The Light of Domestic Products: The whole world begs me to sell

Chapter 292 Sales Are Less Than Expected

There was a sudden silence in the office.

After a long time, Kaili shook his head slowly and said:

"Boss, not sure."

"This time we took the initiative and caught Phoenix Mobile by surprise. They now have a very low reputation on Mao Xiong's network."

"You know how important brand image is in a market. Even if they solve the problem of electronic maps, the bad impression of preconceived ideas cannot be reversed in a short time."

"This time, their mobile phone sales are bound to be greatly affected!"

Cook's face softened slightly, and after a long time, he looked up at Kaili and said slowly:

"Kerry, I will leave this matter to you."

"Since you think this method is good, then continue to do it. It will be the best if you can use Internet public opinion to limit Phoenix's reputation and sales!"

"Despite the use of funds, in short, we must limit the development of Phoenix mobile phones in overseas markets!"

"Good boss!"

……

Just when the Hongguo Group learned that the Phoenix mobile phone was launched in Maoxiong Country, the major sales channels in Maoxiong’s country also began to officially sell the Phoenix mobile phone.

The network channel was opened first, and then the offline sales channels of the three telecom operators led by MTS also started selling simultaneously.

but.

In just two days, the situation of the offline sales channel is not clear to the Phoenix Group, but the online sales data in Maoxiong has been calculated.

The online sales were completely lower than expected. In two days, the sales volume of Phoenix "Super" series was only more than 9000 units!
With such bleak online sales, offline sales will definitely not be too good!

Zhou Yangyang is an old man who joined the Phoenix Group when he was in the Phoenix Bicycle Factory. After he successfully promoted the "Rainbow No. 1" electric motorcycle at the motorcycle show, he was promoted to be the store manager of the first offline brand store in Phoenix.

In just two or three years, he has grown from a store manager to the head of the department responsible for the retail business of Phoenix Group.

Because his retail business, especially the after-sales work, is very meticulous, so this time Phoenix Mobile developed the Maoxiong market and was sent to Phoenix Mobile (Maoxiong Branch) as CEO.

Looking at the dismal sales data in front of him, the young Zhou Yangyang walked up and down the office anxiously.

The current situation facing Phoenix mobile phone is indeed a bit difficult, although the whole group has already made a more detailed introduction of the performance VCR when the mobile phone was released two days ago.

Moreover, the latest Phoenix map is also open for download, but after these operations, the effect of market feedback is still not very good.

The key point is the issue of brand awareness!

These troll attacks will not have much effect on Hongguo mobile phones or Huawei mobile phones, but they will have huge lethality only on Phoenix mobile phones that are globally well-known and not well-known.

This is like when a foreign brand car entered the Yanguo market, even if the company closed down in 1961, a domestic car company just bought the right to use the brand...

But after some publicity, it was forcibly touted as a brand that originated from Germany, a brand at the same level as BMW and Mercedes-Benz, and could be as safe as Volvo...

That's right, this is the famous Baowo car.

This is the power of naval propaganda...

Although some information on the Internet can be found to be true or false after a little checking, but most of them are melon-eating people who have no time to distinguish between true and false...

The same is true of the current plight of Phoenix Mobile. Even though Phoenix Mobile has refuted the rumors, it cannot withstand the slander of more naval forces.

Under such a public opinion environment, even if there are customers who want to buy, it is difficult to place an order after reading the comments on the Internet.

Zhou Yangyang sighed slightly, the current situation is indeed difficult to reverse in a short time.

Thinking of this, he stopped and turned to look at the assistant beside him.

"Xiao Liu, how is the situation of the anchors of technology and mobile phones we contacted?"

"Mr. Zhou, we have contacted a lot of top streamers on Twitter, Twitch and TikTok, but..."

"The top streamers on several platforms directly rejected us, expressing clearly that they would not give us any mobile phone evaluation in a short time."

Zhou Yangyang snorted, he was not surprised that these top anchors refused Phoenix mobile phones.

These days, most of the streamers who have a bit of traffic on the Internet are showing their rhythm to Phoenix Mobile. How can these people dare to speak well for Phoenix Mobile after taking money from the other party?

"Except for top streamers?"

"Some other anchors who are not as popular in traffic are very active in our invitation. Our Phoenix mobile phone is now attracting a lot of attention. It will also be of great help to their traffic that they can be the first to publish an evaluation."

Hearing this, Zhou Yangyang finally relaxed a little.

These days, three-legged toads are hard to find, and there are too many anchors who want to be popular.

The top-tier anchors received the money from the navy and refused to do the evaluation, but there are always anchors who have not been bribed and are willing to use the traffic of Phoenix mobile phones.

However, Zhou Yangyang also knew in his heart that it would be difficult to rely on the influence of these small anchors in a short period of time, and it would be impossible to reverse the current situation without producing sensational news across the Internet.

but.

Now we can only take one step at a time like this, and try our best to be present!
He nodded and said:
"Xiao Liu, thank you for your hard work."

"Continue to do this. Next, we will continue to find more anchors to evaluate our mobile phones. There is no need to beautify us, just a realistic evaluation will do!"

Seeing that the assistant Xiao Liu quickly recorded his instructions, there was a brief pause, and Zhou Yangyang continued:

"Xiao Liu, report the data of these two days to the headquarters truthfully, so that Mr. Hu and the others can also keep abreast of the situation here."

"OK……"

……

In Maoxiong's country, apart from Zhou Yangyang who is worried about the sales of Phoenix mobile phones, the building of MTS, the three major telecom operators in Maoxiong's country, is also full of worries.

Maoxiongguo's consumption habits are somewhat different from Yanguo's. Although Maoxiong's Internet users have exceeded 1 million over the years and the e-commerce industry has developed rapidly, offline physical sales still occupy a strong market position.

Especially when it comes to products with a large amount of money like mobile phones, most Maoxiong people are still willing to go to offline business halls to experience them before buying them.

So the actual situation is that Maoxiong's major telecom operators all have extremely powerful bottom-level sales channels, and all brand mobile phones have to cooperate with them if they want to get better sales.

Just like when Hongguo mobile phone entered the Yanguo market when it first entered the Yanguo market, it also entered into a contract phone with China Unicom...

The market situation in Maoxiong Country is the same. Whether it is Huawei or Rice Mobile, to enter the Maoxiong market, you must sign a network access license with a telecom operator.

And if you want to enter the operator's business hall to sell mobile phones, you have to sign various preferential terms for the operator before you can enter the offline channel.

But what about the Phoenix phone?

The procedure of signing a network access license and signing preferential terms with the telecom operator was directly omitted, and Mao Xiong's executives directly assigned Phoenix Mobile's mobile phone order of up to 90 billion RMB in two years to them.

There are 58 billion purchase orders falling on MTS, the operator.

You know, this is not the Yanguo market with a yearly shipment of 3 million mobile phones and a mobile phone output value of 1.03 trillion.

This is only the Maoxiong country market. The national GDP is only equivalent to the Maoxiong country in Yanguo and Guangdong Province. Their mobile phone shipments in 2021 will only be 3200 million units, and the mobile phone output value will only be 85 billion US dollars, which is equivalent to 560 billion RMB. market!
The 58 billion mobile phone purchase order is already a huge order for MTS Telecom Company!
Good guy.

With such a huge order, let’s not talk about whether to sign a preferential agreement with Phoenix Mobile or not. If you don’t sign an agreement, you have to sell it in the most conspicuous place on the counter!
These orders are arranged by the higher authorities to be purchased by MTS, and MTS will be responsible for its own profits and losses if it is sold or not!
Thinking of this, the chubby Yegor Podolsky, the chief CEO of MTS, sighed slightly.

He has personally researched Phoenix mobile phones. Although their mobile phones have been launched for a short time, they have a surprisingly good reputation in Yan Country, and there is absolutely no problem with their performance and quality!
The current problem is still the problem of Internet public opinion and word of mouth...

Just as he was lost in thought and gently turning the latest white Phoenix "Super" mobile phone in his hand, a senior executive of the company hurried in.

"Mr. Yegor, the offline sales of Phoenix mobile phones in the past two days have come out."

Hearing this, Yegor sat up straight and asked urgently:
"How's the situation? Geya."

The high-level man named Ge Ya pursed his lips and shook his head slightly:
"It's not very good."

"The offline stores in St. Petersburg, Moscow, and Novosibirsk have all launched sales according to our original sales activities."

"The clerks have also tried their best to sell them in the past two days, but the data is not ideal. The total sales of all stores in the two days are only [-] units."

"Seven thousand six hundred?!"

Yegor's face turned livid in an instant. He had expected that the sales of Phoenix mobile phones would not be very good under such a public opinion environment, but the sales are too bad, right?

[-] units in two days, and this is still the first two days before the new product goes on sale!

If this is the case for the past two days, how will you sell it next?
Before he could speak, Ge Ya kindly reminded him:
"Mr. Yegor, according to the reaction of the shop assistant, the Phoenix mobile phone has no reputation in the market, and the price is indeed a bit expensive. After careful consideration, many customers are still willing to buy the Hongguo mobile phone..."

"Should we consider reducing the price?!"

Price cut?

Yegor's mood completely fell to the bottom. He shook his head mockingly. When he signed the purchase agreement with Phoenix Mobile, there was a rule of uniform retail price.

All the operators in Maoxiong's country that sell Phoenix mobile phones offline must obtain the consent of the Phoenix Group for any major price reduction promotions, otherwise they will be compensated for breach of contract according to the price that disrupts the market...

Thinking of this, Yegor felt even more aggrieved, and slapped the table heavily.

As the No. [-] telecommunications operator in Maoxiong Country, which mobile phone brand does not ask for supply, he has never signed such a humiliating commercial contract, this is a fucking robber contract!
but.

Soon the chubby Igor calmed down again. He more or less knew the inside story of the contract, and knew that this was the price for the chip provided by the Phoenix Group to Panda...

He sighed slightly, his round belly rose and fell a few times, and gradually regained his composure.

There is no way, this is because the chip is controlled by others.

At the moment, the most important thing is the 58 billion orders for Phoenix mobile phones. If they can't be sold, then MTS will really lose money!

"Geya, hurry up and contact Mr. Andre and tell him our latest sales figures."

"If it's possible, I hope that Mr. Andre can help communicate with Yan Guo, and see if he can beg to lower some orders..."

While talking, Igor unconsciously lowered his posture lower and lower.

……

Phoenix headquarters.

Hu Lai also frowned and looked at the latest data in his hand.

"Boss, according to Zhou Yangyang's latest online sales data, our thinking is too simple."

Factory Manager Zhang stood aside and brought the latest data.

After a while, Hu Lai put the documents on the table and stood up.

"It's not optimistic!"

"I didn't expect the opponent's online trolls to have such a big influence on us. We still lack experience in foreign promotion and sales."

"Hey……!"

After a slight sigh, Director Zhang asked tentatively:
"Boss, is there something wrong with our mobile phone pricing strategy? Is the price really too high?"

Hu Lai shook his head. The overseas pricing of Phoenix mobile phones is based on market research. The "Super" series itself is positioned as a high-end mobile phone. How can it be cheap? !
and.

If foreign prices come down, what about the domestic market?
"Old Zhang, it's not a matter of pricing."

"I think what we lack now is publicity, which is positive publicity. Maoxiong's consumers know too little about Phoenix mobile phones and us!"

Director Zhang was taken aback for a moment.

To be honest, the Phoenix Group has not paid much attention to publicity in China, and basically relies on the Internet and word of mouth from fans.

This is true of the basic market in China, and the Phoenix Group has even less experience in publicity abroad.

even say.

It is not only the Phoenix Group that has such problems overseas, most of the Yanguo companies do not know how to create their unique IP overseas.

When Hu Lai saw Director Zhang in a daze, he was about to explain, but there was a sudden sound of urgent footsteps outside the office. Before he could react, a familiar figure pushed open the door of the office and walked in.

Hu Lai was quite surprised and said:
"Professor Wu, why did you come here suddenly?!"

Professor Wu and Hu Laizhang, the director of the factory, and others were also quite acquainted, and they were not polite, and sat on the sofa with a cigarette between them.

As soon as he sat down firmly, Professor Wu shook the soot and said:
"It's been two days since you returned to the capital, and I received news from Mao Xiong early this morning."

"The latest offline sales data of several of their telecom operators came out, and they couldn't stand it anymore. They jointly proposed again that they hope you can think of specific methods."

"So I hurried over to find out about your latest situation."

Professor Wu's words made Hu Lai frown even tighter.

He and Director Zhang looked at each other. Phoenix mobile phone entered Maoxiong Country for the first time, and both online and offline sales have failed. The situation is indeed very dangerous.

soon.

He returned his thoughts to the propaganda just discussed.

The biggest problem of Phoenix mobile phone at present is not the problem of the quality of Phoenix mobile phone.

But the Phoenix mobile phone was slandered wildly by the trolls on the Internet, resulting in very bad reviews on the Internet, and even posted an announcement on the Phoenix official website. Some people still think that the Phoenix mobile phone does not even have an electronic map software!

Now, if you want to quickly reverse everyone's impression and reputation of Phoenix mobile phone, the best way is——!
Everyone can easily understand Phoenix mobile phones intuitively, clearly, and without cognitive difficulty through the Internet!
In an instant, Hu Lai was taken aback, and an idea popped up in his mind.

If you can watch anytime and anywhere on the Internet, obtain information relatively easily, and answer questions in a timely manner, then there is only one channel.

Webcast room!
Suddenly, Hu Lai turned to look at Director Zhang:
"Old Zhang, can we set up a webcast room in Maoxiong, and live broadcast the whole process?"

"We don't need live broadcasts to bring goods, we will conduct live broadcasts to answer various questions from the audience. Our live broadcast room will broadcast our mobile phone usage 24 hours a day, and broadcast our own map of Phoenix."

"Even, didn't they say that our map is not good? We can directly display the online trajectory map of our 'Guanjing-[-]' satellite, so that the whole world can see our satellite!"

Having said this, Hu Lai looked a little excited.

"Old Zhang, where are the popular platforms that can broadcast live abroad?"

"Twitter and Facebook are fine. In the past one or two years, their webcasting business has become quite popular."

"but……"

"Twitter and Facebook are not very friendly to our Yanguo companies. Being blocked is a common thing. I guess we can't even promote the live broadcast on it. I guess we can't even open the permission of the live broadcast room."

Hu Lai was stunned for a moment, and then his expression became very sad.

Suddenly, a strong sense of loss and powerlessness rushed into my heart.

At this moment, Hu Lai fully understood the difficulty of all Yanguo enterprises in opening up foreign markets.

Facing chips, Phoenix has finally built a lithography machine.

Faced with the blockade of map data, the Phoenix Group also built satellites by itself.

But now, Phoenix Mobile just wants to carry out a publicity, so does it have to build a social platform by itself? !

Just when Hu Lai was exhausted, suddenly, the office phone rang.

After answering only one sentence, Hu Lai froze for a moment.

"Hello, Mr. Hu, I'm Zhang Yiming from Byte Group."

Byte Group? !
Isn't he the father of Douyin? !

(End of this chapter)