The Light of Domestic Products: The whole world begs me to sell

Chapter 281 The Layout of Really Entering the World Begins

Hu Lai's initial idea was quickly approved by Li Xiang and Lao Luo.

However, Hu Lai was not in a hurry to make a final decision immediately. Before such an important decision can actually be carried out, some preliminary investigation work is still needed.

After a few words with Li Xiang and Lao Luo to complete the "Super" mobile phone Mao Xiong version as soon as possible, Hu Lai left the Phoenix mobile phone building, and then notified Zhang Zhang of his plan to establish Phoenix Map and acquire Mao Xiong Yandex map company.

Three days later, Director Zhang came to Hu Lai's office with detailed information.

As soon as he saw Hu Lai, Director Zhang went straight to the point.

"Boss, I have a basic understanding of the investigation work on the establishment of a map software company. I also think it is very necessary after the investigation on the matter you mentioned this time!"

"Haha."

Hu Lai also became interested when he heard it, and said with a smile:

"Old Zhang, tell me what you think."

Director Zhang said relaxedly:

"Well, I don't have any special ideas."

"When you arranged for me to do the investigation two days ago, I thought it was just map software, but now I realize that the significance of map software is not just a single software application, it is even an important security guarantee for the entire group's business .”

After speaking, Lao Zhang sat down, took a sip of tea, and continued:
"Before I didn't pay special attention to why Baidu and Tencent were developing their own map software. Even Alibaba spent huge sums of money to acquire AutoNavi, which has been losing money."

"Now that everything is clear, the three major BAT giants all have ecosystems that rely heavily on maps, such as Alibaba's Cainiao, Ele.me, Tencent's Meituan, JD.com, etc. The main reason why they develop map software is to protect the interests of their respective groups. Business security, after all, no one is afraid to use other people's maps, what if they don't use them someday?"

Hu Lai nodded and said:

"Yes! Indeed."

"I have also considered these situations in the past few days. Although we do not have life services such as Meituan and Ele.me, our mobile phones and cars are important scenarios for map navigation, especially our 'unmanned autonomous driving'. It relies on high-precision maps."

"Moreover, we need 'high-precision 3D electronic maps' even more when we export new energy vehicles abroad!"

"So, regardless of the considerations, we must start to build our own 'Phoenix Map', Zhang, how is your investigation these days? Is the electronic map industry difficult?"

Director Zhang paused slightly, and said:

"It's not very difficult, but it's just a lot of investment and little income."

"National AutoNavi, Baidu Maps, and Tencent Maps are almost all operating at a loss. Overseas, Google Maps is profitable. Last year, it also had more than US$40 billion in advertising revenue. However."

"Google Maps is currently the best map software in the world. It has more than one billion active customers around the world every month. We are definitely incomparable. In the early stage, we must plan to make a lot of losses or even continue to make losses."

Hu Lai waved his hand.

"This is related to the group's strategic issues, and there is no need to think too much about profitability."

Director Zhang hummed and continued to introduce:
"It is not difficult for us to develop electronic maps in China. The 'base map data' of electronic maps can be purchased from relevant authoritative surveying and mapping offices, and POI vector data (map coordinate points) can also be purchased through specialized data suppliers."

"Of course, relatively speaking, both the 'base map data' and the 'POI vector data' provided by the official surveying and mapping department need to be continuously updated."

"Baidu maps basically buy map data from the map supplier 'NavInfo', while AutoNavi basically collects their own map data, which also allows AutoNavi to update map information in a more timely manner than Baidu."

"Of course, I also suggest that after we have the basic data, it is best to collect data and update the map independently."

"Just data collection involves remote sensing satellites and aerial photography technologies."

Hu Lai asked suspiciously:
"Remote sensing satellite, aerial photography technology?"

"Yes, boss!"

Director Zhang directly flipped the data to the data of the remote sensing satellite and explained:

"With the technological advancement of remote sensing and aerial photography, as well as cost considerations, most commercial map data rarely use the traditional on-the-spot collection methods."

"At present, we mainly take or buy high-precision aerial photos, satellite photos or remote sensing photos by ourselves, and then perform data processing on this basis, and then update the map. It is said that Google Maps' own aerial photos can reach 0.03 meters, that is, 3 cm accuracy!"

"This means that we need to cooperate with satellite map companies and purchase a large amount of satellite map data from their mobile phones..."

"but!"

"If, as you said just now, we want to draw global maps and cooperate with 'unmanned autonomous driving' to engage in 'ultra-high-precision 3D electronic maps', I suggest that we better have our own map satellites, just like Google has its own It's the same map satellite!"

"In this way, it is the best option in terms of cost and long-term planning."

Hu Lai frowned suddenly. At first, his idea was just to solve the problem of the Phoenix Group's overseas maps. He didn't expect that after a round, it would even involve map satellites...

The last time he learned about satellites was what Chen Hai told him about Zesla's Starlink project...

Before he could speak, Director Zhang continued:
"Actually, my idea is to support our own satellite launch. You should know Geely, right?"

Geely car?

Hu Lai nodded. Geely Automobile has been very good in the automotive field in the past few years, and it is also a first-line brand of domestically produced cars.

He asked curiously:

"Well, what happened to Geely Automobile?"

"Geely Auto launched nine satellites in one breath not long ago. Although these nine satellites will not play a substantial role in the short term, they are actually Geely Auto's layout for the future of 'unmanned autonomous driving'."

"Although we now have the Beidou positioning system, Beidou has too many tasks. In addition to transportation, Beidou navigation also has tasks such as hydrology, surveying and mapping, monitoring, and weather forecasting..."

"And because Beidou involves national security after all, it cannot achieve ultra-high-precision precise positioning in civil navigation, which makes it impossible to achieve the 'ultra-high-precision navigation' pursued by 'autonomous driving technology'. Figure out your own way..."

"and!"

"Most importantly, the latest news says that Mask is also preparing to build a set of global high-precision positioning satellites for Zesla's 'unmanned driving technology'..."

Hu Lai fell silent. Some time ago, he learned about communication satellites and launch vehicles because of the Starlink project.

but.

Because the investment in communication satellites is indeed too large, at least [-] billion U.S. dollars, and there is not enough market in China, after a simple understanding, I gave up the plan to enter commercial aerospace.

Unexpectedly, one or two months later, I would come into contact with the satellite industry again because of the map software and "high-precision automatic driving navigation".

What's more, what he didn't expect was that the domestic company Geely also took action to make arrangements in advance.

After thinking for a while, Hu Lai made up his mind.

"Okay, Lao Zhang, we really should consider the matter of maps and satellites. Let's go over this matter in detail."

"We have no foundation for commercial aerospace. It's best to see if we can invest in or acquire some commercial aerospace companies."

After finishing speaking, Hu Lai changed the topic.

"However, the most urgent task now is the map of Mao Xiong's family. How is the acquisition situation over there?!"

When it comes to acquisitions, Director Zhang frowned slightly, and said helplessly:

"I also contacted Maoxiong's Yandex map company, and they are now evaluating the possibility of acquisition."

"However, we have no experience in overseas acquisitions and acquisitions before, and there is a shortage of departments and management personnel. We can't find suitable personnel to take the lead for a while, so the progress is a bit slow now..."

Hu Lai nodded helplessly. Although the Phoenix Group has some acquisition experience in China, this is indeed the first overseas acquisition.

He sighed softly. Although the incident happened suddenly, Phoenix's acquisition of Yandex must be resolved as soon as possible in the short term, otherwise Phoenix's mobile phone export strategy will be affected.

After thinking for a while, Hu Lai had no better way, so he could only say:
"Old Zhang, this matter can only be handled by you as soon as possible. Whether it is a 100% full merger or becoming the largest shareholder of Yandex, it must be resolved as soon as possible."

"This is related to our strategy of exporting mobile phones in Maoxiong, and there must be no mistakes."

After a short pause, Hu Lai added:
"In addition to Mao Xiong's Yandex map company, we also have to make layout acquisitions in other countries. It is imminent to establish a dedicated overseas capital department. You have to check carefully to find a suitable candidate."

Lao Zhang couldn't help but smiled wryly. If he had a good candidate, he would have personally invited him to join Phoenix.

The importance of the person in charge of the overseas acquisition department is self-evident. He not only needs to have super negotiating ability, but also needs to have a wide range of professional knowledge, as well as a sufficiently forward vision.

In addition to these, you must have the minimum professionalism, at least you must sincerely consider for the group!

It can be said that such high-quality talents are very eager for any investment institution, and there is no saying that they will come immediately if they want to be recruited.

However, although Director Zhang was helpless, he had to bite the bullet and agree.

"Good boss, I will try my best to find the right candidate as soon as possible..."

……

Just as Factory Manager Zhang and Hu Lai were preparing for the first launch of Phoenix Mobile, a discussion on Phoenix Group's high-end chips was also underway on the other side of the ocean.

The topic of this discussion is "how to deal with and prevent Yanguo chips from expanding their influence around the world".

In the meeting room, sitting right above the speaker was a white-haired old man. Those who knew him well knew that he was a well-known Aramco economist and the current senior economic advisor of BG——Richard.

"According to our past experience, after Yanguo enterprises have fully mastered the manufacturing technology, they will first choose to compete with us on price and occupy our market share. This situation has been verified in various industries. I don't think Phoenix will Chips will have accidents."

"So, my suggestion is that our chip manufacturers should stop having illusions and get ready for a price war with Phoenix chips!"

"And we must limit the overseas expansion of Phoenix chips. Now we must take advantage of the insufficient production capacity of high-end chips in Yanguo and have no time to take into account the opportunities in overseas markets, and cut prices one step in advance to lock in overseas orders. Keep enough market share!"

"As long as there is time, as long as we can stabilize the chip market share, then we can regain the initiative with technology accumulation."

After the words fell, most of the people present nodded in agreement, but there were still some people who frowned and did not respond.

"Mr. Richard, there is no problem with your idea of ​​restricting Phoenix Chip's overseas expansion, but!"

"If you follow your strategy, aren't we directly and actively falling into the trap of the opponent's price war? Is this really the result we want?"

"Besides, in the price war with them, we have never had a slight advantage. In the end, both sides must suffer. I don't think it is a good way!"

As soon as the voice fell, another middle-aged man on the side also stood up, and it turned out to be a high-level executive from Qualcomm.

"To tell you the truth, according to the latest data we have returned from Yan Country, the 'Xingyao 005' sold by Phoenix has already grabbed a large number of our orders."

"Their price is about 130 dollars a piece, and now our Snapdragon 888 with similar performance has dropped from 280 dollars to 120 dollars a piece, but sales still have a huge decline..."

"We have dropped again and again, besides this, do we really have no better way?"

The white-haired old man Richard sighed and said:
"Guys, what you all said is correct. We really can't take advantage of any price war with them!"

"However, everyone should be sober. Yanguo's Phoenix Group has completely broken our monopoly on chips. We have almost no advantage in high-end chips. You understand better than me!"

"Their domestic market will be inseparable from us for a while, and now we can only fight them head-to-head with price wars and try our best to maintain our market share!"

"As for the overseas market, we can only hope to use our global influence to influence the purchases of other overseas companies, and try to prevent Yanguo Chip from increasing its influence in the international market through various means!"

"This is already our only chance. Once they expand their production capacity and export chips overseas, and compete with us in overseas markets, you can imagine the tragic impact they will have on us!"

"In time, can you leave 40% of Qualcomm's revenue and profit?!"

After listening to Richard's voice, the executives from Qualcomm also fell silent.

What he said just now was just a moment of helplessness. In fact, he himself knows better that a price war is inevitable in a short period of time.

Seeing that the representatives of the participating chip companies have reached an agreement, the official staff beside the white-haired old man nodded.

Immediately afterwards, companies in the entire Aramco chip industry chain received an industry notice.

The core idea of ​​all related chip companies is to stabilize their market share, especially the overseas market share of other countries.

At the same time, the price war against the industry kicked off directly in advance.

(End of this chapter)