The Light of Domestic Products: The whole world begs me to sell

Chapter 428 Engage in a Wave of Cultural Export

Three days later, all global orders for "accompanying robots" were counted.

The first batch of [-] spot robots prepared by Phoenix Group were all sold out online and offline.

In addition, orders on the official website of Neon Country alone have accumulated to [-] units, which is the result of too many orders and the emergency closing of the reservation option.

In the European market, also because of the fermentation of the video, the number of online orders soared in just three days, and the accumulated orders totaled 3 units.

The only thing that made Hu Lai breathe a sigh of relief was the domestic market of Yan Kingdom.

There are a total of more than 600 orders in the domestic market. Although the orders are relatively small compared with traditional developed countries such as the European Union and the neon country, it is also expected.

In general, although our country of Yan is already the second largest economy in the world, a robot like the "accompanying robot" that costs tens of thousands is not something that ordinary families can buy with a pat on the head. of.

But even so.

Hu Lai still has some headaches when he sees orders for nearly [-] "accompanying robots" exceeding expectations.

"Old Zhang, an order of [-] units... If this is all produced by ourselves, the order will be at least a year away!"

"We still have to support the foundry and outsource part of the assembly and foundry business!"

"How about this……"

"Old Zhang, please immediately send out the news about finding a foundry factory. We will select a few suitable companies and give them some orders!"

"However, Mr. Zhang, you have to supervise yourself. We can subsidize and provide technical support if the good product rate of the foundry is insufficient in the early stage, but there must be no problems in quality control, and the quality must be guaranteed!"

Director Zhang nodded.

Actually.

At the very beginning, Hu Lai and his executives considered outsourcing the assembly and foundry business, just like the assembly business of mobile phones and computers.

But the domestic robotics industry is basically blank, and even foundries need to accumulate experience from scratch.

In addition, the difficulty of "bionic robot" foundry is much more difficult than that of mobile phones. The investment capital and technical threshold are not at the same level, and it is simply not something that ordinary companies can play.

But now, in the face of massive orders, we can only forcibly support domestic OEM companies to "start up"!

After arranging this matter, Hu Lai thought that Director Zhang would start to handle it immediately, but he did not expect that Director Zhang had no intention of leaving.

"Old Zhang, is there anything else?"

Director Zhang nodded.

"Boss, yesterday we received a business letter. It was a female star in Europe who contacted us, hoping to endorse our 'bionic robot' product."

"And, best of all, it's free!"

"Oh? Free?"

Hu Lai was quite surprised, and casually took the photos and materials that Lao Zhang handed over.

Director Zhang continued to add:
"Her name is Catherine. Although she has only debuted for a few years, she is already the hottest female star in Europe."

"I've learned specifically that Catherine currently endorses three brands, all of which are international luxury brands."

While factory director Zhang was talking, Hu Lai looked at the information about Catherine.

After a while, he put the finished materials back on the table, looked at Director Zhang and asked:
"Old Zhang, tell me what you think!"

"it is good!"

"Judging from Catherine's information, she has become famous in Europe and North America in recent years, and she does have a good social influence."

"And her image, temperament and reputation are also very good. It is rare that there is no scandal. Being our spokesperson can indeed bring us a good publicity effect."

"but……"

Having said that, Director Zhang shook his head and said:
"I think it's unreal for a star like her to offer to endorse our robot for free."

Hu Lai was not in a hurry to speak, and tapped his fingers lightly on the table.

to be frank.

He was also a little surprised that Catherine took the initiative to find Phoenix Group as a free endorsement.

After all, Catherine is also a first-line star in Europe, and products that allow such a first-line star to endorse for free are definitely rare.

The only explanation is:
Catherine herself or the broker team behind thinks that Phoenix's "accompanying robot" will become the most popular commodity in the world, and the image of her spokesperson will also spread throughout the world with the Phoenix robot.

Besides, Hu Lai couldn't find a second reason.

but.

Hu Lai didn't get too entangled in the reason, his thoughts soon fell on the endorsement matter.

He looked at Director Zhang and said:
"Old Zhang, it doesn't matter if it's true or not, and it doesn't matter what purpose Catherine is for."

"The important thing is, do you think we need to cooperate with this female celebrity as an endorsement?"

Hearing Hu Lai's question, Director Zhang didn't bother about the reason why Catherine came to the door on her own initiative.

After thinking for a moment, he said:
"Boss, it's true that our products have never had celebrity endorsers at home and abroad."

"One reason is that we did not enter the overseas market on a large scale before, so there is no need; on the other hand, to be honest, when we first entered the overseas market, we could not find famous and important stars to speak for us. "

"Let's not talk about us, even Huawei and Rice cannot invite the world's top stars to speak for them..."

"So... I think it's an opportunity for Catherine to find us this time."

Hu Lai nodded slightly, thinking about it in his mind.

In the past, Hu Lai was not too interested in seeking celebrity endorsements.

However, after seeing the powerful appeal of Zesla’s “Optimus Prime” in New York and Ami’s public opinion war, I realized that public opinion and publicity are not less important for a brand than technical publicity.

To put it simply.

In most countries in the world, whether developed or underdeveloped, most ordinary people can name several Aramco brands.

Nike, Honggo, Zesla, Boeing and more!
And what about the Yanguo brand? !
It is no exaggeration to say that the vast majority of ordinary people in the world still do not know.

Even though the Phoenix Group is now well-known all over the world, in terms of popularity alone, it is still hard to compare with companies like Hongguo, Boeing, and Microsoft!

Even the Phoenix Group can't compare, let alone Huawei and Dami!

And the reason.

In addition to the fact that there is a real gap in soft power, most of the Yanguo companies themselves do not pay attention to brand promotion in overseas markets, and have voluntarily given up foreign marketing!

Thinking of this, Hu Lai already had an answer in his heart.

In the western world, Yanguo enterprises have a natural weakness in the right to speak. As the Phoenix Group enters the western market deeply, it should really pay attention to publicity and marketing.

Finding popular celebrity endorsements is also a good way to expand your popularity.

"Old Zhang... I also think it's okay."

"I'll leave this matter to you, but don't let it be free. It's better to have a good discussion with Catherine about the cost. We are not short of money."

Director Zhang didn't expect Hu Lai to agree so readily, and was slightly taken aback.

Just when he was about to speak, he heard Hu Lai continue to say:

"Actually, this incident also reminded me."

"Ever since I saw the powerful appeal of 'Optimus Prime' last time, and heard the enthusiastic response from netizens to the naming of 'Somersault Cloud', I have been thinking about one thing."

"Neon owns Hokage and One Piece, and Ami has Optimus Prime and Captain America. Do we now have 'accompanying robots', 'battle robots', and various bionic robots? Can we also Use this to create an IP as our cultural propaganda?"

"I think we can also make a blockbuster film, directly use the 'bionic robot' we developed as the leading role, and create a super robot story!"

"what do you think?!"

(End of this chapter)