You can't imagine the happiness of the group performance

Since November 11, "Pacific Rim" has become one of the biggest hits in China.

In terms of publicity, Stars and Seas has never compromised.

It's the same this time.

The explosion effect of the naked-eye 3D outdoor large screen is a very innovative point, and it is the only one in the whole time.

Subsequently, this publicity point also spread on the Internet for the first time.

All kinds of official, non-governmental and media videos of Stars and Seas are spread wildly on various video networks such as Youku and Youtu.

Domestic naked-eye 3D large-screen special effects, coupled with the fact that the current Internet does not have as much content as later generations, so at this time in 07, the lethality can be described as huge.

But anyone who goes online will probably be shocked by this scene.

Of course, many people will say: Your background is too fake.

But such doubts will also be popularized by more people.

And people who popularize science are not only netizens, but also many media and TV stations.

Even Yangshi News took more than three minutes to report.

After all, this is the first of its kind in the world. If there is innovation in technology, the higher-ups will naturally pay attention to it. What's more, this technology comes from the "National Treasure" Jiang Yan that most people don't know.

In addition, not to mention the naked-eye effect, but the size of the big screen, it can enter the Guinness Book of World Records.

The large screen in Guangdong Province exceeds 13 meters in length and 5 meters in width, which indeed meets the Guinness World Records.

So relying on these alone, it is difficult for "Pacific Rim" not to be known.

In addition to the publicity point of the outdoor big screen, the promotion of the movie itself, the sea of ​​stars has not fallen behind.

What it revolves around is actually three points.

The first is 3D technology. Xingchen Dahai did not elaborate on this point, but just reminded fans to buy the right tickets when the time comes. The fare and effect of 2D and 3D are different.

The second is to watch the movie plot itself.

After the 3-second preview of naked-eye 15D came out, everyone already knew that this was a monster-fighting movie, a standard Hollywood blockbuster, and this kind of movie itself had a huge base in China, so potential movie viewers started There will be no less.

And as time goes back, Xingchenhai also released the second and third waves of promotional materials in due course.

There are 50-second previews, three generations of mechs, three generations of monsters, four generations of monsters, five generations of monsters, etc.

In short, it is to expand the world view step by step to make more people curious.

The third point is about the behind-the-scenes story of filming.

Stars and Seas also released a lot of information.

For example, the film project started in 03. How long has the script been polished? Thousands of pieces, in order to produce special effects, Xingchenhai also specially set up a huge server and so on.

These are all real events. Although Jiang Yan can copy and paste them directly in another world, this is after all the adaptation of "Pacific Rim", so many things cannot be cut short.

Of course, for some special effects that cannot be achieved in this era, Jiang Yan will definitely use other worlds to realize them, but in the real world, there will still be a special effects team.

These three points are also necessary for all media to carry out publicity and reporting, so this also arouses the curiosity of more potential viewers.

And these behind-the-scenes stories are sometimes even more fascinating than the movie itself.

After learning about these things, many domestic filmmakers and movie fans once again sighed with emotion at the secrecy ability of Stars and Seas.

These things have really not been leaked in the past few years.

No wonder Xingchenhai can do such a big project well. . .

The above publicity was full of November and early December, making the popularity of "Pacific Rim" unabated.

But after all, this is just publicity, and in the promotional materials, fans and the media also have many questions, such as what is the difference between the 3D of Stars and Seas and the general 3D, or whether the movie is good or not, and so on.

For these questions, Xingchenhai also gave a way to answer them.

It's very simple, just click on the screen.

. . . . . . .

Time soon came to March 12th.

At 5:[-] p.m., the entrance of the flagship store of Star Cinema in Hangzhou was once again overcrowded.

Today is the screening day of "Pacific Rim".

The so-called on-demand screening refers to the selection of pre-screening in individual places and individual theaters before the film is officially released.

By ordering this form of playback, some people can see the movie in advance, and the organizer can also use it to answer more questions, so as to further promote the movie and increase the popularity of the movie's official release.

Stars and Seas had never done spot screenings before, but this time is different, because "Pacific Rim" is released globally, and the box office is not his only goal, but the promotion technology is, so the higher the popularity, the better.

So this time Jiang Yan specially chose the flagship store in Hangzhou. There is a super-large IMAX naked-eye 600D theater that can accommodate 3 people. watch.

So it is not an exaggeration to say that this screening is a premiere.

Admission starts at 5:[-] p.m.

The stars in the movie theater shone brightly.

Han Sanpin, Long Ge, Jet Lian Jie, Xing Ye, Gong Huang and other big names, as well as representatives of major domestic film and television companies, media companies and Internet companies such as Huayi, Forbidden City, Guangguang, Sina, Netease, Ali, Tencent, etc. Even the Sixth Princess sent someone here.

Then came Yu Feihong, Li Binbin, Xu Cainv, Zhou Gongzi and other smaller stars.

Then came the smaller stars.

Among them, Jiang Yan also saw Da Tiantian. Thinking about it, after this time, Da Tiantian must be eyeing him.

After these people entered the arena, hundreds of movie fans entered the arena.

Zeng Wei entered the arena at this time. Together with his girlfriend, he entered the arena under the leadership of Sun Qiang and walked out of the aura of the red carpet. become girlfriend. . .

And after everyone entered the venue, they all expressed a sense of shock to the theater in unison.

"so big!"

"It's bigger than the one in the devil's capital!"

"..."

The giant screen that can support naked-eye 3D is not just big, there are more high-tech in places they can't see, but these have to be introduced after the movie is over.

A few minutes later, the creators of "Pacific Rim" came in.

But everyone didn't speak, and just went to the second row to sit down.

Just when everyone was wondering when the premiere would start, Jiang Yan walked onto the stage alone.

He didn't talk nonsense, bowed to more than 600 people in the audience, and then said:
"Thank you for coming to support us. If you have anything to say, let's talk about it after the movie is over. Next, please enjoy it."

After finishing speaking, Jiang Yan stepped off the stage directly, and the lights in the cinema hall were also dimmed directly, and the huge screen began to play.

"Clean and neat, Jiang Yan is so cool!"

At this time, Da Tiantian in the audience nodded in admiration, she admired Jiang Yan's style very much.

And she is far from alone in thinking this way.

Of course, there are still some people who think that Jiang Yan is pretending.

But when the screen on the big screen was officially lit up, everyone's attention was attracted by the movie.

Together with those who are still questioning why 3D glasses are not issued, they also opened their mouths wide at the moment.

Then soon someone exclaimed in a low voice:
"It's really three-dimensional!"

"Is it so real?"

"It feels like being outside the screen..."

At this point, only the opening titles are playing on the big screen.

That is the opening title of the iconic "Holding the Stars" in Stars and Seas.

But this is what has already made everyone exclaim.

Because in their naked eyes, that hand and those galaxies are really just a glance.

So this is 3D?

Why is it different from what we know?
The shock of watching a 3D movie for the first time is perfectly reflected at this time.

What's more, this is not an ordinary 3D movie.

. . . . . . . .

In fact, 3D movie technology is nothing new.

The discovery of related technologies can be traced back to 1839, when British scientists invented stereoscopic glasses.

The first 3D movie was "The Power of Love" in 1922, but the movie at that time only used stereo vision in a few shots to bluff people, such as guns pointing at the audience, objects still facing the audience, etc. wait.

In the 1950s, 3D movies entered the golden age, and "Black Lagoon", "House of Wax Museum" and so on were quite famous.

However, the mainstream directors at that time looked down on this technology, thinking that it was just magic rather than art, but Hitchcock didn't think so. In 1954, he made the classic 3D masterpiece "Phone Murder".

In 1962, my country also produced the first 3D movie "The Magician's Adventure", but because of technical reasons, by this time, 3D movies had almost disappeared all over the world.

In the 80s, Disney used a mixture of CGI and live-action performances to create "Magic Journey" with surprising 3D effects at the time.

This also allowed 3D technology to slowly recover in the 80s.

For example, the 1983 3D movie "Jaws Episode 1300" grossed US$07 million in its first week of release, which was equivalent to a movie in [-] that earned US$[-] million in its first week in mainland China!

It's just because of technical problems, and the 3D technology at that time was just like that, so the 3D boom quickly faded again.

Until 2004, the first IMAX3D feature-length "Polar Express" was born. The film was screened on 2000 ordinary 2D screens, and the IMAX screens only had 75. one third.

So the "super combination" of IMAX+3D made the issuer see huge commercial potential.

In 05, the Disney animation "Record" adopted a new type of projection technology, which finally eliminated the glasses fatigue that was prone to occur when watching 3D movies in the past.

Then in 08, "U2 3D Concert" became the first live-action movie shot entirely with a 3D camera.

By 2009, Avatar was the largest and most technologically advanced 3D film ever made.

In 2010, mainland China invested 3 million yuan to shoot the first domestic 3D film "Legend of the White Snake".

Childhood, "Resident Evil 4" uses the same Fusion3D shooting system as "Avatar", which is a 3D movie in the strict sense, not a 2D to 3D movie.

After that, how to let the audience take off their glasses to enjoy 3D movies is the future direction of development.

The above are the development track of the original space-time 3D movie.

But now, because of Jiang Yan's appearance, many things have changed.

Here at Jiang Yan, in 06, the 3D technology mastered by Xingchen Dahai is already the standard naked-eye 3D.

That is to say, it can be completely separated from the glasses, and only rely on projection technology to achieve the viewing experience that usually requires glasses.

However, this is not true naked-eye 3D imaging, but a 3D effect based on a large screen.

According to Jiang Yan's knowledge, if this time and space wants to master this technology, it will have to be around 2032.

Therefore, Xingchenhai can be said to be more than 20 years ahead.

As for the real naked-eye 3D void imaging like in the movie, such as the operating system like in "Iron Man", or the imaging of fake characters like "Prometheus", Jiang Yan has also mastered it, but this kind of thing is true. It is too sci-fi, and Jiang Yan thinks it will be more than ten or twenty years before it is officially launched on the market.

Therefore, if there is a ranking of 3D technologies in the world today, it would be:

The first gear: Stellar Technology's naked-eye 3D.

The second tier: the 3D that is more mainstream at present and in the future, based on the Fusion3D shooting system, still requires glasses.

The third gear: 2D transformed into 3D. This kind of live stars and seas will start to receive external orders after the release of "Pacific Rim". It is about 1000 to 3000 million yuan for a movie, and it will be completed within two months.

If the three levels are all a combination of IMAX+3D, the effect is also good and bad from top to bottom.

Of course, the required hardware and other conditions will also be different, and therefore, the fare will also vary a lot.

In order to adapt to different fans and theaters of different grades, this time "Pacific Rim" also divided the ticket prices into several grades.

The first stage: pure naked-eye 3D, that is, without glasses, which will be opened in several flagship stores of Star Cinemas, with a total of 120 theaters and a ticket price of 120 yuan.

The second tier: Ordinary 3D+IMAX, the ticket price is about 60 yuan, and there are a total of 380 screens in the country.

The third category: ordinary 3D, the ticket price is about 45 yuan, and there are a total of 600 screens in the country.

The fourth gear: 2D to 3D, the ticket price is about 35 yuan, and there are a total of 2400 screens in the country.

The fifth gear: 2D. The ticket price is the current national average ticket price of about 24.7 yuan. There will be different adjustments depending on the region. There are a total of 800 screens in the country.

The above total 4300 screens, covering more than 90% of the total number of large screens in the country.

It can be said that "Pacific Rim" has achieved the most domestic films in terms of coverage.

For this, Jiang Yan can only express his gratitude to the country's development. After all, this year is already the fifth year, and the number of domestic big screens has achieved a growth rate of more than 20%.

The situation in North America is a bit worse. After all, only Xingchenhai has the first bite of 3D. Therefore, in terms of 3D screen projections, 70% of the top three screens are Xingchen Cinemas’ own screens. Test the waters.

Fortunately, after the big hit of this movie, I believe Star Technology's IMAX and 3D technology will be officially recognized by the market.

In short, if you don't make a ruthless bet, everyone dare not place a bet.

As for whether this old punch can deal damage?
The answer was soon revealed.

. . . . . .

After the opening credits, the film soon enters the feature film.

At first it was a black screen, only the low and depressing background music sounded.

Then Jiang Yan's narration began:
"When I was young, whenever I felt lonely and small, I would look up at the stars and wonder if there would be aliens there."

"As a result, I looked in the wrong direction. Aliens entered our world from the bottom of the Pacific Ocean."

"In the gap between the two plates, there is a passage connecting two different dimensions, forming a crossing."

A few simple sentences explain most of the world background.

Aliens invaded from the bottom of the Pacific Ocean.

At this time, a dimensional channel with blue arcs also appeared on the screen.

Under naked-eye 3D vision, this channel appears so real.

The narration continues:

"I was 15 years old when the first monster landed in San Francisco."

The narration ends.

Immediately following the next scene was a scene that had a huge impact on movie fans.

roar~
With a roar.

Huge monster claws pierced the San Francisco Bridge.

The sense of oppression from the giant made everyone's chrysanthemums tighten at this moment.

In the next shot, the scary and ferocious monster destroyed the bridge, causing the cars on the bridge to fall into the sea.

It was at this moment that, from the upward perspective, the car that fell from the bridge into the sea was rapidly zoomed in on the big screen, and soon the audience could only see the frightened face in the front windshield.

And this scene is accompanied by the huge impact of naked-eye 3D rushing out of the screen.

As a result, among the 600 people present, less than half of them could sit properly.

"Fuck!"

"Scared me!"

"I almost spilled my Coke."

"too strong!"

"This movie is awesome, 3D is awesome, stars are awesome, and Jiang Yan is awesome!"

"With this shot alone, the box office of this movie can't be lowered!"

"..."

The opening is less than 1 minute.

The 3D technology of Xingchenhai gave a satisfactory answer.

Jiang Yan smiled slightly.

Everything is expected.

It's just the beginning.

What's more exciting is yet to come. . .