The Light of Domestic Products: The whole world begs me to sell

Chapter 448 Hope and Trust

Hu Lai really didn't know how to answer this topic.

but.

After a long time, he finally calmed down.

Hu Lai did not continue to follow Bei Haoyu's father's words. Thinking of the purpose of this trip, he put a smile on his face again and looked at the little boy Bei Haoyu.

"Little Haoyu, uncle saw your video on his mobile phone before, your smile and strength have warmed countless people."

"Uncle came here today to give you a pair of prosthetics on behalf of the Phoenix Group. I also hope that the prosthetics can help you grow up and live happily in the future, and face life more positively."

After finishing speaking, Hu Lai turned to look at Bei Haoyu's father, and continued:

"Father Haoyu, you don't have to worry about the cost of the prosthetic limbs. We will be fully responsible for all the expenses in the future."

"Even if the prosthesis is not suitable in the future, we will replace Bei Haoyu with the latest prosthesis at any time."

Bei Haoyu's parents were overjoyed.

Although the two of them were somewhat prepared for the purpose of Hu Lai and others' coming, but when they heard that Hu Lai was so generous to bear the cost of Bei Haoyu's prosthetic limb, they couldn't help standing up immediately and thanking them non-stop.

Hu Lai was also quite happy.

But just as his eyes fell on the kid Bei Haoyu, the kid beside him suddenly said:

"Uncle Hu, is the prosthetic limb you gave me produced by the Phoenix Group?"

Hu Laideng was taken aback for a moment, then shook his head and said in embarrassment:

"That's not... our Phoenix Group doesn't produce prosthetics."

"However, Uncle Hu promised you that it must be the best prosthetic on the market, the best brand."

Bei Haoyu gave a light oh, and then nodded, but everyone could see a little disappointment on his face.

Seeing this situation, Hu Lai's heart softened, he gently touched Bei Haoyu's head and comforted him:

"Kid Haoyu, producing a product is a very complicated matter."

"Next, we will learn about the prosthetic limb market. If it is feasible, our Phoenix Group will consider entering this industry, but this matter is not something that can be done right away, so there is no rush!"

"Really?"

Hu Lai nodded.

"real!"

"Well, I trust you, Uncle Hu, and I trust the Phoenix Group!"

Bei Haoyu grinned and showed a bright smile.

Suddenly, Hu Lai was jolted violently, and at this moment, a strange feeling surged in his heart.

There is hope and trust in Bei Haoyu's eyes.

Just as for so many years, people in North America have always believed that North American companies are the best companies in the world, and that North American companies can change the world and bring them a better life.

At this moment, Bei Haoyu's eyes are also full of hope and trust in the Phoenix Group!
He firmly believes that Phoenix Group can realize the dream in his heart!

……

After coming out of Bei Haoyu's house, Hu Lai was still in a serious mood.

The purpose of this trip was accomplished, but the hope and trust in Bei Haoyu's eyes still made Hu Lai feel a little pressure on his body.

However, Hu Lai quickly adjusted. After flying back to the headquarters in Shancheng City, he directly recruited Feng Rong. He wanted to hear Feng Rong's professional advice on Phoenix Group's entry into the prosthetics industry.

but.

Unexpectedly, Feng Rong's interpretation from the perspective of an expert made him feel that the whole industry was somewhat shocking.

"Boss, let me introduce you briefly."

"Now our entire domestic prosthetics industry basically belongs to the general agent model. Germany's Ottobock and North America's Ossur have divided up most of the domestic market. It's a bit of an oligopoly."

"There are almost no domestic companies engaged in the R&D and production of related prosthetics, and there are even few capable ones. Almost all domestic companies are mainly imitating and producing low-end products, so the competition in the entire industry is not fierce."

Hu Lai nodded. He had already learned about the entire industry structure when he was at Bei Haoyu's house.

Feng Rong went on to say:

"In fact, the entire prosthetics market is not just a matter of manufacturing, but the entire industry is also very chaotic."

"Most people with disabilities understand and buy prosthetics only through plastic orthopedic hospitals or orthopedic hospitals, or even through stores that sell medical equipment, and finally choose the right prosthetic after listening to the salesperson's salesman."

"But in fact, these salespeople's recommendations are more from the economic point of view than from the point of view of the actual use of the disabled, so most of the disabled choose prosthetics and eventually find that it is not easy to use."

"It is no exaggeration to say that our domestic prosthetics industry is unprofessional, causing the entire industry to be very chaotic and very unfriendly to the disabled."

Hu Lai didn't expect to have these troublesome things again, and frowned.

Immediately afterwards, Feng Rong continued:
"However, these are trivial details. The biggest problem in this industry in our country is the price!"

price……

Hu Lai recited it silently in his heart, and remembered what Bei Haoyu's father said about an imported prosthesis costing about 3 yuan.

Such a price is indeed still a burden for ordinary families.

Feng Rong pushed his glasses and said:

"The price of prosthetic limbs on the market now ranges from 5000 yuan to 100 million yuan. For a real intelligent bionic myoelectric arm, the cheapest configuration is more than 5 yuan."

"That's still the price of an arm."

"The price of the lower limbs is even more expensive. The price of prosthetic limbs that require mechanical knee joints and excellent load-bearing is as high as tens of thousands or even hundreds of thousands, and the price of prosthetic limbs that can realize smooth movements such as running and jumping is even higher. More than one hundred thousand."

"Such prices are obviously beyond the reach of many families."

Hundreds of thousands or even hundreds of thousands? !

Hu Lai was a little confused by Feng Rong's introduction.

However, he quickly realized that the price of about 3 yuan that Bei Haoyu's father knew was probably the ordinary price of an arm prosthesis, and Bei Haoyu's father's financial ability could not understand the value of hundreds of thousands more.

Feng Rong, on the other hand, looked at the entire prosthetics market from an overall perspective...

After thinking this through, Hu Lai's attention fell on the price.

He frowned slightly and asked:
"Old Feng, they sell hundreds of thousands of prosthetic limbs. The technical difficulty is very high? Is it really worth the price?"

Feng Rong paused for a moment, obviously thinking about how to answer Hu Lai's question.

After a while, he said slowly:
"Boss, as I said just now, the main foreign manufacturers in our country are Ottobock from Germany and Ossur from North America."

"Take Ottobock in Germany as an example. Their gross profit margin of sales in our country is about 65%, and their net profit is about 52%."

52%!

Hu Lai's face suddenly changed, he knew too well what 52% net profit meant!

You know, the general manufacturing net profit is maintained at around 8%, which is not bad!
A company with a certain technical threshold and a moat can achieve 15% of its net profit, even if it is very successful!
Only truly global companies like Huawei, Hongguo, and Phoenix Group can keep their net profit above 20% continuously!

And what about Ottobock?

52%!

This is not making money at all, but stealing money!

Hu Lai shook his head slightly, when Feng Rong's voice continued.

"And if you want to say whether the technical difficulty of prosthetics is high or not, strictly speaking, it is difficult to say that it is difficult, and it is not too difficult to say that it is not difficult."

"At present, the development of prosthetics to the 'myoelectric type', the two most important core technologies are: one is the 'receptacle', which is the place where the residual limb and the machine are installed."

"Prosthetics like legs need to bear the weight of the human body and have frictional contact with the residual limb, so the material of the 'socket' must be gentle, wear-resistant, and comfortable, and after long-term use, there should be no uncomfortable feeling or even cause the original Abrasion, swelling, etc. of the stump!"

"In addition, the entire 'acceptor cavity' is also the force-generating part, and its design is also designed for many disciplines such as human medicine, human mechanics, and ergonomics."

Hu Lai nodded.

Feng Rong's words are easy to understand, but he understands the importance of "acceptance".

Materials and design should be taken into account, and none of them should be missed.

"What about other core technologies?"

"Another core technology is: the sensor system and transmission system of the entire prosthesis."

"The sensor system needs to sense and collect the nerve current at the end of the muscle of the residual limb, and accurately judge the movement that the human body wants to do."

"This requires the cooperation of sensor chips, chip algorithms and electric motors. This technology is somewhat similar to our 'bionic robots'."

"And the transmission system... is also somewhat similar to the standing system of the 'bionic robot'. The better the transmission system and the mechanical joints, the better the movement ability can be provided to the human body!"

"This core technology is not difficult for our Phoenix Group, but...it is undeniable that it is the most cutting-edge technology in the world!"

Hu Lai became silent.

He already understood in his heart why domestic companies in the prosthetics industry were beaten to the ground by foreign companies.

Again.

Before Phoenix Group got involved in the bionic robot industry, the entire domestic robot industry was still very backward compared to the global scale.

Not to mention other technologies, a simple sensor system is enough to discourage many domestic companies.

Sad to say, this is no longer a problem of a certain company, but the development of the entire Yan country's high-tech industry is indeed still very serious!
but.

Well now, the emergence of the Phoenix Group finally shines a light on the high-tech industry of Yan Country!

Hu Lai took a deep breath, looked at Feng Rong after thinking for a long time, and said slowly:

"Old Feng, to tell you the truth, I want Phoenix Group to enter the prosthetics market, what do you think?"

Hu Lai originally thought that Feng Rong would agree, but he didn't expect that Feng Rong didn't have a look of surprise on his face. Instead, he said slowly after a long silence:

"Boss, from my personal point of view, I hope you will do this."

"We now have about 2400 million people with physical disabilities in China, the most among all countries in the world."

"But our prosthetics market is very backward, and we can't even provide our disabled compatriots with high-quality and cheap prostheses. Our companies should be ashamed of this."

"but……"

Feng Rong paused for a moment and said:
"However... From the perspective of the development of the company, I think the current development of our Phoenix Group does not need to be placed in the prosthetics market..."

"As I said just now, why do we have so many companies in China, but no powerful companies participate in the prosthetics market?"

"On the one hand, technology is indeed a reason, but on the other hand, the market is not big, and the money spent on research and development of products is not as high as expected."

"How can such a business be as easy as selling mobile phones and making money by making games?"

Hu Lai shook his head directly.

He thought of Bei Haoyu's eyes.

That is a very ordinary person's trust in a national enterprise, which has gone beyond making money and profit.

They, in the end, hope to live a better life and hope to obtain better products to change their lives. The simple idea is not to place their hopes on national enterprises such as Phoenix Group, but should they place their hopes on North American enterprises and foreign enterprises? ?

Can the Phoenix Group disappoint them?
"Old Feng, as you said just now, there are 2400 million disabled people with physical disabilities in our country, but what have our companies done?"

"Let's just say we can't deliver a good product, and we can't even contribute on price, and we should really be ashamed."

"In my opinion, this matter is not a simple matter of making money. Sometimes humanistic care is more important than making money."

A bright smile suddenly appeared on Feng Rong's face.

"In this case, there is one last question left."

"Now the prosthetics on the market are basically finished products, but according to my understanding, the residual limbs of each disabled person are different, which leads to the situation that if you want to make the 'receptacle' fit everyone, you must Customize the 'receptacle'."

"And once it involves customization, it requires offline stores, and there are also issues such as quantity and size. It is not a simple sale of products."

"In addition, judging from the current development trend, the materials of prosthetics are also developing; the current top prosthetics basically use carbon fiber with strong load-bearing capacity and light weight as the main material, but the price is too expensive! This It's also a problem."

Hu Lai frowned.

But after a while, Hu Lai suddenly thought of the MQ-1 polymer material that he hadn't asked about for a long time.

This is a material that is completely comparable to the existence of carbon fiber!

"Old Feng, the material problem can be solved... It's just that the customization problem may be a bit tricky..."

When Hu Lai said this, he suddenly stopped and looked at Feng Rong.

Feng Rong was able to raise this question, probably because he had his own ideas.

"Old Feng, tell me your suggestion?"

Feng Rong smiled slightly and said:

"Boss, I do have some ideas about customization. We can use online 3D scanning."

"To put it simply, it is to allow consumers to use mobile phones to take pictures of the residual body in 3D, and then make an 'acceptor cavity' model online on our server side through online video."

"Because of the real-time online model making, even if some data has not been collected, consumers can collect it again in real time, so that the online collection method can be completely adopted, which is fast and convenient, and the cost is also greatly saved! "

3D scanning online...

Composition online...

Hu Lai thought for a while, it might be difficult for such a function in the 4G network era.

But now in the 5G era, these application scenarios are not difficult.

"Old Feng, you have a good idea."

"This time, we will engage in full online customization, so that every disabled person can truly feel the power of technology!"

(End of this chapter)