The Light of Domestic Products: The whole world begs me to sell

Chapter 267 Semi-solid Cell Phone Lithium Battery
Just when Qualcomm received the official announcement of Phoenix's "Xingyao 005" chip, Hongguo headquarters also got the news of "Xingyao 005".

In a small closed meeting room on the 32nd floor of the Hongguo Building, the performance data of the "Xingyao 005" chip is clearly projected on the screen.

"Everyone take a look, this is the 5nm 'Xingyao 005' chip officially announced by Phoenix Group two days ago."

"According to the official data released by them, the performance of this chip has slightly surpassed the Qualcomm Snapdragon 888 chip and reached the level of our A13 processor."

"And it's worth noting that they specifically emphasized solving the problems of power consumption and heat generation."

The person in charge of the meeting is still Kaili, who is in charge of overseas strategic work. As one of the core executives of Hongguo Group, at this stage, his focus is completely on the upcoming new generation of Hongguo 14 and Phoenix mobile phones.

It has been a day or two since the news of the "Xingyao 005" chip came out, and the senior executives present have also heard about it. After a brief silence, a blond senior executive couldn't help but feel emotional.

"I have to say that Phoenix Group's chip design is really strong."

"In such a short period of time, a 5-nanometer chip with good performance has been produced and designed, and their lithography machine technology can be so advanced."

"No, I don't think it's strange."

Hearing the blond man's emotion, Carey shook his head and answered the words, and continued:
"Everyone, do you remember their car chips and computer chips? Their previous 'Tiger Leap 140' has very powerful performance, far exceeding the performance of ordinary 14nm chips."

"I don't think it's surprising that they can develop this 'Xingyao' chip on 5nm now, and I even think there should be a lot of room for improvement in their 5nm 'Xingyao' chip."

Many high-level officials present nodded, obviously agreeing with what Carey said.

After a while, someone echoed:

"I agree with Carey's statement that the performance of Huawei HiSilicon's Kirin 9000 is not far behind that of the Snapdragon 888. It is not difficult for them to design a 5nm chip."

"but……"

"If I remember correctly, when they successfully developed the lithography machine, they officially announced a chip named 'Breaking Dawn 005D', which is completely different from this 'Xingyao 005', so it should not be a chip."

"Right, Carey?!"

Hearing the question, Carey nodded.

"Negros, you remember right, they did announce a 'Dawn 005D' chip."

"According to their chip naming rules, their 'Dawn 005D' should have adopted 3.5D stacking technology, but this 'Xingyao 005' obviously has no introduction of stacking technology, these are two different chips."

"I'm not sure if their 'Dawn 005D' can be mass-produced, but this 'Xingyao 005' obviously has no problems, and they have started selling this chip to other manufacturers."

As soon as the voice fell, everyone in the conference room looked at each other, and then everyone started talking:
"Phoenix Group's chip is put into Yanguo's mobile phone market, and the impact on Qualcomm is really big..."

"That's not it, 12%..."

"Qualcomm's stock price fell by 12% last night...Wall Street is obviously worried about Qualcomm's chip business in China, but this is a good thing for us..."

"In recent years, Qualcomm has made us a lot of money by using patents for nothing. This is a good opportunity to negotiate terms with Qualcomm..."

After everyone chatted a few words about Qualcomm, Carey spread his hands and said:
"Okay, let's stop talking about Qualcomm, and now we have to think about our problems."

"Their 'Xingyao 005' is only at the level of our previous two-generation processor A13, and there is a big gap with our upcoming A15, so there is nothing to fear."

"However, we are not sure whether their 'Dawn 005D' chip can be mass-produced and what its performance is, but if it is really a 5nm 3.5D stacking technology, then the performance should be able to reach the performance of A15."

Everyone present couldn't help but frowned.

The Hongguo A14 processor, which will be equipped on the new Hongguo 15, is the strongest processor of Hongguo now, and it has always been one of the core moats of Hongguo.

目前看凤凰的普通5纳米芯片‘星耀005’是达不到红果最新处理器的水平，不过一旦真能在5纳米芯片上使用3.5D堆叠技术封装，性能说不定真的可以赶上A15处理器。

In an instant, everyone felt the pressure and felt a little uncertain.

"Probably not?"

"Although Phoenix's '3.5D stacked package' was successfully mass-produced on the previous 28nm chip, it is 5nm after all, and the smaller the process, the more difficult the process will increase geometrically..."

Carey shook his head and said:
"This matter is highly classified within them, and we have not obtained accurate information."

"However... I also tend to think that they may not be able to achieve mass production using stacking technology on 5nm."

After speaking, Carey paused deliberately, and changed the topic.

"Next month will be our most important autumn new product launch conference. At that time, our latest Hongguo 14 mobile phone will be released globally. Should we make some countermeasures for this?"

"What do you mean, boss?"

As Carey finished speaking, everyone turned their attention to Cook, the boss sitting at the top of the conference table.

Since the beginning of the meeting, Cook has been listening to everyone's discussion and did not speak. Hearing Carey asking for his opinion at this time, he did not rush to answer.

After a while, Cook touched his nose lightly, and looked at Shire from the marketing department.

"Charles, how is the preparation for Hongguo 14 in Yanguo District?"

Charles stood up and said:
"Boss, the production capacity of Hon Hai (Foxconn) and Pegatron has been exhausted, and it will enter the peak production period next week."

"The channel and distributor agreements have also been signed, and now we can wait for the official sales after the press conference next month."

After answering this sentence, Charles paused for a while, and then said:

"I don't think we should pay too much attention to the solution that Carey mentioned just now."

Cook glanced at Charles, pushed his black-rimmed glasses, and motioned for Charles to continue.

"I still stick to my previous point of view. I admit that Phoenix Group is very strong, but as the chief marketing director of the group, I am too aware of the brand power of our Hongguo mobile phone in the global mobile phone market."

"Even if the Phoenix 'Breaking Dawn 005D' is really mass-produced, so what? Compared with our A15 processor and A14 processor, although both are 5nm technology, but the CPU performance is increased by 42%, and the GPU performance is increased by 35%. No matter what they do At most, it is about the same level as our A15!"

"We don't need to do anything now. There are many companies that have always wanted to challenge us and surpass us, but we are still alive and well. I don't think they will pose much threat to us once they come."

"Also, everyone knows that Qualcomm fell by 12% last night. If we rashly make a countermeasure or lower the price, it will directly cause all investors to worry about us, and the capital market will think that we are afraid. "

"Do we also want to drop 12% overnight?!"

The last sentence hit Cook directly. Although he is the CEO of Hongguo, Hongguo is not his own company.

As a red fruit worth a trillion dollars, it can be said that it is bound to the vital interests of countless capital consortiums and ZF personnel. It is not an exaggeration to use it to mobilize the whole body. Any decision-making needs to be extremely careful.

Qualcomm fell 12% overnight, but Hongguo fell 12% overnight, and the entire US stock market will change.

Then, Charles continued:
"Now the Phoenix mobile phone is in the dark, we are in the light, just wait for them to release a new mobile phone!"

"If they can bring us pressure, it's not too late to discuss the countermeasures, but once their mobile phones can't bring us enough pressure, it's time for us to reduce their living space by reducing the price of Hongguo 12 and Hongguo 13." .”

After the words fell, Cook nodded.

He glanced at Carey, then looked at everyone and said:

"I think what Shire said is right, we should pay attention to the Phoenix Group strategically, but..."

"After all, they have just entered the mobile phone industry. We can definitely look at the new mobile phones they release before making a decision."

"Moreover, I can just tell you a piece of good news. The 'semi-solid mobile phone lithium battery' that we developed in cooperation with SOYN and applied to mobile phones has been successfully applied. Not surprisingly, we will be able to apply it to the new generation of Hongguo 15. 'Semi-solid mobile phone lithium battery' technology."

"So, no matter what happens to the Phoenix phone, our next generation of phones will have a unique battery black technology for them!"

Semi-solid mobile phone lithium battery technology? !

Break through? !

……

Phoenix Group Headquarters.

The major mobile phone manufacturers who came to purchase "Xingyao 005" came and went quickly.

In the afternoon of the next day, Director Zhang personally sent off Meizu President Li who was the last to leave.

With the test chip and professional test tools provided by Phoenix Semiconductor, all manufacturers quickly obtained the accurate data of the "Xingyao 005" chip.

Most mobile phone manufacturers came here with purchasing tasks. After the first batch of 100 million chip orders from Meizu, Rice and OPOP both placed orders of several million chips.

Of course, there are still a few manufacturers who choose to bring the test chip back to the factory for further testing.

"Boss, this time a total of 200 million first phase orders have been signed, which is not bad overall!"

In the office, Director Zhang excitedly reported the latest sales figures.

Hu Lai is also very happy. Although it sounds like 200 million units is just a drizzle compared with Qualcomm's 3.5 million units, this is the first order after all.

Between the words, Hu Lai said with a smile:

"Old Zhang, we simply sold 1000 to 60 million pieces, which saved our friends and merchants [-] billion in costs. The lithography machine we developed finally brought great benefits to the world and the entire mobile phone industry. A huge change!"

"Now the chip costs of all our manufacturers have been reduced. Both MediaTek and Qualcomm will be greatly impacted by us, and once we wait for our large-scale localization of chips, their life will be even more difficult."

"Ha ha!"

Director Zhang also laughed, but after a while, Lao Zhang's face was a little worried again.

"Boss, there is an old saying in our country of Yan that cutting off a person's wealth is like killing one's parents."

"A large company like Qualcomm with hundreds of billions of dollars is involved too much up and down. Country M probably won't watch him fall. They will definitely find a way to continue targeting us."

"Old Zhang, you are right."

"However, do we still have less fights with Qualcomm? Last time, the Snapdragon 8155 car chip deliberately cut off the supply for us to take over the beam. Now it's nothing more than a new and old grudge."

Hu Lai seemed very indifferent. After being included in the ST list, the Zhang Feiyang incident and the negotiating team, he has matured a lot.

"but……"

"At this stage, our most important opponent is not Qualcomm, but Hongguo!"

"Red fruit?"

Director Zhang was taken aback for a moment, then said with a smile:

"Boss, in the mobile phone industry, Hongguo is indeed our most important opponent."

"However, once our first 2999 yuan mobile phone enters the market, we can gain a firm foothold in the industry."

"As long as we have the mid-range market, with the quality of our flagship phone and the good reputation of our Phoenix Group, I believe we can bring a huge blow to Hongguo Mobile in the high-end mobile phone market!"

Having said that, Director Zhang paused deliberately.

"It's the same as when we entered the new energy vehicle industry. At that time, Zesla's new energy market sold the most in the country, but our 'Qingluan' won't be able to sell us after entering?!"

Hu Lai laughed out loud, took a sip from his teacup, and then said:
"Old Zhang, you underestimate Hongguo too much."

"Recently, I have read a lot of information about Hongguo, only to realize that Hongguo's global layout and brand appeal are stronger than I imagined. Maybe we can fight against Hongguo at home, but we simply cannot compete with Hongguo abroad."

"Moreover, the foundation left by Jobs is really good, and Cook is also a very good professional manager. From the perspective of products, can you name his fatal flaws in Hongguo Mobile?"

Director Zhang suddenly froze.

Hu Lai continued:

"As the world's largest technology company, despite the overall decline in global smartphones last year, sales bucked the trend and increased by 20.8%!"

"Moreover, can you imagine that Hongguo mobile phones occupy 13% of the market, but their revenue accounts for 40% of the market, but their profits take away 75% of the entire mobile phone market?!"

"That is to say, the 13% share earned 75% of all the industry's profits!"

"What kind of brand appeal is this to realize such terrifying data, can our Phoenix car realize it?"

Director Zhang's face became serious and he shook his head.

Hu Lai felt that the atmosphere was a little tense, and then he smiled and said:
"Old Zhang, the Hongguo phone is not without its weaknesses."

"The current Hongguo mobile phone has not dared to make drastic changes in order to maintain high profits. Blindly seeking stability has given us more opportunities."

"It's not necessarily necessary to hit the Hongguo phone, but it's no problem to find a way to grab some meat from their bowl."

"They have their advantages, and we also have ours. At least in China, as long as we can really produce a mobile phone with a good experience and an uninterrupted system, Chinese people will choose us. After all, Huawei mobile phones have told us that domestic high-end There is also a market for mobile phones.”

"But we still have to take it one step at a time!"

Factory Manager Zhang looked a little dignified, and Hu Lai's words suddenly enlightened him.

Before that, he was indeed a little too optimistic about the Phoenix mobile phone. He felt that as long as it was launched, it would be able to beat Hongguo and drive Hongguo out of the Yanguo market.

Listening to Hu Laiyi now, on the contrary, he is much calmer.

"Boss, I am indeed a little too optimistic. The lion fights the rabbit with all his strength, let alone us."

Factory Manager Zhang put away his optimism, and turned all his thoughts to work. He took out a copy of the latest information and handed it to Hu Lai, saying seriously:

"Boss, you just mentioned our advantages, and you just have a new advantage that you can use."

"This is the latest development of our research institute, the 'semi-solid mobile phone lithium battery' that can be used in mobile phones!"

The results of the research institute? !

Semi-solid mobile phone lithium battery?

……

PS: I'm a waste, and I'm procrastinating.

(End of this chapter)