said that, "Crouching Tiger, Hidden Dragon" has become a hit this time, and even Jiang Yan was involved in it, and many people compared it.

This year's Oscar Jiang Yan's "The Departed" is also very popular, but it is a Hollywood localized film, unlike "Crouching Tiger, Hidden Dragon", which is a Chinese film. Strictly speaking, only the name has something to do with Chinese culture, other Eight poles can't hit.

So after walking the red carpet at the scene, a domestic reporter asked Jiang Yan: "Why don't you use Chinese films for awards?"

This kind of question is actually the same as "Why didn't Jiang Yan hit the Grammys with Chinese songs" that was raised by someone earlier. It has some unclear national sentiments.

And Jiang Yan naturally couldn't reply to the offensive words like "I don't like Oscar", so he directly answered in another way: "Let's accumulate experience first."

Such an answer actually satisfies the reporter, after all, Jiang Yan is only 21 years old, and there is still a long way to go in the future.

So the reporter quickly skipped this topic and continued to ask: "Who do you think will win the best picture between "The Departed" and "Crouching Tiger, Hidden Dragon?"

It is public information that Jiang Yan has invested in "The Departed Walker", so there must be a lot of topics to ask.

"Of course, the double yolk is the best, but the other three movies are not weak, so it's hard to say the result."

Jiang Yan didn't fall for it, but the reporter didn't let him go so easily: "Do you have to choose one of the two?"

"It's easy to choose one of the two, but now it's one of the five choices." Jiang Yan made it clear this time.

As a result, the reporter got even more excited: "Don't tell me you don't have confidence in Chinese movies?"

As soon as this kind of question was asked, several domestic reporters around looked at the reporter who asked the question, as if they were looking at a fool.

Didn't you know you were interviewing Jiang Yan?
Sure enough, as soon as he came up with an idea, Jiang Yan laughed: "Young man, your ability to buckle a hat is a bit good. It's all up to Lao Mei. I'm optimistic about you! Come back to Xingchenhai, I'll give you a gold-encrusted hat Top hat."

After speaking, he left without looking back.

And the rest of the reporters could only exclaim that it was a pity, because Jiang Yan was just like that.

So immediately they locked on the reporter with angry eyes: "Boy, new here? Which unit..."

And the reporter who asked the question actually regretted it long ago, but it was too late to say anything. . .

On the other hand, after Jiang Yan got rid of the reporter, his mind was still on the reporter's question.

Regarding that person's question, regardless of whether that person has any selfish intentions behind it, let's just talk about the problem itself. In fact, Jiang Yan expressed his understanding.

Chinese people in this era are extremely eager for the recognition of the "mainstream world", and believe that European and American certification is the best.

But Jiang Yan, who came from a later life, knows that this mentality of blindly pursuing approval is actually quite stupid, at least he thinks so.

Whether Chinese culture is good, of course it is good, and cultural output is important, of course it is also important.

But the question is, will people really be as tolerant and open as the naive Chinese imagine?

At least Jiang Yan thinks that only a small part of the upper class is like this, because there is an element of "political correctness" here, which people of later generations can understand best.

In addition, this is also related to national strength.

So Jiang Yan never felt that the so-called "mainstream world" was really that good.

One day, our Hualiu will be the mainstream.

Hualiu is the best!

So if we really want to talk about cultural export, Jiang Yan thinks that this mode of cultural export should be forgotten.

If you make a film that is good for Chinese people but good for foreigners, is this considered a cultural victory?

The underlying problems don't change, sometimes they just get worse.

After all, there are too many differences between Eastern and Western cultures. If you lose yourself and cater to others, you will not get both in the end, and the fact seems to be true, and it has been like this for more than ten years.

There is another important point, that is, Chinese culture is too grand, and it is simply wishful thinking to rely on a movie to tell the whole story, let alone be recognized by both the East and the West.

So instead of doing this, why not make something that ordinary audiences love to watch first, just like Korean dramas, don't just promote what my family is good and that good, no one likes to listen to it.

But if you subtly promote various national cultures in the beautiful love of "cancer car accident can't be cured", then all kinds of rewards will make you wake up laughing from your dreams.

Of course, this also has many side effects. For example, many people watched Oppa go to Korea and were disappointed in the result, so I won’t talk about these.

So in general, Jiang Yan thinks that cultural export is a way of high-profile awards, and subtle influence is also a way, but Jiang Yan thinks that he should choose subtle influence.

For example, his songs, film and television dramas, etc., first set up your own brand, Jiang Yan's products must be high-quality products.

Then start to "localize" various IPs.

In this way, the output and profit are all there, and I can feel comfortable and worry-free, which is great.

(End of this chapter)